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Online MBA in Digital Marketing
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Share Updated at : May 16, 2025DOWNLOAD E-BOOK
Online MBA In Digital Marketing
An online, specially designed, advanced degree graduate program in online MBA in Digital Marketing is a professional training that gives business administration and digital marketing knowledge and strategic skills. This program lasts 12 to 24 months and contains core MBA subjects like finance, operations, and leadership, and special courses in SEO, social media marketing, content strategy, analytics, and digital advertising. The curriculum is responsive to the fast-evolving digital environment. Students learn how to create data-informed marketing campaigns, use Google Analytics & Meta Ads Manager tools, and gain a general understanding of customers' behavior in the digital world.Watch Video
Online MBA in Digital Marketing Program Overview
An online MBA in Digital Marketing, which is presented by numerous accredited universities and business schools around the world, is best suited to working professionals who would do well to benefit from an online program that offers flexibility and opportunities for career advancement. It enables to learn from a distance at one’s rhythm, with asynchronous lectures, live sessions, and joint work in most cases. The entry requirements for these courses are a bachelor’s degree and some working experience.
The graduates from this program are ready for leadership positions, including but not limited to: Digital Marketing Manager, Chief Marketing Officer (CMO), SEO/SEM Director, and Social Media Strategist. The degree improves critical thinking, marketing tactics integration with business objectives.
The more companies move towards digital platforms, the more the demand for individuals with this hybrid expertise. An online MBA in Digital Marketing provides professionals with career flexibility and development, and keeps them up to date with the ever-changing marketing in the global business setting.
Where Online MBA in Digital Marketing be in 2050?
By 2050, there will be several factors that affect the online MBA in Digital Marketing, which can be ensured by;
High Change (>90%): Almost everything will be changed by AI, delivery method, and credentialing.
Moderate Change (70–85%): Sustained interest in industry integration and ethics will develop, being, however, partly dependent on the current systems.
Lower Change (60–70%): Ethics,/regulations change more slowly because of political and legal lag.
These are the approximate estimates made with consideration of current rates of technology adoption, education trajectories and projections concerning shifts in society; get through the factors affecting with the rate of change with fully description.
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Factor |
Estimated Change (%) |
Description |
|
Technology Integration |
90% to 95% |
From the most straightforward LMS tools to AI tutors, VR classrooms to AR marketing labs. |
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Curriculum Content |
80% to 90% |
Transition from SEO/content-oriented courses to AI-based strategy, neuroscience marketing, and immersive tech. |
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Teaching Methods |
85% to 95% |
Moved from a passive approach to learning (lectures) to adaptive AI, a gamified approach, and digital simulations. |
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Delivery Mode |
80% to 90% |
From corporate-driven and decentralised to centralized university systems. |
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Credentialing Methods |
90% to 95% |
From old-style degrees to blockchain-confirmed microcredentials and ongoing certification. |
|
Industry Integration |
70% to 85% |
Movement from business microlabs to real-time AI-led business microlabs and continuous alignment with the job market. |
|
Role of AI in Learning |
95% to 98% |
From simple tools based on AI to complete AI teaching, mentoring, grading, and career matchmaking. |
|
Ethics & Regulation Focus |
60% to 75% |
Higher efforts on data privacy, algorithmic prejudice, digital manipulation, and AI ethics. |
|
Student Skill Requirements |
80% to 90% |
Increased need for adaptability, emotional intelligence, AI collaboration, and creativity. |
Why an Online MBA in Digital Marketing?
For learning this course, it is a must to understand why choosing Digital Marketing is worth it and how Online MBA in Digital Marketing is beneficial by apprhending its offerings.
Why Digital Marketing?
- Enhanced Engagement And Customer Relationship Management
- Diverse Opportunities In Digital Marketing
- Blend Of Creative Thinking And Analytical Skills.
- Updated On The Latest Trends And Technologies.
- Scale The Businesses, Reach Broader Audiences, And Optimize Their Marketing Strategies
- Search Engine Optimization, Social Media & Email Marketing
- Innovation And Creativity
- Manage Their Online Presence And Drive Business Growth.
- Entrepreneurial Opportunities
- Industry Evolvement
Who should pursue an Online MBA in Digital Marketing?
Several Aspirants can pursue this online MBA in Digital Marketing program, which is listed below:
- Aspiring Digital Marketing Professionals
- Marketing Professionals
- Entrepreneurs and Business Owners
- Freelancers and Agency Owners
- Working Professionals in Other Fields
- Individuals Seeking Dual Degrees
- Working Professionals with Busy Lifestyles
Where should I get an Online MBA in Digital Marketing?
Several advanced degree programs let you continue your studies at any age, one such program is the online MBA in Digital Marketing. For those who want to work while they study, this program is not only incredibly accessible but also quite manageable because of its simple enrollment process. Professionals and students from other fields are encouraged to enroll in this online master's program since there are no limitations on prior job experience in the relevant industry, which will help to further ease the transition into a new career.
Top affordable universities for Online MBA in Digital Marketing
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Top Universities for Online MBA in Digital Marketing |
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Universities (Online MBA in Digital Marketing) |
Universities Accreditations |
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UGC-DEB | AICTE | NIRF | WES | QS World University Rankings | DEC |
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UGC-DEB | AICTE | AIU | NIRF | WES | NAAC A++ | ISO |
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UGC | AICTE | NIRF | WES | NAAC A+ | QS World University Rankings | NBA |
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UGC-DEB | NIRF | NAAC A | QS World University Rankings |
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UGC | NIRF | NAAC A++ |
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UGC | AICTE | AIU | WES | NAAC A+ | ISO | PCI |
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UGC | NIRF | NAAC | ISO |
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UGC-DEB | AICTE | AIU | NIRF | WES | NAAC A++ | SACSCOC |
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UGC-DEB | AICTE | NIRF | WES | NAAC A+ | QS World University Rankings | ACCA | Harvard Business Publishing Education |
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Key Highlights of Online MBA in Digital Marketing In India
- The Online MBA in Digital Marketing is a postgraduate program that lasts for two years. These two years are broken up into 4 semesters, each lasting 6 months.
- Those who want to pursue management in the Digital Marketing program must have graduated from a university with UGC recognition.
- The average fee for the MBA in Digital Marketing program ranges from Rs. 50,000-Rs. 60,000 per semester.
- The online MBA in Digital Marketing course, the Social media marketing, Marketing Management, Search engine optimization, Strategic management, Email Marketing Manager, Content marketing, Affiliate marketing, Analytics Manager, Business research methods, Marketing analytics, Brand understanding, Business communication, Business Economics, Content management, Analytics, Data and information visualization, Digital advertising, E-commerce, General Business, Management Fundamentals, Mobile marketing, Operations management, Outbound marketing, Organizational behavior, or more specifically subjects covered.
- In this course, one will learn how to create effective PPC campaigns that drive traffic and generate leads.
- The program covers the various social media platforms and their use in digital marketing campaigns.
- In addition, the program teaches one how to create effective email marketing campaigns that engage and convert their audience.
- In short, the program trains an individual in all aspects of the digital marketing field.
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Online MBA in Digital Marketing Course Subjects/Syllabus
Learning the Online MBA in Digital Marketing course syllabi, which can be provided in 4 semesters or 2 years, for that, must to read the down general syllabus to apprehending the skills obtained while learning the course.
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Online MBA in Digital Marketing Syllabus |
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Semester I |
Semester II |
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Semester III |
Semester IV |
OR 1 Course from the GE basket 1, which is not chosen as a Generic Elective (GE). |
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Skills obtained in the Online MBA in Digital Marketing |
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Online MBA in Digital Marketing Eligibility & Duration
Learn the relevant eligibility or duration for learning the Online MBA in Digital Marketing Program from the drop-down details:
Requirements that necessitate for an Online MBA in Digital Marketing:
- Must to score 40% to 50% in the Bachelor’s
- A few years of work experience are considerable but not necessary.
- CAT/ MAT/ GMAT/ or more MBA Entrance Exams scores are required; not necessitate, the university may vary.
- Having Good English
- Foreign students require equivalence certificates for their degrees.
Duration of the Online MBA in Digital Marketing
The Online MBA in Digital Marketing can be completed in a 2-year duration. This 2-year course duration is broken up into 4 semesters, each of 6 months. At some universities, you get to complete the course in a maximum of 4 years, which adds to the flexibility of this program.
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Program Fees for Online MBA in Digital Marketing
Starting at ₹ 6,776/month
Program Fee: ₹60,000 - ₹10,45,000
Low Cost EMI Available
Recommended
The Online MBA in Digital Marketing course will be completed in the INR 1 Lakhs to INR 8 Lakhs; it’s an appropriate fee due to the online MBA with the Digital Marketing program can be tendered at multiple universities in India and Abroad as well. Where to study, below is the prior info about that, read it thoroughly.
Students can pay the fees throughout the payment cycle:
- One-time payment option available
- Allowed to pay semester-wise
- Annual payments are also allowed
- EMI options are available
Comparison in b/w the Top Universities that offer an Online MBA in Digital Marketing course fees:
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Top Universities of Online MBA in Digital Marketing Fees |
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List of Universities |
Course Fees |
Detailed Fee Structure |
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INR 1.99 Lakhs |
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INR 1.89 Lakhs |
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INR 1.75 Lakhs |
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INR 1.75 Lakhs |
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INR 1.50 Lakhs |
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INR 1.40 Lakhs |
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INR 1.10 Lakhs |
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INR 1.31 Lakhs |
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INR 1.58 Lakhs |
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Online MBA in Digital Marketing Admission Procedure
The steps listed below can be followed by anyone who wants to enroll in the MBA in Digital Marketing via online learning:
- The first step in applying for a program is to go to the admissions portal on the official university website.
- On the admission page, start completing the available admission form. Correctly and precisely enter every detail requested on the form.
- The final step is to upload the proper documents, along with your photo and signature, in the specified format and size.
- Proceed to pay the necessary amount of money to reserve a seat for admission.
- The university reviews the form after the application procedure is complete. Then send an email confirming admission, including the enrolment number and other pertinent information.
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Other Specializations for Online MBA in 2025
Education Loan/EMI Facilities for Online MBA in Digital Marketing
Students in educational colleges and universities and banking institutions choose "EMI" as their educational pathway selection option. Through online EMI services, you can enroll in the MBA Course program because these payment methods reduce the cost rates. Workers can access this service through university finances and regular educational loan programs that many employers provide.
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Is Online MBA in Digital Marketing Worth it?
An MBA in digital marketing can be beneficial for you if you wish to move forward in this domain with your career. The understanding of how important branding, advertising, and promotions are for your business of goods or services is something that you can gain from this program. Moreover, the knowledge for the preparation and execution of campaigns is also a key learning that you get from this course.
Apart from the core learnings of the field, you get to expand your networking through the virtual expert interaction organized in this program. This will improve your career opportunities and enlighten you about the other aspects of the field that are already known. In addition to this, the critical thinking abilities and analytical skills that you acquire in this course will enable you to develop new marketing strategies and optimize the existing ones for better business growth.
Above all, the promising career scope and emerging opportunities in the digital marketing field have made this online PG course quite famous among all categories of aspirants. The big fat salary packages offered by top MNCs upon completion of this MBA program make it worth pursuing.
College Vidya Advantages
Job Opportunity after Online MBA in Digital Marketing
Several jobs are offered to the online MBA in Digital Marketing course pursuer who wants to take it after completion of the program, Students will have a deep understanding of the digital marketing landscape and the tools and techniques required to create effective digital marketing campaigns. They will also be equipped with the leadership and management skills necessary to lead successful digital marketing teams.
*There is estimated information that can be derived from the Ambition Box and Glass Door.
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Job Roles after an Online MBA in Digital Marketing |
Wages in INR (annually) |
|
Digital Marketing Executive |
1.2 lakhs to 6 lakhs |
|
Media Strategist |
2.1 lakhs to 10.4 lakhs |
|
Digital Marketing Manager |
3.1 lakhs to 14.5 lakhs |
|
Social media marketing |
1.2 lakhs to 13.5 lakhs |
|
Market Research Analyst |
1.2 lakhs to 9 lakhs |
|
Digital Manager |
3 lakhs to 19.7 lakhs |
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Business Development Manager |
2.6 lakhs to 17.3 lakhs |
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Client Servicing Manager |
3.2 lakhs to 25.5 lakhs |
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Marketing Specialist |
1.5 lakhs to 17.3 lakhs |
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Media Planner |
1.8 lakhs to 10.3 lakhs |
Top Recruiters for Online MBA in Digital Marketing
Having an online MBA in Digital Marketing degree will never let you down, in fact it probably offers a higher and more reliable job prospectus. However, several top companies or MNCs in India and foreign countries hire or consider the online MBA degree over digital marketing.
* There is an estimated salary package or range for the online MBA in Digital Marketing, pursuant the yearly salaries at the Top MNCs, which can be obtained from the Naukri, Ambition Box, or Glassdoor.
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Top MNCs Hire Online MBA in Digital Marketing pursuant |
Salary Packages (yearly) (in INR) |
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Accenture |
4.1 lakhs to 32.7 lakhs |
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Teleperformance |
1.2 lakhs to 10 lakhs |
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Maruti Suzuki |
3 lakhs to 30.2 lakhs |
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Lupin |
13 lakhs to 22.9 lakhs |
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Marriott |
6.3 lakhs to 21.3 lakhs |
|
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10.5 lakhs to 50.2 lakhs |
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Wells Fargo |
6 lakhs to 30.6 lakhs |
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Amazon |
2 lakhs to 60 lakhs |
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Microsoft |
5 lakhs to 35 lakhs |
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Teleperformance |
1 lakh to 7 lakhs |
|
Wipro |
3.5 lakhs to 23 lakhs |
|
Cognizant |
4 lakhs to 18 lakhs |
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Deloitte |
2 lakhs to 17.6 lakhs |
Our students work at
Accenture
Amazon
Dunzo
Flipkart
H&M
Nestle
Let's clear up some doubts about Online MBA in Digital Marketing
Yes, it is worth doing the MBA in Digital Marketing course online mode. The online degree awarded after the program completion is accredited and recognized around the globe.
An online MBA in digital marketing isn’t immanently harder than a traditional or regular MBA.
The Online MBA in Digital Marketing program duration is around 2 years, divided into 4 semesters of 6 months each.
The Online MBA in Digital Marketing course fee ranges from INR 1 lakh to INR 8 lakh for the full program.
Having the specialization in the online MBA’s specializations over Finance, Operations, Digital Marketing, Business Analytics, Data Science, Consulting, or more has the highest salary; experience and skills may vary.
The online MBA in Digital Marketing is quite easy to enroll in and offers the same benefits as regular ones. You can join the online MBA digital marketing course after graduating from any stream from a recognized university.
After completing your digital marketing online MBA program, you can earn INR 4 LPA to INR 6 LPA in the initial stage, INR 8 LPA to INR 5 LPA in the mid-level of your career, and INR 15 LPA to INR 30 LPA at the senior level of your career.
An online MBA in digital marketing offers lucrative career opportunities that too at fairly high compensation packages. You can work as a social media manager, web developer, marketing analyst, advertising manager, SEM specialist, content creator, etc. at any small/mid/large company.
Yes, you become CET after completion of the online MBA but it’s not guaranteed because both have their own factors, like MBA emphasizes on a strong foundation in business knowledge, and CEO relies on experience, skills, and leadership properties.
An online degree has been validated by UGC itself and thus is well accepted by multinational firms like TCS, Accenture, Wipro, and more in India.
Yes, Google accepts an online MBA in Digital Marketing degree; it has recognition from a reputable or authorized university.
The salary of an online MBA in Digital Marketing Graduate in Amazon around INR 3 Lakhs to INR 20 Lakhs yearly; experience and skills may vary.
Over the Digital Marketing field, skills are required; Content marketing, Social media marketing, Search engine optimization, Analytics, CRM, Digital advertising, E-commerce, Artificial intelligence, SEO and SEM, Social media, Advanced design skills, Financial management, Skills management, Marketing automation, Marketing strategy, Web analytics, Email marketing, Influencer marketing, Business research method, Core business concepts, Mobile marketing, and more.
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