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IIT Online Certificate In Product Management

The IIT Online Certificate in Product Management is a complete program for people who want to become product managers or get their jobs off the ground. This live program, which lasts from 3 to 24 months, gives students the skills and information they need throughout the whole lifecycle of a product, from creation to deployment. Participants learn about planning product roadmaps, putting plans into action, growth hacking, and analytics, with a focus on current product management techniques. This program gives members a recognized certification from IIT that gives their accomplishments authority and value.
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IIT Courses Online in IIT Certification In Product Management Course Subjects/Syllabus

The IIT Online Certificate in Product Management syllabus is designed to teach students all the important ideas and methods used in modern product management. The program includes a lot of different topics, such as 

Marketing Strategy And Product Management

  • Diving into the world of Marketing Basics: Understanding the Broader Picture.
  • Marketing Strategy Formulation: Aspirations and Action
  • Establishing the Context for Product Management: Do we need Product Managers?

Product Understanding And Development

  • Understanding the Product 'In and Out'
  • Developing Product Thinking and Product Sense: Delineating Success and Failure Facets
  • Mechanics of Product Innovation and Ideation
  • Essentials of Product Discovery: Frameworks for User Research

Ideation And Prototyping

  • Bootcamp on Interactive Session on Finding Ideas
  • Case-Based Evaluation and Discussion
  • Bootcamp on Mix Panel
  • Validating Product Ideas: Assessing Consumers' Willingness to Buy and Pay
  • MVP Basics: Creating Specifying MVP and Rapid Product Prototypes
  • Boot Camp: Designing and Testing MVPs: Principles of Great UX Design
  • Essentials of Wireframing
  • Bootcamp on Figma

Business Models And Product Delivery

  • Mechanics of Business Models
  • Case-Based Discussion and Evaluation
  • Building Product Maps and Planning for Product Delivery Stakeholder Management
  • Bootcamp on Jira for Creating Product Maps

Product Launch And Sales Strategies

  • Market Testing Methods
  • Go to Market Strategies for Products
  • Pricing Strategies for Products
  • Product Packaging: How Technology Changes Everything? IMC Strategies for Product Promotion
  • Product Distribution
  • Strategies Sales Management for Products
  • Case-Based Discussion and Evaluation

Product Analytics And Marketing

  • Product Analytics Fundamentals: Choosing the Right Metrics
  • Applying Product Analytics for using Retool
  • Applying Product Analytics for using SQL
  • Product Marketing from a Digital Perspective
  • Technology 101 for Product Managers

Career Development And Interview Preparation

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Let's clear up some doubts

No, the program is made to work for people from all backgrounds, and you don't need to have experience managing products before applying. 

The program lasts between 3 and 24 months so people can finish their work at their own pace. People who finish the program properly will get a certification known in the field and backed by CEC IIT.

Yes, participants can listen to recorded classes and access course materials, which lets them study whenever and however they want.

Yes, there is a 3-day campus immersion in the program. In addition to this, the program also has guest lectures and interactive meetings with experts in the field. These give students useful information and chances to meet new people.

Yes, people can use career support services like job boards, networking events, and resume-building classes to improve their chances of getting a job.

The program is meant to work with working people so they can study while also juggling their work responsibilities.

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