Compare in 2 mins
India's leading Online Universities on a Single Platform within two minutes
Compare & Apply from 100+
Market Research Universities
Get an
Online Discount of 15%
College Vidya Promise
Lowest Price Guarantee
Top Comparisons this week
Market Research programs from top Universities
Top RatedMarket Research From Edgewood University
4.4/5
WES, ACBSP, HLC
₹ 3,95,000
Top RatedMarket Research From IMT Ghaziabad
4/5
AIU, NIRF, AACSB, NBA
₹ 1,53,000
Online Executive MBA in Market Research Course Subjects/Syllabus
The subjects covered in this online program make you learn the basic aspects of the business domain including some of the complex topics. Apart from some general management subjects, you get to develop a core understanding of the market research field. Some of the subjects included in this course content apart from the general business topics are mentioned below.
| Marketing Management | Business Communication |
| Business Economics | Supply Chain Management |
| Marketing Research Communication | Social Listening |
| Leadership, Engagement, and People Performance | Leading Change for Sustainable Futures |
| International Market Approaches | Emerging Business Topics |
| Digital Business Innovation | Business Strategy |
| Statistics | Advertising Research |
| Syndicate Marketing Research | Anthropological Methods |
| Market Research Tools | Business Law and Ethics |
These topics will be divided into different semesters or terms based on the duration of the program.
Is an Entrance Exam Conducted For an Online Executive MBA in Market Research?
Generally, an entrance exam is not conducted for an online EMBA program in the specialization of market research. However, you can come across some prestigious institutions like IIMs which may ask for a good CAT score for an EMBA program as well. Here is a list of a few common entrance exams that you might encounter at different universities.
| CAT (Common Admission Test) | MAT (Management Aptitude Test) |
| GMAT (Graduate Management Admission Test) | CMAT (Common Management Admission Test) |
| MAH CET (Maharashtra Common Entrance Test) | XAT (Xavier Aptitude Test) |
| NMAT (NMIMS Management Aptitude Test) | PGCET (Postgraduate Common Entrance Test) |
| KMAT (Karnataka Management Aptitude Test) | SNAP (Symbiosis National Aptitude Test) |
| TANCET (Tamil Nadu Common Entrance Test) | ATMA (AIMS Test for Management Admission) |
Recommended Books
Here is a list of some bestsellers in market research that can help you develop a better understanding of your product or services and its market approach.
| Name of the Book | Author Name |
| The Disruption Mindset: Why Some Organizations Transform While Others Fail | Charlene Li |
| The Power of Moments: Why Certain Experiences Have Extraordinary Impact | Chip Heath and Dan Heath |
| Invisible Influence: The Hidden Forces that Shape Behavior | Jonah Berger |
| Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing | Will Leach |
| Storytelling with Data: A Data Visualization Guide for Business Professionals | Cole Nussbaumer Knaflic |
| Marketing Research: An Applied Orientation | Naresh K. Malhotra |
| Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover) | Dan Ariely |
| Consumer Behavior: Building Marketing Strategy | David L. Mothersbaugh |
| Consumer Behavior: Building Marketing Strategy (Hardcover) | Delbert I. Hawkins |
| Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) | Michel Wedel |
Real students. Real outcomes.
Over 1.25 Lakh students found their right university through College Vidya.
Manan Panchal
CollegeVidya helped me find the perfect online MBA at Manipal. Balancing work and studies has never felt this seamless.
Manipal Academy of Higher Education
Athul Anil
Enrolling in BCA online through CollegeVidya was the best decision. I now study flexibly while building real career experience.
Manipal University Online
gaurav sharma
CollegeVidya helped me find the perfect online MBA at Manipal. Balancing work and studies has never felt this seamless.
Andhra University Online
Deepika Chandani
Thanks to CollegeVidya, my distance MCA from Chandigarh University fits perfectly around my full-time job. Truly life-changing.
Chandigarh University Distance
Yogesh Chauhan
CollegeVidya made it easy to pursue my Executive MBA at Amity while working full-time. A smart investment in my future.
Amity University Online
FAQ's
Let's clear up some doubts
Market research analysts research the latest market trends as per their interest areas. The compilation & analysis of the relevant information is then used to develop relevant business strategies that optimize the organization’s profits.
The employment rate in the market research field is expected to grow by 19% from 2021 to 2031 making it one of the fastest-growing occupation sectors.
The eligibility criteria to apply for an online executive MBA in market research are based on the university offering it. Many universities ask for work experience after graduation as the minimum eligibility for the program while some offer admissions based on graduation.
The average range of online EMBA in the market research domain is 11 to 18 months. Thus, a time commitment of a minimum of 11 months is required to earn an online certification in the same major.
Working professionals have reported a successful career journey after the completion of an online EMBA in market research. They got around 41% hike in their salaries & availed the opportunities to work at their dream company after completing this online program from an authentic university.
Universities offering online programs have introduced placement assistance services like one-on-one career counseling, resume building, job portal creation, mock interviews, job fairs, etc. to make you job-ready in this competitive industry. All of these services are offered to brush up your skills & make you aware of the recruiting processes used by industries in the present scenario.
Checklist I Wish I Had Before Enrolling
College Vidya Smart Choice Checklist
A checklist to help you reach your goal!
Compare Universities
vs
Add To Compare
vs
Add To Compare
vs
Add To Compare
Get the right guidance with us
Download the app
Online & Distance MBA
Online & Distance Best University for
Online & Distance UG Courses
Online & Distance PG Courses
General
College Vidya is an independent education guidance platform designed to help learners compare, evaluate, and make informed decisions about accredited online and distance programs. We do not directly conduct academic programs. All admissions, curriculum structures, fee details, approvals, scholarships, and placement policies are managed and executed by the respective universities or institutions. We aim to keep information accurate and updated. For complete and official details, learners are encouraged to connect with experts from College Vidya. Our role is to simplify research and provide structured guidance throughout the decision-making process.
© 2026 College Vidya, Inc. All Rights Reserved
Built with Made in India