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Executive MBA for Working Professionals in Digital Marketing
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Updated at : September 30, 2024DOWNLOAD E-BOOK
Online Executive MBA in Digital Marketing
Online Executive MBA in Digital Marketing is a professional program that can be completed in a shorter time than an MBA. This online EMBA program is designed for working professionals with a soft corner for digital platforms who want to build their careers in a fully utilized field. In this program, candidates learn about practical digital marketing plans that align with their business goals. Enroll in this AICTE-approved online EMBA program to embrace the digital transformation of the marketing field within a few months.Watch Video
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Executive MBA for Working Professionals in Digital Marketing Program Overview
Online Executive MBA in Digital Marketing is a professional program that teaches students the depth of digital marketing trends. This course includes subjects like mobile & email marketing, marketing in a digital world, social media & content marketing, etc. Online Executive MBA in Digital Marketing is a professional certificate course that helps working professionals learn new skills and do better in their careers. This program is months long and at certain universities, you will find it a 15-month course, and at others, it might be an 18-month course.
This online EMBA program in digital marketing specialization is offered by famous universities/institutes that are known for their expertise in the management field. This online EMBA in digital marketing program is highly beneficial for those who are stuck in the middle of their careers and are willing to learn new skills to work at the managerial level in the digital marketing field. Since the program is specifically designed for working professionals, the candidates must have a bachelor’s degree and work experience to pursue this program.
Why Online Executive MBA in Digital Marketing
In an online EMBA in digital marketing program, you will discover how to design a digital marketing plan that complements the aims and objectives of the company. The methods and best practices for search engine optimization of website content are the main topics that you will learn through this course. This professional course will teach you how to assess and evaluate the success of digital marketing efforts using web analytics tools.
In this particular specialization of the EMBA course, you will learn about the special difficulties and chances that come with digital marketing for e-commerce. It also makes you learn about the different mobile platforms and how to leverage them for campaigns that use digital marketing. Students can apply the concepts they learn in class to real-world circumstances through the program's interactive online discussion forums and case studies, in addition to the course material.
Who Should Pursue An Online Executive MBA in Digital Marketing?
- Professionals in business who want to understand the ins and outs of digital marketing to expand their companies.
- This training might be quite beneficial to professionals in any field who are interested in social media advertising.
- Professionals who wish to transition from different disciplines to the digital field.
When To Do An Online Executive MBA in Digital Marketing?
The best feature of online courses is that you can continue your education at any age. The online EMBA in Digital Marketing is an example of such a program. The straightforward registration procedure of this program not only makes it very accessible but also quite doable for working people. Since there are no restrictions on having work experience in the same field, this program can be pursued by any professional interested in learning the tactics of digital marketing.
Key Highlights of Executive MBA for Working Professionals in Digital Marketing In India
- An online EMBA in digital marketing is a professional program approved by AICTE.
- The program is specifically focused on working professionals and covers advanced digital marketing tools and software in the curriculum.
- The course discusses the main social media networks and how to use them for online advertising efforts.
- The duration of online EMBA is 15 months at most of the universities and the curriculum is divided into 5 terms.
- You will learn how to design PPC campaigns that convert visitors into leads by taking this online professional course.
- The course teaches participants how to design email marketing campaigns that captivate and convert their target audience.
- The candidates must have a graduation degree with more than 3 years of work experience.
- The program includes subjects related to digital marketing, email marketing, social media marketing, and so forth.
- The average fee for an online executive MBA in Digital Marketing is between Rs. 4,00,000 to Rs. 20,00,000.
- The online EMBA in Digital Marketing course helps in working for job positions like Content Marketing Manager, Digital Marketing Strategist, etc.
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Executive MBA for Working Professionals in Digital Marketing Course Subjects/Syllabus
To help you gain clarity on the depth of the concepts taught in online EMBA in digital marketing programs, the subject list for a 15-month long course divided into 5 terms is provided below.
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Terms |
Subjects |
|
Term 1 |
Financial Accounting: Information For Decisions Managerial Economics Marketing Management Information Systems for Managers Organizational Behaviour |
|
Term 2 |
Business Statistics for Decision Makers Operations Management Strategic Management Business Communication Corporate Finance |
|
Term 3 |
Consumer Marketing Search Engine Optimization & Search Engine Marketing Integrated Marketing Communications Social Media & Content Marketing Mobile & Email Marketing Marketing in a digital world |
|
Term 4 |
Consumer Marketing Search Engine Optimization & Search Engine Marketing Integrated Marketing Communications Social Media & Content Marketing Mobile & Email Marketing Marketing in a digital world |
|
Term 5 |
Capstone Project Marketing, web, & Social Media Analytics (Elective) Fraud & Risk Analytics(Elective) Supply Chain & Logistics Analytics (Elective) HR Analytics (Elective) |
The terms in the curriculum and the subject list will vary for this online EMBA specailization based on the university/institution you have chosen.
Executive MBA for Working Professionals in Digital Marketing Eligibility & Duration
There are some prerequisites or eligibility criteria that a candidate needs to keep in mind before taking admission to the online Executive MBA in Digital Marketing.
- The candidates must have a bachelor’s degree from a recognized university or institution.
- Also, the candidates must have scored a minimum of 55% aggregate marks in their bachelor’s.
- There is no restriction on the specialization taken up at the graduation level.
- In addition to educational qualifications, candidates must have more than 3 years of work experience.
Duration : The duration of an online EMBA in digital marketing program is generally 15 to 18 months but it should not be compared to the first year of an MBA program. The exact time frame in which you can finish this program depends on the university that you select to pursue this program. This online Executive MBA (EMBA) program is available in a hybrid style at some universities, requiring students to attend some offline classes in addition to the online lectures. This way those who want to experience a blended format of learning can now enroll in this course without any second thoughts.
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Program Fees for Executive MBA for Working Professionals in Digital Marketing
Starting at ₹ 6,776/month
Program Fee: ₹1,60,000 - ₹12,20,000
Low Cost EMI Available
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The complex course structure and technical learning format of an online EMBA in digital marketing are reflected in its somewhat high academic price. Depending on the university, this program has a starting fee of INR 1.5 lakhs which on average is around INR 4 lakhs at some premium management institutions. Since the program is designed for working professionals, this fee package can be easily paid using the monthly EMI installments.
Executive MBA for Working Professionals in Digital Marketing Admission Procedure
The official university website or a reliable online portal where this program is being offered should be visited as the first and most important step in the application process. Applying for this specific online EMBA specialty in digital marketing will take you to the application filling page after you've chosen it. You can go on to the option for paying the application cost after completing all the relevant fields in the online application form and attaching scanned copies of the necessary papers.
If the institution has any kind of interview or screening test as part of the admissions process, you will need to pass it after submitting your paperwork. If you are chosen for further consideration, you will then be required to pay the course price.
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Other Specializations for Executive MBA for Working Professionals in 2024
Education Loan/EMI Facilities for Executive MBA for Working Professionals in Digital Marketing
One benefit of choosing this EMBA program is that the colleges offering it provide equal installment payments, or EMIs, as well as student loan facilities in the fee payment methods. This facility covers all the expenses related to tuition fees of the program which can be deposited in small parts every month. The specific requirements that you must fulfill to use this facility will be confirmed by your university's official loan partner.
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Is Executive MBA for Working Professionals in Digital Marketing Worth it?
If you want to advance in the field of digital marketing, getting an online EMBA in the same specialization will be highly helpful for you. This professional online course will help you understand how important branding, advertising, and promotions are to your business. Whether you are dealing with goods or services, digital transformations of the business have been quite important nowadays. One of the most important things you learn from this course is how to plan and execute campaigns on social media platforms.
Apart from gaining a deeper understanding of the subjects, the online sessions with faculty members and experts of this program allow you to grow your professional network. You will learn more about the other known aspects of the field which will help you have better employment options in the future. Additionally, you will be able to create new marketing strategies and improve the ones you already have for greater business growth thanks to the analytical and critical thinking skills you will learn in this course.
Above all, this online EMBA course is highly well-known in the digital marketing industry and makes you explore bright career prospects and new opportunities in the field. At last, a high-paying job at an MNC will make this online EMBA in digital marketing worthwhile.
College Vidya Advantages
Job Opportunity after Executive MBA for Working Professionals in Digital Marketing
Students will graduate from the online EMBA in digital marketing program with a thorough understanding of the tools and strategies needed to design successful digital marketing campaigns. Upon completion of the program, they will also possess the managerial and leadership abilities required to guide successful teams in digital marketing.
There are plenty of jobs available after an online EMBA in Digital Marketing, a few of them are mentioned below.
|
Content Marketing Manager |
Client Servicing Managers |
|
Digital Marketing Strategist |
Campaign Managers |
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Digital Marketing Specialists |
Brand Manager |
|
Media Planner |
Social Media Coordinator |
|
SEO/Marketing Manager |
Digital Brand Manager |
Top Recruiters for Executive MBA for Working Professionals in Digital Marketing
An online EMBA in digital marketing is essential for career advancement. This degree helps you get into the best national or international corporations in addition to giving you the chance to improve your financial situation and job title. Even organizations like Brainwork, Techmagnate, echoVME Digital, and others consider your EMBA in digital marketing certification during their recruitment process.
Our students work at
Accenture
American Express
Capgemini
Deloitte
HCL
IBM
Infosys
ITC
KPMG
L&T
Let's clear up some doubts about Executive MBA for Working Professionals in Digital Marketing
EMBA in Digital Marketing helps you in understanding managerial concepts and it lays a strong business and digital marketing foundation.
Yes, some of the universities/institutions offer Executive MBA/MBA for Working Professionals course without any entrance exam. The only eligibility to pursue EMBA is that a student must be a graduate in any specialization with a minimum of 50%- 60% of aggregate marks. Also, students must have 2-5 years of experience in the corporate or management world.
The starting average salary offered to the candidate is around INR 10 LPA.
Yes, few universities offer scholarship options to EMBA students. You can check the website of the universities to check scholarships offered by the university.
No, it is not a degree program and it is not even equal to the first year of MBA degree. However, you can pursue this course to do better in your corporate jobs or to change your domain. This program is for working professionals.
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