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online pg diploma marketing management

Updated at : February 20, 2024

Online Diploma In Marketing Management

The Online marketing diploma is a 1-year course that will brief the marketing aspects that are used in any organization and any business. An Online diploma in marketing management course is created for students who want to start their career in marketing. Students can do a diploma in marketing along with a bachelor’s degree in any field.

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3 - 24 Months

Eligibility info

Graduation Degree or Equivalent

Marketing plays an important role in running the business as it promotes the business and maintains the quality of the business. The diploma degree provides the skill to monitor, measure, and adapt the plan of marketing to the students. The online diploma in marketing is the best course for students who have good influencing skills and communication skills. The major subjects that you will study during the course are Marketing Concepts, Financial Accounting, Business Economics, Digital Marketing, Consumer Behaviour, etc.

mba vs pgdm vs pgp

Following are the Top Subjects of the Online Diploma In Marketing Management

  • Marketing Management 
  • Business Economics
  • Financial Accounting & Analysis 
  • Information Systems for Managers
  • Digital Marketing 
  • Consumer Behavior
  • Sales Management 
  • Marketing Strategy

Who Should Pursue an Online Diploma In Marketing Management?  

  • Students who want to learn the marketing aspects to enhance their careers must go for an online diploma in Marketing Management 
  •  Students who want to start their career timely due to some circumstances and have creative minds. 
  •  Students who want to start their own setup just after school to learn the key aspects of marketing.

Key Highlights of Online Diploma In Marketing Management

  • The diploma in marketing course is a 1-year diploma course. 
  • The diploma course in marketing management is approved by UGC and has validity as an on-campus diploma in the market.
  • This course will give me knowledge about the role of marketing in the business. 
  • The diploma course will train you to understand human behaviour and provide you with skills to influence people.
  • The fees for the diploma course are a bit lower than the bachelor’s and master’s degrees. 
  • The student can start their career in marketing just after the diploma course in marketing management.

Subjects of Online Diploma In Marketing Management 

The curriculum design of an online diploma program is designed in such a way that delivers the knowledge of equivalent weightage as taught in a regular program. The common core subjects incorporated in the topic are Marketing Management, Business Economics, Financial Accounting & Analysis, Information Systems for Managers, Digital Marketing, Consumer Behavior, Marketing Strategy, & Sales Management which enhance the theoretical & practical learnings of the students.

The semester-wise syllabus of the online diploma program is listed below:

Semester I

Semester II

Management Theory & Practice  

Digital Marketing 

Organizational Behaviour                       

Consumer Behaviour             

Marketing Management 

Sales Management 

Business Economics 

Marketing Strategy 

Financial Accounting & Analysis 

Marketing Strategy 

Information Systems for Managers  

Business Law

Eligibility Criteria of Online Diploma In Marketing Management

Anyone who has an interest in marketing and is willing to pursue an online diploma program in Marketing Management must comply with the following eligibility criteria:  

  • Candidates must have a bachelor's degree from a recognized university. 
  • Candidates must have studied basic English as one of the subjects in their bachelor's degree. 
  • There is no age cap for pursuing this course.

Duration Of Online Diploma In Marketing Management

The duration of an online diploma in Marketing Management is one year and the curriculum is divided into 2 semesters of 6 months each. In one year, you will get a basic knowledge of marketing strategies.

Admission Procedure of Online Diploma In Marketing Management

Admission to an online and remote Diploma program is the same as admission to any other online university course. All you have to do is follow the simple instructions below: 

  • First, decide on a university and degree program.
  • Then, double-check the deadline for admission/registration.
  • Fill up the blanks on the application form with your information (contact details, educational qualifications, etc.)
  • Upload any documents that are relevant to the website.
  • The application cost as well as the academic fees must be paid online.
  • The institution/university will then send you an email with your enrolment number as confirmation.

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Job Opportunities after Online Diploma In Marketing Management

Marketing is an important thing to grow the business and maintain the quality of the business. This will create more job opportunities for diploma holders. The students can apply for the post of product manager, marketing manager, brand manager, marketing researcher, etc after completing the diploma in marketing management.

This diploma course online will help them to understand the marketing role of an organization and brief them on how to apply the marketing keys to improve the quality of business.

An online diploma holder can secure high-paying jobs in top MNCs at different job designations as mentioned below:

Advertising/Promotion Manager

Brand Manager

Market Research Analyst

Promotions Coordinator

Media Planner

Marketing Manager

Let's clear up some doubts about Online PG Diploma & Certificate in Marketing Management

The fee structure depends upon the institute where you want to apply. The approximate amount is about 20,000-50,000.

If you want to start a career in marketing but do not have time to apply for a bachelor’s in marketing course then yes the diploma in marketing course is best for the career.

The salary package will depend upon the knowledge that you have about marketing. The estimated amount of salary package for a diploma holder is about  2L-4L per year.

There are many institutes which are providing a marketing diploma course. Some of them are mentioned here:- ●   NIMS ●   Institute of marketing and management ●   ISBM ●   Asia Pacific Institute of management

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