Chandigarh Online BBA in Digital Marketing

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About Chandigarh Online BBA in Digital Marketing

Chandigarh University Online offers a well-rounded Online BBA in Digital Marketing for students interested in excelling in the fast-paced digital era. This program trains learners in online marketing, social media management, SEO, and content creation, which are vital skills in the industry. Mixing theoretical concepts with practical applications gives students a strong grip on marketing principles in the digital context. 

The Online BBA in Digital Marketing is flexible, and students can take classes while pursuing other commitments. The programs are designed to include vital areas such as consumer behavior, digital advertising strategies, and web analytics. In light of the increasing demand for digital marketing professionals, graduates of this program are set to explore various career opportunities across all possible industries. 

The Chandigarh University Online provides an engaging online homework platform wherein students become researchers and teachers. The interaction with faculty and industrial experts will help students develop critical thinking and problem-solving skills. The academic program focuses on real-life projects and case studies so that knowledge and concepts can be applied to the practical challenges of the digital marketplace.

Chandigarh University's Online BBA in Digital Marketing marks the beginning of a rewarding career in this field of Digital Marketing. Combining academic rigor and practical perspectives, graduates will be well-positioned to meet the needs of today’s digital economy and to make a serious impact in the areas of their choice.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • An online BBA in Digital Marketing from Chandigarh University Online would hold just as much prominence as completing the same degree from an on-campus institution.
  • The program lasts three years and comprises six semesters to accommodate students with different schedules.
  • There are numerous job opportunities available for graduates, including Digital Marketing Manager, Social Media Manager, SEO Analyst, Brand Manager, and Market Research Analyst.
  • Chandigarh University's online BBA in Digital Marketing is priced at INR 1,26,000/-.
  • Online placement assistance is available for graduates, who also receive training in skills and competencies necessary to thrive in their fields.
  • Moreover, flexible financing and scholarships reduce the burden of financing higher education.
  • Trainings are given the utmost best for this program, and Chandigarh University Online recruits around 300 people every year.
  • The online BBA in Digital Marketing also provides no-cost EMI options for students to lessen the burden on their pockets.
  • They will receive smooth access to very flexible study resources made for students so that they can easily change schedules on the dot.

Chandigarh University Online Approved By

ugc deb logo

UGC-DEB

aicte logo

AICTE

RANK 20 In the University Categorynirf logo

NIRF

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WES

logo naac a plus

NAAC A+

qs word university rankings

QS World University Rankings

the association of chartered accountants acca

ACCA

harvard business publishing education

Harvard Business Publishing Education

Who Can Apply?

There are eligibility criteria for a student for enrollment in Chandigarh University's online BBA in Digital Marketing, which are mentioned below:

  • A student must complete 10+2 in an approved board or equivalent degree from a recognized board. 
  • Therefore, there is no upper age limit for applicants to the online BBA program. 
  • At least 50% of the marks in the core disciplines specified in the student domain must be earned. 
  • Before starting the admissions process, the candidate must have taken the relevant admission test or entrance exam. 

Other Specializations

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Chandigarh Online BBAGeneral

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General

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Chandigarh Online BBABusiness Analytics

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Business Analytics

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Chandigarh Online BBABBA With ACCA

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Chandigarh Online BBAHRM

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HRM

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Chandigarh Online BBAMarketing

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Chandigarh Online BBAInternational Business

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International Business

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Chandigarh Online BBAFamily Business

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Family Business

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Chandigarh Online BBAFinTech

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FinTech

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Chandigarh Online BBARetail and E-Commerce

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Retail and E-Commerce

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Chandigarh Online BBAE-Commerce

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Chandigarh Online BBAArtificial Intelligence

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Chandigarh Online BBALogistics and Supply Chain Management

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Chandigarh Online BBATravel & Tourism Management

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Chandigarh Online BBAEvent Management

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Chandigarh Online BBABanking and Finance

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Chandigarh Online BBAHealthCare Management

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Specialization Wise Updated Fees 2025

View Fees Structure

SpecializationFeesDuration
General 21,000/Semester 3 Years
Business Analytics 27,550/Semester 3 Years
BBA With ACCA 56,667/Semester 3 Years
HRM 21,000/Semester 3 Years
Marketing 21,000/Semester 3 Years
International Business 21,000/Semester 3 Years
Family Business 21,000/Semester 3 Years
Digital Marketing 21,000/Semester 3 Years
FinTech 21,000/Semester 3 Years
Retail and E-Commerce 21,000/Semester 3 Years
E-Commerce 21,000/Semester 3 Years
Artificial Intelligence 21,000/Semester 3 Years
Logistics and Supply Chain Management 21,000/Semester 3 Years
Travel & Tourism Management 21,000/Semester 3 Years
Event Management 21,000/Semester 3 Years
Banking and Finance 21,000/Semester 3 Years
Entrepreneurship 21,000/Semester 3 Years
HealthCare Management 21,000/Semester 3 Years

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Chandigarh University Online EMI Details

For paying the academic fee easily one can check out the easy financing options like education loan/EMI options provided by the Chandigarh Online University. Students must try out these options and get help in financing their education. You can opt for a No-cost EMI plan in annual or lumpsum amounts. You can even get up to 30% discounts as an early bird. Special scholarship schemes are also available for alumni, defense, women, and corporate employees. Moreover, students can pay for the semester, annual, or total fee as per their convenience.

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Chandigarh Online BBA in Digital Marketing Admission Process

There is an online process for applying to CU online university. Fresh admission sessions starts peiodically from time to time. Direct admissions are done in the CU online university which means there is no need to give an entrance exam for securing the admission seat.

The admission procedure 2025 for the online courses at Chandigarh University Online Learning is as follows-

Step 1 Visit the official website of Chandigarh University Online Learning and click on Apply Now.

Step 2Under “Register Today” fill in your personal details. After this, you will receive your login User ID and password via SMS or Email.

Step 3 Now log in using the User ID and password to fill out the online application form and pay the program fee.

Step 4 Upload all the necessary documents by clicking on “Document Upload” along with your recent passport-size colored photograph and then click on the “Submit” button.

Note: Students can also reserve their seats by paying a blocking amount of INR 10,000 after completion of all the admission formalities.


According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!

What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!

Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

To verify the authenticity of Chandigarh University OnlineClick here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

Chandigarh Online BBA in Digital Marketing Syllabus / Curriculum

View Syllabus

The Online BBA in Digital Marketing offered by Chandigarh University is one of the core programs through which students learn some of the essential topics that will enable them to penetrate the digital world. Students will learn digital marketing tactics, social media marketing, SEO, content marketing, and data analytics. This curriculum prepares students with solid hands-on projects using real-world case studies to apply their theories effectively. It is intended to provide learners with skills to adapt to the current digital marketplace. Here is  the list of the subjects of the online BBA in Digital Marketing for a better understanding of the program:

Online BBA in Digital Marketing

Semester I

Semester II

  • Microeconomics
  • Marketing Management
  • Accounting for managers
  • Management Principles and Organizational Behaviour
  • Communication Skills
  • Macroeconomics
  • Human Resource Management
  • Business Mathematics and Statistics
  • Environmental, Waste, and Disaster Management
  • Financial Management

Semester III

Semester IV

  • Logistics and Supply Chain Management
  • Research Methodology
  • Indian Knowledge System(lKS)
  • Gender Equity and Women Empowerment
  • Marketing in the Digital World
  • Omni Channel Marketing
  • Operations Research
  • Commercial & Company Law
  • Consumer Behaviour
  • Email, Mobile, and Lead Generation Strategies
  • Search Marketing: SEO and SEM

Semester V

Semester VI

  • Strategy, Business, and Globalization
  • Business Environment
  • Banking & Insurance
  • Marketing and Branding Family Businesses
  • Human Resource Management in Family Business
  • Al for Managers
  • Digital Marketing
  • Project Management
  • Search Marketing Skills
  • Social Media Listening and Analytics

Chandigarh Online BBA in Digital Marketing Examination Pattern

The examination will be conducted in the online proctored mode by the college as per the latest guidelines. The university uses technology-enabled software so the students can give exams from anywhere if they have a reliable internet connection and necessary digital assets. Students who missed their exams can apply for the re-exam facility before the subsequent semesters. In online courses at Chandigarh University, candidates are not required to pay for the exam fee separately.

Job Roles after Online BBA in Digital Marketing

Chandigarh University offers an Online BBA in Digital Marketing, which opens up a huge number of exciting career options in this field for students. It may prepare students for employment as a digital marketing specialist, social media manager, SEO analyst, content marketer, or even brand manager. All these roles have one element in common- formulating marketing strategies that help run an online campaign, conduct data analysis, and even connect with target audiences through a variety of online digital platforms. It equips learners to meet the burgeoning demand for digital marketing professionals in diverse industries. The job roles and salary packages after graduating with an online BBA in Digital Marketing are mentioned below:

Job Roles

Average Salary (in LPA)

Social media Manager

INR 4.8 LPA

SEO Analyst

INR 5.2 LPA

Digital Marketing Manager

INR 8.4 LPA

Market Research Analyst

INR 5.3 LPA

Brand Manager

INR 15.3 LPA

Chandigarh University Online Placement Partners

Our students have get

  • 1.7 Cr Highest International Package
  • 54 LPA Highest National Package
  • 300+ Hiring Partners

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Capgemini

    Capgemini

  • Cognizant

    Cognizant

  • Flipkart

    Flipkart

  • Hitachi

    Hitachi

  • Indigo

    Indigo

  • ISRO

    ISRO

  • NTT Data

    NTT Data

  • Practo

    Practo

  • Tata

    Tata

  • Vistara

    Vistara

  • Adidas

    Adidas

Meet your Faculty

Dr. Kriti Khurana

Dr. Kriti Khurana

Faculty in Management

BA (Hons.) English, Masters Degree in English and Communication Studies, PhD in English,

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David F. Poritzky

David F. Poritzky

Visiting Faculty

MBA graduate from the Wharton School

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Shamim Mondal

Shamim Mondal

Visiting Faculty

PhD, Economics

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Mirza Rahim Baig

Mirza Rahim Baig

Lead Business Analyst

Master's in Data Science, Bachelor's Degree

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Alka Sharma

Alka Sharma

Visiting Faculty (Consultant)

Women Startup Program 202 Entrepreneurship/Entrepreneurial Studies (IIM Bangalore), BA English

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Frequently Asked Questions?

The Online BBA in Digital Marketing will prepare students with business and marketing knowledge using digital tools and platforms, starting from social media to online advertisements and website analytics.

 

The course can be done by anyone who has cleared his or her high school (12th grade). It is appropriate for anyone interested in pursuing a career in marketing and business.

The Online BBA in Digital Marketing is 3 years in duration. It is further divided into 6 semesters, wherein students study a different subject every term.

Students will study a wide variety of subjects relating to digital marketing strategies, consumer behavior, e-commerce, and branding. The remainder of the courses will consist of management and finance subjects.

Yes, it is completely online. The course offers a level of flexibility, allowing students to attend classes and submit assignments from anywhere.

Yes, we have examinations at the end of all semesters to assess the students' understanding of the subjects dealt with in that particular term. 

Graduates can be digital marketing managers, social media specialists, SEO experts, and content developers. Many organizations look for digital marketing professionals.

Yes, students are assisted by faculty and online resources 24 hours a day, seven days a week. Various discussion forums allow students to engage with their peers and professors.

Students can enroll by going to the Chandigarh University website, filling in the application, and sending in the required documents along with the application fee.

 

Yes, Chandigarh University provides several scholarships and financial aid options to assist students with tuition fees. Students can check their website for details regarding eligibility criteria and application procedures.

Every query is essential.

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