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Marketing Management

Online Executive MBA in Marketing

Online Executive MBA in Marketing is a 15-month AICTE approved program that is specially designed for working professionals. Professionals who are in the middle of their careers and are willing to learn the in-depth skills of business and marketing. This course will help you in making a presence in the marketing world.

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Approvals

AICTE

Duration

15 Month

Eligibility

Bachelor’s Degree

Executive MBA or EMBA in Marketing is a professional certificate programme developed for working professionals. The EMBA in Marketing programme teaches business management, consumer behaviour, marketing research, and sales management, among other topics. The programme has been authorised by the All India Council of Technical Education and will last 15 months ( AICTE). Students gain a thorough understanding of the industry by tackling real-world problems through projects and case studies.

Key Highlights

  • The curriculum of the EMBA in Marketing programme involves a thorough understanding of managerial and marketing concepts.

  • The EMBA programme lasts 15 months and is not equivalent to the MBA program's first-year course 
  • The EMBA in Marketing program of 15 months is divided into 5 terms. 
  • Students having a bachelor's degree and at least two years of work experience are eligible to participate in the programme.
  • Admission to this session is open to people of all ages.
  • The cost of an Executive MBA in Marketing ranges from Rs. 1,50,000 to Rs. 4,50,000 on average.

Online and Distance Executive MBA in Marketing Subjects

The curriculum of the online and distance Executive MBA in Marketing includes 5 different terms. You can check the syllabus of the course from below:
 

Terms

Subjects

Term 1

Financial Accounting: Information For Decisions

Managerial Economics

Marketing Management

Information Systems for Managers

Organizational Behaviour 

Term 2

Business Statistics for Decision Makers 

Operations Management

Strategic Management 

Business Communication 

Corporate Finance

Term 3

Consumer Behaviour

Crafting and Providing Marketing Services

Customer Relationship Management

Integrated Marketing Communications

Marketing in a digital world

Marketing Research 

Sales Management

Strategic Brand Management

Term 4 

Consumer Behaviour

Crafting and Providing Marketing Services

Customer Relationship Management

Integrated Marketing Communications

Marketing in a digital world

Marketing Research 

Sales Management

Strategic Brand Management

Term 5

Capstone Project 

Marketing, web, & Social Media Analytics (Elective)

Fraud & Risk Analytics(Elective)

Supply Chain & Logistics Analytics (Elective)

HR Analytics (Elective)

 

Online EMBA in Marketing Eligibility Criteria

The candidates must consider the eligibility criteria before taking admission in the online EMBA in Marketing program. 

  • The candidate must have a bachelor’s degree from a recognized university.
  • The candidate must have at least 2-3 years of work experience in the relevant field. 
  • There is no age limit

Online EMBA in Marketing Duration

The Executive MBA in Marketing is a 15-month curriculum that is not comparable to the first year of an MBA programme. In addition, candidates mistakenly believe that the course is entirely online, which is not the case. The Executive MBA (EMBA) programme is delivered in a hybrid manner, which means that in addition to online lectures, students must attend a few offline classes.

Admissions Process for an Online EMBA in Marketing

  • First and foremost, go to the official website of the university.
  • You can apply for the EMBA programme on the website.
  • After that, fill out the application form with your details.
  • Complete the application form and submit it along with the needed documents and registration fee.
  • You must also pass the university's entrance exam (if any).

Online EMBA Academic Fee

Because it is a professional course, the academic fee for an online EMBA programme is usually quite substantial. This programme has an average academic fee of Rs. 4,00,000 which varies depending on specialisation.

Other Online EMBA Specializations

  • EMBA in Business Analytics

  • EMBA in Marketing
  • EMBA in Leadership & Strategy
  • EMBA in Operations & Supply Chain
  • EMBA in Applied Finance

Job Opportunities Available After Online Executive MBA in Marketing 

There are plenty of jobs available after EMBA in Marketing. You can apply for managerial level positions in the marketing sector. 

  • Customer Relationship Management
  • Marketing Manager
  • Competitive Marketing
  • Analytical Marketing
  • Channel Head
  • Brand Manager
  • Asset Manager
  • Media Planner

Popular Universities/Colleges Offering Online Executive MBA in Marketing

Universities 

Average Academic Fee (in Rs.)

Narsee Monjee Institute of Management Studies (NMIMS) 

Rs. 4,00,000 

IIM Ahmedabad

Rs. 27,00,000

Indian School of Business 

Rs. 39,00,000

 

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Marketing Management FAQ

1Is it valuable to pursue EMBA in Marketing?

EMBA in Marketing helps you in understanding managerial concepts and it lays a strong business and marketing foundation.

2Can students pursue EMBA in Marketing without any entrance exam?

Yes, some of the universities/institutions offer EMBA programs without any entrance exam. The only eligibility to pursue EMBA is that a student must be a graduate in any specialization with a minimum of 50%- 60% of aggregate marks. Also, students must have 2-5 years of experience in the corporate or management world.

3What is the starting average salary of an EMBA in Marketing professional degree holder?

The starting average salary offered to the candidate is around INR 10 LPA.

4Do we get scholarships in EMBA programs?

Yes, few universities offer EMBA. You can check the website of the universities to check scholarships offered by the university.

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