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executive management program in sales and marketing leadership

Updated at : February 20, 2024

Executive Management Program In Sales & Marketing Leadership

Executive Management Programme In Sales & Marketing is an 11-month program made especially for working professionals in the sales and marketing field. It enhances the existing skills of the enrolled students in sales, marketing, branding and distribution, product and many more. The course can help to give a headstart to your career and can get you promotions in the industry as well.

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No. of Universities

1

Course Duration

11 Months

Eligibility

Diploma/Graduation + Work experience

Learning Mode

Online

EMI Facility

Available

Marketing in Sales & Marketing Leadership Program Overview

Join the Executive Management Programme In Sales & Marketing Leadership and get a deep understanding of the skills that are responsible to craft and implement excellent and feasible business strategies with the help of sales, revenue, and marketing growth. The students enrolled in the course get the opportunity to learn various aspects of marketing.

This is a top-notch and leading executive program that is specially designed for high-potential executives. Executives with amazing managerial skills in any related field and industry can pursue this course. However, this course is most preferred for working professionals from a marketing and sales background. The aim of the program offered is to furnish the existing skills of the students and give a head-start to their career towards a brighter and better opportunity.

Who should pursue an executive management programme in sales and marketing leadership.

The key roles and responsibilities of the students enrolled in the course are working on skills like- Strategic Planning, Sales and Marketing, Business Development, Financial Management, Talent Management, Risk Management, Operations Management and many more. The most essential aim of the course is to build sales and marketing skills, strategic thinking, execution skills and people leadership. The curriculum of the program covers various aspects of brand and marketing and sales and marketing like marketing skills, product, branding and distribution and many more. 

Key Highlights of Marketing in Sales & Marketing Leadership In India

  • Learning the role and responsibilities of the sales and marketing leader, mastering the science behind the marketing algorithm and many more.
  • Get an outlook on the new generation management issues that could be faced in your sales and marketing career.
  • Get an edge in the competitive world by enrolling on the course and learning from academic experts, business leaders and entrepreneurs.
  • Get the masterclass sessions from the top leaders of the industry to enhance your skill of execution to make revolutionary business decisions.
  • Build your social network much stronger and better, with the geniuses of the market to increase your reach.
  • Latest Curriculum supported by the case studies and practice of the concepts on the ground level.
  • Achieve the art of sales and marketing by understanding all the key aspects of marketing and the importance of the role of a leader with the right skills and strategies.
  • Study the curriculum that is curated for the excellent C-level executives.

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Marketing in Sales & Marketing Leadership Course Subjects/Syllabus

Here is the brief of the syllabus of the Executive Management Programme In Sales & Marketing Leadership: 

Foundations Of Sales And Marketing Management

Understanding The Customer

  • Transitioning to a CBO: Buck stops here
  • Leading the Org and People to a bigger vision beyond current thinking, capabilities and resources
  • Operational Paradigm: Sangam of Finance, Sales, Marketing, Brand and Product functions
  • Market Paradigm: Building the future markets where current competition is irrelevant
  • Dynamics of Economic and Business Landscape
  • Marketing Strategy and Marketing Plan;
  • Discovering new markets and market sizing
  • Market Segmentation, Persona, and Value proposition
  • Customer Journey Map and Experience
  • Customer Acquisition and Lead Generation
  • Customer Insights
  • ROI: Life Time Value, CAC, Conversion Ratios, CRM

Leveraging Marketing Research And Marketing Analytics

Strategic Brand Management

  • Quantitative Research: Experiment & ANOVA
  • Predictive Analytics & Experimental Analytics
  • Time series analytics for Demand forecasting
  • Qualitative Research Methods
  • CART: Classification and regression tree (CART) in marketing
  • Customer Lifetime Value Analysis
  • Market basket analysis
  • Logistic Regression Techniques
  • Cluster Analysis
  • Factor Analysis
  • Digital, Social Media and Text Analytics
  • Conjoint techniques (with use case and Python)
  • Positioning Maps, Discriminant Analysis
  • Meaning, Aesthetics, Metaphors, ZMET technique
  • Forging deep consumer engagement
  • Crafting brands in uncertain environments,
  • Real Options thinking while branding,
  • Brand Strategy & Brand Valuation

Digital Transformation And Social Media Marketing Strategies

Managing Marketing Campaign

  • Online reputation management
  • Digital-marketing
  • Search Engine Optimization ( SEO)
  • Google and Web Analytics
  • Marketing Communication Message
  • Media Mix, messaging and communication
  • Packaging, bundling, promotions
  • Communication in the Digital Era

Go To Market And Establishing Distribution

Foundation Skills For A Sales Professionals

  • Go to Market Strategy
  • Distribution Management
  • Strategic Channel Choices, Types and Classification, and Structure of Marketing Channels
  • Channel Coordination, Channel Conflict, The Dynamic Nature of Channel
  • Channel Intensity, Costs and Margins
  • Managing and Calibrating channel ROI
  • Negotiation and Persuasion Strategies
  • Sales forecasting, marketing budgeting and ROI
  • Selling Skills for Retail customers
  • Relationship Selling Skills for B2B Customers

Salesforce Management And People Skills

B2B Sales

  • Sales Force Management
  • Goal Setting, Performance Appraisal, Counselling
  • Designing Incentives and Rewards for Sales Team
  • Recruiting and Managing Performing Sales Teams
  • Understanding Teams
  • Individual Buying behaviour & Organisational buying behaviour Segmentation
  • B2B Marketing in Online Context
  • 1-1 Marketing
  • Managing Key Opinion Leaders
  • Pipeline Management
  • Strategies for Key Account Management (KAM)
  • Delivering Value in B2B Context: Developing an optimal sales proposition

Managing Business Metrics

Launching Building Product And Brand Portfolio

  • Sales forecasting, marketing budgeting and ROI
  • Digital Marketing Channels and Metrics
  • Product Performance Metrics
  • Calculating C-SAT scores, Measuring NPS, Profitability, NPV, IRR, XIRR
  • Design and Thinking Framework
  • Product Management for E-commerce, Cloud and SAAS-Based Platforms
  • Metrics for product management
  • Competitive Strategy
  • Developing Strong Brands
  • Pricing models

Financial Acumen For Sales & Marketing Professionals

Sectoral Marketing

  • Interpreting Financial Statements
  • Pricing Strategies & Decisions, Consumer, Value, Competition, Dynamic Adaptive Pricing
  • Understanding Cash Flows
  • Understanding and Managing Outstanding Cycle
  • Understanding Costs - Direct, Indirect, Variable
  • Costing for Marketing
  • Leading a P&L
  • NPV and IRR
  • BFSI Marketing
  • Rural Marketing in Indian Context
  • Marketing in BOP, BOP Innovation
  • Business to Business and Industrial Marketing
  • Retail Marketing : Modern Retail Strategies
  • Services Marketing: Services Marketing Mix
  • After Sales Services
  • Unique Characteristics
  • Customer Participation in Services
  • Professional Services
  • Managing Service Quality and Customer Experience

Marketing To Gen Z

Transformational Leadership And A C-Suite Bird's Eye View

  • AI and ML for Marketing Managers
  • Chatbots - A bane or boon?
  • Exploring AR, VR and Metaverse for Sales and Marketing Managers
  • Change Management
  • Understanding Self and Personality Profiling
  • Scaling up Business Strategy and Implementation

Marketing in Sales & Marketing Leadership Eligibility & Duration

There are certain eligibility criteria to get admission in the Executive Management Programme In Sales & Marketing Leadership. We have explained some of them here,

  • The minimum education qualification for the candidates applying for the course is that the students must have an Undergraduate course with a diploma or bachelor's degree or equivalent 
  • However, the preferred educational qualification is a two-year master’s degree from a recognised institute.
  • The candidate must have at least work experience of 5 years or above, after the completion of the qualifying degree.
  • At least 50% marks should be achieved by the students in the qualifying degree.

The duration of the  Executive Management Programme In Sales & Marketing Leadership is 11 months and in this period the students get an understanding of the basics of sales and marketing and how to execute all this knowledge on practical ground

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Program Fees for Marketing in Sales & Marketing Leadership

Starting at ₹ 6,776/month

Program Fee: ₹3,25,000 - ₹3,25,000

Low Cost EMI Available

Recommended

The fee for the core course of the Executive Management Programme In Sales & Marketing Leadership will cost you approximately INR 3 lakh and some GST. The students have to pay the fee online for registration which will cost around INR 43,000. Also, there is an easy fee payment option offered to the students that they can pay the fee in simple instalments which helps them to accomplish their certificate without any financial constraints. Note that the fee mentioned is for 11 months in duration. However, this amount can also be paid in simple and easy instalments. Note that the fee structure of the program varies depending on the institute chosen and the college selected.

Marketing in Sales & Marketing Leadership Admission Procedure

If you are working professional in the sales and marketing sector and looking to upskill your career with knowledge and concepts, you can enrol in this course. To get admission in this course students are not required to appear in any test or entrance. They can enrol in the program after applying in online mode at the website of the selected institute. The students can enrol in the course only after checking the eligibility criteria and the academic criteria. It is mandatory to meet all the eligibilities before applying. Note, that the final enrolment will be done on the basis of the call of the institute. If there are some specific criteria by the institutes. 

The students have to register on the online portal of admission with a valid mobile number and email ID. Also, the students have to complete the double verification step to move further in the admission process. The admission process of the institute is easy. Students are advised to enter all the details in the portal and then upload all the essential documents. Make sure to check all the guidelines for uploading the documents on the portal. After the verification of all details and information filed by the candidate, move to the step of the payment of the registration fee.

 
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Education Loan/EMI Facilities for Marketing in Sales & Marketing Leadership

If you are looking to pursue an Executive Management Programme In Sales & Marketing Leadership, and are worried about the fee payment, then here is the solution to it. You can apply for the course by paying the registration fee. The total fee of the curriculum can be paid in easy instalments. You can pay the fee in 3 instalments of INR 95,000, INR 95,000 and INR 92,000 respectively. However, the fee may vary due to GST and other charges if applicable. Also, candidates can apply for education loans and start studying with the EMI option available. 

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Is Marketing in Sales & Marketing Leadership Worth it?

In the world full of brands and stuff competition, staying ahead of it is essential. Otherwise, the market will not let you survive. If you want to withstand in this era, the professional course is essential or an experts in the marketing field. The students must have the skills like Strategic Planning, Sales and Marketing, Business Development, Financial Management, Talent Management, Risk Management, Operations Management and many more.

In the Executive Management Programme In Sales and Marketing Leadership that is an 11 months course for the working professionals of marketing field. After enrolling in the course, students will get amazing career and job opportunities in top MNC and the top companies. The more you will dive int the advance knowledge spectrum te more opportunities you will get. 

Also, there are various job opportunities for he students enrolled in Executive Management Programme In Sales and Marketing Leadership like PR & Social Media Manager, Marketing Events Manager, Digital Marketing Manager, Director of Product Marketing, Marketing Operations Manager, Content Marketing Manager, Relations Manager, Product Marketing Manager and many more. 

Also, the students get to work on several case studies and projects that enhances their skills and work. This offers flexible leaning method to the students with the online live sessions as their learning mode, masterclass sessions through the Elite CXO’s Business leaders, build a global network of Global C-Level leaders. This course allows them to understand the various key aspects of sales and marketing like Understanding the Role of Sales and Marketing Leader, learning the art of Marketing Algorithm, Practicing financial discipline, acquiring strategic product management.

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Job Opportunity after Marketing in Sales & Marketing Leadership

There are enormous job opportunities after completion of the Executive Management Programme In Sales and Marketing Leadership. Students can apply in any corporate sector in the field of marketing and the digital world. If you are a working professional you can easily apply for promotions as well. Especially in the digital era of marketing, the course can help big companies find the right job role for them. 

Here we have given some job roles that students can apply for after the course completion. 

PR & Social Media Manager

Marketing Events Manager

Digital Marketing Manager

Director of Product Marketing

Marketing Operations Manager

Content Marketing Manager

Analyst Relations Manager

Product Marketing Manager

Top Recruiters for Marketing in Sales & Marketing Leadership

Executive Management Programme In Sales and Marketing Leadership is a high-demand course in all fields and industries. Students can get into many job roles after pursuing a course in sales and marketing. You can get amazing job roles and packages in the top companies after pursuing the Executive Management Programme In Sales and Marketing Leadership. Some of the top companies that offer jobs to students are-

  • HSBC
  • Goldman Sachs 
  • Amazon
  • Microsoft 
  • Google 
College Vidya Newsroom

Our students work at

google

Google

amazon

Amazon

hcl

HCL

ibm

IBM

microsoft

Microsoft

samsung

Samsung

tata motors

Tata Motors

hindustan unilever limited

Hindustan Unilever Limited

decathlon

Decathlon

sony

Sony

hsbc

HSBC

Let's clear up some doubts about Marketing in Sales & Marketing Leadership

The students enrolled in the executive Management Programme In Sales & Marketing Leadership learns the Strategic Planning, Sales and Marketing, Business Development, Financial Management, Talent Management, Risk Management, Operations Management and many more.

The duration of the  Executive Management Programme In Sales & Marketing Leadership is 11 months. 

The curriculum of the Executive Management Programme In Sales & Marketing Leadership covers wide topics like sales, brand and marketing, distribution and many more.

Yes, Students can get the loan facilities as well. Students can pay the fee with easy EMI options.

After the completion of the Executive Management Programme In Sales & Marketing Leadership, students can apply for the various job posts like- PR & Social Media Manager, Marketing Events Manager, Digital Marketing Manager, Director of Product Marketing, Marketing Operations Manager, Content Marketing Manager, Analyst Relations Manager, Product Marketing Manager and many more.

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