IGNOU Onine BBA In Retailing

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About IGNOU Onine BBA In Retailing

Bachelor of Business Administration in Retailing (BBARL) is offered at IGNOU (Indira Gandhi National Open University) through ODL (Open and Distance Learning) mode under the School of Management at IGNOU (Indira Gandhi National Open University) The program is equipped with all the essential and latest education needs of a student, the main objective of the program is to build a strong base among the candidates interested in retailing and upskill them with the in-depth knowledge of purchasing, marketing, retailing, advertising, retail management, and all aspects of it. 

The curriculum of the program is regularly updated and revised according to the latest education policy, and the program structure includes a Diploma in Retailing (DIRIL) in the first year, an Advanced Diploma in Retailing (ADIRIL) in the second year, a Bachelor of Business Administration in Retailing (BBARIL) is completed in the third year and the program includes a three-month internship in the first year and OTJ (on the job training) in the second and third year respectively.

There are various job opportunities after completing a BBA in retailing retail Executive, Sales Manager, Retail Executive, Sales Associate, Operation Manager,  Advertising Manager, etc. The program has included Principles of Marketing, Overview of Retailing, Retail Management Perspectives and Communication, Store Operations, and all important aspects of the retail industry in the curriculum of the program.

The duration of the program is 3 years but the university offers flexibility and allows students to complete the program in a maximum of 6 years. IGNOU is the largest open university worldwide and the first open university in India that is accredited with a NAAC “A ++” grade meanwhile, the university is also recognized by UGC-DEB (University Grants Commission-Distance Education Bureau). The university offers self-learning material, an audio/visual program, counseling, internship, on-the-job training, and various facilities for better future aspects of students. 

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Quality of Education

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Specialization Benefits

  • Bachelor of Business Administration in Retailing (BBARL) is offered through ODL mode but it holds the same recognition and value as a regular degree.
  • The university offers a globally competent education system with world-class facilities to students at an affordable and pocket-friendly price.
  • The duration of the program is 3 years but in the flexible and open environment of the university students can complete their program in a maximum of 6 years.
  • The university offers self-learning material, an audio/visual program, counseling, internship, on-the-job training, and various facilities for better future aspects of students.
  • The program offers a Diploma in Retailing and an Advanced Diploma in Retailing during the first and second year respectively.
  • The university requires only 10+2 qualification for the eligibility criteria of the program and there are also reserved seats as per the guidelines of the Government of India.
  • The main objective of the program is to build a strong base of in-depth knowledge of purchasing, marketing, retailing, advertising, retail management, and all aspects of it among the students.

IGNOU Approved By

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UGC-DEB

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AIU

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WES

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NAAC A++

Who Can Apply?

The eligibility criteria for BBA Retailing (BBARL) at IGNOU is divided into 2 categories, mentioned below:
Direct entry

  • Physically fit candidates must have 10+2 or equivalent qualifications.
  • The university offers reservation seats as per the guidelines of the Government of India.

Sponsored admission

  • The sponsor organization is allowed to nominate an employee of their organization with 02/equivalent qualification. Then the sponsor is required to submit a letter on the company’s official letterhead issued by the higher authority along with a separate and individual application of the nominated candidate, which includes the program fee with a demand draft in favor of IGNOU payable at New Delhi. 

There is a third category under the eligibility criteria, namely Lateral Entry. This category is for those students who have completed a Diploma in Retailing (DIR) from IGNOU. These students can take direct admission to the second year of BBA Retailing. They are only required to study only the second and third-year courses.
 

Specialization Wise Updated Fees 2024

SpecializationFeesDuration
Retailing27,000 (Full Fee)3 Years

Sample Certificate from IGNOU

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IGNOU EMI Details

IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.

IGNOU Admission Process

The process for IGNOU online course admission can be completed via the official website’s admission portal. The steps involved in the admission process are listed below.

Step 1: Visit the official website of the university & click on the “Apply Now” tab.

Step 2: Fill out the student registration form & register yourself with the university.

Step 3: After registration, re-login to the admission portal & fill out the admission application form.

Step 4: Upload the scanned copies of mandatory documents & submit the application form.

Step 5: Make the fee payment using payment methods as mentioned on the website.



IGNOU closed its registration window for the Jan 2024 admission on 31st March 2024. IGNOU will soon re-open the registration window for the July 2024 session however, there are some alternatives of IGNOU you can look at. For more details Click Here.

IGNOU IGNOU January Session 2024 Admission Deadline Extended, Apply till March 31st have been started. Click Here

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

Registrations are open for IGNOU’s Skill-based Bachelor Degree for Agniveers. Click Here to Know More.

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

IGNOU Onine BBA In Retailing Syllabus

l Semester

ll Semester

lII Semester

  • Marketing -AMK-1
  • Overview of Retailing
  • Internship and viva-voce
  • Retail Management Perspectives and Communication     
  • Customer Service Management
  • Retail Marketing and Communication
  • Business Communication and Entrepreneurship
  • Buying and Merchandising –I
  • Human Resources
  • Business Organization
  • On-the-Job Training and Vica-Voce
  • Store Operations – I
  • Retail Operations and Store Management II
  • Customer Value Management
  • IT Application in Retail
  • Buying and Merchandising II
  • Visual Merchandising and Store Management
  • On the Job Training (OJT) and Vica Voce

IGNOU Examination Pattern

The examination pattern followed at IGNOU online for different types of courses is semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.

Job Roles after BBA in Retailing

The main objective of the program is to build a strong base among the candidates interested in retailing and upskill them with in-depth knowledge of purchasing, marketing, retailing, advertising, retail management, and all aspects of it.  Some major job opportunities students can opt for are:

  • Operations Manager
  • Sales Manager
  • Retail Executive
  • Retail Store Manager
  • Administrative Officer,
  • Advertising Manager

The average salary received by an individual after completing a BBA in Retailing is mentioned below:

Job Profile 

Average salary package (in INR)

Administrative Officer

5 LPA

Sales Manager

7 - 9 LPA

Business Development Executive

3.9 - 5 LPA

Operations Manager

10 - 11 LPA

IGNOU Placement Partners

Students of IGNOU Online are working at

  • Top MNCs all over the world
  • Have a high employability percentage over others
  • Are recognized by industries in the international market

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

    Frequently Asked Questions?

    BBA in retail is an industry-specific program, as BBA generally covers broader topics of business aspects as BBA Retailing is focused on the retail industry.

    There are plenty of career opportunities after the BBA in retail management such as banking, defense, marketing, and civil services, and students can opt for a master's degree as well.

    The last date to apply for BBA Retailing is 20 October 2023.

    IGNOU offers 2 specializations of BBA i.e. Retailing (RL) and Service Management (SM) respectively. 

    Other Universities to Consider

    IGNOU Reviews

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    4.0 out of 5

    (146)
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    Raushan

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    Reviewed in India on June 29, 2023

    Job Security is rated the lowest

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    Aditya Anand

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    Reviewed in India on May 12, 2023

    Highly Recommend it! I am really glad that I took the decision of getting associated with India’s one of the most trusted & affordable universities for online courses. I am one of those who could not afford a full-time graduation but an online B.Com from IGNOU made me get a well-paid job & now I am planning on an M.Com from the university to upgrade my career.

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    Ashish

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    Reviewed in India on May 12, 2023

    Great Faculty Support! I have completed my BCA in online learning mode from IGNOU & am really grateful for all the support I got from my professors. They even helped me in preparing for the job interviews.

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    Nikhil Patil

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    Reviewed in India on November 10, 2022

    IGNOU offers a variety of study material which makes understanding the concept really easy, the faculty is also very helpful and experienced.

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    Sajal giri

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    Reviewed in India on November 10, 2022

    I had a great experience at IGNOU as it is a great university for those who wish to puruse any course with flexibilty of time. It has a wide variety of courses offered which is difficult to find these days.

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