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IIM Visakhapatnam Executive MBA in Marketing

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IIM Visakhapatnam Syllabus / Curriculum

The courses - both core and specialization based that are under the syllabus of Executive MBA in Marketing, provided by IIM Visakhapatnam, are given in the table below:

First Year

Second Year

Term-1

  • Managerial Economics
  • Business Statistics using Spreadsheet
  • Organizational Behaviour
  • Financial Accounting
  • IT Tools for Managers
  • Managerial Communications

Term-2

  • Human Resource Management
  • Optimization Techniques for Business
  • Macro Economics and Policy
  • Marketing Management
  • Operations Management
  • Cost Accounting

Term-3

  • Financial Management
  • Entrepreneurship and Business Growth
  • Management of Information Systems
  • Business Analytics
  • Marketing and Business Research

Term-4

  • Project Management
  • 5 Electives

Term-5

  • Business Ethics & Law
  • 5 Electives

Term-6

  • Capstone
  • 5 Electives

Specialization Courses: Marketing

  • Product and Brand Management
  • Integrated Marketing Communication
  • Strategic Marketing
  • Digital Marketing
  • Business-to-Business Marketing
  • Marketing Analytics
  • International Marketing
  • Strategic Digital Marketing in the New Omnichannel World
  • Services Marketing
  • Consumer Behaviour
  • Sales and Distribution Management

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The mode of delivery of the IIM Visakhapatnam Executive MBA in Marketing program is in a hybrid mode that consists of both online and offline modules. The lectures/classes are held online via a technology platform and the offline aspect is the on-campus immersion.

The duration of the IIM Visakhapatnam Executive MBA in Marketing program is 2 years.

The fee for the IIM Visakhapatnam Executive MBA in Marketing program is INR 11.9 Lakhs.

Some of the job roles taken up by the students of the IIM Visakhapatnam Executive MBA in Marketing program are Marketing Manager, Marketing Co-ordinator, Product Marketing Manager, Digital Marketing Strategist, Brand Manager, etc.

The courses taken up under the specialization of IIM Visakhapatnam Executive MBA in Marketing program are Product & Brand Management, Integrated Marketing, Communication, Strategic Marketing, Digital Marketing, Business to Business Marketing, Marketing Analytics, International Marketing, Strategic Digital Marketing in the New Omnichannel World, Services Marketing, Consumer Behaviour, and Sales & Distribution Management.

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IIM Visakhapatnam

IIM Visakhapatnam

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4 out of 5

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IMR Road, near Pydah Kaushik College Road, Visakhapatnam, Andhra Pradesh 530052

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