IGNOU Online PG Diploma in Digital Marketing

Rank No. 1 In NIRF Ranking 2024: Open University Category

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UGC Notice

About IGNOU Online PG Diploma in Digital Marketing

The postgraduate diploma (PG Diploma) is a 1-year postgraduate qualification that is of more professional significance than a 3-year UG or bachelor's degree course but less than a professional 2-year PG or master's degree course. The best thing about the PG diploma is anyone can pursue this course to raise one's profession because of its super flexible nature. 

What’s new at IGNOU (Indira Gandhi National Open University)?

IGNOU starts its registration process for its fresh batch of students for all online & ODL courses of the January 2025 admission session. The last date to apply is Feb 28th, 2025. Interested students can check and apply through the university's official website. Read more about the same here.

 

IGNOU also provides a wide range of PG Diploma courses which can further enhance the management and leadership skills of graduates or working professional managers. Joining the corporate house will earn a lot if one has opted for the PG Diploma course. One can also pursue a PG Diploma through an online mode of learning offered by IGNOU. An online PG Diploma course is an extensively designed course covering a wide array of core topics like Management, Finance, Business, Digital Media, Information Technology, Cyber Security, Entrepreneurship Skills, Human Resource Management, etc. 

Much about IGNOU is that it is a national open institute that was established primarily during the year 1958 to provide top-quality higher education for learners. The government opened it for the Indian population to help various learners of even a nontraditional kind (e.g. married women, immigrants, the economically weaker section, working professionals, and so forth). Random courses, such as bachelor's degree come under IGNOU (Indira Gandhi National Open University) courses and include master's degree courses, certification courses, PG Diploma courses, etc. Most of these courses even provide the availability of learning via online mode. The UGC (University Grant Commission) has come up with a legal notice that all the courses regular and online are at par and hold the same importance.  

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • The course period of an online PG diploma in digital marketing course is 1 year. It an sometimes extended to more than 1 to 3 years of course duration.
  • The positive thing about an online PG Diploma in Digital Marketing course is that you can earn your degree from the leading open-learning universities.
  • You can attend the live sessions by IGNOU’s renowned and experienced teaching faculty.
  • IGNOU provides you with e-learning materials and a great learning management system to make your online learning of the PG Diploma in Digital Marketing course more seamless.
  • Take live sessions through IGNOU's world-class faculty and subject experts with great industry experience spanning various fields.
  • Get opportunities to attend on-campus academic sessions, guest sessions, seminars, and networking events along with top-notch executives.
  • Choose the term-based fee payment plan for relief in terms of financial burdens during your period of higher education.
  • Get access to the IGNOU alumni network with over 15,000+ members
  • Leverage the international contacts of IGNOU to become aware of worldwide business practices.
  • Get ready and prepared for your resumes with industry expert-led CV-building sessions, personal branding, and profile building and role clarity from recruiting professionals for career guidance.

IGNOU Approved By

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UGC-DEB

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AIU

RANK 1 (Open University Category)nirf logo

NIRF

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WES

logo naac a plus plus

NAAC A++

Who Can Apply?

The following eligibility criteria should be met before applying to the IGNOU’s offered online PGDM program.

  • If you want admission to an online PG Diploma in Digital Marketing,  you must have passed your bachelor’s degree from a recognized university or college.  
  • Students need to pass their UG course with a minimum of 50% marks or a CGPA equivalent. 
  • Final-year graduates can also apply for provisional admission to this course by submitting appropriate documents. 
  • If you are a working professional and complete the above-mentioned qualification, then you can also go for an online PG Diploma course. 
  • Appropriate work experience and additional qualifications are desirable for this course.
  • If you are a foreign student who fulfills the above rules and regulations, then you are also eligible to enroll in an online PG Diploma course.

Other Specializations

View All
IGNOU Online PG Diploma & CertificateMarketing Management

IGNOU Online PG Diploma & Certificate

Marketing Management

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateSupply Chain Management

IGNOU Online PG Diploma & Certificate

Supply Chain Management

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateIndustrial Safety

IGNOU Online PG Diploma & Certificate

Industrial Safety

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateOperations Management

IGNOU Online PG Diploma & Certificate

Operations Management

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateInternational Business Management

IGNOU Online PG Diploma & Certificate

International Business Management

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateHuman Resources Management

IGNOU Online PG Diploma & Certificate

Human Resources Management

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateFinancial Management

IGNOU Online PG Diploma & Certificate

Financial Management

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateOil & Gas Management

IGNOU Online PG Diploma & Certificate

Oil & Gas Management

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateBusiness Analytics

IGNOU Online PG Diploma & Certificate

Business Analytics

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateCyber Security

IGNOU Online PG Diploma & Certificate

Cyber Security

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateArtificial Intelligence

IGNOU Online PG Diploma & Certificate

Artificial Intelligence

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateApplication Development

IGNOU Online PG Diploma & Certificate

Application Development

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateAir Business Management

IGNOU Online PG Diploma & Certificate

Air Business Management

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificateRenewable Energy Management

IGNOU Online PG Diploma & Certificate

Renewable Energy Management

Right Choice for Right Education

Read More
IGNOU Online PG Diploma & CertificatePower Management

IGNOU Online PG Diploma & Certificate

Power Management

Right Choice for Right Education

Read More

Specialization Wise Updated Fees 2025

View Fees Structure

SpecializationFeesDuration
Marketing Management 8,000 (Full Fee)1 Years
Supply Chain Management 8,000 (Full Fee)1 Years
Industrial Safety 8,000 (Full Fee)1 Years
Operations Management 8,000 (Full Fee)1 Years
International Business Management 8,000 (Full Fee)1 Years
Human Resources Management 8,000 (Full Fee)1 Years
Financial Management 8,000 (Full Fee)1 Years
Oil & Gas Management 8,000 (Full Fee)1 Years
Business Analytics 8,000 (Full Fee)1 Years
Digital Marketing 8,000 (Full Fee)1 Years
Cyber Security 8,000 (Full Fee)1 Years
Artificial Intelligence 8,000 (Full Fee)1 Years
Application Development 8,000 (Full Fee)1 Years
Air Business Management 8,000 (Full Fee)1 Years
Renewable Energy Management 8,000 (Full Fee)1 Years
Power Management 8,000 (Full Fee)1 Years

Enjoy Extra Benefits with CV

Sample Certificate from IGNOU

Acquire a globally recognized online Degree/Diploma/Certificate from:

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  • UGC-entitled government-approved university
  • An award-winning university by the Commonwealth of Learning (COL), Canada
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IGNOU EMI Details

IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.

IGNOU Online PG Diploma in Digital Marketing Admission Process

The process for IGNOU online course admission can be completed via the official website’s admission portal. The steps involved in the admission process are listed below.

Step 1: Visit the official website of the university & click on the “Apply Now” tab.

Step 2: Fill out the student registration form & register yourself with the university.

Step 3: After registration, re-login to the admission portal & fill out the admission application form.

Step 4: Upload the scanned copies of mandatory documents & submit the application form.

Step 5: Make the fee payment using payment methods as mentioned on the website.


According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!

What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!

Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

IGNOU Results - Term-End Latest. Click Here to Find!.

IGNOU Grade Card/ Marks Sheet. Click Here to Find!.

Know Your IGNOU Admission/Registration Details. Click Here to Find!.

IGNOU January Admission Cycle 2025. For ODL Programme Official Link - Apply Here | For Online Programme Official Link - Apply Here.

IGNOU January Admission Cycle 2025 Scholarship- Eligible students can apply for Government of India Scholarships on the National Scholarship Portal at https://scholarships.gov.in/ after confirmation of admission.

Download the Common IGNOU Prospectus and read carefully the Rules of the University as mentioned in the common prospectus. Click Here to Donwnload!.

UGC updated the list of approved Online programs for the academic batch of 2025, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

IGNOU Online PG Diploma in Digital Marketing Syllabus / Curriculum

Here are the core topics of an online PG Diploma in Digital Marketing by IGNOU. These topics help the students gain knowledge of digital media, social media, and other aspects of it to enrich their knowledge about digital marketing. The curriculum of an online PG Diploma in Digital Marketing by IGNOU helps you to get extensive knowledge about topics such as media, information, laws of media, social media, digital journalism, journalism, media ethics, etc. This program focuses on giving you theoretical as well as practical knowledge about the online PG Diploma in Digital Marketing so that you can easily use this knowledge in real-world situations. After completing this online course, your soft skills, such as critical thinking, analytical skills, communication skills, and many other skills, will be sharpened. For an excellent understanding, here is the syllabus of an online PG Diploma in Digital Marketing in a structured format. 

Syllabus of an online PG Diploma in Digital Marketing

Course Name

Course Code

Credit Scores

MNM-011

Understanding Digital Media

4

MJM-021

Reporting Techniques

4

MNM-003

Digital Photography and Videography

4

MJM-023

Broadcast and Online Journalism

4

MNM-013

Media, Information, and Empowerment

4

MNM-014

Contemporary Scenario of Digital Media

4

MJM-025

Media Laws and Ethics

4

MNM037

Social Media and Society

4

MNML-012

Digital Journalism Practical

8

Total Credits 

40

Note: These mentioned topics in the table can be varied; as of now, it is a general syllabus of an online PG Diploma in Digital Marketing. For more info, you can visit the official website of IGNOU. 

IGNOU Online PG Diploma in Digital Marketing Examination Pattern

The examination pattern followed at IGNOU online for different types of courses is semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.

Job Roles after Online PG Diploma & Certificate in Digital Marketing

If you hold your graduation from IGNOU Online PG Diploma in Digital Marketing then you can choose your career field from a variety of industries/sectors such as social media marketing, content strategy, email marketing, search engine optimization, copywriting, advertising, data analysis, and more. Here are a few listed occupations and salary packages that can be earned while making a career in digital marketing. 

Job Roles

Average Annual Salary (In LPA)

Social Media Manager

INR 6 LPA

Digital Marketing Manager

INR 8.45 LPA

SEO Specialist

INR 6 LPA

Content Writer

INR 6.7 LPA

Content Strategist

INR 14 LPA

Data Analyst 

INR 6 LPA

Marketing Automation Specialist

INR 7.75 LPA

Email Marketing Specialist

INR 4.8 LPA

PPC Specialist

INR 5.65 LPA

Search Engine Marketing Manager

INR 14.4 LPA

Brand Manager

INR 11.6 LPA

Copywriter

INR 4.78 LPA

Web Developer

INR 4.5 LPA

Frequently Asked Questions?

Someone with a minimum mark of 50% in their bachelor’s or UG degree program is fully eligible for opting for this online Post Graduate Diploma in Digital Marketing by IGNOU. If you are a working professional who wants to upgrade in digital media or social media marketing then you are also eligible for this online course. 

Any diploma course at least lasts for 1 or 3 years to complete. However, the online PG Diploma in Digital Marketing course by IGNOU has a set duration for completing the online course so that students can implement the knowledge in real-life business situations. 

Facilities like video lectures, digital study materials, and interactive sessions are provided by IGNOU to seamless your online PG Diploma in Digital Marketing learning.  

After completing your online PG Diploma in Digital Marketing from IGNOU, you are eligible to join these professional industries such as social media marketing, copywriting, data analysis, SEO specialization, Email marketing, and many more. 

Being one of the top listed institutes by the NAAC A++ grading system, IGNOU is also accredited by UGC which guarantees the credibility of your degree whether it is a distance or online bachelor’s, master’s, diploma or certification course. As a PG Diploma holder in Digital Marketing, it will open great ways of earning for you in advanced digital marketing. 

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IGNOU Reviews

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4.0 out of 5

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Reviewed in India on June 29, 2023

Job Security is rated the lowest

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Aditya Anand

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Reviewed in India on May 12, 2023

Highly Recommend it! I am really glad that I took the decision of getting associated with India’s one of the most trusted & affordable universities for online courses. I am one of those who could not afford a full-time graduation but an online B.Com from IGNOU made me get a well-paid job & now I am planning on an M.Com from the university to upgrade my career.

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Ashish

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Reviewed in India on May 12, 2023

Great Faculty Support! I have completed my BCA in online learning mode from IGNOU & am really grateful for all the support I got from my professors. They even helped me in preparing for the job interviews.

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Nikhil Patil

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Reviewed in India on November 10, 2022

IGNOU offers a variety of study material which makes understanding the concept really easy, the faculty is also very helpful and experienced.

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Sajal giri

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Reviewed in India on November 10, 2022

I had a great experience at IGNOU as it is a great university for those who wish to puruse any course with flexibilty of time. It has a wide variety of courses offered which is difficult to find these days.

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IGNOU

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