Shoolini Online BBA in Digital Marketing

Ranked 70 in the NIRF 2024 University Category

(674 Reviews)
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About Shoolini Online BBA in Digital Marketing

The online BBA in digital marketing program at Shoolini University is comprehensive and designed to equip students with state-of-the-art skills that are continually evolving in the world of digital marketing. This undergraduate program is suited for all aspiring marketers, who are interested in learning about the art of online advertising, social media strategy, content marketing, and analytics, hence preparing them for exciting careers in the digital space.

The curriculum of the Online BBA in Digital Marketing ensures that students get a clear understanding of both theoretical and practical applications related to the nuances of digital marketing strategies. Key areas include Search Engine Optimization, Social Media Marketing, Pay-Per-Click, PPC, Advertising, Web Analytics, and more. The course also covers content creation, campaign management, and leveraging the use of digital tools to drive brand visibility and engagement. Through hands-on projects and case studies, students gain real-world insights, enabling them to solve complex marketing challenges effectively.

The most excellent benefit of enrolling online for BBA is availing of the pay-after-placement service at Shoolini University. This means you can pay half the amount at enrolling time and the remaining rest as soon as you get the placement from Shoolini University. 

One of the most attractive features of this program is its flexible online format, which allows students to learn at their own pace without compromising on quality. Shoolini University provides access to a robust learning management system, interactive video lectures, and regular mentorship sessions from industry experts. This ensures that students stay updated with the latest trends and technologies shaping the digital marketing landscape.

Graduates of this program are well-prepared for a variety of roles such as Digital Marketing Manager, Social Media Strategist, SEO Specialist, Content Marketer, and E-commerce Consultant. The program also lays a solid foundation for entrepreneurial ventures or further studies in business and marketing disciplines.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • Shoolini University offers the Pay after Placements program.
  • The Shoolini University has several accredited bodies like NIRF and UGC bodies to have validation for the degree.
  • It is a highly customized software that can be done from any corner of the world.
  • The concepts of strategic planning, leadership development, and organizational behavior are introduced to the student.
  • Several relevant themes and domains of management and business administration are dealt with in the course.
  • Shoolini University provides resume-building, networking, and alumni events to help the students network.
  • You can have opportunities all over the world because Shoolini University is a global university.
  • If students improve their critical thinking and ability to adapt in the classroom, they will be so much better prepared for challenges in business once they leave college.

Shoolini University Online Approved By

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UGC

RANK 70 In the University Categorynirf logo

NIRF

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NAAC

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ISO

Who Can Apply?

The students who want to pursue the online BBA in Digital Marketing course at Shoolini University should fulfill the following requirements:

  • The students shall possess a degree in 10+2 from an officially recognized board.
  • Or, an alternate degree of 10+2 from any recognized council.
  • There is no entrance examination for this course.

 Note: Students are advised to visit the official website of the university to get the accurate and updated  eligibility criteria for this specific program.

Other Specializations

View All
Shoolini University Online BBAMarketing Management

Shoolini University Online BBA

Marketing Management

Right Choice for Right Education

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Shoolini University Online BBAFinance Management

Shoolini University Online BBA

Finance Management

Right Choice for Right Education

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Shoolini University Online BBAHRM

Shoolini University Online BBA

HRM

Right Choice for Right Education

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Shoolini University Online BBAGeneral

Shoolini University Online BBA

General

Right Choice for Right Education

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Shoolini University Online BBAComputer Science

Shoolini University Online BBA

Computer Science

Right Choice for Right Education

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Shoolini University Online BBADirect Selling

Shoolini University Online BBA

Direct Selling

Right Choice for Right Education

Read More

Specialization Wise Updated Fees 2025

View Fees Structure

SpecializationFeesDuration
Marketing Management 46,400 (Full Fee)3 Years
Finance Management 46,400 (Full Fee)3 Years
HRM 46,400 (Full Fee)3 Years
Digital Marketing 46,400 (Full Fee)3 Years
General 46,400 (Full Fee)3 Years
Computer Science 46,400 (Full Fee)3 Years
Direct Selling 46,400 (Full Fee)3 Years

Enjoy Extra Benefits with CV

Sample Certificate from Shoolini University Online

Earn an online degree equivalent to the on-campus degree from Shoolini Online

  • UGC-Entitled Degree
  • Ranked 70 (In the University Category) by NIRF
  • 1st Position in India by QS World University Rankings
  • Industry-Oriented Course Curriculum
shoolini university online

Shoolini University Online EMI Details

Shoolini Online doesn’t offer easy financing options like education loans, EMI payments, etc for paying their course fee. But the university offers an exciting feature of Pay-on-Placement that provides a benefit to the students to pay 50% of the academic fee after they got placed in a company or achieve their expected outcome from the course.

Shoolini Online BBA in Digital Marketing Admission Process

For applying to any course in the Shoolini Online, the candidate has to apply online. Fresh batches generally start in the month of January-February month of every year. The last date for the January admission cycle is in March month. Admissions for the online courses are conducted on a direct basis, no entrance exams are shown for the same. The 2023 admission procedure for the online courses at Shoolini Online is as follows: 

Step 1- Visit the official website and click on “Enroll Now”.

Step 2- Enquire about the concerned course and after that start the admission procedure through the online application form.

Step 3- Fill up the application form and upload all the necessary documents in the prescribed format and size.

Step 4- After this, pay the required amount of fee to secure the admission seat.

Step 5- After paying the fee and completing the application process, submit the admission form.

Step 6- After a few days the university will send the admission confirmation mail containing your enrollment number and other credentials.


According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!

What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!

Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

To verify the authenticity of Shoolini University Online Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

Shoolini Online BBA in Digital Marketing Syllabus / Curriculum

View Syllabus

The Online BBA in Digital Marketing at Shoolini University provides a dynamic syllabus that covers the important topics of Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Pay-Per-Click (PPC) Advertising, Web Analytics, and E-commerce Strategies. The program is practical, with projects and case studies, so students learn the tools and techniques required to make effective digital campaigns. This well-rounded curriculum bridges the gap between theoretical concepts and real-world marketing practices. The following is a list of all the online BBA in Digital Marketing programs offered by Shoolini  University:

Online BBA in Digital Marketing Syllabus

Semester-1

Semester- 2

  • English
  • Business Management
  • Accounting for Business
  • Introduction to Digital Marketing
  • Business Foundations with Excel
  • Quantitative Techniques for Management
  • Marketing Management
  • Organization Behavior and HRM
  • Cost and Management Accounting
  • Search Engine Optimization and Search Engine Marketing
  • Introduction to Business Analytics
  • Communicative English

Semester- 3

Semester- 4

  • Managerial Economics
  • Advanced Marketing Management
  • Data Visualization*
  • User Retention and Engagement
  • Environmental Science
  • Macroeconomics
  • Financial Markets and Instruments
  • Social Media Marketing
  • Email and Affiliate Marketing
  • Entrepreneurship

Semester- 5

Semester- 6

  • Content Marketing
  • Marketing Analytics
  • Web, Mobile, and Social Media Analytics
  • Research Methodology
  • Personal and Managerial Effectiveness
  • Operations Management
  • Strategic Management
  • Campaign Management
  • Information Systems for Business
  • Ethics and Values
  • Research Project**

Shoolini Online BBA in Digital Marketing Examination Pattern

The examination procedure in the Shoolini Online also takes place in online mode. The online examinations are conducted through AI-proctored technologies that ensure fair examination practices. And the examinations are conducted periodically at the end of every semester.

Job Roles after Online BBA in Digital Marketing

Graduates of the Online BBA in Digital Marketing from Shoolini University are prepared for jobs such as Digital Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketer, and E-commerce Consultant. With an in-depth understanding of online marketing tools and strategies, they can also succeed in analytics-driven positions or entrepreneurial ventures, making them highly sought after in the digital business ecosystem. The following is a list of work prospects and pay packages available to graduates of the online BBA in Digital Marketing:

Job Roles

Average Salary (in LPA)

Social media Manager

INR 4.8 LPA

SEO Analyst

INR 5.2 LPA

Digital Marketing Manager

INR 8.4 LPA

Market Research Analyst

INR 5.3 LPA

Brand Manager

INR 15.3 LPA

Shoolini University Online Placement Partners

Our Students get benefits like

  • E-Portfolio and Patent Application
  • 50% Tuition Fee Pay After Placement
  • 2x Chance of being Selected in an Interview with AI Interview Prep

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • L&T

    L&T

  • Nestle

    Nestle

  • Hindustan Unilever Limited

    Hindustan Unilever Limited

  • Ericsson

    Ericsson

  • Decathlon

    Decathlon

  • Zydus

    Zydus

  • LG

    LG

Meet your Faculty

Prof. Ashish Khosla

Prof. Ashish Khosla

Co-founder & President Innovation

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Tarun Gupta

Tarun Gupta

Professor of Practice in Management

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Munish Shehrawat

Munish Shehrawat

President and Dean FMS

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Mohit Varma

Mohit Varma

Learning & Development Consultant

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Sandeep Shivram Poduval

Sandeep Shivram Poduval

Ex - Deejital (Co-Founder)

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Ashoo Khosla

Ashoo Khosla

Co-founder & President Innovation

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Amit Khanna

Amit Khanna

Adjunct Professor and Advisor

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Dr. Pooja Verma

Dr. Pooja Verma

Associate Professor

Ph.D (Management) & UGC-NET (Management)

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Arathi Kamath

Arathi Kamath

Associate Professor

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Frequently Asked Questions?

This program usually takes 3 years with flexible learning schedules. This online BBA duration depends upon an online student's schedule in case one is working.

Students should have a minimum qualifying percentage from a reputed board in their 10+2 (or equivalent) education.

The syllabus focuses on core topics such as  SEO, Social Media Marketing, Content Marketing, PPC Advertising, Web Analytics and E-commerce Strategies

Graduates can pursue roles such as Digital Marketing Manager, SEO Specialist, Content Marketer, Social Media Strategist, and E-commerce Consultant, among others. 

Yes, the program features hands-on projects, case studies, and access to the latest digital marketing tools to provide real-world experience.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

Ask any Question - CV Forum

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Shoolini University Online Reviews

Student Reviews

4.7 out of 5

(674)
5 star
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4 star
17%
3 star
3%
2 star
0%
1 star
1%
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Rahul Singh

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MBA in Real Estate Management

Reviewed in India on March 5, 2025

LMS Quality EMI Facility Faculty Support Student Support Value For Money dscvjhd djcndsijnds dvnsdnv cvisdnv vnsvnndviuhds vbdsivbs vbsdbv sdvbibsdv vsbhjisdbv dffvbiwdfhuy vcbwdufb fibwdifub fiubwduibfb

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HIMANSHI

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Reviewed in India on March 4, 2025

LMS Quality Student Support EMI Facility Value For Money Faculty Support the way teacher deals with us is nice even the course is a good option and easy way to access anything the timings are good and we get many other certificate courses

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Moin Shabir

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BCA in Cyber Security

Reviewed in India on February 26, 2025

LMS Quality FacultySupport Student Support Value For Money The university provides value for money for the course. Just completed my first semester, only exam conduction should be improved. Rest everything is good till today

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Praveen Maurya

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BCA in AI

Reviewed in India on February 22, 2025

Value For Money Faculty Support Student Support EMI Facility LMS Quality risk gosh risks dp dp so gl dp so dp do aapna ghar par hai kya kar raha hu

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Yashika

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Reviewed in India on February 22, 2025

Very nice LMS Quality, Faculty is Supportive Student Support provided on time, Pocket friendly. Also get certificate courses which are very helpful for the future. EMI Facility. Overall value for money.

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Pankaj Bhardwaj

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MBA in Agri business management

Reviewed in India on February 21, 2025

Student Support is very good and they will guide you through step by step and if students have any query they will help you anytime after taking a addmission they will inform you about any opportunity.

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Deepak Kumar Rajbhar

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Bca in Cyber security

Reviewed in India on February 21, 2025

Shoolini University, located in Solan, Himachal Pradesh, is a well-regarded private university known for its focus on research, innovation, and quality education. It has gained recognition for its strong academic programs in biotechnology, management, engineering, and pharmaceutical sciences. The university consistently ranks among the top private universities in India, particularly for research output and faculty quality. One of its standout features is the high level of industry exposure and global collaborations, which help students gain practical knowledge and international experience. The faculty comprises experienced professionals and researchers who contribute to an excellent learning environment. The university also emphasizes entrepreneurship and skill development, preparing students for diverse career paths. The campus is nestled in the scenic hills of Himachal, providing a peaceful and inspiring setting for education. Hostel facilities, modern labs, and a well-stocked library contribute to a conducive academic atmosphere. Shoolini is also known for its strong placement record, with many students securing jobs in top companies. However, some students feel that the campus infrastructure could be improved, and the remote location may not be ideal for everyone. Overall, Shoolini University is a great choice for students seeking research-driven education with good career prospects.

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Pankaj bhardwaj

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MBA in Agri business management

Reviewed in India on February 21, 2025

Faculty Support is very appreciative and college vidya team very helpful and supportive and they're all guides me how to take addmission in mba step by step they will guide you thanks for your guidance.

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Durgesh kumar

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MBA

Reviewed in India on February 21, 2025

LMS Quality EMI Facility Faculty Support Student Support Value For Money LMS Quality EMI Facility Faculty Support Student Support Value For Money LMS Quality EMI Facility Faculty Support Student Support Value For Money LMS Quality EMI Facility Faculty Support Studen

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Karina sonker

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MBA in Marketing

Reviewed in India on February 21, 2025

Faculty Support It is very nice and interactive session. Very helpful to deciding my right career path which really helped me my own potential and qualities. Thank you for all your Support. Very good.

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Shoolini University Online

4.7

Student Reviews

4.7 out of 5

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