business approach with strategic management model
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Business Approach with Strategic Management Model [2025]

Kumkum Tamang Feb 6, 2025 1K Reads

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The Strategic Management Model is one of the foundations of any business. These are a set of rules that guide a company to achieve its objectives efficiently. A business approach with a strategic model helps businesses accomplish goals by analyzing various company factors. It may also include different approaches to managing a business perspectively and descriptively.

The perspective approach mainly includes developing strategies, and the descriptive approach focuses on putting those strategies into practice. Strategic management finds the challenges, creates a plan, and monitors the whole process for the successful implementation of the strategy. The whole process takes place widely at an organization's department level. Strategic management is crucial for every organization to work efficiently.

It helps companies get back on track if it is falling apart. There are many ways in which one can apply the strategies. Strategic management is much more important for those who believe in a structural approach. The process provides crystal-clear directions for the goals, mission, or vision. This also includes healthy competition between the competitors which eventually benefits planning advancements. One can break down the whole process.

types of strategic management approaches 

Importance of Strategic Management

Strategic Management gives direction to the organization for strategic and constant growth. This also enhances the cruciality of the development sector of any company or organization. Let's discuss some of the main importance of strategic management; 

  • Transformative Role of Strategic Management in Organizational Success: Strategic management plays a transformative role in organizational success as it is a business approach that helps in predicting future possibilities and potentials regarding any issue occurring in the organization. This eventually helps in making long-term decisions or predictions that include financial and positional advantages. This process usually includes numbers, logical reasoning, and quantitative measurements. 
  • Clear Role Definition and Accountability in Strategic Management: By using strategic management, each department and employee can clearly understand their tasks and responsibilities. This helps avoid any confusion about who is in charge of what. It also allows managers to agree on how processes and systems should work within the organization.
  • The Impact of Strategic Management on Employee Motivation and Flexibility: The correct implementation of Strategic management allows for better employee motivation. It enhances the goal-oriented mindset in each employee. Achieving goals is the major fear in the minds of management as well as employees. If strategic management is implemented correctly, it enhances confidence and practical decision-making among the employees and the organization. 

Benefits of Strategic Management  

By setting goals to achieve an organization itself can have clarity and development within. Below are some of the benefits of strategic management.

  • Clear Direction: Clear direction in strategic management is the process where employees and the organization achieve their goals with a clear point of view. It enhances the efficiency, effectiveness, success, accountability, and motivation. 
  • Operational Improvement (OI): OI stands for Operational Improvement, which is used by every organization to improve operations and performance. With the help of advanced technologies, organizations can make effective strategies for better performance and operations. 
  • Resources Optimization: For the systematic distribution and management of resources, organizations apply strategic management in a way that helps in strategically managing and allocating resources to achieve the ultimate goal. With this process, the allocation of resources is simplified to meet the project deadlines. 

Competitive Advantage 

Competitive advantage in a business helps in attracting more customers or business and eventually grows the organization's business. In the world of online growth applying this will automatically decrease the cost. It also includes niche advantage, cost advantage, offer advantage, branding, technology, and many more.

5 stages of strategic management

Steps of the Strategic Management Process

Below are the steps that one should follow to execute strategic management; 

  • Identification of Intent: For the step-by-step application of strategic management, it is required to set organizational goals first in order to predict the best outcome possible. This includes the SMART goal theory which stands for a specific and clear goal, measurable metrics and tracking progress, setting achievable and realistic goals, relevancy (importance of goal), and time-bound for projects to be completed. 
  • Analysis of Operational Scenario: While having a goal one needs to do proper research before applying strategic management. For proper analysis, it is advised to use SWOT analysis for proper context. SWOT stands for strength, weakness, opportunity, and threats. It is a decision-making tool that ensures the proper solution. 
  • Strategy Formulation:This is where one makes the preparation of an actionable plan, it involves formulation of the strategy. (Having the proper environmental analysis).
  • Execution of the Plan:The fourth step of strategic management is applying strategies to action. While ensuring the proper execution of the plan, it is required to make changes at the same time for perfection.

Evaluation of the Plan

This is the last step of the strategic management. Organizations evaluate the outcome against the set parameters with the acceptance of feedback whether it is positive or negative.  

Different Approaches in Strategic Management 

Strategic management encompasses various approaches that organizations can adopt to achieve their goals and maintain a competitive edge in the market. The classical approach focuses on rational planning and formal processes, emphasizing analysis and long-term forecasting to make informed decisions. Below are some of the popular approaches in strategic management. 

  • Classical Approach :The classical approach is a traditional way of running a business that focuses on carefully analyzing the business environment and making detailed plans. It involves four main steps: analyzing the situation, planning how to move forward, putting those plans into action, and executing them. This approach is very predictable and has become popular in many industries, especially those that are well-established and have a good level of experience.
  • Adaptive Approach :This method works well in fast-changing industries that need experimentation. It is helpful in unpredictable situations where technology and consumer preferences are constantly evolving.
  • Visionary Approach:Some organizations aim to take over the market in one big move by disrupting existing markets and eliminating competition. Many companies that introduce innovative products and services use this strategy. Instead of just adapting to the current business environment, they try to change it.
  • Renewal Approach :Organizations facing tough competition and significant challenges often adopt a quick and focused strategy. In these situations, they must act promptly to fix issues in their existing plans, leaving little time for thorough analysis. Their top priority is survival. Companies that select the right approach can achieve great success. However, many businesses today struggle to align their strategies with their environments. This issue largely stems from a tendency to rely on traditional methods. With a classical model, organizations find it difficult to adapt to the rapidly changing business landscape. Therefore, choosing the right strategy is crucial for any organization's survival today. This choice helps create effective systems and structures that enhance performance.

Conclusion

In short, this strategic management model helps those seeking to achieve their aims and objectives with efficiency. By using both prospective and descriptive approaches, it is expected that they will come up with and execute effective strategies to tackle problems while remaining clear about their mission and vision. Thus, this framework can assist not just in organizational recovery when adversities occur but is also instrumental in driving healthy competition and innovation. The essence of strategic management is important for organizations geared towards their long-run survival in the competitive environment.

FAQs (Frequently Asked Questions)

The strategic management process is one of those crucial steps or frameworks through which business firms or companies can achieve the desired goals efficiently. 
Example: Set a relevant SOP for the teams that helps them to complete the overall tasks and meet the deadlines accordingly.

The role of strategic management in a business firm is to plan strategy, allocate resources, monitor progress, communicate with the associated teams, evaluate the business objectives, and adapt any new techniques according to the market conditions.

Here are the 5 strategic business approaches: 

  • Classical Approach 
  • Adaptive Approach
  • Visionary Approach 
  • Shaping Approach 
  • Renewal Approach 
     

The strategic business model is a systematic list of policies that assist a business in its future plans, such as inputs, outputs, processes, values, and other elements. This helps the business improve and prepare for future performance.

The 5 stages of strategic management include: 

  • Goal Setting 
  • Project Analysis 
  • Strategy Formulation 
  • Strategy Implementation 
  • Evaluation & Control
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By Kumkum Tamang

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