Ranked 7th in the University Category NIRF 2024

(842 Reviews)
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UGC Notice

About null

Amrita Vishwa Vidyapeetham operates Amrita Online. This is their online education division. The university itself is highly rated. NAAC has awarded it an "A++" grade. Also, NIRF rankings consistently place it among India's top universities. These recognitions signal quality. The online programs reflect this commitment.

The institution provides an Online BBA. This BBA focuses on Digital Marketing and Sales. It’s a three-year undergraduate program. The design is specific. It blends foundational business knowledge with digital expertise. Course content is aligned with current industry needs.

Students learn core business subjects first. Financial accounting is covered. So are management principles. Business economics, too. Then, specialized modules appear. These address digital marketing. Examples include Search Engine Optimization (SEO). Social Media Marketing is another. Content Marketing is also part of it. Sales and Distribution Management modules are significant.

The program emphasizes practical application. Case studies are integrated. Projects provide hands-on experience. Amrita Online also assists with placements. This helps graduates. They find roles in the digital sector. The format offers flexibility. It suits students balancing other commitments. This comprehensive approach develops well-rounded professionals.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • Program Title: Bachelor of Business Administration (BBA). Focus: Digital Marketing and Sales.
  • Institution: Amrita Online. Part of Amrita Vishwa Vidyapeetham. A notable university.
  • Duration: Three years. Standard undergraduate timeline. Divided into six semesters.
  • Recognition: UGC-entitled degree. This ensures validity. Recognized by employers. Globally. WES accreditation is also claimed. Important for the USA, Canada.
  • University Standing: NAAC "A++" accredited. High government rankings (NIRF). Demonstrates quality.
  • Curriculum Structure: Blends core business administration subjects. Then adds specialized areas. A practical approach.
  • Key Subject Areas: Includes Financial Accounting and Principles of Management. Digital marketing fundamentals are taught. SEO, Social Media Marketing. Also, Content Marketing. Sales and Distribution Management. Important for market presence.
  • Learning Experience: Online delivery mode. Combines live and recorded sessions. Offers flexibility. Case studies are used. Projects provide hands-on skills.
  • Skill Development: Aims for market-ready graduates. Competence in online sales management. Expertise in digital marketing degree concepts.
  • Career Assistance: Placement support is available. Helps connect students to job opportunities. Focus on growth in the digital sector.
  • Fee Structure: Information suggests varying fees. Generally, competitive. Payment plans are often an option.

Amrita University Online Approved By

ugc logo

UGC

aicte logo

AICTE

RANK 7 In the University Categorynirf logo

NIRF

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WES

logo naac a plus plus

NAAC A++

awarded_category_ _1_autonomy

Category-1 Autonomy

Who Can Apply?

Here are the eligibility criteria for the Online BBA in Digital Marketing and Sales:

  • Completion of 10+2 examination is required.
  • An equivalent qualification from a recognized board is acceptable.
  • A three-year diploma after 10th grade also qualifies.
  • Minimum aggregate marks generally apply.
  • Often, 45% aggregate in the qualifying examination is specified.
  • Some admissions may consider candidates with slightly lower percentages.
  • An interview process could be part of the selection for these cases.
  • Relevant work experience often provides an added advantage for applicants.

Other Specializations

View All
Amrita University Online BBAGeneral Management

Amrita University Online BBA

General Management

Right Choice for Right Education

Read More
Amrita University Online BBAFinTech & Banking

Amrita University Online BBA

FinTech & Banking

Right Choice for Right Education

Read More
Amrita University Online BBAData Analytics

Amrita University Online BBA

Data Analytics

Right Choice for Right Education

Read More
Amrita University Online BBAInternational Finance (Accredited by ACCA)

Amrita University Online BBA

International Finance (Accredited by ACCA)

Right Choice for Right Education

Read More

Specialization Wise Updated Fees 2025

SpecializationFeesDuration
General Management 22,500/Semester 3 Years
FinTech & Banking 27,500/Semester 3 Years
Digital Marketing 27,500/Semester 3 Years
Data Analytics 27,500/Semester 3 Years
International Finance (Accredited by ACCA) 41,667/Semester 3 Years

Enjoy Extra Benefits with CV

Sample Certificate from Amrita University Online

Post-completion of the program students are awarded with a recognized degree.

  • UGC entitled degree
  • Ranked 7th best university in India by NIRF
  • Degree equivalent to on-campus degree
  • Global exposure from the various industry experts
Amrita online  ahead  sample  certificate

Amrita University Online EMI Details

Students get an additional advantage of zero-cost EMI options for pay their academic fee at Amrita Online university. One must opt out of these options and ease the financial burden of their education.

Compare EMI Partners

null Admission Process

There is an online admission process for applying to Amrita University. With the simple and easy-to-understand admission procedure of the university, you can apply for your preferred course easily. There are direct admissions available & thus, no entrance exam is required to apply for online courses at this university.

The admission procedure for the online courses at Amrita Online is as follows: 

Step 1- Go to the official website of Amrita Online. 

Step 2- Click on “Admissions” in the top right corner and then click on “ONLINE DEGREE.”  

Step 3- Now Select the online course you wish to pursue from the drop-down list and proceed to the application form.  

Step 4- Fill in the application form with your personal, academic, and professional details.  

Step 5- Submit the application form. The university will get back to you via email with your enrollment details if your application is accepted.


According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!

What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!

Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

null Syllabus / Curriculum

The Online BBA in Digital Marketing and Sales syllabus provides a dual focus. Core business concepts are covered first: financial accounting, management principles. Later, specialized modules appear. These include Search Engine Optimization (SEO). Social Media Marketing is key. Content Marketing is also a focus. Sales and Distribution Management are integral too. It's a pragmatic curriculum.

Online BBA  Syllabus

Semester I

Semester II

  • Environmental Science
  • Financial Accounting & Analysis
  • Managerial Economics
  • Business Communication (Language: English / MIL)
  • Statistics for Business Decisions
  • Cost & Management Accounting

Semester III

Semester IV

  • Income Tax
  • Corporate Finance
  • Financial Markets & Institutions
  • Macro Economics
  • Quantitative Techniques
  • Financial Econometrics Core Discipline

Semester V

Semester VI

  • Investment Analysis & Portfolio Management 
  • Financial Derivatives 
  • Elective – I Discipline Specific Elective
  • Elective – II Discipline Specific Elective
  • Corporate Restructuring 
  • International Finance 
  • Elective – III Discipline Specific Elective
  • Elective – IV Discipline Specific Elective

*Syllabus may vary. To check the syllabus offered by the university, visit their official website.

Discipline-Specific Elective

  • Investment Banking & Financial Services
  • Corporate Analysis & Valuation
  • Business Tax Planning
  • Advanced Financial Econometrics
  • Strategic Corporate Finance
  • Behavioral Finance
  • Management of Financial Institutions
  • International Financial Architecture
  • Research Projects (additional course for extra credit)

Skill enhancement Courses:

  • IT Tools for Business
  • Financial Database and Analysis Software
  • Financial Analytics 
  • Advanced Spreadsheets Tools For Financial Analysis
  • Summer Internship (6-8 weeks)

General Elective/Interdisciplinary course

  • Business Ethics & Corporate Governance
  • Fundamentals of Financial Management
  • Operations Management
  • Fundamentals of Econometrics
  • Entrepreneurship Theory and Practices

null Examination Pattern

As per the new regulations, the exams for all the online programs are conducted through Online Technology Enabled Proctored mode. You can therefore give the exams from your home as you do not need to go to college or any other center.

Job Roles after Online BBA in Digital Marketing

Graduates pursuing an Online BBA in Digital Marketing and Sales can target dynamic roles. Opportunities exist as Digital Marketing Executives or Social Media Managers. Content Creator and SEO Specialist positions are also common. Sales Manager roles and Business Development Executive positions are viable. This degree prepares you for diverse digital marketing jobs across various sectors.

Job roles

Average annual salary

Market Research Analyst

INR 3 LPA to 4 LPA

Social Media Manager

INR 3 LPA to 6 LPA

Digital Marketing Consultant

INR 2 LPA to 6 LPA

Digital Marketer

INR 3 LPA to 6 LPA

Business Administrator

INR 2 LPA to 5 LPA

Business Consultant

INR 4 LPA to 7 LPA

Process Analyst

INR 3 LPA to 6 LPA

Human Resource Manager

INR 5 LPA to 6 LPA

Business Analyst

INR 5 LPA to 8 LPA

Top recruiters in the industry:

  • Cisco
  • Nasscom
  • Microsoft
  • Fortinet
  • Amazon
  • Flipkart

Amrita University Online Placement Partners

Our students are provided with

  • 360 Degree Placement Support
  • Industry Certification Training
  • Job Opportunities in Top Companies

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Amazon

    Amazon

  • Cognizant

    Cognizant

  • Deloitte

    Deloitte

  • Godrej

    Godrej

  • HDFC Bank

    HDFC Bank

  • Honeywell

    Honeywell

  • Mckinsey and Company

    Mckinsey and Company

  • Mphasis

    Mphasis

  • TCS

    TCS

  • Wipro

    Wipro

Meet your Faculty

Prof. Raghu Raman

Prof. Raghu Raman

Dean, Amaravati Campus

MBA, Ph.D

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Prof. Nava Subramaniam

Prof. Nava Subramaniam

Dean, School of Business, Coimbatore

Ph.D

View More

Dr. Manoj P

Dr. Manoj P

Dean, School of Business, Bengaluru

MBA, BE, MS, Ph.D

View More

Prof. Rajiv Prasad

Prof. Rajiv Prasad

Principal, School of Business Kochi

PGDRM, MBA, BA, Ph.D

View More

Dr. Viswanathan P. K.

Dr. Viswanathan P. K.

Principal, School of Business, Amritapuri

Ph.D

View More

Dr. Ajith Sundaram

Dr. Ajith Sundaram

Program Coordinator

MBA, MS, B-Tech, Ph.D

View More

Dr. Murale Venugopalan

Dr. Murale Venugopalan

Associate Professor, School of Business, Kochi

MBA, MPhil, Ph.D

View More

Dr. Dhanya M

Dr. Dhanya M

Assistant Professor

MBA, MPhil, BSc, Ph.D, MSc, B.Ed.

View More

Dr. Rojalin Patri

Dr. Rojalin Patri

Assistant Professor

MBA, Ph.D

View More

Prof. Parvathy Venugopal

Prof. Parvathy Venugopal

Assistant Professor

MBA, BE

View More

Dr. B.Radhakrishnan

Dr. B.Radhakrishnan

Assistant Professor

Ph.D

View More

Vinitha V. U.

Vinitha V. U.

Assistant Professor

PGDM, Ph.D

View More

Dr. T. Sakthi Nagaraj

Dr. T. Sakthi Nagaraj

Assistant Professor

M.Tech, Ph.D

View More

Dr. A. Senthil Kumar

Dr. A. Senthil Kumar

Vice Principal, Amrita School Business

PGDCA, MBA, MPhil, Ph.D

View More

Frequently Asked Questions?

Yes. Absolutely. The degree holds UGC entitlement. Amrita Vishwa Vidyapeetham itself boasts an "A++" NAAC grade. Also, NIRF consistently ranks it high. Recognition is strong.

It's a three-year undergraduate program. That’s standard. The curriculum typically spans six semesters.

Applicants must have passed their 10+2 examination. Or an equivalent qualification. A three-year diploma after 10th grade can also qualify.

The program blends business fundamentals. Think financial accounting, management principles. Then, specialized modules appear. Digital marketing areas: SEO, social media, and content strategy. Sales and distribution management are integral.

It’s highly flexible. The program uses a blended model. Expect recorded lectures. Live online sessions also occur. It accommodates busy schedules.

Many roles. Graduates can target Digital Marketing Executive positions. Social Media Manager is another. SEO Specialist and Content Creator roles too. Sales and Business Development positions are viable.

Yes, definitely. Real-world case studies are part of it. Project-based learning is central. This helps apply theory directly.

Amrita's university reputation is a factor. Its high accreditations build trust. The curriculum matches industry needs. Plus, it focuses on practical skill acquisition.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

Ask any Question - CV Forum

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Amrita University Online Reviews

Student Reviews

4.5 out of 5

(842)
5 star
61%
4 star
38%
3 star
0%
2 star
0%
1 star
2%
How are ratings calculated?

To calculate the overall star rating and percentage breakdown by star, we don't use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this University on College Vidya. It also analyses reviews to verify trustworthiness.


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Digvijaysinh Solanki

Verified

Online MBA in ESG

Reviewed in India on July 15, 2025

First time university is introducing this course by considering demands of ESG professionals. Main attraction is Online mode helping working professionals to gain quality education without compromising their job.

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K Sai Bhavana

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Online mba in General management

Reviewed in India on July 15, 2025

I didn’t joined yet. But I have a good opinion on founders spirituality of good rules and regulations . It placed as a nirf 7 th rank

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Sourav Ganguly

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BCA in Artificial intelligence and data science

Reviewed in India on July 14, 2025

University is good, it provides the online LMS systems, which will help students to see all the collective data in one place. And good certifications and highly reputated university.

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Pratyush Raj Tomar

Verified

MCA in General

Reviewed in India on July 11, 2025

The university Amrita University is well known and prestigious. I found the university's curriculum well structured and better compared to any other university I have found so far.

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Priyanshu Tiwari

Verified

MCA in General

Reviewed in India on July 10, 2025

Amrita university is top-ranked , NAAC A++ accredited university offering a well-structured Online MCA program

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Mohammed Azaz Ahmed Khan

Verified

Masters in Business Administration in Artificial intelligence

Reviewed in India on July 7, 2025

I would like express my heartfelt appreciation for Mrs. Soniya’s support during admission process. She was consistently available to assist me, regardless of time.

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Tanishq phalswal

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BCA in AI and Data science

Reviewed in India on June 29, 2025

I was so much interested in BCA course as im so much curious with computers and technology from early age.

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omkar kumbhar

Verified

BCA in AI & DS

Reviewed in India on June 29, 2025

Good university according to counselor. Let's seee. According to website it's 7th top rank university in india

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PRAGYA PANDEY

Verified

BCA in GENERAL

Reviewed in India on June 17, 2025

GOOD. NICE INFRASTRUCTURE. AFFORDABLE FEE WITH GOOD STUDY MATERIAL.EXPLORING WAS FUN AND MANY COURSES ARE AVAILABLE TOO.

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Yuvraj

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BCA in Ai & Data Science

Reviewed in India on June 14, 2025

Very good experience in college vidya and good faculty to introduce about the university and it's details

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Summary

Amrita University Online

4.5

Student Reviews

4.5 out of 5

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