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Distance MBA in Marketing Management
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Updated at : September 30, 2024DOWNLOAD E-BOOK
Distance MBA In Marketing
A distance MBA in marketing management is a flexible mode of in-demand specialization of MBA. This 2-year program was launched to make higher education in management accessible to working professionals and is now available at every other university in India. This cost-effective master’s program allows students to learn all about marketing platforms, brand management, advertising, and distribution management while they continue to serve an organization. Enroll in this UGC-recognized distance MBA specialization and avail the opportunity to join an MBA program without any entrance exam.Watch Video
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Distance MBA in Marketing Management Program Overview
Distance MBA in marketing management is another specialization of MBA that has been made available in this flexible mode because of its high demand among working professionals. Due to the availability of this specialization in the distance learning mode, working professionals aspiring to work or already working in the marketing field have benefitted greatly. The best part about this distance MBA course is that it is UGC-DEB approved. Thus, there is no doubt about the validity of this program in the industry.
The curriculum of a distance MBA in marketing management includes the same core ideas that are there in a regular MBA program in the same specialization. It equips learners with a deep understanding of customer needs, ideas on how to communicate with clients, sales stakeholders, and partners, and perform market research to apply the collected data to sales strategies. The course structure is also designed in such a way that allows participants to attend the classes after their working hours. The schedule of weekend or evening classes at the university campus has not only benefitted working professionals but also allowed fresh graduates to go for dual degree programs as per their interests. Students Also Looking For | Online MBA In Marketing!
Completing a distance MBA in marketing management gets you the same career opportunities as you have observed after a full-time MBA in the same major. This reflects that recruiters in this field look for your skills and knowledge of the subjects rather than the mode of your degree. Students Also Ask | MBA Programs In India!
Why Distance MBA in Marketing Management?
A distance MBA program in marketing is a wise decision if you want to advance in your work and earn a degree at the same time. In this mode, you even have the chance to enroll in this master’s program without attempting any entrance exam. Thus, for those who have been pushing the idea of upgrading their qualification in the fear of a tough entrance exam like CAT, a distance MBA is a pretty good option.
The best part is it equips employees with the skills, information, and networks necessary to survive the cutthroat competition in the marketing field. With this program, even fresh candidates can adapt well to the ever-changing marketing landscape.
Who Should Pursue Distance MBA in Marketing Management?
Individuals in the marketing field can advance their knowledge of current market trends, sharpen their talents, and make better strategic choices with this remote MBA program in marketing managment. Those who wish to transition from other fields to marketing can acquire the knowledge and abilities required to do so with this marketing-focused master’s program. Business executives can also improve their marketing strategies with this program. The comprehensive perspective of this program is even beneficial for those who wish to start or already running their own business. It helps them learn a lot about marketing, branding, and customer behavior.
Thus, the below-mentioned categories of applicants are most suited for this program:
- Marketing Executives
- Junior Marketers
- Business Professionals who wish to change their career
- Fresh Graduates
- Business Owners
- Anyone with an interest
When Should I Do A Distance MBA in Marketing Management?
Another added feature of this distance MBA specialization is that it has no age capping. Thus, even senior graduate professionals holding significant years of experience can apply to this program. Moreover, the “when” is not decided for this program and it varies based on the needs of the applicants including the categories of marketing aspirants who want to change fields, professionals who want to move up in their companies, and entrepreneurs who want to improve their knowledge on marketing strategies.
Top Universities Offering Distance MBA in Marketing Management
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Name of the University |
Average Starting Fee (Might Vary) |
|
INR 31,500 |
|
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INR 50,000 |
|
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INR 52,000 |
|
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INR 65,000 |
|
|
INR 39,700 |
|
|
INR 1 lakh |
|
|
INR 1.3 Lakhs |
|
|
ICFAI University, Directorate of Distance Education |
INR 63,000 |
|
INR 1.1 Lakhs |
Most of the universities in the table above conduct their specific entrance exams to grant admission to their distance learning MBA program. So, it is advised to check the eligibility of the program at these universities thoroughly before enrolling.
Key Highlights of Distance MBA in Marketing Management In India
- Get ahead in your career with a distance MBA in marketing management.
- Maintain a healthy balance between your job and studies with this distance learning program.
- Have a smooth transition from any other domain to the marketing field with this 2-year remote MBA program.
- Learn advanced marketing topics like consumer behavior, supply chain management, e-marketing, sales distribution, and more with a management curriculum similar to that of the regular MBA program.
- Attend weekend or evening lectures with the regular faculty of your university to gain in-depth knowledge in the marketing field.
- Complete your postgraduation at a minimal cost without passing a CAT exam.
- Avail the opportunity to complete a master’s course right after your graduation and join a company at the same time to gain practical industry knowledge.
- Apply for a doctorate course or join a reputed organization upon completion of this UGC-DEB-approved course.
- Become a successful marketer after gaining both theoretical and practical knowledge of the marketing aspects at the same time.
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Distance MBA in Marketing Management Course Subjects/Syllabus
The subjects included in the curriculum of this distance learning MBA program cover the basics of management topics in the first year and marketing-focused topics in the second year. Here is a list of subjects that you will encounter in each semester of this 2-year master’s program.
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Semester I |
Semester II |
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Semester III |
Semester IV |
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Note: There might be slight changes in the name or order of topics based on the university you choose.
Distance MBA in Marketing Management Eligibility & Duration
To participate in this distance learning MBA in Marketing program, you must meet the following eligibility requirements:
- Complete your graduation or an equivalent education from a recognized university or institution.
- Score at least 50% marks in the graduation. A 5% relaxation is given to reserved category candidates making it 45% for them.
- Pass the entrance exams that the university of your choice may provide. Those who have already passed the CAT, MAT, CMAT, XAT, or GMAT exams are exempted from this screening test.
Note: The above-mentioned specifications are quite general and may have some additional requirements based on the university you choose.
Duration: The duration of a marketing-specialized distance MBA program is similar to that of a full-time MBA program in the same field. Thus, this flexible course will also take a minimum of 2 years to complete but the good part is that the maximum time that you get in this version of MBA is 4 years. This way you will be able to take both your professional commitment and studies together.
Other Types of MBAs also Available
Skills Required for Distance MBA in Marketing Management
Here are some of the skills that are required to have a successful marketing career in addition to a degree in that.
- You must know how to create distinctive marketing campaigns and solutions that encourage consumer purchases. For this purpose, creative thinking is required.
- A strong communication skill for communicating both verbally and in writing, concise marketing ideas and tactics.
- Ability to inspire and mentor others toward common objectives while managing marketing teams and initiatives.
- Willingness to understand the shifting consumer preferences, industry developments, and new business trends.
- Making wise decisions is essential for handling challenges in marketing and seizing opportunities.
- An innovative thinking that promotes originality, boldness, and thoughtful decision-making.
MBA Entrance Exams 2023
For a distance learning MBA specialization in marketing, some universities might ask you to pass an entrance exam but at most of them, you can skip this part. Some of the entrance examinations that will be considered for this program at certain universities are listed below:
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CAT (Common Admission Test) |
GMAT (Graduate Management Admission Test) |
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MAH CET (Maharashtra Common Entrance Test) |
TANCET (Tamil Nadu Common Entrance Test) |
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CBT (Common Based Test) |
OpenMAT (Open Management Aptitude Test) |
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MAT (Management Aptitude Test) |
ATMA (AIMS Test for Management Admission) |
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SNAP (Symbiosis National Aptitude Test) |
KMAT (Karnataka Management Aptitude Test) |
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PGCET (Postgraduate Common Entrance Test) |
XAT (Xavier Aptitude Test) |
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NMAT (NMIMS Management Aptitude Test) |
CMAT (Common Management Admission Test) |
Recommended Books
Here are some of the best recommendations for marketing books that you can read to gain an understanding of the field at the global level.
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Books |
Authors |
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"The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses." |
Eric Ries |
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"Building Strong Brands" |
David A. Aaker |
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"Contagious: How to Build Word of Mouth in the Digital Age" |
Jonah Berger |
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"Influence: The Psychology of Persuasion" |
Robert B. Cialdini |
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"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant." |
W. Chan Kim, Renée Mauborgne |
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"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" |
Sean Ellis, Morgan Brown |
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"Kotler on Marketing: How to Create, Win, and Dominate Markets" |
Philip Kotler |
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"Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too" |
Gary Vaynerchuk |
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"Marketing Analytics: Data-Driven Techniques with Microsoft Excel" |
Wayne L. Winston |
|
"Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less." |
Joe Pulizzi |
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Program Fees for Distance MBA in Marketing Management
Starting at ₹ 6,776/month
Program Fee: ₹35,000 - ₹2,54,000
Low Cost EMI Available
Recommended
The annual cost of this MBA in marketing course ranges from INR 50,000 to INR 2 lakhs. The variations in course cost to the program's duration are attributed to the reasons of the reputation of the university chosen, its types (public/private), and optional add-ons for learners. The investment in this course is quite beneficial for learners as it will equip them with the knowledge and abilities necessary to succeed in the competitive world of marketing. Choosing a university with a better industry reputation will also help them progress in their careers. In such universities, monthly installment payment plans and financial aid may also be offered to assist deserving candidates with financial difficulties.
Distance MBA in Marketing Management Admission Procedure
Candidates typically have to go through a series of processes to determine enroll in a distance learning MBA in Marketing program. People who want to apply can do it online but need to be ready with soft copies of official transcripts, professional experience, address and photo IDs, etc.
Scores in the common entrance exams such as the CAT, MAT, and others may be required by some universities. After passing these exams, the shortlisted candidates are invited to an interview with the admission panel of the university. After being admitted, students receive their enrollment number and other credentials to begin lessons and use the online learning resource.
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Other Specializations for Distance MBA in 2024
Education Loan/EMI Facilities for Distance MBA in Marketing Management
There are many advantages of choosing an education loan to cover the cost of the MBA distance program in marketing. Aspiring students can overcome their financial obstacles and attend college without giving up on their career objectives thanks to this financial aid. The cheap interest rates and flexible payback options offered in these education loans have made this program highly approachable to students from weaker financial backgrounds.
The education loan made available for this program covers educational expenses of books, tuition, and equipment for distance learning.
Apply For No Cost EMI
Is Distance MBA in Marketing Management Worth it?
Long-term benefits of a distance MBA in marketing management worthwhile. Those who have completed this specialist degree have access to the most recent knowledge in the marketing industry, including digital marketing strategies, and leadership abilities. The in-depth information about contemporary marketing strategies helps professionals stay relevant in the field. This course can be easily opted for while fulfilling professional duties, all thanks to its weekend/evening courses.
This distance-learning MBA in marketing is highly valuable as it is approved by UGC-DEB. It can save you money on college commute and relocation making it an affordable option for you. Moreover, you can earn professional experience by joining an organization from the very beginning of your program. Because companies are using digital tactics more and more, this curriculum includes skills that are relevant to the industry, making it even more valuable for your career.
College Vidya Advantages
Job Opportunity after Distance MBA in Marketing Management
During this course, the students will learn several skills including management and communication that will help them rise in their careers. Following the completion of the marketing management specialization in distance MBA course, the candidates can even launch their startups. Professionals who have pursued this remote MBA can pursue job advancement, promotion, and hikes. After completing this MBA specialization, the following are some potential career paths:
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Ad Manager |
Marketing Manager |
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Mergers and Acquisitions (M&A) Analyst |
Public Relations Manager |
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Asset Manager |
Brand Manager |
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Marketing Analyst |
Business Analyst |
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Business Manager |
Budget Analyst |
Top Recruiters for Distance MBA in Marketing Management
After you have completed a distance learning MBA program in marketing management, you can either go for further education or join the company of your dreams. In both scenarios, your degree will be recognized, and the only thing that will make you land a decent marketing job is your skills and subject knowledge and not the mode of your MBA degree.
Our students work at
ICICI Bank
Amazon
Dabur
Dunzo
Flipkart
Godrej
H&M
Jindal Steel and Power
Mckinsey and Company
Nestle
Samsung
Let's clear up some doubts about Distance MBA in Marketing Management
Yes, since the distance learning MBA program in marketing is approved by UGC-DEB, it is 100% valid and is treated as equivalent to that of the regular MBA program.
The fee package for the distance learning MBA program in marketing is quite low and starts at INR 50,000 at several universities.
Yes, if you meet the skill requirement of TCS, you will definitely be called up for an interview at TCS with a distance learning MBA degree in marketing.
No, for a distance learning MBA degree in marketing, you can apply with any graduation degree provided it has been acquired from a UGC-recognized university.
The average monthly salary of a marketer in India is between INR 30,000 to 50,000. This package only varies with the skills of the professionals and not with the mode of their MBA degree.
There is no specific entrance exam for a distance learning MBA degree in marketing. The universities either ask for the scores of the common entrance tests like CAT/GMAT/MAT, etc., or conduct their own entrance tests for granting admission.
No, the duration of the distance learning MBA degree in marketing is 2 years. You might get a stretch of additional 2 years to complete the program with a maximum period of 4 years but the minimum duration for it will be the same as an on-campus MBA.
Yes, with the UGC’s latest guidelines on dual degrees, students can now opt for an online/distance learning program and a regular program of the same level at the same time.
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