#ChunoApnaSahi

Ek Se Badhkar Ek - The Soundtrack of
Smarter Choices Starts Here!

Too many learners are investing blindly in online education, drawn in by slick marketing, unaware of what really matters. Accreditation. Credibility. Outcomes. Transparency.

'Ek Se Badhkar Ek' is a campaign built to change that.

Launched with our anthem on World Music Day, it's a cultural intervention, one that brings comparison to the center of every student's decision-making. No more guess work. No more noise. Just the clarity every learner deserves before making one of the biggest investments of their life.

Online education needs clarity.
Students need comparison.

Our campaign

makes that possible.

Online education is a noisy space, packed with ads, promises, and complex choices. But very few platforms help learners truly understand what they're signing up for.

We chose World Music Day to launch this campaign because music cuts through noise. It simplifies. It sticks. Our anthem uses rhythm not just for recall, but for reason. Our anthem is designed to deliver a sharper message.

How are people celebrating the anthem?

(Rohit Gupta, Co-Founder & COO)

“This campaign is a tribute to every student wondering who to trust. It’s our way of saying: here’s clarity, here’s choice, and yes, here’s a little music to make it all feel a bit lighter.”

Rashid Ali

(Chief Marketing Officer)

“In an age where many Indian brands are moving away from jingle-led campaigns, we believe this approach is the best way to connect with our target audience.”

About College Vidya

College Vidya is India's leading platform for searching, comparing and selecting UGC-approved online education universities. Founded in 2019, the platform was created to bring transparency and trust to the online education space. With a 4C framework: Compare, Counsel, Career, and Community, College Vidya empowers learners to make informed academic choices aligned with their goals. Headquartered in Noida, the company has partnered with 100+ top online universities and has guided over 125,000 learners to their right learning partners. With robust tech, a learner-first approach, and a rapidly growing team, College Vidya is on a mission to democratize quality education and boost India's gross enrollment ratio.