The Executive Development Program in Managing Product and Branding offered by the Indian Institute of Management Kashipur is a 5-month certification course. Tailored for working professionals, this program aims to establish a strong link between participants and the latest trends and progressions in the field. Its primary objective is to equip executives with the skills needed to make brand-centric decisions effortlessly within their respective organizations.

The insights and knowledge gained from the course will provide participants with valuable guidance in formulating effective brand strategies. They will also be able to assess and enhance their existing brand frameworks, as well as create more contemporary and advanced architectures. The program delves into the intricacies of brand management, serving as a valuable resource for individuals across various industries and management levels within organizations. It empowers them to adopt a more strategic approach to brand management.

This course is beneficial for participants from diverse domains, including both B2B and B2C contexts. The program is advantageous for entrepreneurs overseeing family businesses or spearheading startups. Its curriculum is tailored to assist them in conceptualizing strategies for business expansion. By engaging with the course content, participants will gain expertise in the realm of branding, positioning them as proficient authorities in this field.

• Certification from IIM Kashipur 
• Case-Study Based Pedagogy 
• Campus Visit at the end of the program