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Online MCA in Digital Marketing

An Online MCA in Digital Marketing is an advanced postgraduate course that marries computer application skills with modern digital marketing methods. Students will gain expertise in such domains as search engine optimization (SEO), social media marketing, web analytics, content marketing, marketing automation, and digital business technologies. Students work on a flexible online learning format, teaching both technical and marketing skills while maintaining a work-life balance. Targeting business individuals looking for leadership functions in the digital economy, this program offers specialized training to give them practical skills and a strategic mindset.
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Digital Marketing programs from top Universities

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DY Patil University Online
starTop Rated

Digital Marketing From DY Patil University Online

4.7/5

UGC-DEB, AICTE, AIU, NIRF, WES, NAAC A++, ISO

₹ 1,40,000

Online MCA in Digital Marketing Course Subjects/Syllabus

Get through the syllabus of the online MCA in Digital Marketing program, which varies from university to university. There, you will find the general syllabi for the program, along with an overview of the skills gained. 

Online MCA in Digital Marketing Syllabus
Semester I Semester II
  • Computer Organization and Architecture
  • Data Structures Using C
  • Object Oriented Programming Using C++
  • Discrete Mathematics and Combinatorics
  • Lab - OOPS using C++
  • Business Communication
  • Database Management System
  • Full Stack Web Development
  • Software Engineering
  • Data Communication and Computer Networks
  • Lab - DBMS
  • Lab - Full Stack Web Development
Semester III Semester IV
  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Performing Analytics with Python
  • Core and Advanced Java
  • Social Media Marketing
  • Lab – Java and Python Programming
  • Product and Brand Management
  • International Marketing
  • Web Designing and Content Management (MM)
  • Research Project
Skills obtained in the online MCA in Digital Marketing 
  • Search Engine Optimization (SEO) & Web Development
  • Programming & Automation
  • Marketing Automation & AI
  • Data Analytics & Big Data
  • Social Media & Content Strategy
  • Web & App Architecture
  • Search Engine Marketing (SEM) & PPC
  • Content & Social Media Strategy
  • Customer Journey Optimization

LogoFAQ's

Let's clear up some doubts

The online MCA in Digital Marketing program syllabus includes digital marketing, data analytics, SEO, web technologies, SEM, e-commerce, and SMM.

Yes, Search Engine Optimization (SEO) is a core topic in most digital marketing programs; so, this topic should be covered in the online MCA in Digital Marketing.

Yes, students learn strategies for platforms like Facebook, Instagram, LinkedIn, and X over the online MCA in Digital Marketing program.

Yes, analytics tools are included in the online MCA in Digital Marketing curriculum.

Yes, you can learn tech and marketing in one program, which is the online MCA in Digital Marketing.

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Online MBA, Business Analytics

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Chandigarh University Online

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Online MA, Economics

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Manipal University Jaipur Online

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Online M.Sc, Mathematics

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Lovely Professional University Online

Success Story Abhijeet Subhash Benake
Online MBA, Digital Marketing

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Uttaranchal University Online

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Online MBA, Business Analytics

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Lovely Professional University Online

Success Story Bijendra Pratap Singh
Online MCA, Data Analytics

Bijendra Pratap Singh

Four years of making MIS reports without knowing the analytics behind them. I compared four universities in one evening on fees and approvals, then enrolled. It did not have to be complicated.

Chandigarh University Online

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