IGNOU Online MBA In Digital Marketing
Rank No. 1 In NIRF Ranking 2024: Open University Category
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About IGNOU Online MBA In Digital Marketing
IGNOU is one of the most well-known open universities that allows students to complete their courses through distance and open learning methods. The online mode of education allows students to attend the classes live from anywhere and the mode of examination is also online. But in distance learning the mode of examination asks students to visit the university for exams. IGNOU is a pioneer in distance education and has the best mode of distance learning methods.
What’s new at IGNOU (Indira Gandhi National Open University)?
IGNOU starts its registration process for its fresh batch of students for all online & ODL courses of the January 2025 admission session. The last date to apply is January 31, 2025. Interested students can check and apply through the university's official website. Read more about the same here.
With the growth in online businesses and companies, students have shifted towards the digital marketing course that helps them learn about advertisements, blogs, marketing, communication skills, productions, management, and many more things. With the help of a digital marketing program, students can land the best companies as companies have a great need for digital marketing students. Yet the program is not listed by the IGNOU but soon they will be launching the program.
The Online MBA in digital marketing is a 2 years program involving two semesters, two each year. With this program, students come through the subjects like data analysis, SEO, marketing skills, advertising, company growth data management, and others. All these subjects are added to each semester so that students can learn each one of them in sequence easily and quickly. With the most demanded qualifications, companies are offering these positions on the best package.
After the completion of a course, students get worried about the placement, whether will the university provide them or not, or if will the company be worth it or not. Well, students carry many doubts in mind when it comes to placement but with IGNOU they can be worry-free. IGNOU makes sure to provide placement to over 75% of students each year and to the best companies that are in collaboration with the university.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- The total fee for the Online MBA in digital marketing is about 62,000/- and this may vary depending on the specialization.
- The duration of the Online MBA in Digital Marketing is a 2 years program with the division of semesters in four parts.
- Most of the universities prefer taking the entrance exam to make the admission process easy and quick.
- As per the marks, it depends on the university to accept that so the score must be around 50%.
- The Online MBA in Digital Marketing is completely online based and students can attend the classes live from their home.
- Candidate must be graduated from a recognized university and must have a 3-year graduation certificate.
- Students are provided with the study materials and notes offline, in courier mode so that they can study and understand the subjects well.
- The course is open to working professionals and all age criteria, there is no age limit and education policy.
IGNOU Approved By
UGC-DEB
AIU
NIRF
WES
NAAC A++
Who Can Apply?
The eligibility criteria, section that makes the students know about their eligibility in better form. Most of the time students forget to go through this section and then face the issues during the admission process. While researching the program, students must go through the eligibility section so that they can get through the admissions process smoothly. The eligibility criteria for the Online MBA in Digital Marketing are as -
- The program can be enrolled by students with completed graduation degrees from any field from a recognized university.
- With the completion of a 3-year graduation degree, the candidate must have scored around 50% of the aggregate marks in graduation.
- With the online mode of education, the course is open for working professionals too who want to enhance their skills.
- There is no age limit to apply for the course.
NOTE - The eligibility criteria may confuse the students at some point, so that, they can make a visit to the other specialization pages and check the eligibility criteria.
Other Specializations
Specialization Wise Updated Fees 2025
Specialization | Fees | Duration |
Financial Management | ₹62,000 (Full Fee) | 2 Years |
Banking & Finance | ₹62,000 (Full Fee) | 2 Years |
Operations Management | ₹15,500/Semester | 2 Years |
HR Management | ₹62,000 (Full Fee) | 2 Years |
Marketing Management | ₹15,500/Semester | 2 Years |
Real Estate Management | ₹64,000 (Full Fee) | 2 Years |
Business Management | ₹64,000 (Full Fee) | 2 Years |
Banking and Insurance | ₹62,000 (Full Fee) | 2 Years |
Banking Financial Services & Insurance | ₹60,000 (Full Fee) | 2 Years |
Digital Marketing | ₹62,000 (Full Fee) | 2 Years |
Direct Selling Management | ₹62,000 (Full Fee) | 2 Years |
Disaster Management | ₹62,000 (Full Fee) | 2 Years |
Event and Media Management | ₹62,000 (Full Fee) | 2 Years |
Fashion Management | ₹62,000 (Full Fee) | 2 Years |
Fintech Management | ₹60,000 (Full Fee) | 2 Years |
Financial Markets Management | ₹60,000 (Full Fee) | 2 Years |
Project Management | ₹62,000 (Full Fee) | 2 Years |
General Management | ₹62,000 (Full Fee) | 2 Years |
Waste Management | ₹62,000 (Full Fee) | 2 Years |
Management Information System | ₹62,000 (Full Fee) | 2 Years |
Retail Management | ₹62,000 (Full Fee) | 2 Years |
Hospital Administration | ₹60,000 (Full Fee) | 2 Years |
Information Technology | ₹62,000 (Full Fee) | 2 Years |
Food Technology Management | ₹62,000 (Full Fee) | 2 Years |
Healthcare Management | ₹60,000 (Full Fee) | 2 Years |
Tourism Management | ₹64,000 (Full Fee) | 2 Years |
Public Policy | ₹64,000 (Full Fee) | 2 Years |
Pharmaceutical Management | ₹64,000 (Full Fee) | 2 Years |
Marketing & Human Resource | ₹64,000 (Full Fee) | 2 Years |
Marketing & Finance | ₹64,000 (Full Fee) | 2 Years |
Investment Banking and Equity Research | ₹64,000 (Full Fee) | 2 Years |
International Trade | ₹64,000 (Full Fee) | 2 Years |
Agri-Business Management | ₹64,000 (Full Fee) | 2 Years |
Business Analytics | ₹62,000 (Full Fee) | 2 Years |
Data Science | ₹62,000 (Full Fee) | 2 Years |
Data Science & Analytics | ₹64,000 (Full Fee) | 2 Years |
Digital Entrepreneurship | ₹64,000 (Full Fee) | 2 Years |
Digital Marketing & E-commerce | ₹64,000 (Full Fee) | 2 Years |
International Business Management | ₹62,000 (Full Fee) | 2 Years |
Infrastructure Management | ₹64,000 (Full Fee) | 2 Years |
HRM & Finance | ₹64,000 (Full Fee) | 2 Years |
HR Analytics | ₹64,000 (Full Fee) | 2 Years |
Hospital Administration & Healthcare | ₹68,000 (Full Fee) | 2 Years |
Family-Managed Business | ₹64,000 (Full Fee) | 2 Years |
Oil & Gas Management | ₹64,000 (Full Fee) | 2 Years |
Sample Certificate from IGNOU
Acquire a globally recognized online Degree/Diploma/Certificate from:
- Most trusted platform for online education
- UGC-entitled government-approved university
- An award-winning university by the Commonwealth of Learning (COL), Canada
IGNOU EMI Details
IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.
IGNOU Online MBA In Digital Marketing Admission Process
The process for IGNOU online course admission can be completed via the official website’s admission portal. The steps involved in the admission process are listed below.
Step 1: Visit the official website of the university & click on the “Apply Now” tab.
Step 2: Fill out the student registration form & register yourself with the university.
Step 3: After registration, re-login to the admission portal & fill out the admission application form.
Step 4: Upload the scanned copies of mandatory documents & submit the application form.
Step 5: Make the fee payment using payment methods as mentioned on the website.
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
IGNOU Results - Term-End Latest. Click Here to Find!.
IGNOU Grade Card/ Marks Sheet. Click Here to Find!.
Know Your IGNOU Admission/Registration Details. Click Here to Find!.
IGNOU January Admission Cycle 2025. For ODL Programme Official Link - Apply Here | For Online Programme Official Link - Apply Here.
IGNOU January Admission Cycle 2025 Scholarship- Eligible students can apply for Government of India Scholarships on the National Scholarship Portal at https://scholarships.gov.in/ after confirmation of admission.
Download the Common IGNOU Prospectus and read carefully the Rules of the University as mentioned in the common prospectus. Click Here to Donwnload!.
UGC updated the list of approved Online programs for the academic batch of 2025, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
IGNOU Online MBA In Digital Marketing Syllabus / Curriculum
Each program has an overview of the syllabus on the university program page that allows students to check out the subjects and semesters. This allows students to know about the subjects and skills that will provided to them for the preparation. An overview of subjects and semesters is very important to know about the course students choose and know whether they are choosing the right course or not.
Here is an overview of the Online MBA in Digital Marketing and the point should be noted that the subjects may vary with the official subject page, so this can be previewed by the students later after the course is launched.
Online MBA in Digital Marketing |
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Sem 1 |
Sem 2 |
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Sem 3 |
Sem 4 |
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This syllabus and the subjects may differ when the course is launched. With that students can work on the surety of the syllabus for the Online MBA in Digital Marketing.
IGNOU Online MBA In Digital Marketing Examination Pattern
The examination pattern followed at IGNOU online for different types of courses is semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.
Job Roles after Online MBA in Digital Marketing
As for the placement, students easily get confused and afraid that will they be able to set their career and get the best job in hand or not. But, with IGNOU students can be worry-free for the placement and can land on the best companies with the right package which will help them set their career safely. As per IGNOU, till now over 80% of students are placed with the best companies and are offered the best package.
Here, after the completion of the Online MBA in Digital Marketing, students can land on platforms like:
Job Roles |
Average Salary (LPA) |
SEO Manager |
INR 6 LPA |
Digital Marketing Specialist |
INR 7.8 LPA |
Campaign Manager |
INR 5 LPA |
Social Media Manager |
INR 4.7 LPA |
Data Manager |
INR 7 LPA |
Frequently Asked Questions?
The duration of the Online MBA in Digital Marketing is a 2 years program with the division of semesters in four parts.
The fee structure for the Online MBA in Digital Marketing for the first semester is 15,000/- and this keeps changing with the change in semester number.
The mode of education by IGNOU for students is distance learning where students can attend the classes live but have to visit the university for the examination mode.
Students are provided with the books and notes by courier to their homes so that they can study well through the researched book.
Yes, IGNOU provides placement to over 80% of deserving students to the best companies in collaboration with the university.
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Raushan
Reviewed in India on June 29, 2023
Job Security is rated the lowest
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Aditya Anand
Reviewed in India on May 12, 2023
Highly Recommend it! I am really glad that I took the decision of getting associated with India’s one of the most trusted & affordable universities for online courses. I am one of those who could not afford a full-time graduation but an online B.Com from IGNOU made me get a well-paid job & now I am planning on an M.Com from the university to upgrade my career.
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Ashish
Reviewed in India on May 12, 2023
Great Faculty Support! I have completed my BCA in online learning mode from IGNOU & am really grateful for all the support I got from my professors. They even helped me in preparing for the job interviews.
2 people found this helpful
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Nikhil Patil
Reviewed in India on November 10, 2022
IGNOU offers a variety of study material which makes understanding the concept really easy, the faculty is also very helpful and experienced.
1 person found this helpful
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Sajal giri
Reviewed in India on November 10, 2022
I had a great experience at IGNOU as it is a great university for those who wish to puruse any course with flexibilty of time. It has a wide variety of courses offered which is difficult to find these days.
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