IGNOU Online MBA In Marketing & Human Resource

The Indira Gandhi National Open University's (IGNOU) Online MBA in Marketing and Human Resource Management is the right choice for those working professionals who want to enhance their knowledge in two significant areas of company management. The dual specialty that the students receive ensures that they are well-equipped to meet the ever-changing demands of modern organizations.

What’s new at IGNOU (Indira Gandhi National Open University)?

The course material includes essential marketing techniques, brand management, consumer behavior analysis, hiring procedures, performance reviews, and employee engagement techniques. The curriculum of online MBA specialization combines both theoretical knowledge with practical applications, providing students with the knowledge and skills to succeed in the marketing and human resources fields.  This curriculum, flexible and accessible, will suit individuals who want to balance academic development with other professional obligations. 

IGNOU provides the foundation for online education, students can access the recorded lectures, study materials, and other interactive sessions at their convenient time. This flexibility of learning at one's convenience enables professionals to apply the knowledge acquired directly in real-life situations.

With such low cost, online MBA programs by IGNOU can be afforded by more people than before. Various facilities are also provided by the university to aid students in their academic process, and the cost schedule is competitive as well.

Graduates of the Online MBA in Marketing and Human Resource Management program are equipped with all the skills needed for executive positions in various sectors, such as manufacturing, IT, retail, healthcare, and finance. Such job positions include Marketing Manager, HR Manager, Brand Strategist, and Recruitment Specialist, among others.

Students who wish to seek admission to an online MBA in Marketing & Human Resource offered by IGNOU must fulfill the eligibility criteria set by the university and mentioned below.

• A minimum of 3 years bachelor's degree from an accredited university must be held by the students.
• No entrance examination or age-barred restriction is specified in this program at IGNOU.
• The reserved categories should have 45%, while the general category should have a minimum of 50%.

Note: The course's eligibility requirements may alter depending on the specialization given; consequently, candidates can look up specific information regarding eligibility by examining the university's many specializations

IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.

The Online MBA in Marketing and Human Resources program at IGNOU provides an overall understanding of both domains. Marketing, at its core, has such important domains as Marketing Management, Consumer Behavior, Sales and Distribution, and Brand Management while HR Human Resource Planning, Performance Appraisal, Training and Development, and Organizational Behaviour. The curriculum also emphasizes basic management topics such as financial management, business communications, and strategic management to be able to give an all-round education to the learners. For a better understanding of the curriculum, a generic syllabus for an online MBA in Marketing & Human Resource Management is given below:

The examination pattern followed at IGNOU online for different types of courses is semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.

Graduates of IGNOU's MBA in Marketing and Human Resources with an online program have exciting opportunities for fulfilling careers that are available to them today. After completing the online MBA specialization students have various options of job roles such as Marketing Manager, HR Manager, Business Development Manager, Talent Acquisition Specialist, and Brand Strategist. These positions will endow graduates with an added competitive advantage in the marketplace and will include manufacturing, retail, IT, finance, and healthcare sectors. The following are some of the career roles and typical compensation packages for an online MBA in Marketing & Human Resources graduate student: