IGNOU Online MBA In Marketing & Finance
Rank No. 1 In NIRF Ranking 2024: Open University Category
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About IGNOU Online MBA In Marketing & Finance
Indira Gandhi National Open University's (IGNOU) Online MBA in Marketing & Finance is a carefully designed curriculum that gives students dual expertise in two of the most active areas of company management. This curriculum is ideal for aspiring professionals who want to grasp financial decision-making techniques and cultivate a strategic attitude in marketing in order to succeed in the cutthroat business world of today.
What’s new at IGNOU (Indira Gandhi National Open University)?
IGNOU starts its registration process for its fresh batch of students for all online & ODL courses of the January 2025 admission session. The last date to apply is January 31, 2025. Interested students can check and apply through the university's official website. Read more about the same here.
This program is offered by IGNOU, a renowned global provider of online and distance learning through an interactive and flexible learning environment. The program will cover essential topics such as consumer behavior, digital marketing methods, investment analysis, financial risk management, and market research, all of which have the perfect balance between academic comprehension and practical application. It ensures that students gain a broad understanding of how financial planning and marketing strategies lead to business success.
Due to its affordable tuition fees and easily accessible course materials, IGNOU ensures that students from various walks of life get quality education. This Online MBA specialization program is perfect for recent graduates and working professionals who want to enhance their careers without jeopardizing their existing commitments. The curriculum is updated periodically to conform to the industrial requirements, so students get well-prepared for such positions as marketing manager, financial analyst, brand manager, or business consultant.
One of the strongest features of this online MBA is its flexibility, which allows students to do it at their speed and on their timeline. The online platform itself guarantees a stimulating and encouraging environment by giving users access to e-books, courses, webinars, and discussion boards. Moreover, IGNOU's vast alumni network provides chances for networking and professional promotions.
Students also attain dual specialty in the IGNOU Online MBA Marketing & Finance course along with developing the leadership, analytical, and thinking capabilities to successfully negotiate challenges within the global corporate world. This curriculum gives you a great foundation for success, whether you want to progress within your existing position or look forward to business ventures.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- The 2-year online MBA program in Marketing & Finance is divided into 4 semesters.
- The online MBA program in Marketing & Finance costs 64,000/-, though this may vary with specialty.
- The students passed out from the accredited university 3 years back as per the eligibility criteria.
- For postgraduate admission, students should have a percentage must lie between 45 and 50%.
- Both working and non-working people can be admitted to the online MBA program in Marketing & Finance.
- The students of the online MBA program in Marketing & Finance learn management, business, analytics, and much more.
- Students who do this online course are better positioned to enter a wide scope of industries, including the corporate, government, and private sectors.
- The university is moving to a virtual learning environment, but the tests are held offline. So, the students are called back to the university and expected to sit for their respective tests.
IGNOU Approved By
UGC-DEB
AIU
NIRF
WES
NAAC A++
Who Can Apply?
The online MBA in Marketing & Finance at IGNOU has its eligibility criteria students interested in taking admission have to meet the eligibility criteria that are listed below:
- Students must have a bachelor’s degree from an accredited college of 3 years duration.
- This online MBA specialization program does not require an entrance examination or have an age limit.
- The protected categories should have 45%, and the general category should have at least 50%.
Note: Eligibility for the course may differ due to the chosen specialization of the course, so applicants may check detailed eligibility criteria about various specializations that the university offers.
Other Specializations
Specialization Wise Updated Fees 2025
Specialization | Fees | Duration |
Financial Management | ₹62,000 (Full Fee) | 2 Years |
Banking & Finance | ₹62,000 (Full Fee) | 2 Years |
Operations Management | ₹15,500/Semester | 2 Years |
HR Management | ₹62,000 (Full Fee) | 2 Years |
Marketing Management | ₹15,500/Semester | 2 Years |
Real Estate Management | ₹64,000 (Full Fee) | 2 Years |
Business Management | ₹64,000 (Full Fee) | 2 Years |
Banking and Insurance | ₹62,000 (Full Fee) | 2 Years |
Banking Financial Services & Insurance | ₹60,000 (Full Fee) | 2 Years |
Digital Marketing | ₹62,000 (Full Fee) | 2 Years |
Direct Selling Management | ₹62,000 (Full Fee) | 2 Years |
Disaster Management | ₹62,000 (Full Fee) | 2 Years |
Event and Media Management | ₹62,000 (Full Fee) | 2 Years |
Fashion Management | ₹62,000 (Full Fee) | 2 Years |
Fintech Management | ₹60,000 (Full Fee) | 2 Years |
Financial Markets Management | ₹60,000 (Full Fee) | 2 Years |
Project Management | ₹62,000 (Full Fee) | 2 Years |
General Management | ₹62,000 (Full Fee) | 2 Years |
Waste Management | ₹62,000 (Full Fee) | 2 Years |
Management Information System | ₹62,000 (Full Fee) | 2 Years |
Retail Management | ₹62,000 (Full Fee) | 2 Years |
Hospital Administration | ₹60,000 (Full Fee) | 2 Years |
Information Technology | ₹62,000 (Full Fee) | 2 Years |
Food Technology Management | ₹62,000 (Full Fee) | 2 Years |
Healthcare Management | ₹60,000 (Full Fee) | 2 Years |
Tourism Management | ₹64,000 (Full Fee) | 2 Years |
Public Policy | ₹64,000 (Full Fee) | 2 Years |
Pharmaceutical Management | ₹64,000 (Full Fee) | 2 Years |
Marketing & Human Resource | ₹64,000 (Full Fee) | 2 Years |
Marketing & Finance | ₹64,000 (Full Fee) | 2 Years |
Investment Banking and Equity Research | ₹64,000 (Full Fee) | 2 Years |
International Trade | ₹64,000 (Full Fee) | 2 Years |
Agri-Business Management | ₹64,000 (Full Fee) | 2 Years |
Business Analytics | ₹62,000 (Full Fee) | 2 Years |
Data Science | ₹62,000 (Full Fee) | 2 Years |
Data Science & Analytics | ₹64,000 (Full Fee) | 2 Years |
Digital Entrepreneurship | ₹64,000 (Full Fee) | 2 Years |
Digital Marketing & E-commerce | ₹64,000 (Full Fee) | 2 Years |
International Business Management | ₹62,000 (Full Fee) | 2 Years |
Infrastructure Management | ₹64,000 (Full Fee) | 2 Years |
HRM & Finance | ₹64,000 (Full Fee) | 2 Years |
HR Analytics | ₹64,000 (Full Fee) | 2 Years |
Sample Certificate from IGNOU
Acquire a globally recognized online Degree/Diploma/Certificate from:
- Most trusted platform for online education
- UGC-entitled government-approved university
- An award-winning university by the Commonwealth of Learning (COL), Canada
IGNOU EMI Details
IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.
IGNOU Online MBA In Marketing & Finance Admission Process
The process for IGNOU online course admission can be completed via the official website’s admission portal. The steps involved in the admission process are listed below.
Step 1: Visit the official website of the university & click on the “Apply Now” tab.
Step 2: Fill out the student registration form & register yourself with the university.
Step 3: After registration, re-login to the admission portal & fill out the admission application form.
Step 4: Upload the scanned copies of mandatory documents & submit the application form.
Step 5: Make the fee payment using payment methods as mentioned on the website.
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
IGNOU Results - Term-End Latest. Click Here to Find!.
IGNOU Grade Card/ Marks Sheet. Click Here to Find!.
Know Your IGNOU Admission/Registration Details. Click Here to Find!.
IGNOU January Admission Cycle 2025. For ODL Programme Official Link - Apply Here | For Online Programme Official Link - Apply Here.
IGNOU January Admission Cycle 2025 Scholarship- Eligible students can apply for Government of India Scholarships on the National Scholarship Portal at https://scholarships.gov.in/ after confirmation of admission.
Download the Common IGNOU Prospectus and read carefully the Rules of the University as mentioned in the common prospectus. Click Here to Donwnload!.
UGC updated the list of approved Online programs for the academic batch of 2025, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
IGNOU Online MBA In Marketing & Finance Syllabus / Curriculum
IGNOU Online MBA in Marketing & Finance is a comprehensive curriculum containing fundamental principles of business management plus specialized knowledge of marketing and finance. The topics covered are marketing management, consumer behavior, digital marketing, financial management, investment analysis, and strategic financial planning. This online MBA specialization course goes far beyond the elective types provided - financial risk management, brand management, and business analytics place them in their most suitable stance in which to grapple with many of the biggest tough business issues in modern market circumstances. As a pre-requisite, for proper conceptual understanding, here's the online MBA with Marketing and Finance General syllabus :
Syllabus of IGNOU Online MBA in Marketing & Finance | |
Semester-1 |
Semester- 2 |
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Semester- 3 |
Semester- 4 |
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IGNOU Online MBA In Marketing & Finance Examination Pattern
The examination pattern followed at IGNOU online for different types of courses is semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.
Job Roles after Online MBA in Marketing & Finance
The online MBA marketing and finance graduates of IGNOU are qualified for a wide variety of lucrative marketing and finance jobs. Graduate students doing an online MBA in Marketing & Finance have many different positions waiting for them. Such positions are those of Marketing Manager, Financial Analyst, Brand Manager, Investment Consultant, Financial Planner, and Business Development Manager, among many others. The graduate students are capable of performing very important tasks including financial planning, company analysis, and strategic marketing. This online MBA Specialization may get enhanced job opportunities in consultancy, FMCG, banks, insurance, etc. Some professional options that the graduate students pursuing the online MBA in Marketing & Finance might be eligible for are:
Job Roles |
Average Salary (LPA) |
Market Research Analyst |
INR 5 LPA |
Treasury Manager |
INR 14 LPA |
Financial Research Analyst |
INR 4.5 LPA |
Financial Strategist |
INR 4.5 LPA |
Risk Manager |
INR 12 LPA |
Financial Consultant |
INR 7 LPA |
Marketing Strategist |
INR 8.5 LPA |
Frequently Asked Questions?
IGNOU's Online MBA in Marketing & Finance is usually completed in two to four years depending on a student's schedule and the speed at which they can go through it.
Students should have a bachelor's degree in any discipline obtained with at least 50% marks (45% for reserved categories) awarded by a recognized university. They must also have some kind of work experience.
The program is available through online learning which includes webinars, e-books, recorded lectures, etc., and discussion forums; this gives flexibility to working professionals.
Yes, the Online MBA at IGNOU is flexible, so that you can study at your own pace while balancing professional commitments.
Graduates can work in all types of industries such as banking, FMCG, and consulting, with designations ranging from marketing manager to financial analyst, brand manager, investment consultant, business development manager, and more.
The fee structure of an Online MBA in Marketing & Finance program at IGNOU is INR 64,000 (which might vary) for 2 years.
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Raushan
Reviewed in India on June 29, 2023
Job Security is rated the lowest
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Aditya Anand
Reviewed in India on May 12, 2023
Highly Recommend it! I am really glad that I took the decision of getting associated with India’s one of the most trusted & affordable universities for online courses. I am one of those who could not afford a full-time graduation but an online B.Com from IGNOU made me get a well-paid job & now I am planning on an M.Com from the university to upgrade my career.
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Ashish
Reviewed in India on May 12, 2023
Great Faculty Support! I have completed my BCA in online learning mode from IGNOU & am really grateful for all the support I got from my professors. They even helped me in preparing for the job interviews.
2 people found this helpful
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Nikhil Patil
Reviewed in India on November 10, 2022
IGNOU offers a variety of study material which makes understanding the concept really easy, the faculty is also very helpful and experienced.
1 person found this helpful
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Sajal giri
Reviewed in India on November 10, 2022
I had a great experience at IGNOU as it is a great university for those who wish to puruse any course with flexibilty of time. It has a wide variety of courses offered which is difficult to find these days.
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