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online mba dual marketing and finance management

Updated at : June 3, 2024DOWNLOAD E-BOOK

Online MBA In Finance and Marketing

Online MBA in Marketing and Finance is a course that imparts the knowledge of two major components involved in business management- Marketing and Financial aspects of firms. This 2-year PG program includes subjects like Financial Services Marketing, Financial Analytics, B2B Marketing, Retail Marketing Brand Management, etc. The candidates must have a graduation degree in the relevant stream to be eligible for this course. Upon completion, you will be ready for the future and can lead companies through the constantly changing business world.

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Universities

2

Duration

2 Years

Eligibility info

Graduation or Equivalent

Online MBA in Marketing and Finance Management Program Overview

Online MBA in Marketing and Finance Management program is considered a popular dual specialisation course because it covers crucial marketing and finance management aspects. This course imparts students in-depth knowledge of marketing and financial aspects to start their own business or get managerial posts in reputed firms. This program covers many important topics in thriving in the corporate management sector. The major subjects of this program are: 

  • Business Environment and Strategy
  • B2B Marketing
  • Retail Marketing and Brand Management
  • Wealth Management and Behavioral Finance
  • Marketing Management and Research 
  • Financial Analytics
  • Financial Services Marketing

The Online MBA in Marketing and Finance combines marketing and financial management and provides a strong curriculum for a complete learning trip. Participants learn the ins and outs of both marketing strategies and financial data. By the end, they are well-rounded workers ready to take on the challenging world of business management. This dual MBA specialisation ensures that graduates are ready for a wide range of jobs, whether running businesses or working as managers for established companies.

Why Online MBA in Marketing and Finance?

The Online MBA in Marketing and Finance is the best option for workers specialising in marketing and finance. There is a special benefit to doing this Dual MBA program “online” instead of on campus. The digital tool makes it easy for everyone to access so that people can balance their education with other obligations. 

marketing program vs finance program

This freedom is especially helpful for workers who want to move up in their jobs without having to take time away from work. Also, the online structure encourages a diverse, interactive learning space where people can talk, share their ideas, and use what they've learned in the classroom in real life. The program's digital format fits how business works, making it an easy and useful way to learn specific skills in banking and marketing.

Who Should Pursue an Online MBA in Marketing and Finance?

  • Aspiring Business Leaders
  • Marketing Professionals Seeking Financial Acumen
  • Finance Professionals Exploring Marketing Strategies
  • Entrepreneurs Planning and Executing Strategies
  • Working Professionals Balancing Career and Education
  • Career Changers Seeking Versatility

When should I do an Online MBA in Marketing and Finance?

Starting an online MBA in both marketing and finance is best when your work goals match your desire for two MBA specialisations. The best time for people who want to learn more about business and financial management is when they complete their bachelor's degree. This program is an investment in your future success whether you are just starting in your job, want to change careers, or want to be a leader with a wide range of skills. 

Popular & Affordable Private Universities for Online MBA in Marketing and Finance in India

Universities Offering Online MBA in Marketing and Finance

Ranking 2023 (Management)

Full Fee Range (Might Vary)

Jain University Online

85

1.70-Lakhs INR

Vignan University 

-

1.10 Lakhs INR

Key Highlights of Online MBA in Marketing and Finance

  • The program includes marketing management, financial analytics, fintech management, and wealth management. 
  • The minimum duration of the course is 2 years, and the maximum duration is 4 years.
  • The students get an extra 2 years to pass all the course exams. 
  • The candidates must have a graduation degree from a recognised university to be eligible for admission to an online MBA in Marketing and finance. 
  • Most universities providing this course conduct direct admissions without the hassles of any entrance examinations.  
  • The Online MBA in Marketing and Finance is the only program that blends these two important fields in a way that works well together. It gives workers a wide range of skills that make them good at navigating the ever-changing business world.
  • This program can be online, allowing students to match their studies with their already-established obligations. 
  • The program provides a digital platform that makes it easy for everyone to access, making it perfect for working professionals who want to advance in their careers without changing jobs.
  • The students completing this program can pursue jobs like Brand Manager, Channel Head, Marketing Executive, Financial Analyst, etc. 
  • The average fee of an online MBA in Marketing & Finance ranges between Rs. 30,000 and Rs. 3,00,000. 

Online MBA in Marketing and Finance Syllabus

This specialised dual MBA program ensures that students finish with a deep understanding of marketing and finance, ready to use what they've learned in various work settings. Here is an overview of the topics covered in this program:

Semester I

Semester II

Principles and Practice of Management               

Production/Operation Management          

Management Economics

Financial Management

Organisational Behaviour

Human Resource Management

Business Law

Management Information System

Management Accounting

Marketing Management

Semester III

Semester IV

Business Environment & Strategy

B2B Marketing

Operations Management

Retail Marketing & Brand Management

Integrated Marketing Communications

Fintech: Foundations & Applications

Financial Services Marketing

Wealth Management & Behavioural Finance

Financial Analytics

Research Methodology 

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Project

Top Specializations of Online MBA

MBA In HR Management

MBA In International Marketing

MBA In Oil & Gas Management

MBA In System & Operations

MBA In Marketing Management

MBA In Finance & HR Management

MBA In General Management

MBA In Supply Chain Management

MBA In IT Management

MBA In Marketing & HR Management

MBA In Project Management

MBA In Finance Management

MBA In Banking & Finance Management

MBA In Financial Markets Management

MBA In Fintech Management

MBA In Power Management

MBA In International Finance Management

MBA Data Science & Analytics Management

MBA In Business Intelligence & Analytics

MBA In Digital Marketing e-commerce

MBA In Finance & Leadership Management

MBA In Investment Banking Equity Research

Other Types of MBA Programs

Online MBA for Working Professionals

MBA Global Online

MBA Dual Specialization Online

MBA Distance Learning

Online MBA in Marketing and Finance Eligibility Requirements

The eligibility requirements for the Online MBA in Marketing and Finance typically include:

  • The candidates must have graduated from a recognised university/higher educational institution.  
  • Candidates from any stream can apply to this course. 
  • Also, working professionals can apply for this program to boost their careers.

Duration of the Online MBA in Marketing and Finance

The minimum duration of an online MBA in Marketing and Finance is 2 years. However, the students will get 4 years to complete the degree. In online programs, students get an extra 2 years to pass all the exams. The two-year period gives students enough time to study in-depth, giving them a well-rounded education and letting them use what they've learned in the classroom in real-life situations, improving their marketing and business skills.

Online Degree Courses You May Be Interested In- Online MBA In India

Skills Required for Online MBA in Marketing and Finance

  • A candidate must be able to look at market trends and financial information to make smart decisions.
  • They should be able to communicate clearly for marketing plans and financial reports.
  • Candidates must be able to make and carry out long-term plans for things like business and money.
  • They should be skilled at understanding and using data for business and marketing research.
  • The ability to change with the times in the market and the economy is also necessary.
  • Skills like leadership, problem-solving, financial acumen, market awareness, and innovative thinking are also required.

Is an Entrance Exam Conducted For an Online MBA in Marketing and Finance?

Usually, you don’t need any entrance exam for an online MBA. However, some of the exams conducted for a regular MBA are listed below. There are 

CAT (Common Admission Test)

KMAT (Karnataka Management Aptitude Test)

TANCET (Tamil Nadu Common Entrance Test)

SNAP (Symbiosis National Aptitude Test)

CMAT (Common Management Admission Test)

MAT (Management Aptitude Test)

XAT (Xavier Aptitude Test)

NMAT (NMIMS Management Aptitude Test)

PGCET (Postgraduate Common Entrance Test)

ATMA (AIMS Test for Management Admission)

GMAT (Graduate Management Admission Test)

MAH CET (Maharashtra Common Entrance Test)

Note: Some universities offering online MBA can also ask for a good score in the abovementioned exams. So, check the eligibility requirements of your university carefully.

Recommended Books

Below, you can find a list of the popular books which are used in the curriculum of the online MBA in Marketing and Finance 

Title

Author(s)

"Principles of Marketing"

Philip Kotler, Gary Armstrong

"Financial Management: Theory and Practice"

Eugene F. Brigham, Michael C. Ehrhardt

"Marketing Management"

Philip Kotler

"Corporate Finance: A South African Perspective"

Chris Sturgess, Johan Marx, Kobus Visser

"Digital Marketing: Strategy, Implementation and Practice"

Dave Chaffey, Fiona Ellis-Chadwick

"Security Analysis and Portfolio Management"

Donald E. Fischer, Ronald J. Jordan

"Integrated Marketing Communications"

Keith J. Tuckwell

"Behavioral Finance: Psychology, Decision-Making, and Markets"

Lucy Ackert, Richard Deaves

"Blue Ocean Strategy: How to Create Uncontested Market Space"

W. Chan Kim, Renée Mauborgne

"Financial Markets and Corporate Strategy"

Mark Grinblatt, Sheridan Titman

Online MBA in Marketing and Finance Admission Procedure

The candidates must follow the steps below to apply for the online MBA in Marketing and Finance.

  • First, visit the chosen university's official website to register yourself online. 
  • Then, fill out the application form with your details (contact details, educational certificates, personal details, etc.).
  • In the next step, the candidates must upload their documents for verification.
  • Then, submit the application form along with the documents and registration fee. 
  • In the end, you must submit your academic fee to confirm your admission and reserve your seat in the course. 
  • The university will send you the confirmation mail after completing the verification process.

Online MBA in Marketing and Finance Academic Fees 

The cost of an online MBA programme ranges from Rs. 30,000 to Rs. 3,00,000. The academic charge for the course varies depending on the university; for example, if you take an online course for an MBA from a government university, the fee will be approximately between INR 30,000 and INR 80,000. 

Still, if you choose a private management institute, the fee will be approximately Rs. 2,00,000 to Rs. 3,00,000. To find more details about universities offering an online MBA in Marketing and Finance Management, visit the official page of College Vidya and explore the various options for higher education at your disposal. 

Why Opt for an Education Loan for an Online MBA in Marketing and Finance?

Many universities that offer the Online MBA in Marketing and Finance offer ways to get financial help to make education easier. People who want to attend college can look into scholarships, loans, or EMI payment plans to help with the cost. These channels ensure everyone can access various financial aid choices, making education easier and more open. 

Is an Online MBA in Marketing and Finance Worth It?

In today's tough business world, an online MBA in marketing and finance is very useful. This dual MBA specialisation gives people a powerful mix of marketing strategies and financial knowledge, building a complete set of skills essential for leadership positions. The program's online structure makes it even more valuable because it allows working people to balance school and work obligations. 

Graduates not only learn about theories, but they also learn how to use those theories in the real world. The need for workers who are good at marketing and business makes them valuable in many fields. 

This program is even more valuable because it offers networking opportunities and aligns with the most recent curriculum. As companies look for professionals with a wide range of skills, an Online MBA in Marketing and Finance is a good way to get educated and a smart investment that can pay off in the long run. 

Graduates can find great jobs at the intersection of marketing and finance, where they can drive innovation and make a big difference in the success of their companies. The program's ability to change people's lives and work around professionals' schedules makes it clear that it is a useful project leading to many rewarding job possibilities.

Job Opportunities After Online MBA in Marketing and Finance 

There are plenty of job options available after an online MBA in Marketing & Finance, and these are as follows: 

Marketing Manager

Brand Manager

Financial Analyst

Finance Manager

Media Planner

Chief Financial Officer

Top Recruiters

Top employers worldwide are interested in people who have graduated with an Online MBA in Marketing and Finance. Companies like McKinsey & Company, Amazon, and new, innovative businesses are actively looking for workers with a dual MBA specialization. They know the program can produce dynamic, strategic leaders who drive business success and innovation. 

Let's clear up some doubts about Online MBA Dual Specialization in Marketing And Finance

The candidates must have a graduation degree from a recognized university with a minimum percentage (45% to 50% aggregate score) to be eligible for the course. Students graduated in any stream can apply. 

You can easily apply in the marketing and finance sectors after completing the degree. You can apply for jobs like financial analyst, marketing executive, sales manager, etc.

Yes, the online degree of MBA in Marketing and Finance course is valid as it has been approved by UGC-DEB for delivery in the online learning mode.

The average salary of a Brand Manager in India is INR 14 lakhs per annum.

The duration of this course is similar to a regular MBA program. So, the course duration is 2 years (minimum period of completion) to 4 years (maximum period of completion).

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