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Approvals
AICTE
Duration
15 Months
Eligibility
Bachelor’s Degree
Online Executive MBA in Digital Marketing is a certificate program that makes students professional in digital marketing. This course includes subjects like mobile & email marketing, marketing in a digital world, social media & content marketing, etc. Online Executive MBA in Digital Marketing is not a degree program but it is a professional certificate course that helps working professionals in learning new skills and to do better in their careers. This is just a 15-months course and some universities also offer it as a 18-months course. This program is offered by famous universities/institutes like Narsee Monjee Institute of Management Studies (NMIMS).
Terms
Subjects
Term 1
Financial Accounting: Information For Decisions
Managerial Economics
Marketing Management
Information Systems for Managers
Organizational Behaviour
Term 2
Business Statistics for Decision Makers
Operations Management
Strategic Management
Business Communication
Corporate Finance
Term 3
Consumer Marketing
Search Engine Optimization & Search Engine Marketing
Integrated Marketing Communications
Social Media & Content Marketing
Mobile & Email Marketing
Marketing in a digital world
Term 4
Term 5
Capstone Project
Marketing, web, & Social Media Analytics (Elective)
Fraud & Risk Analytics(Elective)
Supply Chain & Logistics Analytics (Elective)
HR Analytics (Elective)
There are some pre-requisites or eligibility criteria that a candidate needs to keep in mind before taking admission in the online Executive MBA (EMBA) in Digital Marketing.
The online executive MBA in Digital Marketing is a 15-months program which is divided into 5 terms and the candidates will get in-depth knowledge of management and marketing in these 5 terms. However, the online EMBA in Digital Marketing degree is not equivalent to the first year of MBA.
Note: In addition, you must pass the university's entrance exam (if any).
The academic fee for an online EMBA programme is normally rather high because it is a professional course. The average academic fee for this program is Rs. 4,00,000, but it varies depending on specialisation. IIMs, for example, demand hefty fees for EMBA courses, roughly Rs. 20,00,000.
There are plenty of jobs available after EMBA in Marketing. You can apply for managerial level positions in the marketing sector.
Universities
Average Academic Fee (in Rs.)
Narsee Monjee Institute of Management Studies (NMIMS)
Rs. 4,00,000
IIM Ahmedabad
Rs. 27,00,000
Indian School of Business
Rs. 39,00,000
NMIMS
EMBA in Digital Marketing helps you in understanding managerial concepts and it lays a strong business and digital marketing foundation.
Yes, some of the universities/institutions offer EMBA programs without any entrance exam. The only eligibility to pursue EMBA is that a student must be a graduate in any specialization with a minimum of 50%- 60% of aggregate marks. Also, students must have 2-5 years of experience in the corporate or management world.
The starting average salary offered to the candidate is around INR 10 LPA.
Yes, few universities offer EMBA. You can check the website of the universities to check scholarships offered by the university.
No, it is not a degree program and it is not even equal to the first year of MBA degree. However, you can pursue this course to do better in your corporate jobs or to change your domain. This program is for working professionals.
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