DPU Pune Online BBA in Marketing Management

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(738 Reviews)
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UGC Notice

About DPU Pune Online BBA in Marketing Management

By pursuing the online BBA in the specialisation of Marketing Management from D. Y. Patil University, the student will be able to efficiently apply the concepts of marketing and effective business management to grow their organisation to the next level. 

The course is thoroughly nuanced, up to date with the latest developments in the relevant field and integrates academic conceptual depth with practical application. The course is offered in the online mode through the LMS support of the university and taught through multimodal methods to foster skills like strategy formation, critical analyses and leadership. 

After completing a course in BBA Marketing from DPU-COL, students can explore a career in a number of fields such as social media marketing, digital marketing, conventional marketing strategies, marketing analysis, management and so on. 

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • This is an undergraduate degree course of 3 years duration that introduces students to the foundations of management and business marketing through a blend of theory and application-based learning.
  • The course is covered through a period of six semesters where the performance of the candidate is assessed on a continuous basis through internal assessment and end-semester exams.
  • Examinations for this course are conducted through the online proctored means.
  • The course curriculum is industry-relevant, and students are encouraged to hone their analytical, leadership, strategising as well as problem-solving skills through use of real-life case studies and projects.
  • The first four semesters consist of foundations of management and the last two semesters consist of specialisation-specific courses and projects for the student to complete.
  • The course provided by the university also has placement support and the university provides students with a number of job prospects in top companies through its virtual placement drives.

DY Patil University Online Approved By

ugc deb logo

UGC-DEB

aicte logo

AICTE

aiu logo

AIU

RANK 44 In the University Categorynirf logo

NIRF

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WES

logo naac a plus plus

NAAC A++

iso logo

ISO

Who Can Apply?

  • 10+2 Level or Equivalent Education from Recognised Board
  • Any Stream 
  • English as one of the Subjects at 10+2 Level 

Other Specializations

View All
DY Patil Online BBAHRM

DY Patil Online BBA

HRM

Right Choice for Right Education

Read More
DY Patil Online BBAFinance Management

DY Patil Online BBA

Finance Management

Right Choice for Right Education

Read More
DY Patil Online BBAIT & Systems

DY Patil Online BBA

IT & Systems

Right Choice for Right Education

Read More
DY Patil Online BBAInternational Business

DY Patil Online BBA

International Business

Right Choice for Right Education

Read More
DY Patil Online BBARetail Management

DY Patil Online BBA

Retail Management

Right Choice for Right Education

Read More
DY Patil Online BBABanking Financial Services and Insurance Management

DY Patil Online BBA

Banking Financial Services and Insurance Management

Right Choice for Right Education

Read More
DY Patil Online BBAE-commerce

DY Patil Online BBA

E-commerce

Right Choice for Right Education

Read More

Specialization Wise Updated Fees 2025

View Fees Structure

SpecializationFeesDuration
Marketing Management 30,000/Semester 3 Years
HRM 30,000/Semester 3 Years
Finance Management 30,000/Semester 3 Years
IT & Systems 30,000/Semester 3 Years
International Business 30,000/Semester 3 Years
Retail Management 30,000/Semester 3 Years
Banking Financial Services and Insurance Management 30,000/Semester 3 Years
E-commerce 30,000/Semester 3 Years

Enjoy Extra Benefits with CV

Sample Certificate from DY Patil University Online

Earn a UGC-DEB entitled degree and get recognized around the globe:

  • NAAC accredited degree
  • Ranked 44th by NIRF
  • WES recognized degree
  • Degree equivalent to on-campus degree
dy patil vidyapeeth pune sample certificate..

DY Patil University Online EMI Details

For getting financial assistance in paying the academic fee and other study expenses one can check out the easy financing options available in the market like education loans or easy-to-pay EMI installments. DY Patil University doesn’t provide these financing options. However, the College Vidya Portal assists the students in these financing options like education loan/EMI options.

Courses

MBA

BBA

Fee

Full Fees

Sem Fees

Full Fees

Annual Fees

Loan amount

₹140,200.00

₹40,000.00

₹102,200.00

₹20,000.00

3 Months - 9%

₹50,939.33

₹14,533.33

₹37,132.67

₹7,266.67

Total Interest Amount

₹12,618.00

₹3,600.00

₹9,198.00

₹1,800.00

6 Months - 6.5%

₹24,885.50

₹7,100.00

₹18,140.50

₹3,550.00

Total Interest Amount

₹9,113.00

₹2,600.00

₹6,643.00

₹1,300.00

8 Months - 5.25%

₹18,445.06

₹5,262.50

₹13,445.69

₹2,631.25

Total Interest Amount

₹7,360.50

₹2,100.00

₹5,365.50

₹1,050.00

10 Months - 4.5%

₹14,650.90

₹4,180.00

₹10,679.90

₹2,090.00

Total Interest Amount

₹6,309.00

₹1,800.00

₹4,599.00

₹900.00

12 Months - 4%

₹12,150.67

₹3,466.67

₹8,857.33

₹1,733.33

Total Interest Amount

₹5,608.00

₹1,600.00

₹4,088.00

₹800.00

15 Months - 4.5%

₹9,767.27

₹2,786.67

₹7,119.93

₹1,393.33

Total Interest Amount

₹6,309.00

₹1,800.00

₹4,599.00

₹900.00

Note: Loan Partner - Financepeer

Compare EMI Partners

DPU Pune Online BBA in Marketing Management Admission Process

Admission process in the DY Patil University is in online mode. Admission sessions are conducted twice in a year that is in January and July month. No entrance exams are conducted to take admission in the DY Patil university. Admissions are done on direct-basis. The admission procedure 2023 for the online courses at DPU-COL is as follows:

Step 1- Go to the official website of DY Patil Online and click on “Admissions” and then fill in your basic details for mobile number and email verification.

Step 2- Fill in all your basic personal information followed by educational and professional information.

Step 3- Upload all the required documents along with your passport-size photo and signature.

Step 4- Pay the fee online and then submit the form.

Step 5- Once all the documents are verified, your admission confirmation will be sent to you via email or SMS along with your student login credentials.


According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!

What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!

Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

To verify the authenticity of DY Patil University Online Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

DPU Pune Online BBA in Marketing Management Syllabus / Curriculum

View Syllabus

Sem I

  • Fundamentals of Management
  • Basics of Marketing
  • Basics of Accounting
  • Introduction to Economics
  • Environmental awareness & Disaster Management
  • Business English

Sem II

  • Organizational Behaviour
  • Indian Economy
  • Marketing Management
  • Business Environment
  • Indian Banking System
  • Soft Skills - I

Sem III

  • Human Resource Management
  • Banking Operations
  • Introduction to Psychology
  • Research Methodology
  • Business Law
  • Soft Skills - II

Sem IV

  • Management Information System
  • Entrepreneurship Development
  • Introduction to International Business
  • Quantitative Techniques
  • Basics of Financial Management
  • Introduction to Digital Marketing

Sem V

  • Introduction to Production Management
  • Business Ethics & Corporate Governance
  • Marketing of Financial Services
  • Introduction to SMEs
  • Consumer Behaviour
  • Sales Management

Sem VI

  • Project Management
  • Event Management
  • Fundamentals of E- Commerce
  • Advertising & Sales Promotion
  • Retail Management
  • Project Work

DPU Pune Online BBA in Marketing Management Examination Pattern

The exams will be conducted in online modes at specified examination centers of the university. The evaluation will be based on a Formative Assessment of a Continuous Nature that will contribute 30% of marks and a Summative Assessment or Term End Examination that will contribute 70% of marks in the final evaluation.

Job Roles after Online BBA in Marketing Management

After completing a BBA in the field of marketing management, a student can venture into a number of professional fields such as digital marketing, marketing management, advertising and much more. The career scope for a specialisation in marketing is fairly high today with companies and top firms realising the importance of growth through marketing measures. 
Some of the top job prospects and salaries after completing a BBA in marketing management include: 

Top firms that hire graduates in BBA Marketing include: 

  • Infosys 
  • Deloitte
  • TCS
  • Deutsche Bank
  • SBI etc.

Job Prospects 

Average Salary (P.A)

Market Research Analyst

INR 4,00,000

Marketing Manager

INR 7,00,000

Digital Marketing Executive 

INR 3,50,000

Social Media Manager

INR 4,00,000

Brand Manager 

INR 12,00,000

Sales Manager 

INR 6,00,000

Marketing Communications Executive 

INR 5,00,000

DY Patil University Online Placement Partners

Our students get to work with

  • Top Companies
  • Top Industry Experts
  • Global Markets

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Airtel

    Airtel

  • Apollo

    Apollo

  • Bsnl

    Bsnl

  • Capgemini

    Capgemini

  • Cognizant

    Cognizant

  • Ey

    Ey

  • L&T

    L&T

  • Microsoft

    Microsoft

  • Nestle

    Nestle

  • Paytm

    Paytm

  • PWC

    PWC

  • Randstad

    Randstad

  • Sutherland

    Sutherland

  • Tata Motors

    Tata Motors

  • Genpact

    Genpact

  • HSBC

    HSBC

  • Dell

    Dell

Meet your Faculty

Dr. Safia Farooqui

Dr. Safia Farooqui

Professor / Director

MA in English, LLB, LLM, MBA-HR & IT, Ph.D, Diploma in Japanese Management, Certificate in Business Analytics, Post Graduate Diploma in Digital Marketing

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Mr. B. V. Marathe

Mr. B. V. Marathe

Academic Advisor

MSc (Applied Electronics), BSc

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Mr. Narsimha Rao Parcha

Mr. Narsimha Rao Parcha

Professor of Practice

MSW-HR, LLB, LLM, PGDIAE & D

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Mr Lothar Pirc

Mr Lothar Pirc

Professor of Practice

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Prof. Dr. Akesh Agrey

Prof. Dr. Akesh Agrey

Professor of Practice

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Prof. (Dr.) Saurav Bhowmik,

Prof. (Dr.) Saurav Bhowmik,

Consultant

PhD (Hospital Management), MBA - Hospital and Healthcare Management

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Dr. Sambhajiraje S. Patil

Dr. Sambhajiraje S. Patil

Professor

BE, MBA, Ph.D (Management)

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Dr. Yogesh Kumar Jain

Dr. Yogesh Kumar Jain

Professor

Ph.D, MBA Finance, M.Com- Banking & Economics, M.Com Business Administration, PGDLL, PGDIM, B.Ed. & TEFL

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Dr. Yogesh Jojare

Dr. Yogesh Jojare

Associate Professor

BHMS, MBA, Ph. D.

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Dr. Mustafizul Haque

Dr. Mustafizul Haque

Associate Professor

Ph.D (MANAGEMENT), MBA (Marketing & International Business), MBA (Fire & Safety Management), M.Com, B.com (Accounts)

View More

Dr. Malleshappa T. Bhagawati

Dr. Malleshappa T. Bhagawati

Associate Professor

Ph.D, M.Tech, MBA, BE (Industrial Production Engg), Certified Train the Trainer (TTT- ISTD New Delhi)

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Mr. Amul Suryakant Tamboli

Mr. Amul Suryakant Tamboli

Assistant Professor

MBA (Marketing), SET (Management), Ph.D Scholar

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Ms.Vishakha Kuwar

Ms.Vishakha Kuwar

Assistant Professor

BE (CS & Engineering), MBA(B), Ph.D (Pursuing)

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Ms. Asmita Arun Kamble

Ms. Asmita Arun Kamble

Assistant Professor

B.Tech, MBA (Marketing), PGPM

View More

Frequently Asked Questions?

The minimum duration of a BBA in Marketing Management course is three years since it is an undergraduate course. 

Yes, you can do a BBA in Marketing Management in the online mode which will be equivalent to an offline course in the same specialisation. Many universities are now offering the course in the fully online mode. 

The minimum eligibility to apply to this course is that the candidate should have completed Higher Secondary level education, i.e. Grade 12 or equivalent education. 

Yes, considering the good career scope that the field of marketing has in India, doing a BBA in Marketing Management can be a good educational choice as it allows you to venture into a number of fields related to marketing ranging from marketing analysis, social media marketing, digital marketing and more, with an entry level salary ranging from INR 3,00,000 p.a to over INR 12,00,000 p.a. 

The fee for online BBA in Marketing Management from D. Y. Patil University for Indian civilians is INR 1,02,200 for the full course. There are financing and EMI options for students to pay the fee over the period of completion of the programme. 

Yes, being a technical course that is recognised by the AICTE, an online BBA in Marketing Management is not only fully valid and credible in India (and internationally) it is also of equivalent value to a offline regular BBA course. 

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

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DY Patil University Online Reviews

Student Reviews

4.6 out of 5

(738)
5 star
75%
4 star
21%
3 star
0%
2 star
0%
1 star
4%
How are ratings calculated?

To calculate the overall star rating and percentage breakdown by star, we don't use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this University on College Vidya. It also analyses reviews to verify trustworthiness.


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DY Patil

Verified

MBA in Logistics and material supply chain management

Reviewed in India on April 17, 2025

Very good university according to all platforms they are giving all the hard copies of books and all and there ranking is also 41th at india

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Praful jadon

Verified

Mba in Operation management

Reviewed in India on April 15, 2025

This university is very popular for online mba and i am not the only one eho says this, everybody says this. I have a lot of good friends from DY patil vidhyapeeth and i have heard from them that the environment is very good in online classes and the teaching is also very good, that is why i took admission in this university.

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Anish Singh Rawat

Verified

MBA in FINANCE

Reviewed in India on March 22, 2025

It's a great experience till now. I enrolled for the MBA program in the D.Y Patil vidyapeeth university.They provide student a good quality stuff in the world of online education. They provide regualar classes as per scheduled time table with the grace of highly educated professors. Also provides Study portal (LMS) and Hardcopy books.

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Pranav dandikwar

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BBA in IT

Reviewed in India on March 19, 2025

I really like the management of DPU college and there giving the hole information about the exam and syllabus online class is link are available in website which is easy to get lacture the video in website i really happy of management

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Pranav dandikwar

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BBA in IT

Reviewed in India on March 19, 2025

I like dpu mangement all things .best college for students and there are giving good knowledge about all topics of exam and study material in very proper manager i really happy with the management of DPU

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Priyansi Patel

Verified

MBA online in Agribusiness management

Reviewed in India on March 18, 2025

I have a very great experience withing a 6 months to join the clg as student it is a very good learning experience and also exam Pettern and consultation with very good learning and I am very admire from the college and its faculties

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Ayaan Sayyed Meer

Verified

MBA in Finance

Reviewed in India on February 23, 2025

Value For Money Student Support Faculty Support EMI Facility everything thing is good Mentor also supporting lectures are recorded easy to access from anywhere like college will remind you for everything through whatsapp

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RISHU RISHAV

Verified

Online MBA in Project Management

Reviewed in India on February 23, 2025

LMS Quality Value For Money, best part of DY patil would be its placement cell as they have relatively high placement partners and also they offer more specialisation options than other colleges also they have edex course option .

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Pragati Biswas

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MBA in HR

Reviewed in India on February 20, 2025

LMS Quality EMI Facility Student Support Value For Money Faculty Support, Easy to access, Work study balance, many advisors are there to help, many more things that bring my attention. Good to go for working professionals.

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Shubham Sarkar

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MBA in Hospital&Healthcare Management

Reviewed in India on February 13, 2025

LMS Quality EMI Facility Faculty Support Value For Money Student Support... and the community support which I am getting is top notch, every section has its own importance, subsidy was provided rightly, and you will get subsidies on referring too, highly recommended

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Summary

DY Patil University Online

4.6

Student Reviews

4.6 out of 5

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