
DPU Pune Online BBA in Marketing Management
Accredited with grade A++ by NAAC



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About DPU Pune Online BBA in Marketing Management
By pursuing the online BBA in the specialisation of Marketing Management from D. Y. Patil University, the student will be able to efficiently apply the concepts of marketing and effective business management to grow their organisation to the next level.
The course is thoroughly nuanced, up to date with the latest developments in the relevant field and integrates academic conceptual depth with practical application. The course is offered in the online mode through the LMS support of the university and taught through multimodal methods to foster skills like strategy formation, critical analyses and leadership.
After completing a course in BBA Marketing from DPU-COL, students can explore a career in a number of fields such as social media marketing, digital marketing, conventional marketing strategies, marketing analysis, management and so on.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- This is an undergraduate degree course of 3 years duration that introduces students to the foundations of management and business marketing through a blend of theory and application-based learning.
- The course is covered through a period of six semesters where the performance of the candidate is assessed on a continuous basis through internal assessment and end-semester exams.
- Examinations for this course are conducted through the online proctored means.
- The course curriculum is industry-relevant, and students are encouraged to hone their analytical, leadership, strategising as well as problem-solving skills through use of real-life case studies and projects.
- The first four semesters consist of foundations of management and the last two semesters consist of specialisation-specific courses and projects for the student to complete.
- The course provided by the university also has placement support and the university provides students with a number of job prospects in top companies through its virtual placement drives.
DY Patil University Online Approved By

UGC-DEB

AICTE

AIU

NIRF

WES

NAAC A++

ISO
Who Can Apply?
- 10+2 Level or Equivalent Education from Recognised Board
- Any Stream
- English as one of the Subjects at 10+2 Level
Other Specializations
Specialization Wise Updated Fees 2025
| Specialization | Fees | Duration |
| Marketing Management | ₹30,000/Semester | 3 Years |
| HRM | ₹30,000/Semester | 3 Years |
| Finance Management | ₹30,000/Semester | 3 Years |
| IT & Systems | ₹30,000/Semester | 3 Years |
| International Business | ₹30,000/Semester | 3 Years |
| Retail Management | ₹30,000/Semester | 3 Years |
| Banking Financial Services and Insurance Management | ₹30,000/Semester | 3 Years |
| E-commerce | ₹30,000/Semester | 3 Years |
| General | ₹30,000/Semester | 3 Years |
| Shipping and Logistics Management | ₹35,000/Semester | 3 Years |
Sample Certificate from DY Patil University Online
Earn a UGC-DEB entitled degree and get recognized around the globe:
- NAAC accredited degree
- Ranked 44th by NIRF
- WES recognized degree
- Degree equivalent to on-campus degree

DY Patil University Online EMI Details
For getting financial assistance in paying the academic fee and other study expenses one can check out the easy financing options available in the market like education loans or easy-to-pay EMI installments. DY Patil University doesn’t provide these financing options. However, the College Vidya Portal assists the students in these financing options like education loan/EMI options.
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Note: Loan Partner - Financepeer
DPU Pune Online BBA in Marketing Management Admission Process
Admission process in the DY Patil University is in online mode. Admission sessions are conducted twice in a year that is in January and July month. No entrance exams are conducted to take admission in the DY Patil university. Admissions are done on direct-basis. The admission procedure 2023 for the online courses at DPU-COL is as follows:
Step 1- Go to the official website of DY Patil Online and click on “Admissions” and then fill in your basic details for mobile number and email verification.
Step 2- Fill in all your basic personal information followed by educational and professional information.
Step 3- Upload all the required documents along with your passport-size photo and signature.
Step 4- Pay the fee online and then submit the form.
Step 5- Once all the documents are verified, your admission confirmation will be sent to you via email or SMS along with your student login credentials.
According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!
What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
To verify the authenticity of DY Patil University Online Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
DPU Pune Online BBA in Marketing Management Syllabus / Curriculum
View Syllabus|
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DPU Pune Online BBA in Marketing Management Examination Pattern
The exams will be conducted in online modes at specified examination centers of the university. The evaluation will be based on a Formative Assessment of a Continuous Nature that will contribute 30% of marks and a Summative Assessment or Term End Examination that will contribute 70% of marks in the final evaluation.
Job Roles after Online BBA in Marketing Management
After completing a BBA in the field of marketing management, a student can venture into a number of professional fields such as digital marketing, marketing management, advertising and much more. The career scope for a specialisation in marketing is fairly high today with companies and top firms realising the importance of growth through marketing measures.
Some of the top job prospects and salaries after completing a BBA in marketing management include:
Top firms that hire graduates in BBA Marketing include:
- Infosys
- Deloitte
- TCS
- Deutsche Bank
- SBI etc.
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DY Patil University Online Placement Partners
Our students get to work with
- Top Companies
- Top Industry Experts
- Global Markets
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities

Airtel

Apollo

Bsnl

Capgemini

Cognizant

Ey

L&T

Microsoft

Nestle

Paytm

PWC

Randstad

Sutherland

Tata Motors

Genpact

HSBC

Dell
Meet your Faculty
Frequently Asked Questions?
The minimum duration of a BBA in Marketing Management course is three years since it is an undergraduate course.
Yes, you can do a BBA in Marketing Management in the online mode which will be equivalent to an offline course in the same specialisation. Many universities are now offering the course in the fully online mode.
The minimum eligibility to apply to this course is that the candidate should have completed Higher Secondary level education, i.e. Grade 12 or equivalent education.
Yes, considering the good career scope that the field of marketing has in India, doing a BBA in Marketing Management can be a good educational choice as it allows you to venture into a number of fields related to marketing ranging from marketing analysis, social media marketing, digital marketing and more, with an entry level salary ranging from INR 3,00,000 p.a to over INR 12,00,000 p.a.
The fee for online BBA in Marketing Management from D. Y. Patil University for Indian civilians is INR 1,02,200 for the full course. There are financing and EMI options for students to pay the fee over the period of completion of the programme.
Yes, being a technical course that is recognised by the AICTE, an online BBA in Marketing Management is not only fully valid and credible in India (and internationally) it is also of equivalent value to a offline regular BBA course.
Every query is essential.
Our team of experts, or experienced individuals, will answer it within 24 hours.
Ask any Question - Forum
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What Students say
DY Patil University Online Reviews
Student Reviews
4.7 out of 5
How are ratings calculated?
To calculate the overall star rating and percentage breakdown by star, we don't use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this University on College Vidya. It also analyses reviews to verify trustworthiness.
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Md Imran
MCA
Reviewed in India on December 12, 2025
Guided by Sakshi Madam from Dr. D.Y. Patil University, Pune for MCA Degree and full process of form filing on the portal of Dr. D.Y Patil University, Pune to Online Degree.
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Vaibhav Tiwari
MBA in Healthcare Management
Reviewed in India on December 11, 2025
My experience at DY Patil University has been truly positive. The campus is well-organized with modern facilities, clean surroundings, and a professional learning environment. The faculty is supportive, knowledgeable, and always ready to guide students. What I appreciate most is the practical approach to teaching, which includes workshops, seminars, and hands-on training that help build real skills. The university also encourages extracurricular activities, making overall growth possible. Placements are strong, with good industry connections. Overall, DY Patil University has provided me with quality education, discipline, and confidence, making it a great choice for students seeking a balanced academic experience.
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Bhanu Pratap
MBA in Logistic, Material, and Supply Chain management
Reviewed in India on December 8, 2025
good university DPU in india , I see only demo videos good communication all Faculty , Very fast process admission. NO any extry cost take this univesity.
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Dy Patil university pune
MBA in Hospital and healthcare management
Reviewed in India on December 6, 2025
Top ranked university in Mba best in all the fields Dy Patil university pune is one of the best universities
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Dr DY Patil Vidyapeeth University
Online MBA in Project Management
Reviewed in India on December 4, 2025
University is very good with clear communication and has a lot of specializations. Hence, I selected this university as I have the option to switch my specialization after 1 year.
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Dy patil pune
Mba in Marketing management
Reviewed in India on December 4, 2025
One of the best universities for online education supportive professors budget friendly and easy learning
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Anjani kumar
MBA in Marketing
Reviewed in India on November 20, 2025
Boost carrer without quitting your job.pursue MBA with india one of the best university . UGC approved institute and itsonlinr MBA degreeand cosidered valid and recognizes
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Harsh Vasani
BBA in Finance
Reviewed in India on November 20, 2025
University has many options to opt and many course in which you can get your degree the portal of the university is really nice.
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Shubham Chambial
MBA in Supply chain
Reviewed in India on November 12, 2025
University has a proper system and people for mba program they also have their own app where a student can easily get excess to his subjects ,and questions.
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Aakash
MBA in HR
Reviewed in India on November 3, 2025
University is good, approvals and accreditations are also good. rest of this will review later after completing my course.
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