MIT ADT University Online BBA in Digital Marketing
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About MIT ADT University Online BBA in Digital Marketing
Online BBA in Digital Marketing at MIT ADT University is a 3-year (36 months) degree course aimed at equipping students with the skills to operate in the world of online business and marketing that is highly dynamic. This program is open to students of any stream who have already obtained at least 50% marks in Class 12, with an addition of foundational knowledge in business and specialisation in digital marketing.
The curriculum addresses contemporary marketing tools and techniques, including the topics of marketing management, consumer behaviour, social media marketing, SEO, SEM, content marketing, analytics, and e-commerce. Students have experience in working with real-life case studies and projects that make them see how digital platforms lead to brand development and customer interaction.
It is a BBA that is flexible and practical for online learners who want to become marketers, businesspeople, and entrepreneurs. Digital Marketing Executive, SEO Analyst, Social Media Manager, Brand Strategist, Content Marketer or E-commerce Specialist, or even beginning their own digital businesses, are some of the career opportunities available to graduates in the expanding digital economy.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- Students will be able to obtain the appropriate knowledge on marketing, SEO, SMO, and many other areas. The course will assist the learning individuals to be deeply informed on the topic of marketing and other significant facets of the same.
- They, the modules and the studying material, will either be provided to you in the institutions either through the use of post or through the online platform, which will depend on the institution, or you will be given the soft copies of your syllabus.
- It does not involve giving any demand draft or cash at the counter, and all the person needs to do is pay the course fee by the online mode, e.g. net banking, UPI or money transfer.
- You will be granted a professional and validated teaching faculty, which will be offering good education and will be free to answer questions throughout the session.
- The online BBA in Digital Marketing provides the students with the freedom to study at his /her convenience. It is also a light course to follow because students can follow the course in spite of their personal/professional commitments.
MIT Art Design and Technology University Approved By
UGC
NAAC A
Who Can Apply?
The following are the procedures that the students who desire to be enrolled in an online BBA in Digital Marketing at MIT ADT University will follow:
- They should be able to prove that they have finished their 12th grade in an approved board.
- The students are required to complete the 12th with 50 per cent marks or a CGPA as well.
Note: Exam Fees will not be included in the Fee Structure; these will be comparable to the University and must be charged on a percentage basis to obtain the privilege. The students will be expected to generate their category certificates.
Other Specializations
Specialization Wise Updated Fees 2025
| Specialization | Fees | Duration |
| Digital Marketing | ₹8,10,000 (Full Fee) | 3 Years |
| International Business | ₹8,10,000 (Full Fee) | 3 Years |
MIT Art Design and Technology University EMI Details
The EMI facility and the education loan facility are not mentioned on the official site of the MIT-ADT University. Although the university has relatively low fees charged for the courses offered in both regular and online portals, most of the applicants are unable to afford the courses. To ensure that the trend of students joining MIT-ADT University is reversed, other online sites, such as College Vidya, are also providing the EMI option of studying at this university. This will also be easily accomplished because the course fee will be paid in installments, and the advantage of paying the course fee to the university will also be felt.
MIT ADT University Online BBA in Digital Marketing Admission Process
Step 1: Go to the admission portal of the Centre of Distance and Online Education (CDOE) of MIT-ADT University.
Step 2: Fill in your personal information, select the desired course and branch and hand over the application form along with the money.
Step 3: In case of an incomplete or unpaid form, revisit the portal by using the registered email ID, date of birth, and application number.
Step 4: Find your application that you have already saved, fill in any information that is not present and go ahead and make the necessary payment.
Step 5: After a successful submission, save or download a copy of the application that you have submitted to refer to in the future.
According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!
What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!
Equivalance of degree obtained through ODL and Online mode with degree obtained through conventional mode Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities. Click here to read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
MIT ADT University Online BBA in Digital Marketing Syllabus / Curriculum
The digital marketing online BBA is a 3-year or 6-semester degree that is offered online at the MIT ADT University. The thing is that, in the situation when you are planning to take an online BBA in a digital marketing course, you must make sure that you are aware of what will be discussed in the course. Digital marketing BBA in the Digital Marketing course of the online-based course syllabus of the MIT ADT University.
| Syllabus of Online BBA in Digital Marketing | |
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Semester I |
Semester II |
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Semester III |
Semester IV |
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BBA International Business Basket -1 |
BBA International Business Basket -2 |
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BBA Retail Management Basket -1 |
BBA Retail Management Basket -2 |
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BBA Real Estate Management Basket -1 |
BBA Real Estate Management Basket -2 |
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Note: It is the syllabus of the online BBA program. The BBA in digital marketing syllabus can be somewhat different. Therefore, the difference in the subjects may be present. Online homepage of MIT ADT University: https://mituniversity.ac.in/school-of-open-distance-learning/odl.
During Semester 3 and Semester 4, in addition to 4 Compulsory papers, a learner will have to choose two Elective courses from Basket-1 of optional papers announced at the beginning of Semester.
MIT ADT University Online BBA in Digital Marketing Examination Pattern
The online courses at MIT-ADT University are not an exception in teaching traditional ones. Internal tests and theoretical tests will also be performed, and this will also be put into consideration in arriving at the final score. You will also offer your assignments, projects, viva, quizzes or any other assignments associated with the in-house tests, which you will be given through your professor, and you will also be given the end-of-semester exams for every subject. The internal tests and final semester exams are the only way one can pass and move on to the new semester.
Job Roles after Online BBA in Digital Marketing
A career in various fields that encompass private, public, or MNCs is possible after an online BBA in Digital Marketing. The following are the career prospects after taking an online BBA in Digital Marketing:
|
Jobs After an Online BBA in Digital Marketing |
|
|
Communication Specialist |
Social Media Manager |
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PR Manager |
Technical Writer |
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Marketing Executive |
Content Writer |
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HR Executive |
Copy Proofreader/Editor |
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SEO Specialist |
Brand & Advertising Manager |
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Civil Servant |
Content Creator |
Top Recruiting Industries In BBA In Digital Marketing
An online undergraduate course or bachelor's degree in Digital Marketing would be a professional course that would expose one to a myriad of well-paying career opportunities in various areas that offer attractive remuneration. The following would be used to hire applicants with a bachelor’s degree in business administration, majoring in Digital Marketing.
- Publishing House
- Media House
- Advertising Agency
- Digital Marketing
- Ed-tech & E-learning
- Education & Academia
- Government Sector
MIT Art Design and Technology University Placement Partners
The official site of the MIT-ADT University does not refer directly to the placement partners. Moreover, the university was best positioned when it was founded to address the needs of the industry regarding a high level of qualified workers in most fields. Firms that strongly believe in this university include Alibaba, Oracle, Capgemini, Adani Wilmar Limited, TCS, Deloitte, etc. the mention of which is enough to make us know how good the university graduates are in every batch.
Our students work at
50%
Average Salary Hike
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Hiring Partners
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Increase in Interview Opportunities
ICICI Bank
Bajaj Finserv
Cognizant
HCL
Hitachi
India Mart
Infoedge
Frequently Asked Questions?
It is a 3-year undergraduate course that is aimed at providing students with the basic knowledge of business management and advanced digital marketing skills. The course is an integration of theory and hands-on experience in fields such as SEO, social media marketing, content creation, e-commerce, and analytics to equip the learners with up-to-date skills in marketing.
Students who have passed with at least 50 per cent marks in any stream in the 12th grade of a recognised board are allowed to apply. The program will also be open to all academic backgrounds who are enthusiastic about marketing, creativity, and technological aspects.
The amount to be paid in total for the Online BBA in Digital Marketing is INR 8,10,000 in the 3-year course. Yet, there are exam fees set at a separate rate according to the standards of universities. Online payments are easily made by the students in platforms such as UPI, net banking, or bank transfer.
The curriculum comprises a combination of all basic business subjects and more specialised ones of marketing, including Principles of Management, Business Economics, Marketing Management, SEO, SMM and E-commerce.
The program is provided fully in the virtual world, where students have the liberty to study at their own pace. Homework and other study resources are digitised, and lectures are delivered online. Qualified faculty also guide the students through the course.
The online mode is flexible, and the students can combine studies with personal or professional ties. It will also enable learners to acquire industry-relevant skills in digital marketing and experience without necessarily going to the physical classes.
Careers that graduates can take up include Digital Marketing Executive, SEO Specialist, Social Media Manager, PR Manager, Brand Strategist and Content creator. The course opens opportunities within such industries as advertising, media, e-commerce, and ed-tech.
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Reviewed in India on November 3, 2025
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Good alternative when one wants to reskill without leaving his/her job.
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Good faculty assistance and convenient learning materials over the internet.
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The course material is industry-based and quite well organized.
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Reviewed in India on November 3, 2025
MIT-ADT CDOE provided me with the flexibility to pursue a study and be a full-time working professional.
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