IGNOU Online BBA In Marketing

Rank No. 1 In NIRF Ranking 2024: Open University Category

(146 Reviews)
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About IGNOU Online BBA In Marketing

When it comes to the university that provides the best online education medium, students end up there search at IGNOU. IGNOU, Indira Gandhi National Open University is well known for its online mode of education. Not just the online mode but also allows the distance mode of education where students can complete the program the program through the online mode but have to visit the university for the examination mode. IGNOU even makes sure to provide the best placement surety to each student every year. 

What’s new at IGNOU (Indira Gandhi National Open University)?

IGNOU starts its registration process for its fresh batch of students for all online & ODL courses of the January 2025 admission session. The last date to apply is January 31, 2025. Interested students can check and apply through the university's official website. Read more about the same here.

 

When it comes to searching for the best university, people go through several websites to learn about the university and the facilities it offers. Students usually search for a university that can provide them best facilities students like the online mode of education, study note materials support, lecture guidance, and many more. Their search can end with the most reputed and a well-known university, IGNOU, which is a pioneer in online and distance education. IGNOU is better known for its online mode of education. 

With this and technology and the demand in the market, students are moving towards an interest in the field of marketing. With this interest, students can gain admission in the field of Online BBA in Marketing. This program is a 3-year undergraduate program that enhances the skills of marketing, social media management, data analysis, strategy making, content and creativity, and many more. With these skills, students can enhance their skills of being in the market sector. 

As per the need and demand of candidates with marketing skills, students can easily land to best job platforms after the completion of the Online BBA in Marketing. After the completion of the program, IGNOU makes sure to provide the placement to each student of the university from different specializations. With this, IGNOU has placed over 75% of students to the best companies and organizations with the expected package for the well-skilled students. With IGNOU, students can stay worry-free with the thought of placement assurance by the university. 

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • IGNOU is a well-known and a reputed university holding the accreditation NAAC A++ which makes it the best university with the best faculty and learning method.
  • The online BBA in Marketing program focuses on providing skills about knowing about marketing, social media management, email marketing, advertising, promotions skills, content marketing and creativity, and many more skills as per the market trend.
  • The online BBA in Marketing program is a 3-year undergraduate program with six semesters making the program easy to understand and complete with practical sessions and internship.
  • Some universities prefer taking the entrance examination to make the admission process easy and quick and here students have to score well to pass the entrance.
  • The fee structure of the online BBA in Marketing program is around 60,000/- which may vary later after the program is launched on the official site of the university.
  • The online BBA in Marketing program can be enrolled by working professionals too without quitting jobs and can attend live or prerecorded classes anytime.
  • Students applying for the online BBA in Marketing program must have completed the 10+2 with 50% from a recognized board.
  • The online BBA in Marketing program is an online program where students can attend classes live from anywhere and even get easy-to-understand learning notes through a courier provided by the university.

IGNOU Approved By

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UGC-DEB

aiu logo

AIU

RANK 1 (Open University Category)nirf logo

NIRF

wes logo

WES

logo naac a plus plus

NAAC A++

Who Can Apply?

The most skipped and ignored section by the students when it comes to the information of qualification. The eligibility criteria information helps students to know what qualifications are required for the program and whether they are eligible for the program or not. Students do forget to search for complete details about the program and then face issues during the admission process. The eligibility criteria for the Online BBA in Marketing are as - 

  • Students applying for the Online BBA in Logistics should have completed the 10+2 with any stream from a recognized board with a maximum of 50%. 
  • Must go through and pass the entrance examination conducted by the university for the admission process. 

*IMPORTANT NOTE - the mentioned eligibility criteria points above must be verified well by the students on the official page or any, before taking admission to make the understanding and process of admission easy. 

Other Specializations

View All
IGNOU Online BBARetailing

IGNOU Online BBA

Retailing

Right Choice for Right Education

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IGNOU Online BBAIT and Systems Management

IGNOU Online BBA

IT and Systems Management

Right Choice for Right Education

Read More
IGNOU Online BBAFintech

IGNOU Online BBA

Fintech

Right Choice for Right Education

Read More
IGNOU Online BBAFinance

IGNOU Online BBA

Finance

Right Choice for Right Education

Read More
IGNOU Online BBAE-Commerce

IGNOU Online BBA

E-Commerce

Right Choice for Right Education

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IGNOU Online BBAData Analytics

IGNOU Online BBA

Data Analytics

Right Choice for Right Education

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IGNOU Online BBAFamily Business Management

IGNOU Online BBA

Family Business Management

Right Choice for Right Education

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IGNOU Online BBAEvent Management

IGNOU Online BBA

Event Management

Right Choice for Right Education

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IGNOU Online BBAOperations

IGNOU Online BBA

Operations

Right Choice for Right Education

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IGNOU Online BBALogistics

IGNOU Online BBA

Logistics

Right Choice for Right Education

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IGNOU Online BBADirect Selling

IGNOU Online BBA

Direct Selling

Right Choice for Right Education

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IGNOU Online BBADigital Marketing

IGNOU Online BBA

Digital Marketing

Right Choice for Right Education

Read More
IGNOU Online BBAData Science And Analytics

IGNOU Online BBA

Data Science And Analytics

Right Choice for Right Education

Read More
IGNOU Online BBAHuman Resource Management

IGNOU Online BBA

Human Resource Management

Right Choice for Right Education

Read More
IGNOU Online BBAGeneral

IGNOU Online BBA

General

Right Choice for Right Education

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IGNOU Online BBATravel & Tourism Management

IGNOU Online BBA

Travel & Tourism Management

Right Choice for Right Education

Read More

Specialization Wise Updated Fees 2025

SpecializationFeesDuration
Retailing 27,000 (Full Fee)3 Years
IT and Systems Management 60,000 (Full Fee)3 Years
Fintech 60,000 (Full Fee)3 Years
Finance 60,000 (Full Fee)3 Years
E-Commerce 60,000 (Full Fee)3 Years
Data Analytics 60,000 (Full Fee)3 Years
Family Business Management 60,000 (Full Fee)3 Years
Event Management 60,000 (Full Fee)3 Years
Operations 60,000 (Full Fee)3 Years
Marketing 60,000 (Full Fee)3 Years
Logistics 60,000 (Full Fee)3 Years
Direct Selling 60,000 (Full Fee)3 Years
Digital Marketing 60,000 (Full Fee)3 Years
Data Science And Analytics 60,000 (Full Fee)3 Years
Human Resource Management 30,000 (Full Fee)3 Years
General 30,000 (Full Fee)3 Years
Travel & Tourism Management 15,000 (Full Fee)3 Years

Enjoy Extra Benefits with CV

Sample Certificate from IGNOU

Acquire a globally recognized online Degree/Diploma/Certificate from:

  • Most trusted platform for online education
  • UGC-entitled government-approved university
  • An award-winning university by the Commonwealth of Learning (COL), Canada
ignou

IGNOU EMI Details

IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.

IGNOU Online BBA In Marketing Admission Process

The process for IGNOU online course admission can be completed via the official website’s admission portal. The steps involved in the admission process are listed below.

Step 1: Visit the official website of the university & click on the “Apply Now” tab.

Step 2: Fill out the student registration form & register yourself with the university.

Step 3: After registration, re-login to the admission portal & fill out the admission application form.

Step 4: Upload the scanned copies of mandatory documents & submit the application form.

Step 5: Make the fee payment using payment methods as mentioned on the website.


Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

IGNOU Results - Term-End Latest. Click Here to Find!.

IGNOU Grade Card/ Marks Sheet. Click Here to Find!.

Know Your IGNOU Admission/Registration Details. Click Here to Find!.

IGNOU January Admission Cycle 2025. For ODL Programme Official Link - Apply Here | For Online Programme Official Link - Apply Here.

IGNOU January Admission Cycle 2025 Scholarship- Eligible students can apply for Government of India Scholarships on the National Scholarship Portal at https://scholarships.gov.in/ after confirmation of admission.

Download the Common IGNOU Prospectus and read carefully the Rules of the University as mentioned in the common prospectus. Click Here to Donwnload!.

UGC updated the list of approved Online programs for the academic batch of 2025, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

IGNOU Online BBA In Marketing Syllabus / Curriculum

When it comes to finding the solution for understanding the program and subjects in an easy format then the syllabus plays a major role in understanding the course by mentioning the subjects, practicals, vivas, and total semesters in the program. An overview of the syllabus before taking admission can solve several doubts that students have related to the course and the subjects under the course. 

Students can get an idea about the subjects and the semesters involved in the online BBA in Marketing program - 

Online BBA - MARKETING

SEM 1

SEM 2

  • English 
  • HRM and Organizational Behavior 
  • Financial Accounting 
  • Finace Management
  • Digital Marketing 
  • Communicative English 
  • Project Management 
  • Market Research and Analysis 
  • Marketing Management
  • Supply Chain Management 

SEM 3

SEM 4

  • Financial Management 
  • Leadership skills 
  • Research Methodology 
  • Advertising Management 
  • Product and Operation Management 
  • Promotional Management 
  • Quantitative Techniques for Business 
  • Operations Management 
  • Sales and Marketing Management 
  • Consumer Behavior 

SEM 5

SEM 6

  • Cost and Management Accounting 
  • Services Marketing 
  • Retail Marketing 
  • Digital Marketing and E-commerce 
  • Strategic Management 
  • Brand Management 
  • Marketing Practices 
  • Project and Viva 

*A NOTE FOR STUDENTS - The subjects mentioned above may differ from the syllabus launched on the official site of the university. Students are advised to check and verify the subjects for better understanding and preparation through the official course page of the university. 

IGNOU Online BBA In Marketing Examination Pattern

The examination pattern followed at IGNOU online for different types of courses is semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.

Job Roles after Online BBA in Marketing

Students usually get worried about the placement surety by the university, but here with huge market demand, IGNOU makes sure to provide the placement to each student, and till now they have placed over 80% of students in the best and the reputed companies. Students can land to best and different roles after the completion of the online BBA in Marketing program: - 

Job Roles

Average Salary (LPA)

Brand Manager 

INR 8 LPA

Marketing Executive 

INR 6.2 LPA

Digital Marketing Manager 

INR 7 LPA

Marketing Communications Manager 

INR 13 LPA

Frequently Asked Questions?

The fee structure for the online BBA in logistics program is around 60,000/- in IGNOU while this can vary with the actual price when officially mentioned by the university. 

The duration of online BBA in Marketing program is a 3-year undergraduate program with six semester exams in each division which helps in understanding the program in easy form. 

Skills involved in the online BBA in Marketing program are marketing, social media management, promotional skills, digital marketing, and many more.  

Yes, students can stay worry-free as IGNOU makes sure to provide placement about 80% of students get placed in big and reputed companies and organizations in collaboration with the university.

Yes, this course is open for candidates with work experience who can apply to this course and complete it through online mode without quitting the job. 

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

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IGNOU Reviews

Student Reviews

4.0 out of 5

(146)
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To calculate the overall star rating and percentage breakdown by star, we don't use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this University on College Vidya. It also analyses reviews to verify trustworthiness.


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R

Raushan

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Reviewed in India on June 29, 2023

Job Security is rated the lowest

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Aditya Anand

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Reviewed in India on May 12, 2023

Highly Recommend it! I am really glad that I took the decision of getting associated with India’s one of the most trusted & affordable universities for online courses. I am one of those who could not afford a full-time graduation but an online B.Com from IGNOU made me get a well-paid job & now I am planning on an M.Com from the university to upgrade my career.

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Ashish

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Reviewed in India on May 12, 2023

Great Faculty Support! I have completed my BCA in online learning mode from IGNOU & am really grateful for all the support I got from my professors. They even helped me in preparing for the job interviews.

2 people found this helpful

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Nikhil Patil

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Reviewed in India on November 10, 2022

IGNOU offers a variety of study material which makes understanding the concept really easy, the faculty is also very helpful and experienced.

1 person found this helpful

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Sajal giri

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Reviewed in India on November 10, 2022

I had a great experience at IGNOU as it is a great university for those who wish to puruse any course with flexibilty of time. It has a wide variety of courses offered which is difficult to find these days.

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IGNOU

4.0

Student Reviews

4.0 out of 5

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