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Top RatedMarketing Analytics From IIM Calcutta
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₹ 4,05,000
Online Marketingin Marketing Analytics Program Overview
An Executive Development Program (EDP) in Marketing Analytics is a 4 Months, specialised training program aimed to improve marketing professionals' knowledge, skills, and capacities in data-driven marketing. It focuses on providing participants with the skills, techniques, and knowledge they need to apply data and analytics for effective marketing strategies and decision-making.
Data collection and analysis, statistical modelling, consumer segmentation, predictive modelling, digital marketing analytics, marketing campaign optimisation, and marketing ROI assessment are common subjects covered in the curriculum. Participants learn to acquire and analyse data from various sources, understand findings, and transform them into meaningful marketing plans.
Hands-on training on popular analytics tools and software, including Google Analytics, social media analytics platforms, data visualisation tools, and CRM systems, is frequently included in EDPs in Marketing Analytics. This allows participants to gain skills in utilising these technologies to derive useful insights from large amounts of data.
One of the primary goals of a Marketing Analytics EDP is to provide participants with the capacity to make data-driven choices. Professionals that understand how to evaluate and interpret marketing data may find trends, patterns, and opportunities that drive effective marketing initiatives. This results in more efficient marketing budget allocation, increased targeting and personalisation, and a higher return on investment (ROI) for marketing campaigns.
Key Highlightsof Online Marketing in Marketing Analytics in India
Online eDP in Marketing Analytics has several key highlights, a few of which are mentioned below:
- Participants receive a thorough grasp of both qualitative and quantitative market data and how to successfully evaluate and interpret it to derive valuable insights for marketing decision-making.
- The curriculum highlights the relevance of data visualisation and prepares participants to present complex data in a visually appealing and readily understandable manner.
- Participants will learn how to use data to acquire insights into consumers' demographics, preferences, and behaviours of consumers. This knowledge aids in the development of focused marketing plans and campaigns.
- Participants will learn to use data insights to develop effective marketing strategies. In addition, they know how to integrate marketing operations with business goals and create data-driven strategies to obtain a competitive edge.
- The curriculum contains case studies and real-world examples to provide learners with practical experience and help them solve marketing analytics problems.
- The curriculum is given by famous faculty members who are marketing analytics professionals. Participants will be able to benefit from their experience and receive insights into the most recent industry trends and practices.
- The program provides flexible learning alternatives with weekend online sessions, allowing professionals to mix job and study.
- Participants get in-depth knowledge and insights into marketing analytics, including recent trends, upcoming technologies, and best practices.
- The curriculum includes hands-on instruction and exposure to popular analytics tools like R, Python, and Tableau.
- The program includes a complete 15-hour Tableau Masterclass that will help you improve your knowledge of Tableau, a popular data visualisation application.
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