By pursuing the online BBA in the specialisation of Marketing Management from D. Y. Patil University, the student will be able to efficiently apply the concepts of marketing and effective business management to grow their organisation to the next level. 

The course is thoroughly nuanced, up to date with the latest developments in the relevant field and integrates academic conceptual depth with practical application. The course is offered in the online mode through the LMS support of the university and taught through multimodal methods to foster skills like strategy formation, critical analyses and leadership. 

After completing a course in BBA Marketing from DPU-COL, students can explore a career in a number of fields such as social media marketing, digital marketing, conventional marketing strategies, marketing analysis, management and so on.