IGNOU MBA In Marketing

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About IGNOU MBA In Marketing

MBA in  Marketing Management by IGNOU (Indira Gandhi National Open University) in distance mode is 2 years postgraduate program that focuses on studying various aspects of marketing including organisational communication, branding, business communication, sales management, product and brand management, etc. MBA Marketing Management(MBAMM) is an AICTE-approved program that offers flexible learning with the latest study material at a very affordable fee. 

Marketing is the soul of every Business and the study of marketing is known to be the oldest MBA Specialisation. It has a wide scope of job and career opportunities to work in various industries like retail tourism, banking, hospitality, market research and specialist, advertising, and many more. IGNOU is a UGC-DEB-approved University with an NAAC A++ grade which makes it a trustworthy university. 

MBA in Marketing Management is a course that mainly deals with all the general business principles along with training in management, teamwork and leadership that are prerequisite skills of a marketing manager. To get admission into Marketing Management at IGNOU, students are required to accomplish the minimum eligibility criteria passing a bachelor's Degree with 50% marks.

MBA can be pursued by many institutes but if you take admission at IGNOU MBA in Marketing Management, you can take admission directly without appearing in any entrance examination like CAT, MAT, GMAT, CMAT, or any other entrance examination. Also, the course fee at IGNOU is quite affordable compared to other public and private institutes. Also, the course is offered in distance mode, which makes learning smooth and flexible

Specialization Benefits

  • Pursue an MBA in Marketing Management in distance mode that carries the same weightage as a regular full-time MBA Marketing management course.
  • Flexible learning mode with well-structured study material.
  • Master skills like marketing strategy, consumer behaviour, market research, brand management, international marketing and product management and many more through a Distance MBA in Marketing Management.
  • Get full-fledged live updates about the latest information from e-learning resources like e-GyanKosh, GyanDhar, Gyandarshan, e-library, and Gyan Vani.
  • Earn the masters degree in Marketing Management in 2-4 years and get world-class careers and job opportunities.
  • Get the chance to learn from the best industry experts and faculty with virtual classroom support.
  • Flexible admission process that eliminates the entrance examination step.
  • Get equipped with self-instructional audio and video material and printed self-study material.
  • Access to facilities like face-to-face counselling, satellite-aided communication systems and many more.
  • Make education available for you 24/7 on the IGNOU e-content Mobile App.

IGNOU Approved By

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Who Can Apply?

The eligibility criteria to get admission at IGNOU for a Distance MBA in Marketing Management, are listed here-

  • Students must have passed a bachelor's degree with 3 years of duration from a recognised institute.
  • Minimum 50% marks in the qualifying exam.

Specialization Wise Updated Fees 2023

Financial Management62,000 (Full Fee)
Banking & Finance62,000 (Full Fee)
Marketing Management14,000/Semester
Operations Management15,500/Semester
HR Management62,000 (Full Fee)
Marketing Management15,500/Semester

Sample Certificate from IGNOU

Acquire a globally recognized online Degree/Diploma/Certificate from:

  • Most trusted platform for online education
  • UGC-entitled government-approved university
  • An award-winning university by the Commonwealth of Learning (COL), Canada


IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.

IGNOU Admission Process

The process for IGNOU online course admission can be completed via the official website’s admission portal. The steps involved in the admission process are listed below.

Step 1: Visit the official website of the university & click on the “Apply Now” tab.

Step 2: Fill out the student registration form & register yourself with the university.

Step 3: After registration, re-login to the admission portal & fill out the admission application form.

Step 4: Upload the scanned copies of mandatory documents & submit the application form.

Step 5: Make the fee payment using payment methods as mentioned on the website.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

Registrations are open for IGNOU’s Skill-based Bachelor Degree for Agniveers. Click Here to Know More.

IGNOU July 2023 session admissions have been started.

The Apply Before it's too late!! Click Here to Enroll at IGNOU Before 20th October.

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

IGNOU MBA In Marketing Syllabus

Semester I

Semester II

  • Management Functions and Organisational Processes
  • Business Environment
  • Quantitative Analysis for Managerial Applications
  • Business Communication
  • Marketing Management
  • Accounting for Managers
  • Human Resource Management
  • Information Systems for Managers
  • Managerial Economics
  • Strategic Management
  • Financial Management 
  • Management of Machines and Materials
  • Social Processes and Behavioural Issues
  • Business Laws

Semester III

Semester IV

  • Research Methodology for Management Decisions
  • Project Course that is equivalent to 2 Courses
  • International Business Management
  • Advanced Strategic Management
  • Business Ethics and CSR
  • Entrepreneurship

Specialisation Courses

Specialisation Courses

  • Consumer Behaviour 
  • Product and Brand Management 
  • Marketing of Services
  • Sales Management
  • International Marketing
  • Integrated Marketing communication
  • Marketing Research 
  • Retail Management

IGNOU Examination Pattern

The examination pattern followed at IGNOU online for different types of courses are semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.

Job Roles after MBA in Marketing Management

The marketing sector is vast and required in all big or small companies, which makes this program the best in terms of job and career opportunities. MBA in Marketing Management offers a wide variety of opportunities. They can work in various industries like technology, healthcare, manufacturing, financial service, entertainment, retail, tourism and hospitality and many more. Pursuing a 2-year postgraduation from IGNOU with a Distance MBA in Marketing Management is worth it, as it has various options that you can opt for. 

Here are some top employment sectors for MBA Professisonals-

Tourism and Hospitality Industry

Energy Industry

  • Hotel Marketing Director
  • Tourism Marketing Manager
  • Travel and Tourism Product Manager
  • Renewable Energy Marketing Specialist
  • Energy Marketing Manager
  • Sustainability Program Manager

Aerospace Industry

Financial Services Industry

  • Space Tourism Marketing Specialist
  • Aerospace Marketing Manager
  • Aviation Brand Manager
  • Investment Product Manager
  • Financial Marketing Manager
  • Brand Manager in Banking

Food and Beverage Industry

Entertainment Industry

  • Food and Beverage Marketing Manager
  • Restaurant Marketing Director
  • Brand Manager in Food Products
  • Media Relations Manager
  • Entertainment Marketing Manager
  • Content Marketing Manager

Automotive Industry

Healthcare Industry

  • Product Launch Manager
  • Automotive Marketing Manager
  • Brand Manager in Automobiles
  • Pharmaceutical Product Manager
  • Healthcare Marketing Manager
  • Hospital Marketing Director

Real Estate Industry

Manufacturing Industry

  • Property Development Manager
  • Real Estate Marketing Manager
  • Real Estate Investment Marketing Manager
  • Industrial Marketing Manager
  • Product Marketing Manager
  • Supply Chain Marketing Manager

Retail Industry

Technology Industry

  • E-commerce Manager
  • Retail Marketing Manager
  • Visual Merchandising Manager
  • Digital Marketing Manager
  • Product Marketing Manager
  • Marketing Analyst


Get an idea about the salary package after pursuing an MBA in Marketing Management for freshers to experienced MBA degree holders. Note that the salary range provided may vary from place to place.

Job Profile 

Average salary package (in INR)

Digital Marketing Manager

5 - 10 LPA

Product Manager

6 - 10 LPA

Sales Manager

5 - 10 LPA

Market Research Analyst

4 - 7 LPA

IGNOU Placement Partners

Students of IGNOU Online are working at

  • Top MNCs all over the world
  • Have high employability percentage over others
  • Are recognized by industries in the international market

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

    Frequently Asked Questions?

    The distance MBA in Marketing Management program offered by IGNOU is an AICTE-recognised program designed for both working professionals and fresh graduates.

    Yes, you can pursue an MBA in Marketing Management while working. The course is specially designed for working professionals, giving students free study material, and making learning flexible.

    No, an MBA is not difficult to pass with correct guidance and planning. You can pursue an MBA just by timely submitting the assignments, devoting an equal proportion of time every day and studying the course with the right strategy.

    Yes, students get a wide range of career and job opportunities after pursuing MBA Marketing management in industries like technology, healthcare, manufacturing, financial service, entertainment, retail, tourism and hospitality and many more.

    Yes, IGNOU provides online MBA as well. It is best if you are a working professional and want to enhance your skill set.

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    Reviewed in India on November 22, 2023

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    Reviewed in India on June 29, 2023

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