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online diploma digital marketing

Updated at : February 20, 2024

Online Diploma in Digital Marketing

Nowadays, the digital marketing field has become the best weapon for businesses to promote their products and services. Due to the advantage, the digital marketing field provides over traditional marketing it is becoming popular in every sector. An online diploma in digital marketing is a professional program that helps an individual to become an expert in the digital marketing world.

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Universities

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Duration

3 - 24 Months

Eligibility info

Graduation Degree or Equivalent

An online diploma in digital marketing is a professional-level program that helps an individual to learn the various aspects of the digital marketing field. This professional diploma program takes around 6 to 12 months to complete. 

mba vs pgdm vs pgp

The program gives a comprehensive understanding of search engine marketing, paid marketing, google ads, and several digital marketing tools. This program equips the students with all the necessary knowledge and skills that are required to become a digital marketing expert.

Students can explore a range of career options including Digital Marketing Manager, Digital Marketing Analyst, SEO Manager, Digital Marketing Specialist, and Performance Marketing Manager after completion of the digital marketing diploma program.

Reasons to pursue an online diploma in digital marketing

Key Highlights of Online Diploma in Digital Marketing

  • An online diploma in digital marketing is a 6 to 18 months long program.
  • To apply to this diploma program, one must have completed their graduation. Fresh graduates who do not have any work experience can also apply to this diploma program.
  • It is a UGC-recognized diploma program which means the course stands valid around the globe.
  • The course fee for this online diploma program ranges between INR 25,000 to INR 28,000 per semester.
  • During this program, we get to learn about several digital marketing topics including search engine optimization, google ads, social media platforms, and content marketing.
  • Individuals can explore a range of career options in different sectors including healthcare, education, e-commerce, and entertainment.
  • One can become a digital marketing manager, social media manager, content strategist, digital marketing specialist, etc after completing the diploma in digital marketing.

Online Diploma in Digital Marketing Syllabus

During the diploma in digital marketing course curriculum, students get an opportunity to learn a wide range of subjects that includes:

Quarter 1: Search Engine Marketing

Quarter 2: Social Media and Content Marketing

Introduction to Search Engine Optimization

Introduction to Social Media

On-page & Off-Page SEO

Organic Social Media Platforms & Content Strategy

SEO Analytics and Tools

Personal Brand Management & Influencer Marketing

Amazon Marketing Services

Paid Social & Social Media Campaign Management

Mimic Pro Simulation

Mimic Social Simulation

Quarter 4: Digital Marketing Strategy

Quarter 3: Digital Marketing Analytics

Digital Marketing Ecosystem

Introduction to Digital Marketing Analytics 

Environment Analysis

Digital Consumer and Consumer Data

Platform Business Models

Data Technologies and Marketing Data Platforms

How to build a strategy for engagement, customization, connection, and collaboration

Measurement Model & Data-driven Decisions

Paid, Owned, Earned Media Digital Media Planning and Selection

Data Analysis

Marketing Technology and the Future of Digital Marketing

Decision Optimization and Data Visualization

Industry Project

Metrics, dimensions, KPIs, and Interpretation for POEM Media

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Mimic Digital Marketing Analytics Simulation

Eligibility Criteria For an Online Diploma in Digital Marketing Program

If you want to pursue a diploma in digital marketing, you should complete your graduation or an equivalent degree from a recognized university. Individuals from any background can apply for this particular online program to upgrade their career journey.

Online Diploma in Digital Marketing Course Duration

The overall course duration of the online diploma in digital marketing is around 6 to 18 months.

In this course duration, individuals get to learn about the various aspects of the digital marketing field such as on-page & off-page SEO, paid marketing skills, social media marketing, & a lot more.

Admission Process for an Online Diploma in Digital Marketing

If you wish to take admission into the online diploma in the digital marketing program, then just follow the below-mentioned steps:

  • Step 1: Go to the official website of the respective university, to which you wish to take admission.
  • Step 2: Register yourself on the admission portal by entering the required details.
  • Step 3: Afterward, start filling out the application form available on the website.
  • Step 4: Along with the admission form, attach all the required documents in the appropriate size and format.
  • Step 5: Lastly, pay the asked fee amount through the available banking methods.

What is the Scope of the Diploma in Digital Marketing?

Individuals after completing the diploma in digital marketing can seek several career opportunities. They can find jobs in a range of fields such as education, healthcare, entertainment, and others. All the industries that promote their services and products through digital platforms, always have a high demand for digital marketing professionals.

Digital Marketer Salary after diploma

Source: Digital Marketer Salary

Some of the jobs profiles that one can explore in the digital marketing field are:

Digital Marketing Manager

Digital Marketing Analyst

SEO Manager

Digital Marketing Specialist

Performance Marketing Manager

Social Media Manager

SEO Analyst

Content Specialist

Digital Account Manager

Social Media Account Manager

Top Recruiters Hiring Digital Marketing Professionals

There is a high demand for digital marketing professionals in every sector. Some of the top companies that are hiring digital marketing experts are mentioned here: 

Google

Accenture

Facebook

Wipro

Flipkart

Amazon

Let's clear up some doubts about Online PG Diploma & Certificate in Digital Marketing

An online diploma in digital marketing is a professional-level program that offers students comprehensive learning about the various aspects of the digital marketing field.

Due to the high demand for digital marketing experts in today’s business world, it is worth doing a diploma in digital marketing.

Yes, you can pursue an online diploma in digital marketing just after completing your graduation without any on-job experience.

One can become a digital marketing manager, social media manager, SEO analyst, etc after completing the online diploma in digital marketing.

The starting salary package offered to digital marketing professionals ranges between INR 2 to 3 lacs per annum.

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