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Branding programs from top Universities
Top RatedBranding From MICA
4.7/5
UGC, AICTE, AIU, NAAC, NBA
₹ 1,01,000
Online Marketing in Branding Course Subjects/Syllabus
The curriculum design of this online program covers a range of topics that not only enhance your knowledge but help you improve in your work field. Apart from the literature study, application-based topics are also incorporated into the course structure. Some of the core topics of this rigorous curriculum are tabulated below:
| Curriculum | |
|
Introduction to Product Management |
Introduction to Branding |
|
Buyer Behavior and Decision Making |
Brand Strategy and Positioning |
|
Product Ideas and Management |
Value and Branding |
|
Marketing and Launching of the Product |
Brand Elements |
|
Product Life Cycle Management |
Media Environment of Branding |
|
Product Concept |
Secondary Association and Brand Equity |
|
Product Testing |
Managing Brand Performance |
|
Managing Product Growth |
Measuring Brand Equity |
|
Product Line Management |
Brand Architecture Strategy |
|
Product Deletion |
Managing Brands Over Time |
|
Quiz, Examinations, Workshops, and Presentations |
|
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FAQ's
Let's clear up some doubts
Branding is a part of the marketing domain that involves strategic developments & implementation of advanced techniques to increase the value of a product. The transformation of a product into a brand is quite a technical process & can only be done with an in-depth understanding of the field.
You can become a brand manager even after having 3 years of work experience in banking services. You just need to upskill yourself in the same specialization with a certification/diploma program. Afterward, you can secure an entry-level job in the marketing domain to understand the workflow of the field.
You can easily become a brand promoter/manager/product manager post-completion of an online eDP in managing products & branding. The average salary package reported for these profiles is between 4-17 LPA.
The final evaluation of the students is based on their performance in the term-end exams & in the internal assessments. Quizzes, assignments, etc. that are assigned during the ongoing session are part of the internal assessments. Students need to pass all the academic tasks with the minimum marks to get the certificate.
eDP is the abbreviation for executive development programs that can only be pursued after the minimum qualification of graduation.
Attendance in online classes is one of the criteria that has been made mandatory by some of the universities to award the certification. It is not always the case, so, you need to check the evaluation parameter of the university you have chosen.
Most universities offer an easy EMI/education loan option in their fee payments which makes this online course accessible to all. For specific terms & conditions, you need to check the chosen university’s website.
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