PhD In Customer Behaviour Management - Doctorate Online, Working Professionals
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PhD for Working Professionals in Customer Behaviour Management

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Updated at : March 6, 2025

PhD In Customer Behaviour Management

Realize your potential with a PhD in Customer Behaviour Management tailored for working professionals. This part-time PhD program is a way to expand your knowledge of customer dynamics without compromising your career goals. Embark on in-depth research that can revolutionize your professional horizon, boosting your skills and competence. The duration of the part-time PhD in Customer Behaviour Management is 5-8 years. Alternatively, there is alternatives are also available to you the alternative is the online Doctor of Business Administration (DBA), which is equivalent to PhD program it gives you experience with real-world leadership lessons. Whether you earn a PhD or DBA, you'll be provided with valuable knowledge.

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No. of Universities

4

Course Duration

3 Years

Eligibility

Master’s Degree

Learning Mode

Online

EMI Facility

Available

PhD for Working Professionals in Customer Behaviour Management Program Overview

With the fast-changing nature of today's business environment, knowing how to manage customer behavior is key to success. With PhD in Customer Behaviour Management, recognizing the necessity of higher educational opportunities that are specifically aimed at working professionals, you get a special avenue for advancing your learning as well as improving your career. Personalized with consideration for your professional life, this program lets you achieve academic excellence without compromising on your working duties.

PhD in customer behavior management is specially designed to equip you with advanced principles and research skills required to handle complex customer dynamics. As a businessman, we are constantly facing the challenge of living before the market trends and the consumer flavor develop. Not only does this course enable you to fly deep into this dynamic, but it also allows you to use your research in the application of the real world. One of the greatest benefits of the part-time PhD in Customer Behaviour Management is that it is flexible. The course is tailored to your working schedule, allowing you to undertake your doctoral degree at a rate that is compatible with your lifestyle. This allows you to maintain your current job while at the same time pursuing further qualifications. The program usually lasts for a few years, during which time you can commit yourself to coursework, research, and academic discourse without the burden of a full-time schedule.

The PhD in Customer Behaviour Management curriculum is wide-ranging, covering various subjects that are essential to consumer behavior understanding and influencing. You will study fundamental theories, advanced research methods, and real-world applications in the discipline. Major topics of study are:

  • Consumer Psychology: Learn customers' motivations, preferences, and emotions to design effective engagement approaches.
  • Data Analytics: Learn how to use data to make conclusions from the behavior of customers so that you can make smart business choices.
  • Marketing Strategies: Learn about existing marketing trends and how they can be leveraged in an effort to create more solid customer relationships.
  • Ethical Issues: Research the ethical aspects of customer management practices and discover how to promote ethical marketing. Moreover, you will be able to apply for various job roles mentioned below 

Job Roles after PhD in Customer Behaviour Management for Working Professionals

You will have gained an in-depth insight into customer behavior by the time you complete the program, with the ability to lead innovative ideas within your organization. You will be empowered with the tools that will not only help you fulfill customer expectations but surpass them, impacting your company's bottom line in a positive way.

A cornerstone of the PhD experience is the research aspect. You will be conducting original research that makes a contribution to the discipline of Customer Behaviour Management, in collaboration with faculty members who are specialists in their respective fields. This mentorship offers precious advice as you make your way through your research process, from conceptualization to implementation. Your study can concentrate on different dimensions of customer behavior, including how online marketing influences consumer choice, how social media influences brand perception or cultural influences on consumer behavior. In answering these crucial questions, your work has the potential to bring revolutionary changes to business practices.

Along with the PhD in Customer Behaviour Management, there is an alternative available to you and the alternative is an Online Doctor of Business Administration (DBA) degree. The DBA is especially useful for individuals who want to develop leadership skills and translate theoretical concepts into practical business applications. You’ll get recognized with the ” Dr” title if you opt for an Online DBA.  This program emphasizes the application of sophisticated business strategies to real-world problems so that you can create solutions that lead to organizational success.

The Online DBA enhances the practical leadership understanding that can be applied directly to your career as a business professional. It presents an alternative route for those who might prefer to concentrate more on applying their knowledge, as opposed to undertaking solely academic research. Regardless of whether you pursue a PhD or DBA, you will have extensive knowledge that places you at the forefront of customer behavior management.

Another essential element of the PhD in Customer Behaviour Management is the networking experience it offers. You will meet peers and industry leaders with the same interest in learning about customer behavior. These networks can give rise to joint research initiatives, mentorship, and career growth opportunities.

Moreover, the program is dedicated to your continuous professional development. We have different workshops, seminars, and conferences where you can present your research outcomes, interact with experts in the discipline, and learn about upcoming trends. PhD in customer behavior management is an investment in your future and a big step towards realizing your ability. This part-time program is not only designed to fit your active lifestyle but also tries to change your perception of the customer's dynamics, eventually making you a better professional. By merging this with the availability of an Online DBA, we give you a full educational experience that seeks to make you a more empowered innovative leader in your line of work. Take your career higher, extend your expertise, and aid in shaping the business future with our outstanding PhD in Customer Behaviour Management.

Key Highlights of PhD for Working Professionals in Customer Behaviour Management In India

  • The flexibility of the program: PhD in Customer behavior is designed to fit the busy task of professionals working in participating doctorate in management so that you can continue to work and still continue further studies.
  • The program offers a wide range of important subjects to understand and shape consumer behavior, such as consumer psychology, data analysis, marketing strategies, and moral concerns.
  • Research weight: Focus customer behavior administration focuses on completing state-of-the-art research that helps shape the area under the guidance of experienced faculty members.
  • Practical application: Acquired knowledge allows innovative plans and ideas to be used in practice that can overcome customers' expectations and make positive contributions to business results.
  • Networking opportunities: The Initiative provides rich opportunities for interaction with other students and professionals in the industry, which leads to partnerships, mentorships, and growth in career.
  • Professional development: You will be able to use different workshops, seminars, and conferences where current customer behavior provides ongoing learning and access to management progress.
  • DBA Option: Should your interests be in pragmatic application and leadership capability, the Online DBA offers an alternative, emphasizing advanced business methods for resolving practical dilemmas. Moreover, to apply for an Online DBA, you do not need to take an entrance exam but if you decide to choose a PhD in Customer Behaviour Management for working professionals, you need to clear an entrance exam such as UGC-NET or GATE. 
  • Facilitated Learning: Enabled Learning: PhD in Customer Behaviour Management and Online DBA facilitate you with rich expertise, making you the leader in customer behavior management.
  • Investment towards the Future: Undertaking the Part-time PhD in Customer Behaviour Management not only enhances your professional capabilities but also prepares you to mold the business and consumer dynamics of the future successfully.  By undertaking this course, you take a tremendous step towards realizing your potential in customer behavior management.

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PhD for Working Professionals in Customer Behaviour Management Course Subjects/Syllabus

The Working Professionals PhD in Customer Behaviour Management is designed especially for those with a career and studies to pursue simultaneously. The PhD course offered on a part-time basis ensures that students can pursue in-depth research without leaving their current occupation.

Students will learn the modern principles of customer behavior and the real-world applications, which they need to succeed in today's fast-paced market. The course integrates intensive educational training with real glory so that students can transfer their learning directly into the work environment.

With the use of both online modules and workshops, with group projects, applicants are equally taught by industry professionals and similar ideologies, thus improving the learning experience. The program also emphasizes significant thinking and analytical skills, skills that are central to informed business decisions.

This PhD experience not only adds to academic credentials but also affects business operations significantly, driving innovation in customer interaction practices. Choosing a part-time PhD in Customer Behaviour Management allows professional employees to further their careers while providing valuable research to the industry. Admission into this course is an investment in both personal and professional growth, which places graduates at the forefront of leadership positions in customer-oriented organizations.

PhD In Customer Behaviour Management Curriculum Structure

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Research Methods

Data Collection and Analysis

Doctoral Thesis (Dissertation)

2. Qualitative Methods & Techniques

3. Quantitative Methods & Techniques

4. Research Tools

5. The Research Proposal

Study Section (Modules)

2. Study Section (Thesis)

30 ECTS / 5 modules at 6 ECTS Each

150 ECTS - The thesis contributes around 85% to the overall result of the doctoral studies.

 

PhD in Customer Behaviour Management for Working Professionals

(Duration Wise Details)

Within 1st Month

Within 2nd - 7th Month

  • Invitation to Enrollment for the DCS Program.
  • DCS Program Entrance Test.
  • Personal Interview by the Department Research Committee (DRC) of the entrance test qualified candidates.
  • Selection For Course Work.
  • Fee Submission For Course Work.
  • Beginning of Coursework and Allocation of Supervisor / Research Faculty.

Within 8th - 10th Month

Within 10th - 12th Month

  • Synopsis Submission in five copies.
  • RDC (Research Department Committee) work starts.
  • Fee Submission after the 3 months of RDC.
  • 5-6 monthly progress reports submission duly signed by supervisor electronically.

Within 13th - 33th Month

Within 34th - 36th Month

  • Fee Submission after the 6 months of RDC.
  • 6 monthly progress reports submission duly signed by the supervisor electronically.
  • Pre Submission Defence Committee (PSDC)
  • Thesis Submission in five copies duly signed by the supervisor.
  • Final Viva-voice (after receiving reports from External Examiners).
  • Award of Doctorate.

Note- The curriculum structure provided above is not the same for every university. Make sure you visit the official website of the particular university for an updated curriculum. 

PhD for Working Professionals in Customer Behaviour Management Eligibility & Duration

If you are planning to do a PhD in Customer Behaviour Management, some points to keep in mind are:

  • Academic Qualifications: A Master's is required, with a minimum of 55% marks (50% for reserved category candidates).
  • Entrance Exams: You will need to appear for entrance exams at the national level, such as GATE or NET. It is better to check the individual entrance requirements of the university you are planning to apply.
  • Academic Record: There must be a good academic record and evidence of your research interests that are included in your application.
  • Work Experience: Universities generally prefer candidates who have 2-3 years of working experience in the related field, though this might vary with different institutions.
  • No Objection Certificate (NOC): If you already have an employer, you will be required to obtain a No Objection Certificate from your employer.

Universities evaluate your overall background, considering your academic history as well as the scores you take in exams in addition to the published work you have or working experience. A NOC gives an indication of your ability to work and pursue studies simultaneously. Based on these considerations, you can prepare fairly well for part-time PhDs while keeping a professional career ongoing.

On the other hand, if you prefer to avoid entry tests, you may want to consider an Online DBA, in which you can directly apply once you have completed your Master's degree without the need to take entry tests.

Course Duration: The pursuit of a PhD in Customer Behaviour Management is a fulfilling journey, intended for professional working individuals. The program takes five to eight years to complete, giving you a chance to continue pursuing your professional dreams while pursuing studies at an advanced level. The flexible duration of the course offers part-time study, hence enabling the practice of theoretical knowledge in real-life contexts to boost your learning process and professional ability.

During the program, students undergo demanding coursework, research techniques, and real-world applications, leading to a dissertation that adds value to the discipline. The varied outlooks of the other professionals contribute to a lively learning environment where networking and interaction can enhance your professional career in customer management and marketing.

In the fast-changing business environment of today, knowing how to handle customer behavior is crucial for business success. Pursuing an Online Doctor of Business Administration (DBA) in Customer Behaviour Management prepares you with strategic knowledge and advanced competencies designed for the challenges of today. The program offers you the flexibility you require so that you can learn at your own convenience while pursuing your career. Moreover, the duration of an Online DBA is a minimum of 3-5 years only. 

The Online DBA encourages critical thinking and trains you in the skills to guide firms toward customer-oriented strategies. You'll explore subjects like customer psychology, data analysis, and market trends from the comfort of your home or your office. Through applied research, the DBA equips you to solve real business issues, positioning you as a precious asset to your company. Reinvent your career and become a customer expert in behavior management through this in-depth and evolving program!

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Program Fees for PhD for Working Professionals in Customer Behaviour Management

Starting at ₹ 6,776/month

Program Fee: ₹15,000 - ₹24,50,000

Low Cost EMI Available

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The cost of an online DBA is something between 5.00,000 and Rs. 10.00,000, which is less expensive than a traditional doctorate from an Indian university. Including other expenses such as travel, food, and housing, an online degree is a better alternative. Flexibility is one of the biggest benefits of an online DBA program; You can study from home and continue to work. This allows you to make money while at university and reduces some financial pressure related to tuition fees.

PhD for Working Professionals in Customer Behaviour Management Admission Procedure

Getting a PhD in Customer Behaviour Management in India is highly demanding, mainly due to the rigorous entrance exams. Comparatively, it's easier to apply for an Online DBA from a good university. Here's a step-by-step guide on how you can go about your Online DBA application:

  • Step 1- Select the desired university and visit its admissions portal.
  • Step 2- Go to the section for doctoral programs and click on the registration link.
  • Step 3- Complete the registration form to get your user ID and password.
  • Step 4- Log in with your new user ID and password.
  • Step 5- Enter your personal details in the application form.
  • Step 6- Upload supporting documents if required.
  • Step 7- Double-check your entire application before submitting it.
  • Step 8- Select a payment option for the application fee.
  • Step 9- Pay in full and retain the confirmation slip and payment reference number.

Once you've applied, the university will process your application. If your details match their requirements, you'll be shortlisted. After this, you'll have to pay the fees to confirm your place.

 
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Education Loan/EMI Facilities for PhD for Working Professionals in Customer Behaviour Management

Several universities offer options for EMI and education loans specifically for their online DBA courses in Customer Behaviour Management. This flexibility allows students to pay in smaller installments instead of a single large payment. This approach is particularly convenient for working professionals, helping them budget and manage their study expenses more effectively.

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Is PhD for Working Professionals in Customer Behaviour Management Worth it?

Getting a doctorate in customer behavior management for working professionals can be a life-changing experience that improves your career opportunities. Since companies become more dependent on data-driven insights to run their decisions, it has never been more important to know consumer behavior. A doctoral program helps you develop sophisticated research skills and sharp analytical skills, allowing you to break up complex customer interactions and contribute to successful marketing strategies.

For experienced professionals, the facility of an online Doctor of Business Administration (DBA) can further open this route. An online DBA in customer behavior administration enables you to balance the work not only with study requirements but also get a study program designed to solve everyday problems. This enables immediate practical application for your professional setting, elaborates on your ability, and makes you a theme specialist in your chosen industry.

In addition, it leads to earning a doctorate or DBA to many opportunities for career development, whether it is leadership, consultation or even infection in academics. This idea provides a platform for interacting with managers and industry experts, leading to networking opportunities that may be important in the development of your career.

Every day a changing market, which is updated with the professional latest consumer trends and management of management ideas, is in demand. Investing in itself with a doctorate or online DBA is not just acquiring knowledge, but is preparing to shape the way to lead the business and interact with consumers.

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Job Opportunity after PhD for Working Professionals in Customer Behaviour Management

If you are a professional and wish to advance your career along with your studies, then consider the exciting career opportunities after a PhD in Customer Behaviour Management. This specialized degree equips you with extensive knowledge of consumer psychology so that you can analyze and influence customer decisions in any business setup.

For those who are already working, part-time PhD programs in Customer Behaviour Management offer a choice to keep working while pursuing your studies. These programs allow you to take theoretical learning into practice, developing abilities in market research, analysis of consumers, and analysis of behavior. With a PhD, not only do you increase your knowledge, but you also become a valuable asset to employers seeking new ways of optimising customer interaction and loyalty.

After graduation, you will be offered a range of career choices. Customer Experience Manager, Market Research Analyst, or Consumer Insights Director are some of the potential job titles where your well-established expertise will be highly sought after. Businesses in a range of sectors, from retail to tech, are seeking to hire experts who can translate advanced consumer behaviors into successful strategies that drive business success.

Furthermore, the expertise you have gained through your research during a PhD in Customer Behaviour Management can position you as a thought leader in your field. You may even be offered the opportunity to publish in academic journals, further establishing your credibility.

As you weigh your options, don't forget that an investment in a PhD can potentially open doors to meaningful advancement in your career path while allowing you to make pivotal contributions to the evolving face of consumer attitudes.

Job Profiles PhD in Customer Behaviour Management  for Working Professionals

Market Research Analyst

Marketing Manager

Brand Manager

Teacher/Lecturer

Top Recruiters for PhD for Working Professionals in Customer Behaviour Management

Obtaining a PhD in Customer Behaviour Management as a career professional can be a life-changing experience, leading to high-level career prospects. Top recruiters for this profession usually consist of agencies like Universities, Google, Microsoft, and government agencies dealing with customer behavior management and humanitarian assistance. Apart from that, private sector companies deal with customer behaviour and risk assessment. Through conferences and research forums, network connections can be established with interested employers who understand the importance of Customer Behaviour management knowledge, promoting both professional development as well as contributing to society.
 

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Let's clear up some doubts about PhD for Working Professionals in Customer Behaviour Management

A PhD in Customer Behaviour Management deals with the study of consumer behavior, choices, and decision-making. It integrates marketing, psychology, and business practice theories to provide students with the talent required to solve practical problems in customer interaction and brand loyalty.

This course is designed for career professionals who want to gain more in-depth knowledge of consumer behavior while still continuing their career. It allows practitioners to link the academic theory to the work they are currently doing, improving both personal and professional growth. 

Absolutely! Most institutions have part-time arrangements for their PhD courses, enabling working professionals to study and do research around their time. The flexibility is perfect for those juggling work responsibilities with their studies.

The candidates must have a master's degree in a relevant discipline like business, marketing, or social sciences. Experience in customer-facing positions is also useful since it enhances the learning process and application of theory.

Completion is variable, but on average, a part-time PhD will take between 4 to 7 years. This is often based on individual circumstances, such as the rate of research and completion of the dissertation.

The syllabus may incorporate courses such as consumer psychology, market research methods, data analysis, customer journey mapping, and strategic brand management. These programs offer a wide range of courses that cover understanding customer behavior thoroughly.

A PhD in Customer Behaviour Management can lead to senior marketing, research, and management positions. It makes you a specialist in the area, increasing your credentials for executive positions and your market competitiveness.

Most universities provide scholarships, fellowships, or assistantships to graduate students, including PhD students. Potential students can seek financial aid from their institution or outside funding agencies to offset expenses.

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