KJ Somaiya Executive MBA in Marketing

The MBA for Working Executives-Marketing Management is a 15-month management program that specializes in Marketing Management, that is provided by K. J. Somaiya Institute of Management. This management program consists of modules that train the students to become management professionals who will fulfill roles of leadership in business organizations. The student gets to to know the world of business where they will take managerial roles and lead the execution of organizational goals such as development, maintenance, and innovation of the existing product/service. These roles are taught to keep the needs of the current business environment and its trends where the student becomes industry-ready to flourish through solving challenges as a pragmatic problem solver. 

The curriculum is built with consideration of the learning needs of working executives who will be able to apply their learnings at their workplace. Students get to build the relevant core management skills that involve critical thinking which enables them to think on a broader level to harness lay out the picture, framing strategies with projections of the results that foster anticipation skills, astute decision-making skills that are meant to be filled with risks & rewards which will help face the situations of uncertainty with a mature mindset, communication of manifested ideas with underlying innovations that are meant to be exuded with confidence helping the steam with the trust factor in carrying out the execution of these ideas, team building skills that use the coordination skills & bringing out the cooperative attitude within the team, etc.

The specialization of Marketing Management covers courses in the field of marketing and its relationship with management illustrating how they blend to manage marketing departments across business organizations. Marketing Management is a domain that is essential for the survival of any company in a multi-faceted market that is going through dynamic changes every second. 

With uncertain factors, marketing taps the consumers' and businesses' interests, thoughts, and mindsets who are stakeholders in the sale of the products/services whose features are being communicated to provide clarity about the product. The student learns how to leverage technologies & techniques of marketing that are essential to establish the brand that the organization represents, ultimately developing a user base through campaigns that are meant to showcase the product/services as a means to fulfill needs that are variable depending on the features which resonate with them.

The student develops a knowledge base of the tricks & trades used in marketing through advertising campaigns, brand communication, etc. The student is exposed to the subtleties and nuances of the tapping of the human mind with respect to inducing his/her affinity towards the products/services. In the management aspect of marketing, the student will be taught how to scale up strategies targeting different facets of the market.

The K. J. Somaiya Institute of Management is a management institute that provides a variety of management programs that are diverse in content and have applications in multiple sectors. It has been prolific in mentoring students to realize their potential and gain the right knowledge and skills to become management professionals. This institution has a good track record in churning business leaders who have been making a difference through their impact through the skillsets applied at the workplace. Among some of the management institutions across the world, this institute has achieved the accreditation of AACSB (Association to Advance Collegiate Schools of Business). It is also ranked among the top management institutes in the country at 63rd place in the NIRF Rankings 2024. 

The fees for the MBA for Working Executives-Marketing Management, provided by K. J. Somaiya Institute of Management is INR 3.3 Lakhs.

The eligibility criteria for enrolling in the MBA for Working Executives-Marketing Management, provided by K. J. Somaiya Institute of Management, are given below:

• A Bachelor’s degree is required to be considered. It can be in any discipline and must be from a legitimate institution/university.
• When the candidate has done a degree in 10+2+3 format, he/she must have a minimum work experience of 3 years to be considered. For the candidate with a degree in 10+2+4 format, he/she must have a minimum work experience of years.
• The candidate’s work experience must be a full-time job, that is counted after graduation.
• The candidate must have scored a minimum aggregate mark of 50% or its equivalent CGPA at graduation to be considered for enrollment.

The fee structure of the program is quite affordable but to assist students facing financial constraints the institute offers various financial aids and allows them to pay their program fee in 5 installments. Every installment has the same amount but they have specific dates and the enrolled students are required to pay their fees on specified dates provided by the institution to avoid any fine or action from the institution end. 

The syllabus of the MBA for Working Executives-Marketing Management, provided by K. J. Somaiya Institute of Management is given below which lists the core management courses and specialization-based courses:

The examination pattern opted by the institute is a semester examination pattern that includes internal and term end examinations. The examinations are equipped with course presentations, projects, case studies, assignments, quizzes, and many more academic activities to evaluate the overall theoretical and practical understanding of the students throughout their academic journey. Every examination is conducted through online procured means for managing transparency and integrity of the examinations. 

Marketing has so many avenues that it has been evolving through centuries of history dating back to the age of the Greek or Roman empires. In the current economy, every brand out there is trying to get an edge over each other through relentless ad campaigns, investing in the expansion of brand value, building a connection with the market & businesses through strategized communication, etc. Hence every organization needs a marketing team or department to scale up their products/services by leveraging all the means to marik its foothold in the territories of dynamic markets where they are relevant. The student of this program aims to take up roles that will consume a lot of brainpower in order to stand out in the market and must be innovative bringing out the best plans, executions & evaluations for the business to achieve presence.

The K. J. Somaiya Institute of Management holds placement events for the students in this program. Some of the major organizations participating in the placements are Dell, HDFC Bank, Howden, Sutherland, Axis Bank, etc. The highest salary achieved by the student of the latest batch of MBA for Working Executives-Marketing Management is around INR 26-28 LPA. The average salary achieved by the students of the latest batch is around INR 12-14 LPA. Some of the job roles taken up by the students of the MBA for Working Executives-Marketing Management program are given below: