The Executive Certification Program in Digital Marketing and Social Media Strategy is meticulously crafted by IIM Raipur to empower professionals with an updated and holistic grasp of the swiftly changing realm of digital marketing and social media. It delves deeply into pivotal subjects such as digital marketing strategies, social media marketing tactics, digital consumer behaviour, and other core principles.

Across the course's 5-month duration, participants will be exposed to foundational and fundamental facets of digital marketing, equipping them to lead their organizations' digital transformations. The course’s specific objective is for students to gain insight into the strategic and tactical dimensions of digital and social media marketing. With this course, you will be recognizing the role of digital marketing within a company's media portfolio and comprehending its impact on the broader marketing function.

Participants will actively participate in a practical and hands-on exploration of diverse aspects within the realm of digital marketing. This immersive learning journey will encompass practical elements like content creation, search engine optimization, adept management of social media platforms and Google Ads accounts, overseeing digital advertising initiatives, employing marketing automation tools, and deciphering analytics.