Visvesvaraya Online BBA in Digital Marketing

The VTU Online BBA in Digital Marketing is unique in its online degree course nature to build the capability, skills, and information among students that would help them compete in the fast-growing world of digital marketing. This course allows students to develop an in-depth understanding of the techniques, tools, and platforms of digital marketing, whereby they can effectively build marketing campaigns across multiple online media.

Visvesvaraya Technological University is accredited with UGC and NAAC; hence, it is providing an online Digital Marketing Degree. It has the same value just like any regular degree. Further, it is globally recognized and verified for higher education and job purposes. This course brings together foundational studies in business management with the incorporated unique theme of digital marketing to make one sound in the two domains.

Since the VTU is e-learning, there is a lot more freedom in terms of a student's study schedule. The students will be provided with homework assignments, along with case studies, to put into practice the knowledge of how to plan for and execute a digital marketing plan. This course would be ideal for working professionals and students who wish to balance their studies with other pursuits or passions. It will cover very important topics such as data analytics, email marketing, content marketing, social media marketing, and search engine optimization. 

While receiving updated digital marketing trends and technology, students can also be assured that they are updated according to the changing market needs. A few major careers after completion of this degree include Digital Marketing Managers, SEO professionals, Content Strategists, and Social Media Managers.

With learned professors, interactive learning modules, and schedule flexibility, VTU's Online BBA in Digital Marketing is among the great options for students looking at having a very successful career in its related fields.

Eligibility criteria for Visvesvaraya Technological University's online BBA in Digital Marketing require that applicants have passed the minimum qualification as stated by the University. The qualifying requirement has been listed as under:

• The students must have passed 10+2 from a recognized board.
• Any other degree/diploma course is also valid.
• There is no entrance examination required for the online BBA in Digital Marketing course.

Note: Students are advised to always check the University website to understand the admission requirements of the degree and specialization they want to apply for.

Students who are looking for financial aid while getting enrolled in the online courses offered at the Visvesvaraya Technological University Online can take a breath of relief, as the university’s main objective is constant from the initial stage i.e. impart education across the nation and reach the unreached.

The university offers quality education in every program and makes sure every student who is willing to pursue higher studies gets an opportunity to access all the facilities while studying from their home to make it affordable and budget-friendly, the university has specially designed the fee structure of every course in such a way that eerie student and working professional can enroll in the best-fit program for them easily. The university does not offer loans or EMI options to financially assist the students, but there are a few scholarship programs that students can avail of according to their eligibility criteria, some of them are:

• Social Welfare Department
• Tribal Welfare Department
• Backward Classes Department
• Ayush department

VTUs have an excellent curriculum for their online BBA in Digital Marketing program. The course covers all major aspects of business studies, of which marketing is a sub-part. This therefore covers the study of essential areas like digital advertising, email marketing, content marketing, social media marketing, and search engine optimization. It also researches customer behavior, brand management, and data analytics-important things to be taken into consideration in developing appropriate digital strategies. Projects and case studies are also presented to help students understand how to apply their knowledge in real-life situations. The following is what a student will be exposed to during the online BBA program in digital marketing:

Visvesvaraya Technological University Online follows a basic and simple examination pattern which is followed by most of the universities. The examination pattern has two major components: internal assessments and end-terme examinations.

The internal assessment evaluates a student's practical knowledge and understanding acquired from the program they are enrolled in and this evaluation is done on the basis of assignments and other academic activities organized by the university, whereas the end-term examinations are conducted at the end of every semester with the main objective of evaluating students overall theoretical understanding during a semester. Internal assessment and end-term examinations carry 30% and 70% weightage of marks respectively. 

The VTU online BBA course in digital marketing will create several options for seeking employment in the field. The graduates may be designated as Email Marketing Managers, PPC Specialists, Content Strategists, Social Media Managers, Digital Marketing Managers, or SEO Specialist. These professionals are sought after with great keenness in every industry. Two of the biggest achievements that professionals manage to have with their innovative marketing strategies and data-driven techniques include online growth and brand engagement. The following is a list of work prospects and pay packages available to graduates of the online BBA in Digital Marketing.