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Market Research programs from top Universities
Top RatedMarket Research From Edgewood University
4.4/5
WES, ACBSP, HLC
₹ 3,95,000
Top RatedMarket Research From IMT Ghaziabad
4/5
AIU, NIRF, AACSB, NBA
₹ 1,53,000
Online Executive MBA in Market Research Course Subjects/Syllabus
The subjects covered in this online program make you learn the basic aspects of the business domain including some of the complex topics. Apart from some general management subjects, you get to develop a core understanding of the market research field. Some of the subjects included in this course content apart from the general business topics are mentioned below.
| Marketing Management | Business Communication |
| Business Economics | Supply Chain Management |
| Marketing Research Communication | Social Listening |
| Leadership, Engagement, and People Performance | Leading Change for Sustainable Futures |
| International Market Approaches | Emerging Business Topics |
| Digital Business Innovation | Business Strategy |
| Statistics | Advertising Research |
| Syndicate Marketing Research | Anthropological Methods |
| Market Research Tools | Business Law and Ethics |
These topics will be divided into different semesters or terms based on the duration of the program.
Is an Entrance Exam Conducted For an Online Executive MBA in Market Research?
Generally, an entrance exam is not conducted for an online EMBA program in the specialization of market research. However, you can come across some prestigious institutions like IIMs which may ask for a good CAT score for an EMBA program as well. Here is a list of a few common entrance exams that you might encounter at different universities.
| CAT (Common Admission Test) | MAT (Management Aptitude Test) |
| GMAT (Graduate Management Admission Test) | CMAT (Common Management Admission Test) |
| MAH CET (Maharashtra Common Entrance Test) | XAT (Xavier Aptitude Test) |
| NMAT (NMIMS Management Aptitude Test) | PGCET (Postgraduate Common Entrance Test) |
| KMAT (Karnataka Management Aptitude Test) | SNAP (Symbiosis National Aptitude Test) |
| TANCET (Tamil Nadu Common Entrance Test) | ATMA (AIMS Test for Management Admission) |
Recommended Books
Here is a list of some bestsellers in market research that can help you develop a better understanding of your product or services and its market approach.
| Name of the Book | Author Name |
| The Disruption Mindset: Why Some Organizations Transform While Others Fail | Charlene Li |
| The Power of Moments: Why Certain Experiences Have Extraordinary Impact | Chip Heath and Dan Heath |
| Invisible Influence: The Hidden Forces that Shape Behavior | Jonah Berger |
| Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing | Will Leach |
| Storytelling with Data: A Data Visualization Guide for Business Professionals | Cole Nussbaumer Knaflic |
| Marketing Research: An Applied Orientation | Naresh K. Malhotra |
| Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover) | Dan Ariely |
| Consumer Behavior: Building Marketing Strategy | David L. Mothersbaugh |
| Consumer Behavior: Building Marketing Strategy (Hardcover) | Delbert I. Hawkins |
| Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) | Michel Wedel |
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