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online mba in integrated marketing

Updated at : May 14, 2024DOWNLOAD E-BOOK

Online MBA in Integrated Marketing

Online MBA in Integrated Marketing is a distinctive postgraduate program offered in online mode. Some of the esteemed universities that are approved by the University Grants Commission and are accredited and ranked by top bodies offer this program. This MBA program is a two-year master's program that is provided in four semesters. Students who are driven by marketing and consumer behavior can enroll in this program. The program is offered in online mode which offers remarkable flexibility to the students to manage their time for other commitments.

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No. of Universities


Course Duration

2 Years


Graduation or Equivalent

Learning Mode


EMI Facility


Online MBA in Integrated Marketing Program Overview

With the rapidly changing consumer behavior toward brands and products in the market, it becomes very important to analyze the behavior and patterns of consumers. This helps in designing and developing products that serve the consumer interest in the best way. By serving the goods according to the needs of the consumer, businesses create brand value in the eyes of the customers. This helps business organizations to survive in the competitive and cut-throat competition in the market. 

integrated marketing channels

An Online MBA in Integrated Marketing is a postgraduation program that combines conventional business management principles with a specialized curriculum. This program aims to equip students with marketing strategies across various platforms.
This program is offered by highly acclaimed and reputable universities in online mode. It stretches for two years and incorporates four semesters. 

Students pursuing this program develop the abilities that are crucial to navigating the complications of the modern marketing landscape and other challenges. The prosperity of a business organization depends upon the integration of traditional, social, and digital platforms. Students get exceptional expertise to coordinate these platforms to derive positive results.

The curriculum of this program covers a wide range of topics such as consumer analysis, brand management, digital marketing, marketing research, and strategic communication which highly demanding in the present market setting. Students are acquainted with the techniques of developing effective marketing plans that integrate different channels to reach the target audience. They also conceptualize the latest trends and technologies that are shaping the marketing industry. This includes data analytics, social media marketing, and content marketing.

This program offers flexibility in learning as the classes are conducted online through the well-developed Learning Management System supported by highly experienced faculty. Students can manage their time effectively and focus on other commitments. 

Key Highlights of Online MBA in Integrated Marketing In India

  • Universities offering this program are approved by the University Grants Commission (UGC) and the All India Council for Technical Education (AICTE).
  • The weightage of degrees in online mode and regular mode is the same. They both are equivalent.
  • UGC-approved universities offer this program through a well-developed Learning Management System.
  • Students receive their study material on the Learning Management System Only.
  • This online program is highly flexible and provides enough room for the students to manage their other work.
  • Online MBA in Integrated Marketing is a two-year master's program consisting of four semesters.
  • Pursuing an Online MBA in Integrated Marketing is a much more affordable option than regular mode.
  • Students also receive EMI and Loan options making fee payments more convenient.
  • Numerous Scholarships and discounts are also offered by online universities.
  • Once the students have completed this program, they are supported with their jobs and placement through various hiring partners of these universities. 

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Online MBA in Integrated Marketing Course Subjects/Syllabus

The Online MBA in Integrated Marketing offers a very specialized and updated syllabus to the students. The curriculum is designed by highly acknowledged academicians and industry experts offering the latest insights in marketing and consumer analysis. The curriculum is structured as per the regulations of the University Grants Commission and the latest National Education Policy (NEP2020).

Semester I

Semester- II

  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behaviour & Human Resources Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management & Research
  • Competency-based Talent Acquisition
  • ADDIE Model for Learning and Development
  • Employee Experience

Semester III

Semester IV

  • Business Environment & Strategy
  • Operations Management
  • Employee & Labour Relations
  • Talent Analytics
  • Digital HR Transformation
  • Open Elective
  • Employee-centric Performance Management
  • Strategic HR Management
  • Reinventing HR
  • Diversity & Inclusion
  • Cross-functional Elective
  • Master Thesis / Project

Online MBA in Integrated Marketing Eligibility & Duration

Students interested in enrolling in an Online MBA in Integrated Marketing should have certain qualifications. Universities offering this program require specific eligibility criteria from the students. Students must fulfill these criteria to get admission to this program. The eligibility criteria for this program are-

  • Must have completed graduation in any discipline from an approved and recognized University/Institution.
  • A minimum of 50% in aggregate is required in the graduation degree.
  • No need for CAT/MAT/XAT/GMAT or any entrance examinations.

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Program Fees for Online MBA in Integrated Marketing

Starting at ₹ 6,776/month

Program Fee: ₹2,20,000 - ₹2,20,000

Low Cost EMI Available


The fee structure of an Online MBA in Integrated Marketing is very affordable to the students. The fee structure is very economical and pocket-friendly. Universities offering this program charge reasonable fees from the students as compared to the regular mode. The fee structure of this program ranges from INR 2,00,000 to INR 2,50,000. Some universities may charge application and examination fees separately.

Online MBA in Integrated Marketing Admission Procedure

Choosing the right university is the first step in the admission process for Online MBA in Integrated Marketing. Once you've decided on a particular university, you can register yourself by going to the university’s official website. After reaching the registration page, you can start the admissions process by providing the university with the necessary information about yourself, your education, your past experiences, etc. 

By providing all the information requested by the university, you can click on the review option to check for any errors and mistakes. Following evaluation, you can submit your application and move forward for fee payment. Select the method of fee payment and approve the payment request by providing an OTP or UPI PIN. Once you have approved the payment mandate you will receive a confirmation mail on your registered mail. The mail will consist of a PDF confirming your admission. You can download the PDF file and save it for future reference. 

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Other Specializations for Online MBA in 2024

Education Loan/EMI Facilities for Online MBA in Integrated Marketing

Universities offering Online MBA in Integrated Marketing also offer numerous educational loans and EMI options to the students to make the fee payment convenient. With these options from the university, Students can pay the fees in easy installments without much burden. 

Apply For No Cost EMI


Is Online MBA in Integrated Marketing Worth it?

Pursuing an Online MBA in Integrated Marketing is a very smart move for a better career and high positions. The program offers knowledge and skills that are crucial for career progression and advancement in the diverse business landscape.

This program allows students to manage their time for other obligations with the flexibility they get. They can join other certifications or internships that will eventually help in their career. The program is imparted through a well-developed Learning Management System with support from extremely knowledgeable and learned professors of the top university. Both live and recorded classes are available to the students. The classes are interactive and students can discuss their doubts and confusions with the professors. Universities also invite industry leaders to provide students with insights into the current market.

With the distinctive curriculum and syllabus, this program provides all-round development to the students. Students learn marketing research methods, audience analysis, reading consumer behavior, etc in theoretical and practical settings, enabling them to understand market analysis comprehensively. With these skills, they can dive into various career options with better pay and frequent promotions. 

Overall students can see a profitable return on the investment they have made in pursuing this program.

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Job Opportunity after Online MBA in Integrated Marketing

Online MBA in Integrated Marketing prepares students for a wide range of highly diversified career options in the industry. With theoretical knowledge and practical expertise from this program, students can dive into a highly progressive career ahead. 

Some of the top job profiles are-

Market research

Product Manager

Content Marketing Manager

Brand management

Management consulting

Corporate Sales

Media management

Public Relation

Advertising management

Marketing Strategist

Top Recruiters for Online MBA in Integrated Marketing

Some of the top hiring firms that hire students for Online MBA in Integrated Marketing are mentioned below-

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Let's clear up some doubts about Online MBA in Integrated Marketing

Yes, the Online MBA in Integrated Marketing is approved by the University Grants Commission and only UGC-approved universities can offer this program.

The Online MBA in Integrated Marketing is a two-year master's program that is offered in four semesters. The program can be extended up to four academic years.

The online MBA in Integrated Marketing is impacted through a well-developed Learning Management System of the university where students have the option of attending live as well as recorded classes. Study material and notes are also provided on the LMS only.

The examination of an Online MBA in Integrated Marketing is conducted through an E-proctored software of the university. Student can attend the examination while sitting at their homes.

Students with a bachelor's degree in any discipline with a minimum of 50% aggregate are eligible for the Online MBA in Integrated Marketing. They are not required to take any entrance examination for admission.

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