MAHE Online BBA in Marketing Management

Ranked Among Top 10 Universities in India

(296 Reviews)
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About MAHE Online BBA in Marketing Management

The Online BBA Hons in Marketing Management provided by MAHE Manipal is a full 4-year undergraduate program that prepares the student with a good base in the subject of business administration and special concentration in the subject of marketing. The entire program is delivered online, giving it unmatched flexibility, whereby students are free to pursue it in concert with other obligations, including career or personal elements of their lives. The curriculum is well-designed in a manner that imparts both theory and practical knowledge to the students so that graduates could be well-equipped to jump into the industry without fearing the adjustment to the dynamic environment of marketing.

Students taking this program will acquire knowledge of the essence of the staple principles of marketing, including marketing management, consumer behaviour, online marketing, sales and distribution, branding, and market research. Financial management, business communication and entrepreneurship are also key business topics included in this course and offer a well-rounded picture of how organizations function in their approach to strategic decision making. Case studies, live projects, simulations, and interactive workshops promote practical learning, whereby the learners acquire critical thinking and problem-solving capacities that relate to the realities of marketing challenges.

Our faculty and marketing professionals who administer the program know a lot about the program since they have done it, and in administering the program, they ensure that the latest trends and best practices are incorporated in delivering the program. Students will have the advantage of an effective digital resource that provides better-quality study materials, audio/video lectures and discussion forums, interactive webinars, and develops a friendly atmosphere of interaction and collaboration. Moreover, the course fulfils the standards of UGC-DEB and is as valid as the regular campus degrees therefore, it also qualifies as a valid document of employment and higher education.

The MAHE Manipal Online BBA Hons in Marketing Management graduates can explore various career openings in the industries of advertising, e-commerce, retail and media as well as corporate marketing. Possible jobs are marketing manager, digital marketing specialist or expert, brand manager, social media strategist or analyst, and market research analyst. It is also associated with placement support and linking students to an extensive industry contact network, including the businesses on the Fortune 500 list, which promotes career opportunities.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • The MAHE Manipal University provides personalized equipment and self-paced modules, allowing the students customize their learning experience to their career.
  • The university provides placement support, skills evaluation, and networking opportunities with more than 300 hiring industries, such as those listed in Fortune 500, including Accenture, Deloitte, IBM, KPMG, and Wipro.
  • The Online BBA Hons in Marketing Management students get access to quality learning materials, recorded lectures and interactive sessions anywhere and anytime on a convenient, intuitive digital platform.
  • Students who use marketing skills along with other important business skills based on financial management, entrepreneurship, leadership and strategic planning trainings are able to adjust to different roles in organizations.
  • The Online BBA Hons in Marketing Management has a competitive fee structure of INR 2,40,000, which covers the entire program and gives the students quality education and career support at an affordable cost as compared to the on-campus programs.

MAHE Manipal Online Approved By

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UGC

RANK 4 In the University Categorynirf logo

NIRF

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NAAC A++

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QS World University Rankings

Who Can Apply?

To be eligible for the Online BBA Hons in Marketing Management at MAHE Manipal Online:

  • You must have passed 10+2 (or equivalent) board (state, national or international, AIU recognized).
  • Obtain an overall 50% (45% for reserved categories) mark.

Other Specializations

View All
MAHE Manipal Online BBAHealthcare Management

MAHE Manipal Online BBA

Healthcare Management

Right Choice for Right Education

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MAHE Manipal Online BBABusiness Analytics

MAHE Manipal Online BBA

Business Analytics

Right Choice for Right Education

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MAHE Manipal Online BBAFinancial Technology

MAHE Manipal Online BBA

Financial Technology

Right Choice for Right Education

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MAHE Manipal Online BBAHR Management

MAHE Manipal Online BBA

HR Management

Right Choice for Right Education

Read More

Specialization Wise Updated Fees 2026

SpecializationFeesDuration
Healthcare Management 30,000/Semester 3 Years
Business Analytics 30,000/Semester 3 Years
Financial Technology 30,000/Semester 3 Years
Marketing Management 30,000/Semester 3 Years
HR Management 30,000/Semester 3 Years

Enjoy Extra Benefits with College Vidya

Sample Certificate from MAHE Manipal Online

Earn a degree from the Institution that is:

  • UGC Approved
  • Accredited by NAAC A++ grade
  • Globally recognized and valued 
mahe manipal online

MAHE Manipal Online EMI Details

The institute offers quality education to students, which helps them complete the course without any problems or barriers. They offer various scholarships and financial aid to complete undergraduate and postgraduate programs. The available scholarships are Kalam-Pai, Freeship & Scholars Scholarship, Merit Scholarship for PG programs, Freeship, Scholar, and Achiever Scholarship, and Merit Scholarships for students pursuing degree programs. For more information, the students can visit the website. 

Compare EMI Partners

MAHE Online BBA in Marketing Management Admission Process

MAHE is one of the most prominent universities in India, and many students want admission to it. It offers various flexible online courses that are best for working professionals. Here are the steps students must follow to enrol in an online course at this institution. 

Step 1: The first step is to look for the best course from the list. Then, they must check and fulfil their eligibility for the same course.

Step 2: After the selection, students must register again using a new phone number and email ID.

Step 3: The next step is to complete the double-step verification and then fill out the rest of the details.

Step 4: Upload the relevant documents. Scan the documents before uploading them to the portal.

Step 5: Proceed to the next step, paying the fee. Print the application form and payment slip for future reference.


According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!

What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!

Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

What is the refund policy for the MAHE Manipal Online Programs?

The refund policy for the MAHE Manipal Online follows the UGC refund policy norms. However, a full refund is available if cancellation is made 15 days or more before the admission closing date. Cancellations within 15 days before the closing date receive a 90% refund; within 15 days after, receive an 80% refund, and between 16 and 30 days after receiving a 50% refund. No refund is issued after 30 days. Click here to read the full notice.

MAHE Online BBA in Marketing Management Syllabus / Curriculum

The Online BBA Hons in Marketing Management program's curriculum at MAHE Manipal is developed to support the latest advancements and changes in the field:

Online BBA Hons in Marketing Management Syllabus

SEMESTER I

SEMESTER II

  • Principles of Management
  • Business Communication
  • Accounting for Managers
  • Statistics for Managers
  • Managerial Economics
  • Managing People and Organisation
  • Marketing Management
  • Cost and Management Accounting
  • Analytics using Computer Applications
  • Environmental Studies
  • Media Literacy and Critical Thinking

SEMESTER III

SEMESTER IV

    • Operations Management
    • Corporate Finance
    • Research Methods in Management
    • Business Law
    • Health and Wellness
  • Open Elective (Coursera/Swayam)
  • Entrepreneurship and Startup Ecosystem
  • Enterprise Resource Planning
  • Design Thinking and Innovation
  • Emerging Technologies and Applications
  • Strategic Management
  • Logistics and Supply Chain
  • Management

SEMESTER V

SEMESTER VI

    • Project Management
    • Business Taxation
  • Specialization Subjects:
    • Sales and Marketing
    • Consumer Behavior
    • Sales and Distribution Management
    • Corporate Governance and Business Ethics
    • International Business Management
    • Major Project
  • Specialization Subjects:
    • Services Marketing
    • Digital Marketing and E Commerce

SEMESTER VII

SEMESTER VIII

    • Behavioral Economics and Decision Making
    • Business Analysis
    • Sustainable Business Models and Circular Economy
  • Specialization Subjects:
    • Social Media Marketing
    • Strategic Brand Management
    • Artificial Intelligence
    • Cultural Intelligence and Diversity in Organizations
    • Dissertation /Capstone
  • Specialization Subjects:
    • Integrated Marketing Communications
    • Marketing Analytics

MAHE Online BBA in Marketing Management Examination Pattern

The students get various opportunities after competing in online degree programs. The examinations are done online, allowing students to learn anytime and anywhere. They can appear for the online examination from their homes. However, reading all the advisories and guidelines is essential before sitting for the final examinations. The students can study from the material given to them after the course enrollment and get help from the online recordings and live lectures available. The teachers are so helpful and arrange doubt-clearing sessions every other week. 
 

Job Roles after Online BBA in Marketing Management

An Online BBA Hons in Marketing Management from MAHE Manipal can work in a variety of industries, such as:

JOB ROLES

AVERAGE ANNUAL SALARY

E-commerce Specialist

INR 2.73 Lakhs

Customer Relationship Management (CRM) Executive

INR 2.66 Lakhs

Advertising Account Executive

INR 15.9 Lakhs

Assistant Manager Marketing Communication

INR 6.60 Lakhs

Product Marketing Assistant

INR 3.83 Lakhs

Search Engine Optimization (SEO) Assistant

INR 2.40 Lakhs

Event Marketing Executive

INR 1.80 Lakhs

Retail Marketing Assistant

INR 2.40 Lakhs

Note: Glassdoor reports the aforementioned compensation, which may differ depending on your area, industry, and experience.

MAHE Manipal Online Placement Partners

Placement assistance from the Manipal Academy of Higher Education (MAHE) is amazing. You will be amazed that over 1,500 students get campus placement offers from top employers. All the departments of the institute get offers from different top employers, like Manipal Institute of Technology (MIT), which gets placement options from companies like IBM, VOLVO, Flipkart, Cognizant, ICICI Lombard, EY, Accenture, Allstate, Delhivery, KPMG, IndiGo, Aakaar, MathCo, and many more.

The School of Management (SOM) gets offers from Span Infotech, Godot Media, Medics Hospital, Vodafone, and many more. All other departments, like the School of Information Sciences (SOIS), Manipal College of Pharmaceutical Science (MCOPS), and Welcome Group Graduate, get offers from top companies with high salary packages.

 

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Accenture

    Accenture

  • Amazon

    Amazon

  • Cognizant

    Cognizant

  • Ey

    Ey

  • Flipkart

    Flipkart

  • IBM

    IBM

  • Indigo

    Indigo

  • KPMG

    KPMG

Meet your Faculty

Dr. Suraj Noronha

Dr. Suraj Noronha

Assistant Professor - Senior Scale

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Dr. Rajasekharan Pillai

Dr. Rajasekharan Pillai

Professor

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Dr. Smitha Nayak

Dr. Smitha Nayak

Associate Professor

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Dr. Varun Kumar

Dr. Varun Kumar

Assistant Professor - Selection Grade

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Dr. Everil Jacklin Fernandes

Dr. Everil Jacklin Fernandes

Assistant Professor

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Ms. Ashma Dorothy Monteiro

Ms. Ashma Dorothy Monteiro

Assistant Professor – Selection Grade

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Mr. Sudarsan N S Acharya

Mr. Sudarsan N S Acharya

Assistant Professor

View More

Dr. Nandish S

Dr. Nandish S

Assistant Professor - Senior Scale

View More

Dr. Prathviraj N

Dr. Prathviraj N

Assistant Professor - Senior Scale

View More

Dr. Vasudeva Guddattu

Dr. Vasudeva Guddattu

Assistant Professor

View More

Ms. Keerthana B

Ms. Keerthana B

Assistant Professor - Senior Scale

View More

Dr. K Manjunatha Prasad

Dr. K Manjunatha Prasad

Professor of Mathematics

View More

Frequently Asked Questions?

The online course is presented with the use of a digital learning environment. The records of the lectures, interactive webinars and discussion forums are available to the students.

In any industry, advertising, e-commerce, retail, among others, graduates can work as a marketing manager, digital marketing specialist, brand manager, social media strategist, and market research analyst, among others.

Yes, the online degrees have passed the process of UGC approval in the universities, and they qualify for higher education and government recruitment in the country and in other countries too.

Yes, the fee per course could be paid through easy EMI and interest-free loan facility, thereby making it cost-effective and convenient for students.

Yes, higher education in India, and total education in foreign countries, as well as eligibility to take government jobs and professional courses, is allowed with the degrees of Manipal online.

Indeed, the program is made available in different parts of the world, offering opportunities to foreign students to enrol in the program and attend classes online.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

Ask any Question - Forum

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MAHE Manipal Online Reviews

Student Reviews

4.5 out of 5

(296)
5 star
69%
4 star
25%
3 star
5%
2 star
0%
1 star
1%
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R

RIYA NAJNIN

Verified

MBA in HealthCare

Reviewed in India on January 23, 2026

Manipal Academy of Higher Education (MAHE) is a well-known and reputed university in India, especially recognized for its academic quality and structured curriculum. The university offers a wide range of programs, including online and distance learning options, which are very helpful for working professionals and students who want flexibility along with quality education.

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NILA DEY

Verified

MBA in HR, OPERATIONS MANAGEMENT

Reviewed in India on January 17, 2026

I received consistent and reliable support throughout the whole process, and its really help me to understand the whole things.

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R

Rounak Purokait

Verified

MBA in Business Analytics

Reviewed in India on January 16, 2026

One of the best online MBA universities. Looking forward to a good learning experience. Manipal Academy of Higher Education (MAHE) offers an excellent academic environment that balances strong theoretical foundations with practical exposure. The university is known for its well-structured curriculum, experienced faculty, and emphasis on research and innovation. Professors are approachable, supportive, and encourage critical thinking, which greatly enhances the learning experience.

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Ashish mishra

Verified

MCA in AI AND ML

Reviewed in India on January 15, 2026

My overall experience with the university was good. Just one thing they take a bit longer to process my verification

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Manipal Academy of Higher Education

Verified

MBA

Reviewed in India on January 7, 2026

Good LMS and quick feedback system with the university team Provides easy EMI payment options with coinvent fee structure.

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Yasha Shetty

Verified

MCA

Reviewed in India on January 3, 2026

The entire team was very helpful, patient, and guided me through everything clearly. They made what could have been a stressful process feel simple and manageable. Thank you for the great support!

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G

Ganesh R

Verified

Online MBA in Operations Management

Reviewed in India on January 2, 2026

Divya from MAHE helped me a lot and was there for every doubt which I had and helped me in every single step and made the admission process very simple. Just started the journey and hope it will be the right choice for me to grow my knowledge and advance in my carrier

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Manipal academy of higher education

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MBA in project management

Reviewed in India on December 29, 2025

It is a well renowned university and having all the approvals and have the highest ranking in india one of the best university

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S

Sanskar Goyal

Verified

MBA in IT & Fintech

Reviewed in India on December 19, 2025

I hope college will provide good academic support. I am happy to joined MAHE for online MBA for academic and career growth

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Manipal Academy of higher education

Verified

mba in healthcare

Reviewed in India on December 10, 2025

I already alumni of MAHE & i have good experience with university that's why i opt MAHE for my masters .

1 person found this helpful

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4.5

Student Reviews

4.5 out of 5

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