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Executive MBA or EMBA in Marketing is a professional certificate programme developed for working professionals. The EMBA in Marketing programme teaches business management, consumer behaviour, marketing research, and sales management, among other topics. The programme has been authorised by the All India Council of Technical Education and will last 15 months ( AICTE). Students gain a thorough understanding of the industry by tackling real-world problems through projects and case studies.
The curriculum of the EMBA in Marketing programme involves a thorough understanding of managerial and marketing concepts.
The curriculum of the online and distance Executive MBA in Marketing includes 5 different terms. You can check the syllabus of the course from below:
Financial Accounting: Information For Decisions
Information Systems for Managers
Business Statistics for Decision Makers
Crafting and Providing Marketing Services
Customer Relationship Management
Integrated Marketing Communications
Marketing in a digital world
Strategic Brand Management
Marketing, web, & Social Media Analytics (Elective)
Fraud & Risk Analytics(Elective)
Supply Chain & Logistics Analytics (Elective)
HR Analytics (Elective)
The candidates must consider the eligibility criteria before taking admission in the online EMBA in Marketing program.
The Executive MBA in Marketing is a 15-month curriculum that is not comparable to the first year of an MBA programme. In addition, candidates mistakenly believe that the course is entirely online, which is not the case. The Executive MBA (EMBA) programme is delivered in a hybrid manner, which means that in addition to online lectures, students must attend a few offline classes.
Because it is a professional course, the academic fee for an online EMBA programme is usually quite substantial. This programme has an average academic fee of Rs. 4,00,000 which varies depending on specialisation.
There are plenty of jobs available after EMBA in Marketing. You can apply for managerial level positions in the marketing sector.
Average Academic Fee (in Rs.)
Narsee Monjee Institute of Management Studies (NMIMS)
Indian School of Business
EMBA in Marketing helps you in understanding managerial concepts and it lays a strong business and marketing foundation.
Yes, some of the universities/institutions offer EMBA programs without any entrance exam. The only eligibility to pursue EMBA is that a student must be a graduate in any specialization with a minimum of 50%- 60% of aggregate marks. Also, students must have 2-5 years of experience in the corporate or management world.
The starting average salary offered to the candidate is around INR 10 LPA.
Yes, few universities offer EMBA. You can check the website of the universities to check scholarships offered by the university.
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