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iit online course in digital marketing

Updated at : February 24, 2024

IIT Online Course In Digital Marketing

The IIT Online Certificate in Digital Marketing is a thorough program created to meet the demands of the marketing sector. It gives students the most recent skills and information necessary to thrive in the rapidly evolving field of digital marketing. Digital channels have been essential in recent years for connecting and interacting with the intended audience. Enroll in this IIT online certification program to quickly learn the strategies of digital marketing.

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No. of Universities


Course Duration

3 - 12 Months


Bachelor’s degree with at least 50% marks

Learning Mode


EMI Facility


IIT Courses Online in Digital Marketing Program Overview

An intensive 3- to 12-month curriculum of the IIT Online Certificate in Digital Marketing equips professionals with the skills and knowledge necessary for running profitable digital marketing campaigns and performing efficient data analysis. It is meant to satisfy the evolving needs of the marketing industry, where target customer engagement and reach are greatly aided by digital media.

Due to the online nature of this IIT-led program, participants can access lectures, assignments, and course materials from anywhere around the world. Because of the online platform's adaptable learning environment, professionals may balance their studies with their current work responsibilities. 

Global Market for Digital Advertising and Marketing

The program covers a variety of topics, including social media marketing, paid advertising, content marketing, email marketing, internet analytics, and data-driven decision-making. By learning about the newest techniques, tools, and best practices in digital marketing, participants are better equipped to organize and carry out successful campaigns.

Upon program completion, participants receive a certificate from the IIT, which validates their skills and knowledge in digital marketing. This certification also opens up doors to exciting roles in digital marketing for the career advancements of learners. 

Key Highlights of IIT Courses Online in Digital Marketing In India

  • With the online IIT digital marketing certification program's online format, you may learn at your own pace and from any location.
  • Get yourself equipped with the newest knowledge and trends in digital marketing to stay up to date in a profession that is evolving quickly.
  • Gain knowledge from seasoned IIT faculty members and experts in digital marketing.
  • Discover subjects like marketing automation, artificial intelligence in marketing, influencer marketing, SEO, SMO, and marketing automation through a revised course curriculum.
  • Through interactive exercises and real-world case studies, acquire practical knowledge.
  • Learn about industry practices in-depth from industry experts and special guests.
  • Connect with other industry professionals who have similar interests to create a community of like-minded digital marketing experts that extends beyond the curriculum.
  • Obtain your IIT certification, which is recognized by many in the field as a mark of distinction.
  • Take advantage of career development programs like interview coaching, resume writing, and job placement assistance.

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  • To avoid paying 25% Late Fees on all the online courses
  • To secure a seat in your dream university
  • To avail of some amazing Early Benefits

IIT Courses Online in Digital Marketing Course Subjects/Syllabus

The curriculum design of the online IIT certification in digital marketing is curated by the IIT professors and covers a wide range of related topics. Here is the detailed syllabus of the Professional Certificate In Digital Marketing offered at IIT Roorkee. 

Introduction to Marketing

  • Role of Marketing
  • Consumers and Consumption
  • Segmentation, Targeting, and Positioning
  • Designing Products and Services
  • Pricing and Channels
  • Using Communication to Engage Customers

Digital Marketing Perspective

  • Introduction to Digital Marketing Basics
  • Digital vs. Traditional Marketing
  • Why Care About Digital Marketing?
  • Revisiting Marketing Mix: Digital Perspective with Case Study
  • Opportunities in Digital Marketing in India

Understanding the Digital Customer

  • Personas in Digital Marketing
  • Developing, Using, and Refining Personas
  • The Personas and User Journeys
  • Consumer Journey Mapping Frameworks
  • Digital Marketing Mix and Digital Models
  • Case-based Discussions

Website Design

  • Site Content and Design
  • Rules and framework
  • Creating a WordPress/Canva Website
  • Usability Testing, Launch and Management

Search Engine Marketing: SEO and Paid

  • Basics of SEO: On-page and Off-page
  • Methods and Best Practices for Traffic
  • Building
  • Website Optimisation
  • Use of Backlinks
  • Paid and Organic Search
  • Choosing the Right Keywords
  • Keyword Research Tools
  • Google Adwords
  • Set Up, Manage, and Optimize a Google Ad Campaign
  • Google Analytics

Content Marketing

  • Content Marketing Ecosystem
  • Using Content for Storytelling
  • Content Strategy - Message Architecture and Thought Leadership
  • Producing, Optimising, Distributing and Integrating Content
  • Content for Blogs and Videos
  • Integrated Content Marketing
  • Copywriting for Social Media 

Email Marketing

  • Adding Email to Marketing Strategy
  • Email: Branding and Retention Tools
  • Email Marketing as a Process
  • Contacts and Lists
  • Effective Email Strategy

Social, Mobile, and Influencer Marketing

  • Social Media Marketing - Trends
  • Social Media Marketing as Content Marketing
  • Paid, Earned, and Shared Media
  • Social Media Landscape and Platforms - An Overview
  • Social Media Strategy and Selecting the Right Channels
  • Publishing on Social Media
  • Interacting with Customers on Social Media Facebook, Instagram, and Snapchat Marketing
  • Twitter, Linkedin, and Youtube Marketing
  • Mobile Advertising
  • Influencer Marketing

Media Planning and Buying

  • Preparing a Media Brief
  • Key Terminologies
  • Types of Advertisements
  • Advanced Media Management

E-commerce and Affiliate Marketing

  • E-commerce Fundamentals and Business Models
  • Free and Paid Traffic for E-commerce
  • Optimizing Conversions for E-commerce
  • Affiliate Marketing

Analytics for Digital Marketers

  • Descriptive, Predictive, and Prescriptive Analytics
  • Sentiment Analysis
  • Market Basket Analysis

Digital Marketing Strategy and Planning

  • Digital Communication Strategy 
  • Branding for Digital Communications
  • Getting Ready for Digital Marketing Roles
  • Personal Branding in a Digital World

In addition to clearing the above-mentioned online theory papers, you also need to complete the assignments and projects to get the certification in the end of the program. 

IIT Courses Online in Digital Marketing Eligibility & Duration

The eligibility criteria that applicants must fulfill to enroll in the digital marketing course offered by IITs are listed below.

  • Generally, a bachelor's degree is the minimum qualification that you need to complete from a recognized institution/university. 
  • A good command of the English language is preferred as the program is offered only in English. 
  • Working experience in digital marketing or related domains is preferred for this program.
Duration for IIT Online Course in Digital Marketing

The duration of the certification courses offered by IITs in digital marketing ranges between 3-12 months. This period is based on the course structure offered by different IITs and the work commitments of working professionals which does not allow them to enroll in a long-duration program.

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Program Fees for IIT Courses Online in Digital Marketing

Starting at ₹ 6,776/month

Program Fee: ₹1,25,000 - ₹1,25,000

Low Cost EMI Available


The cost of these online certifications is quite affordable and ranges between 1 to 1.5 Lakhs INR. Considering the cost of regular IIT courses, this price range is within the reach of many aspirants dreaming of studying at IITs. In addition to the program cost, you might be required to deposit the one-time registration fee and GST charges at the time of admission.

IIT Courses Online in Digital Marketing Admission Procedure

To enroll in these online IIT courses, you just need to follow some simple steps. At first, register at the IIT offering this specialized online certification and pay for the one-time fee if applicable. After that access the online application form and fill its mandatory fields with your personal, professional, and academic details.  After the form submission, the admission panel of the institution will review your application and on shortlisting will send you an offer letter. This letter will have the seat booking amount in it and on paying that, your admission will be confirmed for the course. 

Note: All of the admission formalities must be completed within 7 days of registration.

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Education Loan/EMI Facilities for IIT Courses Online in Digital Marketing

The facility of an education loan is something that students and professionals, both look for before pursuing any upskilling program. Moreover, when it is about a program offered by IITs, high course prices might make you step back from your decision. However, this will not be the case and you can easily uplift your digital marketing career with IIT’s name on your CV by opting for the EMI options in the fee payment method of this certification. 

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Is IIT Courses Online in Digital Marketing Worth it?

In an era where digital transformations are playing an important role in business growth, learning technical tactics of digital marketing has become necessary for professionals. With an online IIT course in digital marketing, you can learn updated digital marketing strategies that too from some of the best faculty panels in India. In this program, you will learn not only academic knowledge in the field but also learn job-ready skills and career mentorship from top industry experts. 

One of the best features of this course that has gained so much attention is the delivery of online classes from the regular faculty of IITs. This makes you become an expert in your field and even fulfills your dream of studying at IIT. Moreover, the industry-specific training and extensive career support help you land a decent job in some renowned firms. Furthermore, with an opportunity for a campus visit, you can have a real-time experience of being an IIT student. 

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Job Opportunity after IIT Courses Online in Digital Marketing

IIT pass-outs are generally actively hired by reputed organizations. An online certification from IIT in digital marketing also makes you a preferred choice for recruiters. You can explore multiple options in this field and  opt for a specific designation that fully utilizes your digital marketing skills. Here are some of the titles that are available for digital marketers in the market: 

Social Media Manager

SEO Specialist

Email Marketing Specialist 

Digital Marketing Manager

Digital Advertising Specialist

Digital Marketing Consultant

Web Analytics Manager

Content Marketing Specialist 

E-commerce Marketing Manager

Digital Marketing Analyst

Top Recruiters for IIT Courses Online in Digital Marketing

Top companies like Google, Facebook, Amazon, and many others are among the top recruiters that are actively hiring Digital Marketing professionals. Moreover, completing an IIT certification in the same domain will get you in the spotlight during the hiring process of these companies. Furthermore, this IIT tag in your resume will get you placed in some high-paying positions in the firm.

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Let's clear up some doubts about IIT Courses Online in Digital Marketing

Yes, in the online IIT certification in digital marketing, you will attend online lectures delivered by the IIT professors who teach in regular programs.

Yes, the minimum qualification you need to enter the online IIT certification in digital marketing is graduation in any stream. 

At most IITs, you get admission to the online digital marketing certification without any prior experience in the field but at some, you need to have 1+ years of experience for it.

No, you will get the “Certificate of Completion” from your chosen IIT only when you successfully complete the online digital marketing. A participation certificate is not awarded for such courses.

Yes, depending on the IIT you choose for your online digital marketing certification, you can avail of the scholarship schemes based on your academic performance in the last qualifying degree.

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