MICA Online Certificate in Brand Communication Management
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About MICA Online Certificate in Brand Communication Management
The Online Advanced Certificate in Brand Communication Management, provided by MICA deals with the building of a brand & the methods involved in propagating the brand to the mass audience to establish itself as a symbol of trust in the service being provided in the name of the brand. The student gets to learn how to define and frame strategies & techniques to make the brand identifiable in the market.
In addition to that, the student also learns marketing communication that teaches how to bridge the communication between the consumer and the brand. The student gets the idea of diverse platforms that can be used to create a stake in the audiences for the brand to succeed.
The student also learns to familiarise with the inner workings of an advertising agency and roles taken up there. The biggest takeaway from this program is the development of management skills required to handle a brand’s full potential and outreach from scratch till its pinnacle.
MICA is a leader in business & management education preparing students for highly coveted roles. These students take up these roles to transform their workplace & environment with their knowledge & skillsets forged with the guidance of the MICA faculty. MICA stands tall in the industry due to its continuous learning approach and keeping its curriculums updated based on the current happenings, discoveries, changes and trends.
The specializations provided under the MICA Online Advanced Certificate in Brand Communication Management program are Social Media & Content Marketing and Marketing Communications with Focus on Public Relations.
The fees for the MICA Online Advanced Certificate in Brand Communication Management program are given below-
|
Type of Course |
Fees (INR) |
|
Base Program Fees |
1.01 Lakh |
|
Base Program + 1 specialisation |
1.16 Lakh |
|
Base Program + 2 specialisations |
1.31 Lakh |
NOTE: It is mandatory to choose at least one specialization.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- The MICA Online Advanced Certificate in Brand Communication Management program is held online which saves the inconvenience caused by travel and relocation.
- The student gets to be taught by the esteemed faculty of MICA and gets to have industry sessions conducted by industry experts.
- The curriculum of the MICA Online Advanced Certificate in Brand Communication Management program is industry-based and helps the student to get hands-on experience to apply the knowledge & develop skills that make them industry-ready.
- The students get to choose from specialisations such as Social Media & Content Marketing and Marketing Communications with Focus on Public Relations.
- The students get the opportunity of a 2-day campus immersion at MICA.
- Once the program is completed, the student receives the MICA Executive Alumni Status.
- The students of the MICA Online Advanced Certificate in Brand Communication Management program receive career support services through placement assistance, interview preparation, building a profile, mentorships, industry sessions, etc.
- The program also provides student support services for students who have queries and facing difficulties.
- The brand value of being a MICA alumni would improve career prospects.
MICA Approved By
UGC
AICTE
AIU
NAAC
NBA
Who Can Apply?
The eligibility criteria for enrolling on the MICA Online Advanced Certificate in Brand Communication Management program are given below-
- Bachelor’s degree in any discipline.
Other Specializations
MICA Online Advanced Certificate in Marketing
Digital Marketing and Communication
Right Choice for Right Education
Read MoreSpecialization Wise Updated Fees 2024
| Specialization | Fees | Duration |
| Digital Marketing and Communication | ₹79,999 (Full Fee) | 4 Months |
| Brand Communication Management | ₹1,01,000 (Full Fee) | 5 Months |
Sample Certificate from MICA
- Degree equivalent to a regular on-campus degree
- Hands-on Learning
- Globally Recognized Degree
- Highly experienced faculty
MICA EMI Details
Mudra Institute of Communications, Ahmedabad (MICA) recognizes the financial implications of education and strives to present students with viable choices. In this context, MICA provides Equated Monthly Instalments (EMI) to assist students in managing their tuition payments. This allows students to pay their tuition in installments, relieving the financial load while assuring access to high-quality education.
MICA Online Certificate in Brand Communication Management Admission Process
Mudra Institute of Communications, Ahmedabad (MICA) admissions are based on a thorough and competitive screening process. The following is an outline of the admissions process:
Step 1: Candidates must apply online using the official MICA website. Personal information, academic data, job experience (if available), and other essential information are required on the application form.
Step 2: Candidates must take the Common Admission Test (CAT), the Xavier Aptitude Test (XAT), or the Graduate Management Admission Test (GMAT). These scores are the key criterion for shortlisting applicants for further selection rounds.
Step 3: Shortlisted candidates are asked to take the MICA Admission Test (MICAT), which examines their analytical and verbal abilities, written communication skills, divergent thinking, and general marketing and media understanding.
Step 4: Candidates passing the MICAT are evaluated further through Group Exercises and Personal Interviews. These rounds assess candidates' communication skills, problem-solving abilities, aptitude for leadership, and suitability for MICA's program.
Step 5: The candidate's success in the MICAT, GE, and PI entrance tests determines their ultimate selection. Academic records, professional experience, extracurricular accomplishments, and diversity criteria are all considered.
Step 6: MICA makes admission offers to successful candidates based on the final selection process. The offers detail the program, any constraints, and a deadline for accepting the offer and submitting the required paperwork and money.
UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
MICA Online Certificate in Brand Communication Management Syllabus / Curriculum
View SyllabusThe syllabus of the MICA Online Advanced Certificate in Brand Communication Management program consists of courses with modules given below-
| Syllabus of MICA Online Certificate in Brand Communication Management |
|
(1) Course 1: Introduction to Brands and Customers
(2) Course 2: Marketing Communications
(3) Capstone Part A (4) Course 3: Working in an Agency
(5) Capstone Part B (6) Specialisation Course/Courses |
MICA Online Certificate in Brand Communication Management Examination Pattern
MICA examinations evaluate students' knowledge and talents in a variety of fields. Exams are given both in person and online, with remote proctoring.
Job Roles after Marketing Leadership Development (CMO) in Brand Communication Management
Students taking up an Online Advanced Certificate in Brand Communication Management program aim to take up job roles that involve managing the dynamics of brand outreach and developing a strong foothold of the brand in the market. Along with that, the student learns about advertising and develops the skills required to handle brand campaigns through advertising. Some of the job roles taken up by the student of this certificate program are given in the following-
|
Job Roles |
Average Salary (INR) |
|
Brand Manager |
12.25 LPA |
|
Assistant Brand Manager |
11 LPA |
|
Brand Marketing Specialist |
9.73 LPA |
|
Brand Solutions Manager |
7.1 LPA |
|
Brand Communications Manager |
13.4 LPA |
MICA Placement Partners
MICA has a specialized placement cell that collaborates with top corporations and organizations in marketing, advertising, media, and communication. The placement cell actively links students with work possibilities and helps them get positions that match their objectives. Some firms that have collaborated with MICA are listed below.
The institution's rigorous academic program, industry-oriented approach, and emphasis on practical skill development equip students to flourish professionally. MICA guarantees students access to prospective placement options and starts their careers on a good foundation through various networking events, industry engagements, and corporate collaborations.
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities
ICICI Bank
Accenture
Amazon
American Express
Deloitte
Ey
Infosys
KPMG
L&T
Mahindra
Microsoft
Frequently Asked Questions?
The mode of delivery of the MICA Online Advanced Certificate in Brand Communication Management program is online. There is also a 2-day campus immersion that consists of offline modules.
The duration of the MICA Online Advanced Certificate in Brand Communication Management program is 5 months.
The fees of the MICA Online Advanced Certificate in Brand Communication Management program depend on the number of specializations the student has taken. The student is supposed to take a minimum of one specialization. The fee of the base program is INR 1.01 Lakh, with one specialization the student has to pay INR 1.16 Lakh and with two specializations the student has to pay INR 1.31 Lakh.
The specializations provided under the MICA Online Advanced Certificate in Brand Communication Management program are Social Media & Content Marketing and Marketing Communications with Focus on Public Relations.
Some of the job roles taken up by the students upon completion of the MICA Online Advanced Certificate in Brand Communication Management program are Brand Manager, Assistant Brand Manager, Brand Marketing Specialist, Brand Solutions Manager, Brand Communications Manager, etc.
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Krishna kumar
Reviewed in India on June 12, 2023
MICA Ahmedabad offers the ideal balance of academic rigour and industry exposure. The faculty's commitment to mentorship and the numerous guest lectures from industry professionals have enhanced my learning experience. It is an outstanding institute for ambitious marketing experts.
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Denesh ranjan
Reviewed in India on June 12, 2023
The strategic focus and industry-oriented curriculum at MICA have transformed my perspective on marketing. The hands-on learning, collaborative projects, and great placement support have equipped me for a successful career.
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Bhavika Jain
Reviewed in India on June 12, 2023
MICA Ahmedabad provides an unrivalled learning experience in marketing and communication. The competence of the instructors, industry exposure, and vibrant campus life make it a great venue to foster creativity and thrive professionally.
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Mohit Gupta
Reviewed in India on November 4, 2022
I think MICA is one of the best colleges in India when it comes to Communication and Marketing. The online certificate course in Digital Marketing that I pursued was quite good. The best part about this course was that I got not just a certificate from MICA but one from Meta as well which was a great addition to my CV.
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Sujit kumar
Reviewed in India on November 4, 2022
What I loved about the online certificate course of MICA is their approach towards teaching things in a practical way. With a lot of inclusion of live industry projects and case studies, the exposure was quite great and enriching.
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