BIMTECH Online PGDM in Marketing

The Online PGDM in Marketing is a two-year specialization program provided by BIMTECH that deals with management and its relationship with the business world. This program produces management professionals who are going to take roles of leadership to steer organizations towards progress. To familiarise with the world of business the student gets to learn functional areas of management that delve into diverse aspects of management that involve developing the knowledge and skills required to thrive in a complex business environment.

The curriculum of this program is curated & designed in such a way that the student becomes industry-ready through courses that are tailor-made with a strong foundation, that equips the student with the management skills required to navigate through the challenges posed by various elements of business functionalities.

The specialization of marketing equips the student with the latest knowledge, tools, and techniques required to practice and implement marketing strategies & processes. The student gets to learn & frame paradigms that define consumer behavior. Through understanding the inputs and outputs of human psychology with respect to creating markets, the student learns how to leverage human behavior to its advantage.

With the advent of the digital era, students get to learn digital applications (tools & techniques) involved in capturing audiences and developing a market base. There are several divisions within Digital Marketing which students are taught diverse methods of digital marketing. Along with that, the student learns how to frame marketing strategies and lead marketing teams through managing roles towards the marketing goals the student has made.

BIMTECH is one of the premier business schools across the country making impactful transformations by producing a league of management professionals of high brilliance every year. The institute has been prolific in providing management programs that are updated and current with the contemporary times that make these students industry-ready. BIMTECH has been accredited by AACSB (Association to Advance Collegiate Schools of Business) and EFMD Global (European Foundation for Management Development Global).

The fees for the BIMTECH Online PGDM in Marketing program is INR 2.75 Lakhs.

The eligibility criteria for enrolling in the BIMTECH Online PGDM in Marketing program are given in the following -

• The candidate (General/OBC category) must have scored a minimum of 50% aggregate marks at graduation. The candidate who belongs to the SC/ST category should have a minimum score of 45% at graduation.

BIMTech provides EMI for tuition payments to students. Students should contact the institute's admissions or finance department for further information and thorough help on using this facility because the nature and terms of the EMI facility may change.

The Syllabus of BIMTECH Online PGDM in Marketing lists the courses provided for PGDM in general as well as those that are under the specialization.

The BIMTech exam design evaluates students' knowledge and abilities in various areas. The tests are given both in person and online, with remote proctoring.

The students of the BIMTECH Online PGDM in Marketing aspire to be management professionals who take up roles that involve high stakes in organizations where the student is meant to be a leader guiding teams towards executing organizational goals. These students get to work in companies such as ICICI Lombard, IDFC Lombard, Microsoft, etc. These students get career support services such as job fairs, just-in-time interviews, high-performance coaching, mock interviews, networking events, etc. Some of the job roles that the student can take up in this program are given in the following table-