MAHE Online BBA in Marketing Management

The Online BBA Hons in Marketing Management provided by MAHE Manipal is a full 4-year undergraduate program that prepares the student with a good base in the subject of business administration and special concentration in the subject of marketing. The entire program is delivered online, giving it unmatched flexibility, whereby students are free to pursue it in concert with other obligations, including career or personal elements of their lives. The curriculum is well-designed in a manner that imparts both theory and practical knowledge to the students so that graduates could be well-equipped to jump into the industry without fearing the adjustment to the dynamic environment of marketing.

Students taking this program will acquire knowledge of the essence of the staple principles of marketing, including marketing management, consumer behaviour, online marketing, sales and distribution, branding, and market research. Financial management, business communication and entrepreneurship are also key business topics included in this course and offer a well-rounded picture of how organizations function in their approach to strategic decision making. Case studies, live projects, simulations, and interactive workshops promote practical learning, whereby the learners acquire critical thinking and problem-solving capacities that relate to the realities of marketing challenges.

Our faculty and marketing professionals who administer the program know a lot about the program since they have done it, and in administering the program, they ensure that the latest trends and best practices are incorporated in delivering the program. Students will have the advantage of an effective digital resource that provides better-quality study materials, audio/video lectures and discussion forums, interactive webinars, and develops a friendly atmosphere of interaction and collaboration. Moreover, the course fulfils the standards of UGC-DEB and is as valid as the regular campus degrees therefore, it also qualifies as a valid document of employment and higher education.

The MAHE Manipal Online BBA Hons in Marketing Management graduates can explore various career openings in the industries of advertising, e-commerce, retail and media as well as corporate marketing. Possible jobs are marketing manager, digital marketing specialist or expert, brand manager, social media strategist or analyst, and market research analyst. It is also associated with placement support and linking students to an extensive industry contact network, including the businesses on the Fortune 500 list, which promotes career opportunities.