UPES Online BBA in Marketing Management
Accredited with grade A by NAAC
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About UPES Online BBA in Marketing Management
The Online BBA in Marketing Management at UPES Online is a comprehensive program designed to provide students with the information and abilities they need to succeed in the dynamic world of marketing. This program combines academic knowledge with practical applications to provide students with a comprehensive understanding of digital marketing ideas and techniques.
Throughout the course, students will learn about market research, consumer behavior, branding, advertising, digital marketing, and sales management. They will learn how to create effective marketing strategies for diverse businesses and target markets.
The curriculum is meticulously created to guarantee relevance and applicability in today's corporate world, with a particular emphasis on emerging trends and technology affecting the marketing sector. Students will be able to apply what they've learned through real-world case studies, simulations, and projects.
An online BBA in Marketing Management takes 3 years and is globally recognized since UPES Online has an "A" rating from NAAC (National Assessment and Accreditation Council) and ranks 41st in the management area of NIRF. The college also provides Career Orientation, industry leader mentoring, LinkedIn/resume creation advice, and interview preparation.
After completing the program, pupils will be well-prepared to pursue a variety of marketing careers, including marketing manager, brand manager, digital marketing expert, market researcher, and sales executive. They will have the knowledge, abilities, and confidence to prosper in a competitive corporate climate and make a significant difference in the marketing industry.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- An Online BBA in Marketing Management from UPES Online is equally valuable and recognized as a traditional BBA postgraduate degree.
- After completing the program, students can pursue a variety of professional prospects, including Digital Marketing Specialist, Market Researcher, Director of Marketing, Chief Marketing Officer (CMO), Vice President of Marketing, and others.
- Placement support is offered for the program, which leads students throughout their academic careers and assists them in obtaining appropriate skills and developing necessary talents.
- The program's curriculum is continually updated and amended following current educational policies in order to provide students with worldwide exposure.
- The BBA in marketing management provides students with the most up-to-date information, skills, and methodologies for developing firms in marketing strategy, consumer behavior, and market analysis.
UPES Online Approved By
UGC-DEB
NIRF
NAAC A
QS World University Rankings
Who Can Apply?
To be eligible for the online BBA in Marketing Management at UPES, they need to fulfill the basic eligibility criteria mentioned below:
- Students must clear 10+2 from a recognized board in any field.
- Any other degree equivalent to 10+2 is acceptable
- The minimum percentage set by the university is 45%
Exception: If a student has a 10+ 3-year diploma with 50% is also accepted
Other Specializations
Specialization Wise Updated Fees 2025
| Specialization | Fees | Duration |
| Finance Management | ₹25,000/Semester | 3 Years |
| HR Management | ₹25,000/Semester | 3 Years |
| Marketing Management | ₹25,000/Semester | 3 Years |
| Operations Management | ₹25,000/Semester | 3 Years |
Sample Certificate from UPES Online
Earn a UGC-DEB entitled degree and get recognized around the globe.
- #1 Private University in Academic Reputation in India*
- Ranked 41 in the Management category by NIRF
- NAAC A+ accredited degree
- Get a UGC recognized degree
- An alumni status of UPES
UPES Online EMI Details
Many colleges and universities today offer various payment options to make it easier for students to pay their course fees, including education loan schemes with convenient EMI installments. While UPES does not provide such payment options directly, there is a platform called College Vidya Portal that helps students secure admission to the university and pay their academic fees through easy EMI installments. College Vidya is an unbiased online platform for online and distance education, offering flexible payment solutions for students.
UPES Online BBA in Marketing Management Admission Process
The admission procedure for taking admission in UPES is through the online mode. The fresh admission generally starts in the month of January of every year. One can easily apply directly for admission as there is no entrance exam required to take admission in UPES. The admission procedure for 2025 for the online courses at UPES Online is as follows:
Step 1- Visit the official website of UPES Online and click on “Apply Now”.
Step 2- Now fill in your Education and Other details
Step 3- Lastly, fill in your professional details (if any) and
Step 4- Click on Submit.
According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!
What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
UPES Online BBA in Marketing Management Syllabus / Curriculum
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UPES Online BBA in Marketing Management Examination Pattern
The examinations at UPES Online are conducted in the online mode and are monitored and proctored live through various AI services.
Job Roles after Online BBA in Marketing Management
After completing the online BBA in Marketing Management from UPES, students can choose between higher studies and corporate sectors. The online degree is applicable and valid for both of them. The marketing manager is the most held profession. Here is the list of the recruiter partners of UPES online:
- Indian Oil
- FedEx
- Amul
- Mahindra
- Amazon
Here is the list of the job roles along with the average salary package after the graduation of an online BBA in Marketing Management:
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UPES Online Placement Partners
The globally recognized online degree earned from UPES provides ample career opportunities to its students. With a wide network of well-placed alumni, this university’s name in the resume enhances your employment opportunities in more than 21 countries. Moreover, a hike of 40% in the current CTC is observed for professionals upon completion of a program from UPES Online. The outcomes of this university’s courses have proved to be a game changer for many learners in their professional journey.
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities
Accenture
Capgemini
Cognizant
Deloitte
Microsoft
TCS
Meet your Faculty
Dr. Naveen Agarwal
Assistant Professor
B.Tech, MBA in Power Management, Ph.D
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Dr. Atul Rawat
Assistant Professor
Ph.D, PG in Business Administration & Mathematics
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Dr. Sumeet Gupta
Professor, Financial Management
Ph.D, Master of Finance and Control, CBA, Masters in Financial Planner
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Vikas Kumar
Assistant Professor, Logistics & Supply Chain Management
B.Tech. and MBA
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Dr. Rajesh Gupta
Professor, Operations Management / Project Management
Ph.D. degree
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Dr. Arvind Kumar Jain
Sr. Associate Professor, Marketing Management
PhD, PGDBM, BSc in Life Science, LLB degree
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Dr. Anil Kumar
Professor, Infrastructure Management
B.Sc in Electrical, M.Tech in Energy & Environment
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Navdeep Bhatnagar
Assistant Professor, Oil & Gas Management
Master's in Energy Trading, Pursuing a Ph.D in Management
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Dr. Anita Sengar
Associate Professor, Marketing Management
Ph.D. in Management
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Dr. Kabir Sharma
Assistant Professor, Financial Management
Ph.D in Finance
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Dr. Rajesh Tripathi
Assistant Professor, Marketing Management
MBA in Marketing, Ph.D in Strategic Management
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Dr. Deepak Bangwal
Assistant Professor, Human Resource Management
Ph.D.
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Frequently Asked Questions?
The program is approved by recognized certifying authorities, which ensures its quality and legitimacy.
Yes, the program has a flexible online mode that allows you to mix your education with your work responsibilities.
Graduates can pursue a variety of marketing professions, including Brand Manager, Marketing Analyst, Digital Marketing Specialist, Sales Manager, and others.
Yes, UPES Online provides extensive placement support to help students begin their jobs in marketing.
Yes, UPES Online provides a variety of financial assistance alternatives, including scholarships and monthly payment plans, to assist students with financial limitations.
The program includes specialized courses in marketing strategy, consumer behavior, digital marketing, and brand management, ensuring that graduates have industry-relevant and up-to-date skills.
Every query is essential.
Our team of experts, or experienced individuals, will answer it within 24 hours.
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UPES Online Reviews
Student Reviews
4.6 out of 5
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Marshettywar snigdha
Bba in Marketing management
Reviewed in India on May 19, 2025
University is good and my mentor helped me a lot to choose correctly so my experience with mentor and college vidya is vey good
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UPES
BCA in Data analytics
Reviewed in India on May 19, 2025
I got hassle-free admission into the BCA Data Analytics program at UPES University through CollegeVidya, and I’m truly satisfied with my experience so far. The university offers a well-structured curriculum that balances both theoretical and practical knowledge. The faculty is knowledgeable and supportive, especially when it comes to guiding us in writing good research and understanding real-world applications of data analytics. The online learning platform is user-friendly, and resources are easily accessible, which makes learning convenient and engaging. Overall, I’m happy with my decision to join UPES and look forward to growing further in my academic journey.
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Basharat Salam
MCA in Cyber security and forensics
Reviewed in India on May 16, 2025
My experience with UPES in online mode has been very positive. The university offers a flexible learning environment with well-structured course materials and knowledgeable faculty. The online platform is user-friendly, and support is always available when needed. It’s a great option for working professionals or students looking for quality education from the comfort of their home
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LAKSHMAN RISHI
BCA in NEW AGE TECH
Reviewed in India on May 15, 2025
very good university in Dehradun admission process also very easy , approvals and accreditation of university is also remarkable
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Suraj Khadwal
MBA in Business Analyst
Reviewed in India on May 15, 2025
i’m excited to start my journey at upes. the admission team was very helpful and responsive. Looking forward to Gaining industry relevant knowledge and skill from talented upes team
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Sanika Suresh Kalebag
BBA
Reviewed in India on May 14, 2025
UPES is really nice university and they really nice facility i really like it great curriculum, academics
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DIVYANSH SHREE
BCA
Reviewed in India on May 13, 2025
UPES university is providing me the specialization which i want to do im grateful for university for offering
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Khursheed Khan
MBA supply chain management
Reviewed in India on May 13, 2025
I am new to this university, it will time to give a opinion whether university provide a better education. But the ranking & specialization good
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Thaniya SC
BBA in HR
Reviewed in India on May 4, 2025
Taken an Admission in UPES, As in my family we are not eligible for EMI, UPES helped me to get my Admission done through EMI process
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Rohan Kumar
BCA in Cyber security
Reviewed in India on April 27, 2025
After counselling a good university UPES and it is the best for me. It is a good university and I also got admission easily. I did not face any problem in this. It was a great time to study!
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Summary
UPES Online
Student Reviews
4.6 out of 5
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