Digital and Social Media Marketing Program

In today's dynamic business environment, digital and social media strategies hold unprecedented significance in ensuring business survival and growth. Attain mastery over the core facets of digital marketing and social media encompassing SEO, paid advertising, social media campaigns, mobile marketing, analytics, and beyond. This online certification program, curated in collaboration with distinguished IIM faculty and industry professionals, empowers you to excel in this domain.

Through interactive sessions, immersive hands-on learning experiences, a capstone project, simulations, and classroom exercises, participants will be equipped to grasp industry best practices and cultivate the skills essential to align business goals with digital and social media strategies. Encompassing a range of topics, the program will delve into the selection of suitable platforms, the crafting of compelling and captivating digital content, the execution of effective digital and social media campaigns, and the meticulous assessment of campaign outcomes.

The course instruction will primarily consist of live lectures conducted on the online platform. Academic evaluation will involve engaging in practical exercises and simulation tasks throughout the program. As part of the end-of-term assessment, participants will undertake a Capstone project assigned to them. The course materials are intended exclusively for registered participants and should not be disseminated or shared elsewhere.

• Certificate From IIM Visakhapatnam
• Learn from India’s Top Faculty Panel
• Blended Learning with Hands-On Experiences 

• For Indian Participants: Eligibility requires Graduates or Diploma Holders (with a 10+2+3 education pattern) from a recognized university approved by UGC/AICTE/DEC/AIU/State Government in any discipline.
• For International Participants: Eligibility mandates Graduation or an equivalent degree from a recognized University or Institution in their respective country.

You get the following options for fee payment:

• No Cost 6 Months EMI Option available for loan
• Loan option with interest available in 9 & 12 EMIs  
• EMI dates may vary on a case to case basis
• 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Visakhapatnam's curriculum is meant to be broad and rigorous, encompassing all facets of management. It combines core courses, electives, case studies, simulations, and experiential learning experiences. The curriculum is changed regularly to reflect industry developments and expectations. 

The examination format at IIM Visakhapatnam is often a mix of mid-term and end-of-term tests, quizzes, assignments, and class participation. The assessment is based on continuously evaluating a student's performance throughout the term. The emphasis is on critical thinking, problem-solving, and concept application. The curriculum and examination pattern are intended to promote students' growth.