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Top RatedMarketing Analytics From IIM Calcutta
4.4/5
NIRF, AACSB, AMBA, EQUIS
₹ 4,05,000
Online Marketingin Marketing Analytics Program Overview
An Executive Development Program (EDP) in Marketing Analytics is a 4 Months, specialised training program aimed to improve marketing professionals' knowledge, skills, and capacities in data-driven marketing. It focuses on providing participants with the skills, techniques, and knowledge they need to apply data and analytics for effective marketing strategies and decision-making.
Data collection and analysis, statistical modelling, consumer segmentation, predictive modelling, digital marketing analytics, marketing campaign optimisation, and marketing ROI assessment are common subjects covered in the curriculum. Participants learn to acquire and analyse data from various sources, understand findings, and transform them into meaningful marketing plans.
Hands-on training on popular analytics tools and software, including Google Analytics, social media analytics platforms, data visualisation tools, and CRM systems, is frequently included in EDPs in Marketing Analytics. This allows participants to gain skills in utilising these technologies to derive useful insights from large amounts of data.
One of the primary goals of a Marketing Analytics EDP is to provide participants with the capacity to make data-driven choices. Professionals that understand how to evaluate and interpret marketing data may find trends, patterns, and opportunities that drive effective marketing initiatives. This results in more efficient marketing budget allocation, increased targeting and personalisation, and a higher return on investment (ROI) for marketing campaigns.
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Transforming Careers Through Learning
Manan Panchal
Athul Anil
Deepak Chaudhary
Deepika Chandani
Yogesh Chauhan
FAQ's
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For complete insights, marketing analytics uses various data types, including consumer demographics, transaction data, website analytics, social media metrics, market research data, and external sources.
The technique of leveraging data to obtain insights and create data-driven marketing choices is known as marketing analytics. It is critical for campaign optimisation, understanding consumer behaviour, and increasing marketing ROI.
Data analysis, statistical understanding, fluency in tools like Excel and Tableau, programming abilities (R/Python), critical thinking, and excellent communication are all essential for marketing analytics.
Businesses benefit from marketing analytics by gaining insights into consumer behaviour, enhancing marketing tactics, monitoring campaign performance, and improving decision-making for improved ROI.
Marketing analytics increases consumer segmentation by examining purchase history, demographics, and internet behaviour. As a result, businesses may now use tailored marketing strategies to target certain client segments.
Marketing Analytics careers include marketing analyst, data analyst, market research analyst, digital marketing expert and consumer insight manager across various sectors and organisations.
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