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Online MBA in Marketing and Digital Technologies
- No-Cost EMI From ₹4,999
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Share Updated at : July 24, 2025DOWNLOAD E-BOOK
Online MBA In Marketing and Digital Technologies
An online MBA in marketing and digital technologies is one of those courses that candidates highly opt for to navigate the emerging technical competition in the business world. With this online program, you not only gain the opportunity to enhance your digital marketing skills, but also gain insight into the changes that have occurred in marketing trends so far. In the 2 years of pursuing this course, you will be allowed to practice the theoretical concepts in the practical field through an internship or a full-time job. If you are passionate enough to learn the digital advancements in the marketing field and are scared that AI is going to take away your job.Watch Video
Online MBA in Marketing and Digital Technologies Program Overview
An online MBA in marketing and digital technologies is often confused with an online MBA in digital marketing; however, there is a thin line between the two! In marketing and digital technologies, you learn the different marketing aspects and how technology can be used to enhance the impact of the marketing strategies. On the other hand, digital marketing is one of the aspects of marketing and is only focused on the digital platforms and tools used for it.
The syllabus of this course is also designed to equip learners, whether working or freshers, with the basic marketing concepts and how and which technical tools have been employed by the big firms in the corporate world. You will study integrated marketing communication, consumer behavior analytics, digital business models, and more advanced topics in this course, which makes it even more demanding among the MBA aspirants.
Why an Online MBA In Marketing and Digital Technologies Course?
The real question should be, why not an online MBA in marketing and digital technologies, as this program has so much to offer you that makes us wonder why an MBA aspirant would not take it! First of all, the online learning module of this course gives a level of flexibility that is the dream of many working professionals who were not given this choice at their time! In addition to that, you will learn all about the marketing field and the digital tools that are impacting this domain. Thanks to the online flexibility of this program, you will even get to practice these tools in your workplace while pursuing the course. Thus, analyze the benefits of this program as per your career goals and then ask yourself if it is a “why” or “why not” for you!
Who Should Pursue an Online MBA In Marketing and Digital Technologies Course?
- Marketing Professionals: The first category that must give this online MBA major a chance is marketing professionals who are already working in this specific domain and just need to update themselves with the latest technologies.
- Working Professionals in Other Fields: Those who are working in any other domain can also benefit from this course, as they already have an idea of the corporate world and just need to understand the workflow and concepts of the marketing domain.
- Aspiring Digital Marketing Professionals: With a boom in social media platforms, newly graduated individuals have developed a soft spot for the digital marketing domain; thus, with this program, they not only get to know about the field but also gain some soft skills that are highly required to survive the corporate competition.
- Freelancers and Agency Owners: If you run a marketing agency, this might be the best fit you can get in an online MBA specialization. Moreover, if you are a freelancer in the marketing domain, this course is going to be the best decision you have ever made to increase your workflow!
Where Should I Get an Online MBA In Marketing and Digital Technologies Course?
A variety of universities have introduced this emerging MBA specialization. However, to bring you the best ones that are accredited and also fit your pocket, a list has been created here.
Top Affordable Universities for Online MBA In Marketing and Digital Technologies Courses
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Top Universities for Online MBA In Marketing and Digital Technologies Course |
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Universities (Online MBA In Marketing and Digital Technologies Course) |
Universities Accreditations |
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UGC | AICTE | NAAC A+ | ISO |
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Key Highlights of Online MBA in Marketing and Digital Technologies In India
- An online MBA in marketing and digital technologies is a highly demanded PG course that is UGC-DEB-approved and is offered by some prestigious universities in India.
- The duration of 2 years of this course makes it comparable to a regular MBA course while providing the flexibility that can never be imagined in a traditional MBA.
- The panel of top professionals with real-world expertise teaches this course, making it the right choice for your career.
- Gain knowledge across a wide range of marketing subjects from leading institutions and try your hand at the advanced technologies used in this domain.
- On completion of the program, you will earn credentials recognized by employers worldwide, making you a competitive candidate in your field.
- Using the network of the university you have chosen for this course, and based on your skills, you can easily connect directly with leading companies.
- In this online MBA specialization, you will not only gain subject knowledge but also receive personalized advice tailored to your career goals. This will help you navigate your career path effectively.
- You will also have access to the Career Mentoring Sessions that will help you work on
your interview skills, resume building, and networking.
- At some universities offering this course, you will get access to 10,000+ online courses and professional certificates on Coursera, which will help you get linked with renowned global universities and companies.
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Online MBA in Marketing and Digital Technologies Course Subjects/Syllabus
The online MBA in marketing and digital technologies syllabus has been curated by a highly professional team of experts and professors, making it an ideal fit for both those who are about to enter the business world and those who are already serving the industry but need to upgrade their knowledge.
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Online MBA In Marketing and Digital Technologies Course Syllabus |
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Semester I |
Semester II |
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Semester III |
Semester IV |
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Note: The subjects listed in the syllabus of this online MBA major are subject to change, but you will be notified by the university on its official website.
Online MBA in Marketing and Digital Technologies Eligibility & Duration
The online MBA in marketing and digital technologies eligibility criteria cannot be generalized as it differs from university to university. However, there are some basic requirements which are also mandatory to apply for this course.
Mandatory Requirements for Online MBA In Marketing and Digital Technologies:
- Completion of a bachelor’s degree in any discipline with at least 50% marks or an equivalent CGPA for the General category
- Students awaiting the final year results of their Bachelor's degree are also eligible to apply. However, they must submit a Degree/Provisional Certificate/Marksheet as proof of completion of the qualifying exam before the last date specified by the University.
Note: The minimum marks that candidates belonging to the SC/ST category must possess in their graduation is 45%.
Duration: The duration of an online MBA in marketing and digital technologies program is similar to that of any PG course, 2 years. Thus, those who think that an online MBA degree is a shortcut to its regular version, well, unfortunately, you have put in the same efforts for the same period to get the degree in this mode as well.
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Program Fees for Online MBA in Marketing and Digital Technologies
Starting at ₹ 6,776/month
Program Fee: ₹1,10,000 - ₹1,10,000
Low Cost EMI Available
Recommended
The online MBA in marketing and digital technologies fee range is between INR 1 to 2 lakhs, which is highly affordable in comparison to the regular MBA fee. Moreover, in this package, you not only gain the conceptual knowledge but also gain career assistance services that prepare you for the real-world competition.
Students Can Pay The Fees Throughout The Payment Cycle:
- One-time payment option available
- Allowed to pay semester-wise
- Annual payments are also allowed
- EMI options are available
Fee Comparison Between the Top Universities That Offer Online MBA In Marketing and Digital Technologies Courses
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Top Universities for Online MBA In Marketing and Digital Technologies Course Fees |
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List of Universities |
Course Fees |
Detailed Fee Structure |
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SRM University Sikkim Online |
INR 1.10 Lakhs |
20% discount available for Defence Personnel and Alumni of SRM Group of Institutions/Universities 30% discount available for Candidates from Sikkim & the Northeast Region |
Online MBA in Marketing and Digital Technologies Admission Procedure
- To begin the admission process to this online MBA major, you are required to first register with the university of your choice by filling out the registration form with your personal details.
- In the next step, you will be asked to pay a non-refundable admission fee to proceed with the admission process.
- Next in line will be the filling of the application form with all your educational, professional, and personal information.
- Once the form has been submitted, you will be required to wait for the university’s response regarding your application verification.
- In the final step, you will be required to pay the course fee, following which you will get the LMS credentials to start your course.
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Other Specializations for Online MBA in 2025
Education Loan/EMI Facilities for Online MBA in Marketing and Digital Technologies
The education loan facility has been incorporated in this online MBA major to make this technical specialization affordable to every class. Thus, without worrying about the full fee of the course, you can enroll in it and deposit the fee in monthly EMI installments. Additional discounts might also be there to you, but that is dependent on the university you choose.
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Is Online MBA in Marketing and Digital Technologies Worth it?
In the times when everyone is scared of losing their jobs, not to other qualified professionals but to technology, getting skilled in it is quite important. An online MBA in marketing and digital technologies is one of the courses that can provide you with the chance of becoming a marketing tech who knows all about the digital platforms and the tools to run them. Since most of the companies, national and international, have already implemented these digital tools to meet their business goals through marketing, there is no survival in the industry for those who are not aware of these technologies in the field.
Thus, if you are planning to have a long-lasting career in the marketing field, you must equip yourself with the new advancements in the field, and an online MBA in marketing and digital technologies course would be the best option to do that. In this program, you will learn both marketing topics and the techniques that have been used in this domain to brand your organization. Moreover, the career roles and the salary packages that would be offered to you post-completion of this program would help you gain clarity on whether an online MBA in marketing and digital technologies is worth it for you or not!
College Vidya Advantages
Job Opportunity after Online MBA in Marketing and Digital Technologies
Considering the competition in the industry, it is high time to get a strong command of the digital technologies, especially in the marketing domain. With an online MBA in marketing and digital technologies, you are assured of that! With this degree, you can work in the marketing department of many large companies that offer a quite high salary package and even job security for your technical expertise. Here is a glimpse of some job opportunities and their annual package that will be available to you after this online MBA degree.
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Job Roles |
Average Salary Package |
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Digital Marketing- Junior Associate |
INR 3.5 - 5.5 LPA |
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Branding and Marketing Executive |
INR 3.0 - 8.0 LPA |
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Relationship Manager |
INR 4.5 - 6.5 LPA |
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Marketing Executive |
INR 4.0 - 7.0 LPA |
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Business Development Manager |
INR 6.0 - 9.0 LPA |
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Digital Marketing Manager |
INR 6.0 - 9.5 LPA |
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Marketing Head |
INR 8.0 - 12.0 LPA |
The salaries mentioned above are as per Naukari.com.
Top Recruiters for Online MBA in Marketing and Digital Technologies
Top companies, irrespective of their sectors, give pretty high weightage to those who have completed their MBA in marketing and digital technologies when recruiting the right candidates for their marketing team. This not only helps in meeting their career goals but also builds a technically strong team that can handle the technical challenges that come their way while running a campaign over different digital platforms. Here is a list of some of the companies that are currently looking for digitally equipped marketers for their companies.
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Top Companies That Hire Online MBA In Marketing and Digital Technologies Graduates |
Average Salary Packages |
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Info Edge |
INR 3.5 - 5.5 LPA |
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Mindtunes |
INR 4.5 - 6.5 LPA |
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Stellar Information Technology |
INR 4.0 - 7.0 LPA |
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IndiaMart |
INR 4.5 - 6.5 LPA |
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360 Realtors |
INR 6.0 - 8.5 LPA |
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Blink Digital |
INR 7.0 - 11.0 LPA |
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Star India Logistics |
INR 6.0 - 9.5 LPA |
The salary packages given are sourced from Naukari.com.
Our students work at
Accenture
Cognizant
H&M
Infosys
Reliance
TCS
Let's clear up some doubts about Online MBA in Marketing and Digital Technologies
Yes, with an online MBA in marketing and digital technologies, you can learn digital marketing tactics from the comfort of your home.
Yes, an online MBA in marketing and digital technologies is UGC-DEB-approved and thus, valid as a typical MBA degree in the Indian job market.
To apply for an online MBA in marketing and digital technologies, you must get a UG degree from a UGC-recognized university with a minimum of 45-50% marks.
The fee range for an online MBA in marketing and digital technologies lies between INR 1 to 2 lakhs at the private universities. No government university offers this online MBA specialization as of now.
In addition to the basic management topics, Research Methodology in Business, Digital Business Models, Integrated Marketing Communication, Strategic Management, Consumer Behavior Analytics, Sales, Distribution, and Brand Management, Digital Marketing & E-Commerce, and more are some of the core topics that you will study in this online MBA major in marketing and digital technologies.
No, the career assistance services that help you focus on improving your interview skills, resume building, and networking are included in the fee package of the online MBA in marketing and digital technologies.
After completing an online MBA course in marketing and digital technologies, you can expect an average package of INR 4 - 6 LPA at entry-level positions and INR 15 LPA upwards at the managerial level.
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