The Executive Certificate Program in Marketing Analytics offered by IIM Rohtak is a 5 month certification program that aims to provide participants with advanced analytical skills and tools. These capabilities will empower them to effectively and confidently address intricate marketing challenges. 

Key learning objectives of this course encompass- recognizing the importance of cutting-edge marketing analytical techniques within a business context, cultivating an understanding of diverse marketing analytics tools, comprehending their merits and constraints, and nurturing the cognitive capacity to deduce logical insights from analysis and integrate them into strategic business choices. 

The program will be delivered in a Blended format, incorporating elements of on-campus, self-paced learning, and online components. A two-day workshop is scheduled for the conclusion of the course for project submission. The rest of the sessions will be conducted using a digital platform, presented live by distinguished faculty members from IIM Rohtak.

• Certification from IIM Rohtak
• Case-Study Based Pedagogy
• Campus Visit at the end of the program