Important Facts
College Vidya Team Aug 5, 2024 1.2K Reads
MBA marketing is among the most sought-after courses by the youth. This program is in high demand by the students. MBA in marketing is a two-year postgraduate program offered by many top universities and institutes in online, distance and regular study modes. Here in this blog, we will discuss the syllabus of MBA marketing.
An MBA in marketing is one of the most demanding programs that is offered after graduation. The program is offered by the top institutes in various modes of study. Before enrolling in the program, the candidate must take entrance examinations like CAT, XAT, MAT, GMAT and so on.
But if you wish to skip the entrance examination part you can enrol to distance or online MBA program. There are different modes of education. You can pursue an MBA in marketing in any mode.
Regular MBA |
Distance MBA |
Online MBA |
The candidates must appear in the entrance examination and must pass it to get admission to the regular MBA program. |
In some universities, you are mandated to appear in the entrance examination while in others it is not mandatory. |
You don’t have to appear for the entrance examination. You must appear in the interview process. |
The candidates must attend the class every day as per schedule. They must fulfil the attendance criteria to get an admit card for the examinations. |
In the Distance MBA program, the candidates are not abide to regularly attend the college. They must visit the university for assignment submission and examinations. |
The classes and lectures are done on weekends in online mode, so there is no need to visit the university at all. |
You will get complete support from the teachers and faculty members |
You can face trouble as in the open mode of learning the students do not get such facilities. |
In the Online mode of education, the candidate gets full support from the faculty members and staff. |
You must have to visit the university every working day. |
You are not required to visit the university for classes and lectures but you must attend the university for assignment submission and examination. |
You are not required to visit the university for any purpose. All the work can be done in online mode be it assignment submission, examination and so on. |
Examinations, classes and assignment submission are done by visiting the university. |
In the distance mode of education, the candidates are required to visit the university for assignment submission and examinations. |
In the online mode of education, you are not required to visit the university at all. The candidate gets all the facilities online. |
The students must have to give 2 to 3 years strictly to the course. |
The candidates get the complete flexibility to complete the program. You can work along with your studies. |
In the Online mode of education, the candidates get complete flexibility. |
MBA offers in-depth knowledge about various topics like marketing, management accounting, marketing management, strategic products, rural marketing and many more.
Here is the detailed MBA marketing syllabus :
Semester I |
Semester II |
Business Environment |
Computer Application -I |
Management Concepts |
Accounting for Managerial Decisions |
Managerial Economics |
Sales Management |
Marketing Management |
Advertising Management |
Financial and Cost Accounting |
Agricultural and Rural Marketing |
Statistical Analysis & Operations Research |
Consumer Behaviour |
Financial Management |
Marketing Research |
Semester III |
Semester IV |
Retailing |
Strategic Management |
Corporate Strategy |
International Business |
Entrepreneurship Development |
Logistics and Supply Chain Management |
Product and Brand Management |
Management Information System |
Service Marketing and CRM |
Legal Aspect of Business (S) |
E-Commerce |
Industrial Marketing |
Here we have mentioned the First Year MBA marketing syllabus :
Semester I |
Semester II |
Business Environment |
Computer Application -I |
Management Concepts |
Accounting for Managerial Decisions |
Marketing Management |
Advertising Management |
Managerial Economics |
Sales Management |
Financial and Cost Accounting |
Agricultural and Rural Marketing |
Statistical Analysis & Operations Research |
Consumer Behaviour |
Financial Management |
Marketing Research |
Here we have mentioned the Second Year MBA marketing syllabus :
Semester III |
Semester IV |
Retailing |
Strategic Management |
E-Commerce |
Industrial Marketing |
Product and Brand Management |
Management Information System |
Corporate Strategy |
International Business |
Entrepreneurship Development |
Logistics and Supply Chain Management |
Service Marketing and CRM |
Legal Aspect of Business |
Now look at the Semester Wise MBA marketing subjects :
MBA Marketing First Semester Subjects |
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Business Environment |
Financial and Cost Accounting |
Management Concepts |
Statistical Analysis & Operations Research |
Managerial Economics |
Financial Management |
MBA Marketing Second Semester Subjects |
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Accounting for Managerial Decisions |
Consumer Behaviour |
Sales Management |
Advertising Management |
Computer Application -I |
Marketing Research |
MBA Marketing Third Semester Subjects |
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Corporate Strategy |
Service Marketing and CRM |
Entrepreneurship Development |
E-Commerce |
Retailing |
Product and Brand Management |
MBA Marketing Fourth Semester Subjects |
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International Business |
Legal Aspect of Business |
Logistics and Supply Chain Management |
Industrial Marketing |
Strategic Management |
Management Information System |
The top MBA marketing Colleges are here with the average fees :
College Names |
Average Fees |
INR 14,50,000 |
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INR 19,00,000 |
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INR 30,00,000 |
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INR 18,00,000 |
|
SP Jain Institute of Management and Research (SPJIMR), Mumbai |
INR 17,50,000 |
Symbiosis Institute of Business Management (SIBM), Pune |
INR 19,50,000 |
INR 14,50,000 |
|
Great Lakes Institute of Management, Chennai |
INR 16,50,0000 |
INR 15,00,000 |
To pursue MBA the candidate must have to clear the entrance examination. This entrance examination is a tough stage and requires a candidate to do strong preparation. Various entrance examinations are conducted to gain admission in online MBA programs like CAT, MAT, XAT and many more.
Here is the detailed syllabus for the MBA marketing entrance examination :
Verbal Ability and Reading Comprehension |
Data Interpretation |
Quantitative Aptitude |
Sentence Correction |
Pie Chart |
Data Arrangement |
Critical Reasoning |
Bar Graph |
Number System |
Fill in the Blanks |
Caselets |
Theory of Equations |
Para Summary |
Line Graph |
Mensuration |
Word Usage |
Combination of Graphs |
Heights and Distances |
Para Completion |
Data Sufficiency |
Clock and Calendars |
Para Jumble |
Games and Tournaments |
Trigonometric Ratios |
Grammar and Usage |
Tables |
Maxima and Minima |
There are many universities and institutes where you can pursue an MBA in marketing in online, regular, distance and part-time mode. The syllabus for all the modes is the same. Here we have given the syllabus for various universities and institutes
Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
Semester 3 |
Semester 4 |
Electives |
Business Communications |
Operations Management |
Strategic Management |
Entrepreneurship and Innovation |
Digital Marketing |
Managerial Economics-Micro and Macro |
Technology Transformation for Business |
International Business |
CSR and Sustainability |
Sales and Distribution Management |
Organisational Behaviour |
Human Resource Management |
Legal Aspects and Business Ethics |
Education for Life – 4 |
Marketing Communications |
Accounting for Managers |
Financial Cost Management |
Education for Life – 3 |
Elective 4 |
Data-Driven Marketing |
Marketing Management |
Consumer Behaviour |
Elective 1 |
Elective 5 |
Customer Relationship Management |
Business Statistics |
Business Analytics |
Elective 2 |
Elective 6 |
Marketing Research |
Education for Life-1 |
Education for Life – 2 |
Elective 3 |
Elective 7 |
Retail Marketing |
Project |
Here is the syllabus for the MBA marketing :
Seminar on Contemporary Issues in Marketing |
Consumer Behavior |
Product and Brand Management |
Retail Management |
International Marketing |
Customer Relationship Management |
E-Marketing |
Services Marketing |
Sales & Promotion Management |
Rural Marketing |
Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :
Quadmester-I |
Quadmester-II |
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Quadmester-III |
Quadmester-IV |
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Quadmester-V |
Summer Quadmester |
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Quadmester-VI |
Quadmester-VII |
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Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :Marketing Specialisation :
1st-year syllabus |
2nd-year syllabus |
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Marketing Specialisation :
Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
for Decision making
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Semester 3 |
Semester 4 |
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Here is the syllabus for the MBA marketing :
Semester 1 |
Semester 2 |
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Semester 3 |
Semester 4 |
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Here is the list of the top Online MBA Marketing universities and institutes :
Online Universities |
Fees |
MAHE Manipal Online |
INR 70,000/ sem |
Amrita Ahead Online |
INR 55,000/sem |
Jain University Online |
INR 80,000/sem |
Online Manipal University |
INR 43,750/sem |
LPU Online |
INR 36,000/sem |
Sharda University |
INR 50,000/sem |
Bhartidasan University |
INR 22,500/sem |
Shoolini University |
INR 22,500/sem |
Kurukshetra University |
INR 20,000/sem |
Uttaranchal University |
INR 20,500/sem |
Andhra University Online |
INR 13,650/sem |
BIMTECH Online |
INR 2,75,000(Full) |
UPES Online |
INR 43,750/sem |
DY Patil University |
INR 42,500/sem |
Chandigarh University |
INR 37,500/sem |
Manav Rachna University |
INR 32,000/sem |
SRM University |
INR 47,250/sem |
Symbiosis (SCDL) |
INR 63,000/sem |
Many universities and institutes are offering MBAs in marketing. You can opt for any upon completion of the eligibility criteria. Even if you are a working professional you can pursue an MBA from the top university in online mode. The syllabus for online mode of education, distance, part-time and regular is the same. You can opt for any dispensing upon your availability.
You have to study management accounting, business communication, marketing management, rural marketing, strategic product, digital marketing and many more.
Yes, after the completion of an MBA in marketing, you get the chance to work with top brands and companies. You will get an ample amount of knowledge after the completion of the program, which will help you to have better career and job opportunities.
In India, the average salary of an MBA marketing graduate is INR 3 LPA to 5 LPA.
Yes, online programmes are valid and approved in India. You must select a UGC-approved university to pursue the MBA program.
If you wish to enrol in the MBA programme at the top university you must appear in the entrance examination and must clear the examination. If you do not want to take the entrance examination you can skip the part by enrolling in the online MBA programme. With experience, you get a better advantage to get into the programme. The main eligibility criteria to get into the program are-
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