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online executive mba in market research

Updated at : February 21, 2024DOWNLOAD E-BOOK

Online Executive MBA in Market Research

An online EMBA in market research is designed to equip professionals with the latest business strategies after understanding the dynamic trends of the market. This online course offers a great level of flexibility in learning that fits well into the tight schedules of working professionals. The learning outcomes of this EMBA specialization are vital in taking your business to the next level.

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12 - 24 Months

Eligibility info

Graduation + Work Experience

In today’s world, an understanding of the market is vital in building a fruitful business model. Market research is the analysis of ongoing market trends that help you develop better & relatable business strategies for maximized growth. An executive course in the same major equips you with the latest methodologies & tools that have emerged in the past few years in this business domain. 

The online availability of this program at some reputed universities has made it feasible for working professionals to advance their careers. An online EMBA in market research makes you learn about the analytical tools that can be used to analyze the ongoing & upcoming trends in the market concerning your goods or services-specific areas. 

As a proficient working professional, it is quite important to have a thorough knowledge of business modeling & strategy development tools to execute relevant business plans for maximized business profits. This online EMBA program not only equips you with the basics of management & business field but emphasizes majorly on the topics related to market research.

The technicalities of this program give you an edge over the others & make you stand out because of your strategic thinking & planning skills. Apart from the conceptual understanding, the career development services offered in this online course are something that can help you rebuild your career in the way you want it to be.

Key Highlights of Online Executive MBA in Market Research

  • Advance your career by learning effective business skills & technologies via an online program.
  • Acquire better planning abilities & strategic thinking skills along with a thorough understanding of the management field.
  • Interact with some of the best B-school faculties & strengthen your knowledge through online classes.
  • Brush up your foundational concepts & learn new ones through an updated course curriculum.
  • Improvise your thinking & planning abilities for increased work efficiency with the newest work methodologies.
  • Expand your professional networking at a global level & join the elite alumni status of authorized universities.
  • Get technical support for the entire course session from a highly committed team of “Student Support.” 
  • Enhance your subject knowledge through 24*7 available digital academic resources, recorded lectures, & past projects.
  • Learn the implementations of tools & analysis methods by working on capstone projects & industry-based case studies.
  • Avail of placement assistance services like one-on-one career counseling, Q&A forums for doubt resolution, virtual job fairs, resume-building tools, base camps, etc.
  • Earn an industry-recognized certification at the end of this online program that holds the same weightage as an on-campus program.

Curriculum Design of the Online Executive MBA in Market Research

The subjects covered in this online program make you learn the basic aspects of the business domain including some of the complex topics. Apart from some general management subjects, you get to develop a core understanding of the market research field. Some of the subjects included in this course content are mentioned below.

Marketing Management

Business Communication

Business Economics

Supply Chain Management

Leadership, Engagement, and People Performance

Leading Change for Sustainable Futures

Digital Business Innovation

Business Strategy

Market Research

Business Law and Ethics

Eligibility Requirements for Online Executive MBA in Market Research

The primary requirements that you need to fulfill before applying for this online EMBA program must be verified from the official university website. However, some of the common criteria are mentioned here to give aspirants a basic idea to judge their eligibility for the program.

  • Graduation in any discipline from a recognized university.
  • A minimum of 50% marks are required in the last qualifying degree.
  • Work experience in the related field is preferred.

Duration of the Online Executive MBA in Market Research

The overall duration of an online EMBA program ranges between 11 to 18 months. This parameter of duration is entirely university specific & varies as per the choice of the university providing it. Apart from the subject-specific learnings, additional career support services are also covered within this course duration.

Admission Process for Online Executive MBA in Market Research

The admission procedure to join this online EMBA course is pre-decided by the universities providing it. However, some general steps remain common to all universities that can be overviewed to get an idea about the admission formalities related to this online program.

Here are some common steps that would make you spot your seat in the upcoming batch of an online EMBA in market research.

  • Step 1: Visit the official website & select this specific program. Click on the “Apply NOW” tab & access the admission application form. Fill out the mandatory fields in the form with the correct details & then submit it.
  • Step 2: Upload all documents related to your academic achievements including certificates & mark sheets. These academic details are used to review your academic potential for the program.
  • Step 3: After review of your application, you will receive a list of documents from the admission committee of the university to assess your professional achievements & their relevance to the program. This list includes a resume/professional synopsis, cover letter, Letter of Recommendation (LORs), and Statement of Purpose (SOPs).
  • Step 4: After this submission, you will receive an Offer Letter from the university that will ensure your selection for the program. 
  • Step 5: Finally, the fee payment will block your seat in the course & you will receive your personalized credentials to access the LMS available at the student portal on the university’s website.

In the case of screening tests (entrance exams & personal interviews), you can only proceed with the admission formalities if you pass the screening tests with minimum marks.

Career Scope After Getting an Online Executive MBA in Market Research

The outgrowing needs of the business industry have increased the demand for trained business professionals by many folds. Market research is one of the key factors that decide the efficiency & impact of your business strategies. An online EMBA in the same specialization is quite alluring for many professionals who are already serving the business industry & for others who want to change their line in this direction. The skills & technicalities learned in this program make you eye-catching for reputed firms in the national & international markets.

The career prospects of this online program are quite wide & open a broader career path for you in different employment sectors. Some of the job positions available after this program are listed here.

Market Research Analyst

Public Relations Manager

Marketing Information Personnel

Customer Relationship Management Personnel

Brand Manager

Digital Marketing Specialists

Let's clear up some doubts about Executive MBA for Working Professionals in Market Research

The employment rate in the market research field is expected to grow by 19% from 2021 to 2031 making it one of the fastest-growing occupation sectors.

The eligibility criteria to apply for an online executive MBA in market research are based on the university offering it. Many universities ask for work experience after graduation as the minimum eligibility for the program while some offer admissions based on graduation.

The average range of online EMBA in the market research domain is 11 to 18 months. Thus, a time commitment of a minimum of 11 months is required to earn an online certification in the same major.

Market research analysts research the latest market trends as per their interest areas. The compilation & analysis of the relevant information is then used to develop relevant business strategies that optimize the organization’s profits.

Working professionals have reported a successful career journey after the completion of an online EMBA in market research. They got around 41% hike in their salaries & availed the opportunities to work at their dream company after completing this online program from an authentic university.

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