IGNOU Online Executive MBA in Marketing
Rank No. 1 In NIRF Ranking 2024: Open University Category
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About IGNOU Online Executive MBA in Marketing
Studying the online Executive Master of Business Administration in the specialization of Marketing helps avail the skills regarding Leadership, Brand Management, Communication, Strategic thinking, Analytical abilities, Consumer behavior, Entrepreneurship, Financial Management, Integrated marketing communications, Management consulting, Sales management, Digital marketing, Marketing strategy, AI in marketing, and more related skills.
What’s new at IGNOU (Indira Gandhi National Open University)?
IGNOU starts its registration process for its fresh batch of students for all online & ODL courses of the January 2025 admission session. The last date to apply is January 31, 2025. Interested students can check and apply through the university's official website. Read more about the same here.
The University Grants Commission (UGC), the Distance Education Bureau (DEB), and the National Assessment and Accreditation Council (NAAC) recognized the Indira Gandhi National Open University with the program of the online Executive MBA in Marketing.
Having the knowledge and skills of the program of the online EMBA in the Marketing specialization will tender the opportunities towards Brand Management, Digital Marketing Manager, Sales Manager, Marketing Analyst, Analytical marketing, Competitive marketing, Marketing management, Media Strategist, Social media marketing, Online marketing, Business marketing, Integrated marketing communication, and more which can be attainable at the higher MNCs.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- Get the online Executive MBA in Marketing in 12 months to 24 months
- For the online EMBA in Marketing, the course fees are INR 1.8 lakhs to INR 15.36 Lakhs.
- The EMBA in Marketing blends advanced marketing strategies, consumer behavior, brand management, digital marketing, and global business practices to equip students with the skills needed to lead in dynamic markets.
- Classes are typically offered online, allowing students to learn at their own pace while maintaining full-time work commitments. Many programs also offer part-time options or asynchronous learning formats.
- Students have access to global cohorts, industry experts, and alumni networks, providing rich opportunities for professional connections, mentorship, and collaboration.
- Beyond marketing expertise, the EMBA program emphasizes leadership, strategic decision-making, and innovation, preparing graduates for executive roles and high-level management positions.
IGNOU Approved By
UGC-DEB
AIU
NIRF
WES
NAAC A++
Who Can Apply?
Consider the eligibility prerequisites of an online EMBA in Marketing course which can be studied at the Indira Gandhi National Open University, for that, it is a must to track the following things:
- There is a requirement of more than 2 or 5 years of work experience
- It is a must to complete the graduation from the authorized university
- Required more than 50% marks in the bachelors
- Selection will be based on the personal interview
Other Specializations
Specialization Wise Updated Fees 2025
| Specialization | Fees | Duration |
| Finance | ₹64,000 (Full Fee) | 2 Years |
| Supply Chain Management | ₹64,000 (Full Fee) | 2 Years |
| Project Management | ₹64,000 (Full Fee) | 2 Years |
| IT Management | ₹64,000 (Full Fee) | 2 Years |
| International Business | ₹64,000 (Full Fee) | 2 Years |
| Human Resource | ₹64,000 (Full Fee) | 2 Years |
| Healthcare Management | ₹64,000 (Full Fee) | 2 Years |
| Entrepreneurship | ₹64,000 (Full Fee) | 2 Years |
| AI & Machine Learning | ₹64,000 (Full Fee) | 2 Years |
| Business Analytics | ₹64,000 (Full Fee) | 2 Years |
| Marketing | ₹64,000 (Full Fee) | 2 Years |
| Leadership and Strategy | ₹64,000 (Full Fee) | 2 Years |
| Data Science and Analytics | ₹64,000 (Full Fee) | 2 Years |
| Operations | ₹64,000 (Full Fee) | 2 Years |
Sample Certificate from IGNOU
Acquire a globally recognized online Degree/Diploma/Certificate from:
- Most trusted platform for online education
- UGC-entitled government-approved university
- An award-winning university by the Commonwealth of Learning (COL), Canada
IGNOU EMI Details
IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.
IGNOU Online Executive MBA in Marketing Admission Process
The process for IGNOU online course admission can be completed via the official website’s admission portal. The steps involved in the admission process are listed below.
Step 1: Visit the official website of the university & click on the “Apply Now” tab.
Step 2: Fill out the student registration form & register yourself with the university.
Step 3: After registration, re-login to the admission portal & fill out the admission application form.
Step 4: Upload the scanned copies of mandatory documents & submit the application form.
Step 5: Make the fee payment using payment methods as mentioned on the website.
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
IGNOU Results - Term-End Latest. Click Here to Find!.
IGNOU Grade Card/ Marks Sheet. Click Here to Find!.
Know Your IGNOU Admission/Registration Details. Click Here to Find!.
IGNOU January Admission Cycle 2025. For ODL Programme Official Link - Apply Here | For Online Programme Official Link - Apply Here.
IGNOU January Admission Cycle 2025 Scholarship- Eligible students can apply for Government of India Scholarships on the National Scholarship Portal at https://scholarships.gov.in/ after confirmation of admission.
Download the Common IGNOU Prospectus and read carefully the Rules of the University as mentioned in the common prospectus. Click Here to Donwnload!.
UGC updated the list of approved Online programs for the academic batch of 2025, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
IGNOU Online Executive MBA in Marketing Syllabus / Curriculum
Apprehend the Online Executive Master of business administration in Marketing program at the Indira Gandhi National Open University course curriculum semester-wise in detail from down aspects:
| Syllabus of Online Executive MBA in Marketing | |
|
Term I |
Term II |
|
|
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Term III |
Term IV |
|
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IGNOU Online Executive MBA in Marketing Examination Pattern
The examination pattern followed at IGNOU online for different types of courses is semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.
Job Roles after Online Executive MBA in Marketing
Required skills can be offered over the online executive master of business administration in the marketing specialization where the the jobs are mentioned under the table, view it.
|
Job Roles after Online Executive MBA in Marketing |
Income in INR (annually) |
|
Management consultant |
6.4 lakhs to 44.3 lakhs |
|
Brand Manager |
3.2 lakhs to 34.2 lakhs |
|
Media Planner |
2.1 lakhs to 12.6 lakhs |
|
Content marketer |
2.1 lakh to 13.9 lakhs |
|
Business Analyst |
3.1 lakh to 17.8 lakhs |
|
Business Development Manager |
3.2 lakhs to 16.8 lakhs |
|
Marketing Manager |
2.5 lakhs to 25.6 lakhs |
|
Financial Manager |
3.4 lakhs to 42.3 lakhs |
|
Project Manager |
4.3 lakh to 30 lakhs |
|
Operations Manager |
3 lakhs to 22.7 lakhs |
Frequently Asked Questions?
Yes, the online Executive MBA in Marketing is worth it because if has reasons which are; career advancement, networking, personal development, flexibility, Access to advanced knowledge and skills, Exposure to current business needs, and International modules or partnerships with globally oriented institutions, or more.
Flexibility, Networking opportunities, Career advancement, Cost efficiency, Diversity, Applied learning opportunities, Career Assistance, Flexible, Higher salary, What is an online MBA?, Accessibility, Career Accelerator, Comprehensive curriculum, Global Opportunities, Global perspective on business, Improved opportunities, In-depth knowledge of digital marketing, Reputation, Schedule flexibility, Specialization, Technology, Access to innovative technologies, Adaptability, Affordability, and more benefits can be taken after the online EMBA in the marketing program.
After completion of the online Executive MBA in Marketing specialization, students can easily earn around INR 3 lakhs to 14 lakhs annually, their field or career depends.
Completing the online executive MBA in Marketing program opens the field of the Marketing head, Advertising director, Public relations manager, Marketing Coordinator, Business development executive, Social media strategist, Digital marketing strategist, Content marketer, Media planner, Brand manager, and more.
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Raushan
Reviewed in India on June 29, 2023
Job Security is rated the lowest
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Aditya Anand
Reviewed in India on May 12, 2023
Highly Recommend it! I am really glad that I took the decision of getting associated with India’s one of the most trusted & affordable universities for online courses. I am one of those who could not afford a full-time graduation but an online B.Com from IGNOU made me get a well-paid job & now I am planning on an M.Com from the university to upgrade my career.
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Ashish
Reviewed in India on May 12, 2023
Great Faculty Support! I have completed my BCA in online learning mode from IGNOU & am really grateful for all the support I got from my professors. They even helped me in preparing for the job interviews.
2 people found this helpful
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Nikhil Patil
Reviewed in India on November 10, 2022
IGNOU offers a variety of study material which makes understanding the concept really easy, the faculty is also very helpful and experienced.
1 person found this helpful
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Sajal giri
Reviewed in India on November 10, 2022
I had a great experience at IGNOU as it is a great university for those who wish to puruse any course with flexibilty of time. It has a wide variety of courses offered which is difficult to find these days.
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IGNOU
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