IGNOU Online MBA In Marketing and Sales

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(146 Reviews)
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About IGNOU Online MBA In Marketing and Sales

Online Master of Business Administration (Online MBA) in Marketing and Sales is a professional program designed for students and working professionals seeking flexible learning schedules. Online MBA in Marketing and Sales offers a comprehensive understanding of marketing strategies, consumer behavior, and sales techniques with flexibility in learning. This is an Online master’s degree that stretches for 2 years with 4 semesters. Students enrolled in this program can attend their classes from anywhere and anytime as per their flexibility and availability. 

What’s new at IGNOU (Indira Gandhi National Open University)?

IGNOU starts its registration process for its fresh batch of students for all online & ODL courses of the January 2025 admission session. The last date to apply is January 31, 2025. Interested students can check and apply through the university's official website. Read more about the same here.

 

The curriculum of the Online MBA in  Marketing and Sales covers a broad range of topics related to marketing and sales. The curriculum focuses on digital marketing, brand management, market research, advertising, sales strategy, and customer relationship management etc. With a strong focus on theoretical and practical learning, an Online MBA in Marketing and Sales offers industry-oriented knowledge and expertise. Moreover, students enrolled in this program get significant opportunities to develop their critical thinking and leadership skills. These skills are highly desirable in the industry for driving business growth and managing teams in competitive environments. 

Indra Gandhi National Open University(IGNOU) is one of the most renowned higher education institutions in India. It is the largest open university in India and supports a wide range of online and distance programs. IGNOU does not offer an Online MBA in Marketing and Sales. However, students willing to pursue this degree can enroll in other highly accredited online universities. Universities offering Online MBA in Marketing and Sales are approved and recognized by the University Grants Commission-Distance Education Bureau (UGC-DEB). Moreover, these universities are recognized by the All India Council for Technical Education(AICTE) which is mandatory for offering technical and management degrees. Amity University Online is one of the best universities that offers an Online MBA in Marketing and Sales. 

Online MBA in Marketing and Sales is provided through the advanced Learning Management System(LMS) of the university. The highly qualified faculty conducts live lectures through the LMS of the university. Students can also access these lectures in recorded mode. This helps the students to get a highly interactive learning environment. Upon completion of this program, students can navigate their careers at top levels in marketing and sales with highly rewarding opportunities. 

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • IGNOU is one of the most renowned universities in India.
  • IGNOU is the largest open university in India.
  • IGNOU does not provide an Online MBA in Marketing and Sales.
  • Top-tier online universities offer an online MBA in Marketing and Sales.
  • Online MBA in Marketing and Sales is a highly flexible degree and offers a balance between academic learning and professional commitments.
  • Online MBA in Marketing and Sales offers a comprehensive understanding of marketing strategies, consumer behavior, and sales techniques.
  • This program offers industry-oriented knowledge and expertise with a focus on theoretical and practical learning.
  • This program is highly beneficial for developing critical thinking and leadership skills.
  • Online MBA in Marketing and Sales is offered through an advanced Learning Management System(LMS) of the university.
  • Students can attend live and recorded lectures as per their flexibility.
  • Online MBA in Marketing and Sales stretches for 2 years with 4 semesters.
  • Online MBA in Marketing and Sales extensively covers digital marketing, brand management, market research, advertising, sales strategy, and customer relationship management.

IGNOU Approved By

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AIU

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NIRF

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NAAC A++

Who Can Apply?

Candidates interested in the Online MBA in Marketing and Sales must meet the following eligibility criteria mentioned below-

  • Bachelor's degree or equivalent qualification from an accredited higher education institution. 
  • Scored at least 50 percent marks or equivalent in bachelor’s. 

Other Specializations

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Public Policy

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Pharmaceutical Management

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Specialization Wise Updated Fees 2025

SpecializationFeesDuration
Financial Management 62,000 (Full Fee)2 Years
Banking & Finance 62,000 (Full Fee)2 Years
Operations Management 15,500/Semester 2 Years
HR Management 62,000 (Full Fee)2 Years
Marketing Management 15,500/Semester 2 Years
Real Estate Management 64,000 (Full Fee)2 Years
Business Management 64,000 (Full Fee)2 Years
Banking and Insurance 62,000 (Full Fee)2 Years
Banking Financial Services & Insurance 60,000 (Full Fee)2 Years
Digital Marketing 62,000 (Full Fee)2 Years
Direct Selling Management 62,000 (Full Fee)2 Years
Disaster Management 62,000 (Full Fee)2 Years
Event and Media Management 62,000 (Full Fee)2 Years
Fashion Management 62,000 (Full Fee)2 Years
Fintech Management 60,000 (Full Fee)2 Years
Financial Markets Management 60,000 (Full Fee)2 Years
Project Management 62,000 (Full Fee)2 Years
General Management 62,000 (Full Fee)2 Years
Waste Management 62,000 (Full Fee)2 Years
Management Information System 62,000 (Full Fee)2 Years
Retail Management 62,000 (Full Fee)2 Years
Hospital Administration 60,000 (Full Fee)2 Years
Information Technology 62,000 (Full Fee)2 Years
Food Technology Management 62,000 (Full Fee)2 Years
Healthcare Management 60,000 (Full Fee)2 Years
Tourism Management 64,000 (Full Fee)2 Years
Public Policy 64,000 (Full Fee)2 Years
Pharmaceutical Management 64,000 (Full Fee)2 Years
Marketing & Human Resource 64,000 (Full Fee)2 Years
Marketing & Finance 64,000 (Full Fee)2 Years
Investment Banking and Equity Research 64,000 (Full Fee)2 Years
International Trade 64,000 (Full Fee)2 Years
Agri-Business Management 64,000 (Full Fee)2 Years
Business Analytics 62,000 (Full Fee)2 Years
Data Science 62,000 (Full Fee)2 Years
Data Science & Analytics 64,000 (Full Fee)2 Years
Digital Entrepreneurship 64,000 (Full Fee)2 Years
Digital Marketing & E-commerce 64,000 (Full Fee)2 Years
International Business Management 62,000 (Full Fee)2 Years
Infrastructure Management 64,000 (Full Fee)2 Years
HRM & Finance 64,000 (Full Fee)2 Years
HR Analytics 64,000 (Full Fee)2 Years
Hospital Administration & Healthcare 68,000 (Full Fee)2 Years
Family-Managed Business 64,000 (Full Fee)2 Years
Oil & Gas Management 64,000 (Full Fee)2 Years
System and Operations Management 62,000 (Full Fee)2 Years
Business Intelligence & Analytics 64,000 (Full Fee)2 Years
Business Intelligence & AI 62,000 (Full Fee)2 Years
Generative AI 62,000 (Full Fee)2 Years
Forensic Accounting & Corporate Fraud Investigation 62,000 (Full Fee)2 Years
Business and Corporate Laws 62,000 (Full Fee)2 Years
Biotechnology Management 64,000 (Full Fee)2 Years
Blockchain Management 64,000 (Full Fee)2 Years
Logistics and Supply Chain 62,000 (Full Fee)2 Years
Entrepreneurship and Leadership 64,000 (Full Fee)2 Years
Power Management 64,000 (Full Fee)2 Years
Marketing and Sales 60,000 (Full Fee)2 Years
IT and FinTech 60,000 (Full Fee)2 Years
AI and Machine Learning 60,000 (Full Fee)2 Years
Digital Finance 64,000 (Full Fee)2 Years
Biotechnical Management 64,000 (Full Fee)2 Years
International Marketing 64,000 (Full Fee)2 Years
Finance and Accounting 60,000 (Full Fee)2 Years
International Finance 64,000 (Full Fee)2 Years
Finance And Leadership 64,000 (Full Fee)2 Years
Aviation Management 64,000 (Full Fee)2 Years
Leadership and Strategy 64,000 (Full Fee)2 Years

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IGNOU EMI Details

IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.

IGNOU Online MBA In Marketing and Sales Admission Process

The process for IGNOU online course admission can be completed via the official website’s admission portal. The steps involved in the admission process are listed below.

Step 1: Visit the official website of the university & click on the “Apply Now” tab.

Step 2: Fill out the student registration form & register yourself with the university.

Step 3: After registration, re-login to the admission portal & fill out the admission application form.

Step 4: Upload the scanned copies of mandatory documents & submit the application form.

Step 5: Make the fee payment using payment methods as mentioned on the website.


Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

IGNOU Results - Term-End Latest. Click Here to Find!.

IGNOU Grade Card/ Marks Sheet. Click Here to Find!.

Know Your IGNOU Admission/Registration Details. Click Here to Find!.

IGNOU January Admission Cycle 2025. For ODL Programme Official Link - Apply Here | For Online Programme Official Link - Apply Here.

IGNOU January Admission Cycle 2025 Scholarship- Eligible students can apply for Government of India Scholarships on the National Scholarship Portal at https://scholarships.gov.in/ after confirmation of admission.

Download the Common IGNOU Prospectus and read carefully the Rules of the University as mentioned in the common prospectus. Click Here to Donwnload!.

UGC updated the list of approved Online programs for the academic batch of 2025, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

IGNOU Online MBA In Marketing and Sales Syllabus / Curriculum

The curriculum of the Online MBA in Marketing and Sales is highly industry-oriented and offers advanced knowledge and expertise in the field. The program spans for 2 years with 4 semesters. To provide a detailed overview, here is the syllabus for the Online MBA in Marketing and Sales provided by Amity University Online- 

Syllabus of Online MBA in Marketing and Sales

Semester I

Semester II

  • Sales Management [Specialisation Elective Courses]
  • Entrepreneurship and New Venture Creation [Employability & Skill Enhancement Courses]
  • Accounting for Managers [Core Courses]
  • Applications of Disruptive Technologies in Business [Core Courses]
  • Managerial Economics [Core Courses]
  • Marketing Management [Core Courses]
  • Organizational Behavior [Core Courses]
  • Statistics for Management [Core Courses]
  • Professional & Business Communication [Business Communication]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity-Based Courses
  • Direct Marketing [Specialisation Elective Courses]
  • Marketing of Services [Specialisation Elective Courses]
  • Principles of Retailing [Specialisation Elective Courses]
  • Business Analytics and Modelling [Employability & Skill Enhancement Courses]
  • Business Research Methods [Core Courses]
  • Consumer Behaviour [Core Courses]
  • Financial Management [Core Courses]
  • Human Resource Management [Core Courses]
  • Legal Aspects of Business [Core Courses]
  • Operations Management [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Entrepreneurship Development and Venture Creation – A Global Perspective [SAP Courses (Optional)]
  • Strategic Information Technology Management & Solutions [SAP Courses (Optional)]
  • Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity-Based Courses

Semester III

Semester IV

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Bottom of The Pyramid Marketing [Specialisation Elective Courses]
  • Building Entrepreneurial Culture and Team [Specialisation Elective Courses]
  • Corporate Crisis and Strategic Restructuring [Specialisation Elective Courses]
  • Creating and Managing New Businesses in Emerging Markets [Specialisation Elective Courses]
  • Digital Marketing [Specialisation Elective Courses]
  • Enterprise Growth and Succession [Specialisation Elective Courses]
  • Family Business Management [Specialisation Elective Courses]
  • Franchising in Retailing [Specialisation Elective Courses]
  • Industrial Marketing [Specialisation Elective Courses]
  • Marketing Analytics [Specialisation Elective Courses]
  • Marketing Channel Management [Specialisation Elective Courses]
  • Marketing of Health Care Services [Specialisation Elective Courses]
  • Merchandising and Category Management [Specialisation Elective Courses]
  • Product and Brand Management [Specialisation Elective Courses]
  • Retail Supply Chain and Logistics Management [Specialisation Elective Courses]
  • Rural Development and Administration [Specialisation Elective Courses]
  • Rural Marketing [Specialisation Elective Courses]
  • Rural Micro Finance Management [Specialisation Elective Courses]
  • Rural Poverty and Livelihoods Promotion [Specialisation Elective Courses]
  • Rural Retail [Specialisation Elective Courses]
  • Sourcing and Vendor Management [Specialisation Elective Courses]
  • Technology in Retailing [Specialisation Elective Courses]
  • Visual Merchandising and Space Planning [Specialisation Elective Courses]
  • Strategic Management [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • International Management Practices [SAP Courses (Optional)]
  • Research Methods and Professional Writing in Global Environment [SAP Courses (Optional)]
  • Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity-Based Courses
  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advanced Sales Management [Specialisation Elective Courses]
  • Advertising and Sales Promotion [Specialisation Elective Courses]
  • AI Tools and Applications [Specialisation Elective Courses]
  • Basics of Artificial Intelligence [Specialisation Elective Courses]
  • Cooperative Management [Specialisation Elective Courses]
  • CSR Practices in Rural Areas [Specialisation Elective Courses]
  • Customer Relationship Management [Specialisation Elective Courses]
  • E-retailing [Specialisation Elective Courses]
  • International Retailing [Specialisation Elective Courses]
  • International Strategic Marketing [Specialisation Elective Courses]
  • Leading Change in Family Business [Specialisation Elective Courses]
  • Luxury Retail [Specialisation Elective Courses]
  • Mall Management [Specialisation Elective Courses]
  • Managing a Growing Business [Specialisation Elective Courses]
  • Managing Creativity and Building Learning Organizations [Specialisation Elective Courses]
  • Managing Innovation Process [Specialisation Elective Courses]
  • Marketing of Financial Services [Specialisation Elective Courses]
  • Marketing Strategies [Specialisation Elective Courses]
  • Pricing Strategies [Specialisation Elective Courses]
  • Retail Store Operations [Specialisation Elective Courses]
  • Rural Entrepreneurship and Development [Specialisation Elective Courses]
  • Rural Project Planning and Management [Specialisation Elective Courses]
  • Social Marketing [Specialisation Elective Courses]
  • Management in Action - Social Economic and Ethical Issues [Core Courses]
  • Country Report [SAP Courses (Optional)]
  • Entrepreneurship Development and Venture Creation – A Global Perspective [SAP Courses (Optional)]
  • Strategic Information Technology Management & Solutions [SAP Courses (Optional)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity-Based Courses

IGNOU Online MBA In Marketing and Sales Examination Pattern

The examination pattern followed at IGNOU online for different types of courses is semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.

Job Roles after Online MBA in Marketing and Sales

Upon completion of an Online MBA in Marketing and Sales, students get a wide range of career opportunities in the diverse business landscape. With in-depth knowledge and expertise in marketing and sales, they get highly rewarding career opportunities. Here are some of the most popular job profiles after completing Online MBA in Marketing and Sales-

Job Roles

Average Salary (in LPA)

Market Research Analyst

INR 3.4 LPA

Asset Management

INR 4 LPA

Product Manager

INR 6 LPA

Corporate Sales

INR 5 LPA 

Head Of Digital Marketing

INR 7 LPA

Frequently Asked Questions?

No, IGNOU does not offer an Online MBA in Marketing and Sales. 

Amity University Online is One of the best university that offers Online MBA in Marketing and Sales. 

The duration of the Online MBA in Marketing and Finance is 2 years which can be extended for 4 academic years.

 The fee structure for an Online MBA in Marketing and Sales is INR 49750 Per Semester.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

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IGNOU Reviews

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Raushan

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Reviewed in India on June 29, 2023

Job Security is rated the lowest

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Aditya Anand

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Reviewed in India on May 12, 2023

Highly Recommend it! I am really glad that I took the decision of getting associated with India’s one of the most trusted & affordable universities for online courses. I am one of those who could not afford a full-time graduation but an online B.Com from IGNOU made me get a well-paid job & now I am planning on an M.Com from the university to upgrade my career.

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Ashish

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Reviewed in India on May 12, 2023

Great Faculty Support! I have completed my BCA in online learning mode from IGNOU & am really grateful for all the support I got from my professors. They even helped me in preparing for the job interviews.

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Nikhil Patil

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Reviewed in India on November 10, 2022

IGNOU offers a variety of study material which makes understanding the concept really easy, the faculty is also very helpful and experienced.

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Sajal giri

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Reviewed in India on November 10, 2022

I had a great experience at IGNOU as it is a great university for those who wish to puruse any course with flexibilty of time. It has a wide variety of courses offered which is difficult to find these days.

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IGNOU

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India has a net of 9.6 Million students that will enroll in online education by the end of 2024. Still, the online education sector in India is unorganized and students face a lot of difficulties in getting information on it. College Vidya aims to tackle the current difficulties of students. College Vidya is India's first online platform that brings you all the online universities at a single platform. College Vidya provides unbiased information about every online course and the university providing this course.

The online portal of College Vidya is aimed to complete information to the students about every aspect of online education without being biased.

College Vidya gives the power to the students to get the best universities in online education. College Vidya's compare feature gives the comparison of every online university on the various parameters such as E-learning system, EMI, Faculties, and fees.

Disclaimer / Terms & Conditions / Refund Policy / Our PolicyThe intend of College Vidya is to provide unbiased precise information & comparative guidance on Universities and its Programs of Study to the Admission Aspirants. The contents of the College vidya Site, such as Texts, Graphics, Images, Blogs, Videos, University Logos, and other materials contained on College vidya Site (collectively, “Content”) are for information purpose only. The content is not intended to be a substitute for in any form on offerings of its Academia Partner. Infringing on intellectual property or associated rights is not intended or deliberately acted upon. The information provided by College Vidya on www.collegevidya.com or any of its mobile or any other applications is for general information purposes only. All information on the site and our mobile application is provided in good faith with accuracy and to the best of our knowledge, however, we make nor representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, completeness of any information on the Site or our mobile application. College vidya & its fraternity will not be liable for any errors or omissions and damages or losses resultant if any from the usage of its information. More+

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