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PhD for Working Professionals in Digital Marketing
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Updated at : February 14, 2025
PhD in Digital Marketing (For Working Professionals)
Are you a working professional looking for career advancement in digital marketing? Look no further, as there is a PhD program specially designed for you: "PhD in Digital Marketing for working professionals" It caters to your busy schedule because it can be studied online. Learn cutting-edge strategies and research that will push your expertise forward. The minimum duration of this program is 5-8 years. Various universities also offer this program such as IITs and IIMs in blended mode. But then there's another program called the Online DBA specifically for digital marketing. Here you gain applicable skills for real-world use in the current business landscape.Watch Video
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PhD for Working Professionals in Digital Marketing Program Overview
If you are a professional, busy with your work and looking to advance your career in digital marketing then, the PhD in Digital Marketing program is for you. This PhD program for working professionals to study without interrupting their current work commitments. With today's fast-paced business environment, any organization that will seek success cannot neglect its engagement in digital marketing. Since firms always want proficient workers well-equipped with up-to-date strategies and technologies, through the PhD program here, you'll equip yourself with profound research abilities as you get there to lead your line in the sector.
Besides the PhD program, There is also an alternative to a part-time PhD program and that is an online DBA specifically designed for digital marketing. It is ideal for those who seek practical skills and can apply them directly to work. The online DBA program gives you advanced training in business management and marketing to combine theoretical aspects with practical applications. Both programs focus on critical thinking and problem-solving. You will work on projects that challenge you to analyze the current trends, create marketing plans, and find relevant research in the digital marketing landscape. This will prepare you for high-level roles in your organization or even help you start your business.
Being part of a PhD program in Digital Marketing for working professionals as a student, you will be one of the dynamic professionals who are passionate about digital marketing. Networking opportunities with other students, industry experts, and faculty members abound. This is a good platform for valuable connections, collaboration, and future job opportunities. More so, the faculty involves experienced professors and industry leaders who are dedicated to your success. They will guide you through your studies by giving you support and insights that will make you a better learner. You can expect to receive personalized feedback on your work that helps you improve and grow as a researcher and marketer.
A part-time PhD program and Online DBA in Digital Marketing are perfect for those who want to keep working while they learn. You can apply what you learn in real time, which helps reinforce your understanding and skills. Balancing work and study is challenging, but our programs are structured to make it manageable. If you are ready to take the next step in your career, do not wait any longer. The digital marketing landscape is constantly changing, and the demand for qualified professionals is growing. By earning your PhD in Digital Marketing or DBA, you will position yourself ahead of the competition and enhance your career prospects. Moreover, by advancing your skills, you can even push your earning potential. Check the table below to know the job roles after a part-time PhD in Digital Marketing and the salary you can earn.
These two are PhD in Digital Marketing for working professionals or a part-time PhD and the Online DBA program, meant to enhance the skills and knowledge of people in the domain of digital marketing. Flexible online classes, strong curricula, and support from the community will surely help you achieve your educational goals without interrupting of professional life.
Key Highlights of PhD for Working Professionals in Digital Marketing In India
- The Ph.D. program in Digital Marketing for working professionals is well designed for the flexibility it seeks to accommodate, especially if the student is working. In balancing job commitments against advanced studies, becomes all the more possible for working people who cannot give up on a career break.
- The program is based on the current real-time digital marketing trends. You will explore case studies real-world projects and cutting-edge research that puts you ready with the complexities of the digital market.
- Enrolling in a part-time PhD program gives you unique access to a diverse network of professionals and academics. This network can provide valuable insights, mentorship, and potential collaborations that can enhance your career trajectory.
- The program has faculty members who not only are scholarly experts but are also experienced practitioners in the profession. Their broad experience enhances learning with practical aspects and theoretical insight.
- Being a PhD student, you will have the opportunity to contribute original research to the field of digital marketing. This will help boost your professional reputation and open new career opportunities.
- The Online DBA part of the program will enable you to carry out coursework and research from anywhere, free from a specific location. This is especially useful for working professionals who have to be in control of their time.
- A PhD in Digital Marketing gives an applicant an edge in the job market. It equips you with more strategic thinking capabilities and advanced knowledge that can raise your position at work, work with a new organization, or open up new career paths and the duration to complete the program is 5-8 years.
- Most institutions such as IITs and IIMs have a dedicated support service designed for working professionals, which includes advising, career services, and entry into specific webinars and workshops that focus on improving career skills.
- Pursuing a PhD in Digital Marketing for Working Professionals enables you to advance your education and advance your career without losing the job and getting recognized with a “Dr” title.
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PhD for Working Professionals in Digital Marketing Course Subjects/Syllabus
The PhD curriculum in Digital Marketing for Working Professionals is designed to be simple and practical. It covers classes important in digital marketing topics that help you understand current trends and techniques. You also work on real-life projects and case studies that apply what you learn to real situations. The program is flexible, and you can learn at your own pace while still working, so it is easy to balance the job and the studies. The whole structure of the program aims to provide you with valuable knowledge and skills to improve your career in digital marketing.
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30 ECTS / 5 modules at 6 ECTS Each |
150 ECTS - The thesis contributes around 85% to the overall result of the doctoral studies. |
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Within 2nd - 7th Month |
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Within 13th - 33th Month |
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Note- The curriculum structure provided above is not the same for every university. Make sure you visit the official website of the particular university for an updated curriculum.
PhD for Working Professionals in Digital Marketing Eligibility & Duration
You need to check the eligibility criteria mentioned below-
- Educational Qualification: You need a Master’s degree in a related field with at least 55% marks. If you're from a reserved category, you can apply with 50% marks.
- Entrance Exams: You can take national exams like GATE or NET, or your chosen school may have its own test.
- Academic Record and Research Potential: You should have a good academic record. It's important to show that you have the ability and interest to do research.
- Work Experience: Some schools may want you to have 2-3 years of relevant work experience, but this is not needed everywhere.
- Employer’s Consent: If you have a job, you'll need a No Objection Certificate (NOC) from your employer. This shows your employer supports your research plans.
Key Points:
Universities look at your full profile when considering your application. While good grades and exam scores are important, having work experience or published research can make you stand out. The NOC helps ensure your job and studies can be balanced. Knowing these criteria will help you prepare better for a part-time PhD while you work.
Course Duration of PhD in Digital Marketing for Working Professionals
A PhD in Digital Marketing usually takes 5 to 8 years to complete. It is aimed at working professionals who want to do deep research while continuing with their jobs. However, this is a difficult task. For a faster and more practical option, you may want to consider an Online DBA in Digital Marketing. This course is centered on real-world business strategies and takes years to complete. The online DBA is ideal for professionals who wish to advance their careers without having to leave their jobs. It offers flexibility, industry-focused learning, and leadership skills.
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Program Fees for PhD for Working Professionals in Digital Marketing
Starting at ₹ 6,776/month
Program Fee: ₹15,000 - ₹24,50,000
Low Cost EMI Available
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The cost of an Online DBA in Digital Marketing is between INR 5,00,000 to INR 10,00,000.
If you do a PhD in Digital Marketing from an Indian university, it may cost you even more. You will also have extra expenses for travel, food, and relocation. An Online DBA is a better option because you can study from home while continuing your job. This way, you can earn and pay your course fees without financial stress.
PhD for Working Professionals in Digital Marketing Admission Procedure
Getting admission to a PhD in Digital Marketing in India is hard. You have to pass entrance tests. But if you choose an Online DBA in Digital Marketing from the best foreign university, then it is much easier.
Here's how you can apply for an Online DBA in Digital Marketing:
- Step 1- Choose a university and visit its admission website.
- Step 2- Find the doctorate program and click on the registration option.
- Step 3- Register yourself and become a user ID and Password.
- Step 4- Log in using your User ID and Password.
- Step 5- Fill up the form with all your details.
- Step 6- Uploading all documents that ask for the university
- Step 7- Carefully check the entire form to submit it.
- Step 8- Select the option to pay the application fee
- Step 9- Pay the fee with confirmation
- Step 10- Keep the slip sent by the university for future reference.
After submitting your application, the university will review it. If you meet the criteria, you will be shortlisted. You can then pay the admission fee to confirm your seat.
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Education Loan/EMI Facilities for PhD for Working Professionals in Digital Marketing
Many universities offer EMI and education loan options for an Online DBA in Digital Marketing.These options help you pay the course fees in small parts instead of all at once. This makes it easier and more affordable for working professionals.
Apply For No Cost EMI
Is PhD for Working Professionals in Digital Marketing Worth it?
If you are an employee, your PhD in Digital Marketing will enrich your knowledge, enhance your career, and give you more opportunities to head a team. But is it worth doing? Such a traditional PhD sometimes requires years of research and full-time commitment, not always suitable for a busy professional, but an Online DBA in Digital Marketing offers more flexibility, it allows working while studying, as well as focusing attention on real-world problems in business.
With an Online DBA, one can master the most recent techniques for marketing, including data-driven decision-making, to advance one's career in senior management or academia. You can apply what you learn right away at work. An Online DBA is a wise choice if you want to lead in digital marketing. It's flexible, practical, and career-focused.
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Job Opportunity after PhD for Working Professionals in Digital Marketing
If you have a PhD in Digital Marketing, most top business brands would be interested in hiring you. Most agencies today require specialists who are aware of digital tendencies, records, and methods.
E-trade brands like Flipkart, Shopify, and Nykaa also interact with virtual advertising and marketing experts. Consulting corporations, advertising and marketing businesses, and IT organizations like TCS, Wipro, and Infosys are fantastic employers. Universities and enterprise colleges welcome PhD holders to train the next era of entrepreneurs if coaching and studies enchantment greater. Focus on actual-world projects, research, and advanced advertising techniques. With the proper competencies, you could land excessive-paying roles in management, consulting, or academics.
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Job Profiles PhD in Digital Marketing for Working Professionals |
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Professor / Lecturer |
Professor / Lecturer |
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Data Scientist |
Data Scientist |
Top Recruiters for PhD for Working Professionals in Digital Marketing
Some of the top recruiters encompass Google, Amazon, Facebook, Accenture, and Deloitte. These businesses look for specialists who can force online marketing, examine customer behavior, and enhance virtual strategies.
Our students work at
Amazon
Bosch
Intellipaat
L&T
Microsoft
Let's clear up some doubts about PhD for Working Professionals in Digital Marketing
Yes, A PhD in Digital Marketing is designed for professionals who want to deepen their expertise while continuing their jobs. You can study part-time or online for flexibility.
It usually takes 5 to 8 years, depending on your research and university rules. If you want a faster and more flexible option, consider an Online Doctorate in Digital Marketing.
You can work as a digital strategist, marketing consultant, professor, or researcher. Top companies like Google, Amazon, and consulting firms hire digital marketing experts.
Yes! It lets you earn a doctorate without quitting your job. You can study from anywhere and apply your learning in real time.
An Online DBA in Digital Marketing is a great option. It’s business-focused, industry-relevant, and faster to complete than a traditional PhD.
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