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online mba dual marketing and sales management

Updated at : February 20, 2024DOWNLOAD E-BOOK

Online MBA in Marketing and Sales Management

The Online MBA in Marketing and Sales Management is a 2-year postgraduate program. The program helps the students learn various aspects of the marketing industry, with a special focus on sales management. The program makes the student a professional in this emerging marketing sector. Because it uniquely combines marketing and sales knowledge, the Online MBA in Marketing and Sales Management gives workers a wide range of skills they can use in today's competitive business world.

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Universities

1

Duration

2 - 4 Years

Eligibility info

Graduation or Equivalent

Online MBA in Marketing and Sales Management Program Overview

This 2-year Dual MBA specialization program is designed for working professionals who want to enhance their marketing and sales skills and advance their careers. Online MBA in Marketing and Sales Management Management Program will teach you the latest marketing and sales techniques, strategies, and technologies from expert faculty members and industry leaders. 

sales vs marketing

The curriculum includes real-life case studies and business lessons, giving students much freedom through online modules. It ensures you understand the latest trends realistically because experts teach it. Virtual networking helps a broad group of students work together better, creating a lively learning environment. This school can help students advance in their careers by giving them theoretical information and the strategic thinking they need to do well in leadership jobs.

Here is a quick brief about the Online MBA in Marketing and Sales Management program:

Course Particulars

Details

Course Name

Master of Business Administration in Marketing and Sales Management

Course Level

Postgraduate Level

Course Duration

Minimum: 2 Years

Maximum: 4 Years

Course Eligibility

Graduation Degree or Equivalent

Mode of Learning

Online and Distance

Average Fee

Rs. 20,000 to Rs. 40,000 per semester

Why choose an online MBA in marketing and sales management?

Getting an online MBA in Marketing and Sales Management gives busy working professionals more freedom and a better understanding of both specialisations. Real-life case studies, industry experts, and virtual networking make up the program, which makes learning useful and interesting. It gives graduates the skills they need to do well in leadership jobs, which makes it a great way to move up in your work.

Here are some points why you should go for Online MBA in Marketing and Sales:

  • Flexible Schedule: The online learning format allows you to complete the program on your schedule and at your own pace.
  • Industry Expertise: You will learn from expert faculty members and industry leaders with extensive marketing and sales experience.
  • Networking Opportunities: You will have the opportunity to network with fellow students and industry professionals from around the world.
  • Career Advancement: The program will enhance your marketing and sales skills and prepare you for leadership roles in these fields.

Who Should Pursue an Online MBA in Marketing and Sales Management?

  • Professionals aspiring for leadership roles in marketing and sales.
  • Individuals seeking a dual specialisation to bridge the gap between marketing and sales functions.
  • Those with busy schedules, benefit from the flexibility of online learning.
  • Anyone aiming to gain a practical understanding through real-world case studies and industry insights.
  • Individuals desiring a global learning experience with virtual networking opportunities.
  • Those keen on acquiring versatile skills for strategic decision-making in contemporary business environments.

When should I do an Online MBA in Marketing and Sales Management?

When you should pursue an Online MBA in Marketing and Sales Management depends on your goals. But, it is a good idea for people wanting to advance in their careers or take on more challenging tasks. The online approach is flexible enough to work with different schedules, so it's best to do it when your work routine allows for focused learning. No matter what stage of your job you're in—early to build a strong base or later to improve your strategic skills—the program can be adjusted to fit your needs. 

Key Highlights of Online MBA in Marketing and Sales Management

  • The Online MBA in Marketing and Sales Management is a 2-year postgraduate program subdivided into 4 semesters of 6 months each. 
  • Those interested in the management in marketing and sales program must have completed their graduation from a university with UGC recognition.
  • The Online MBA in Marketing and Sales Management stands out because it offers a unique dual specialisation. Its combined program gives students a full set of skills in both marketing and sales.
  • The program ensures that graduates are ready to handle the complicated world of modern business, where marketing and sales must work together seamlessly for success.
  • To meet the needs of working people, the program offers the most flexibility possible by being offered online. 
  • The program is designed for people with busy lives and lets students access their work whenever convenient. This adaptability works with different schedules and lets workers immediately use what they've learned in their jobs, making the learning process more useful and applicable in the real world.
  • The course is intended for students who wish to succeed and advance their careers in sales and marketing.
  • Almost all industries, including those in the IT, commercial, healthcare, and automotive sectors, require the services of marketing professionals to promote their brands and increase dealer and consumer interaction.
  • The MBA in Marketing and Sales Management program costs, on average, between Rs. 20,000 and Rs. 40,000 per semester.
  • Self-learning resources and readily available course deliverables make it simple for students to learn at their own time and comfort level.
  • The university's LMS Learning Management System (LMS) allows access to all course deliverables simultaneously. 

Online MBA in Marketing and Sales Management Syllabus

The Online MBA in Marketing and Sales Management program will equip you with a solid marketing and sales management foundation. The curriculum includes core business courses and specialised marketing and sales courses. Here is the list of core subjects that one gets to study during the course duration:

Core Subjects of Marketing and Sales Management

Financial Accounting

Consumer Behavior

Managerial Accounting

Marketing Management

Business Strategy and Policy

Brand Management

Organisational Behavior

Integrated Marketing Communications

Operations Management

Sales Management

Business Law

Digital Marketing

Ethics and Social Responsibility

Customer Relationship Management

Top Specializations of Online MBA

MBA In HR Management

MBA In International Marketing

MBA In Oil & Gas Management

MBA In System & Operations

MBA In Marketing Management

MBA In Finance & HR Management

MBA In General Management

MBA In Supply Chain Management

MBA In IT Management

MBA In Marketing & HR Management

MBA In Project Management

MBA In Finance Management

MBA In Banking & Finance Management

MBA In Financial Markets Management

MBA In Fintech Management

MBA In Power Management

MBA In International Finance Management

MBA Data Science & Analytics Management

MBA In Business Intelligence & Analytics

MBA In Digital Marketing e-commerce

MBA In Finance & Leadership Management

MBA In Investment Banking Equity Research

Other Types of MBA Programs

Online MBA for Working Professionals

MBA Global Online

MBA Dual Specialization Online

MBA Distance Learning

Online MBA in Marketing and Sales Management Eligibility Requirements

To apply for the Online MBA in Marketing and Sales Management program, you must meet the following requirements:

  • Graduation or equivalent.
  • A bachelor's degree must be completed from a recognised university.
  • A bachelor's can be earned from any discipline as the program requires no specific stream.
  • Working professionals are also encouraged to apply for the marketing and sales management program.

Duration of the Online MBA in Marketing and Sales Management

The duration for the marketing and sales management program is around 2 years. This 2-year duration is subdivided into 4 semesters of 6 months each. As the MBA in marketing and sales management is offered online, one gets the additional benefit of completing the program for an extended duration of 4 years. 

Online Degree Courses You May Be Interested In- Online MBA In India

Skills Required for Online MBA in Marketing and Sales Management

  • You must be able to look at market trends, customer behaviour, and sales data to make smart choices about marketing and sales strategies.
  • You need to be able to talk and write clearly to work with others, talk to clients, and give convincing speeches in marketing and sales.
  • You must be able to make and carry out plans that connect marketing efforts with sales goals so that the business grows and succeeds.
  • You must be able to change with the times and adjust to new technologies, customer tastes, and market conditions.
  • You need to negotiate well to make sales, partner deals, and group projects work well in the marketing and sales fields.

Is an Entrance Exam Conducted For an Online MBA in Marketing and Sales Management?

Usually, you don’t need any entrance exam for an online MBA. However, some of the exams conducted for a regular MBA are listed below: 

CAT (Common Admission Test)

KMAT (Karnataka Management Aptitude Test)

TANCET (Tamil Nadu Common Entrance Test)

SNAP (Symbiosis National Aptitude Test)

CMAT (Common Management Admission Test)

MAT (Management Aptitude Test)

XAT (Xavier Aptitude Test)

NMAT (NMIMS Management Aptitude Test)

PGCET (Postgraduate Common Entrance Test)

ATMA (AIMS Test for Management Admission)

GMAT (Graduate Management Admission Test)

MAH CET (Maharashtra Common Entrance Test)

Note: Some universities offering online MBA can also ask for a good score in the abovementioned exams. So, check the eligibility requirements of your university carefully. 

Recommended Books

Below is a list of the popular books used in the online MBA in Marketing and Sales Management curriculum. 

Category

Book Title

Author

Publication Year

Marketing Strategy

"Blue Ocean Strategy"

W. Chan Kim, Renée Mauborgne

2005

Sales Techniques

"To Sell Is Human"

Daniel H. Pink

2012

Consumer Behavior

"Influence: The Psychology of Persuasion"

Robert B. Cialdini

1984

Strategic Management

"Good Strategy Bad Strategy"

Richard Rumelt

2011

Digital Marketing

"Digital Marketing for Dummies"

Ryan Deiss, Russ Henneberry

2020

Data Analytics in Sales

"Sales Growth: Five Proven Strategies"

McKinsey & Company

2016

Online MBA in Marketing and Sales Management Admission Procedure

If you are interested in making a career in the marketing field, then just follow the below-mentioned steps to become a marketing and sales leader:

  • Fill out the application form: Visit the university website and start filling out the application form available on the admission portal. Fill in all the details as asked in the form correctly.
  • Upload the documents: The next step is to attach all the prerequisite documents with the application form. The documents must be uploaded or attached in the prescribed size and format.
  • Pay the fee: Pay the required fee to secure the admission seat. The fee can be paid through NET Banking methods/Debit Card/Credit Card, etc.
  • Submit the form: The last step is to submit the form. Before submitting the form, kindly review the form for the last time for accuracy and correctness.

Online MBA in Marketing and Sales Management Academic Fees

The Online MBA in Marketing and Sales Management costs between INR 1.5 lakhs and 2 lakhs, making it a good option for people who want to improve their skills in these fast-paced areas. This price includes a full program, dual specialisation, and access to teachers who work in the field. The program's worth is increased because it can be done online, which is convenient for busy workers. This MBA is an affordable way to move up in the difficult fields of marketing and sales management because it focuses on real-world applications and gives you a wide range of skills.

Why Opt for an Education Loan for an Online MBA in Marketing and Sales Management?

Aspiring students can get financial help to complete their Online MBA in Marketing and Sales Management MBA. Scholarships, loans, and flexible payment plans like no-cost EMI plans are all meant to make college more affordable so qualified people can get a good education without worrying about finances. These ways to get help show that the school is serious about promoting diversity and making education available to many talented workers.

Is an Online MBA in Marketing and Sales Management Worth It?

People who are serious about their careers should get an online MBA in marketing and sales management. This Dual MBA specialisation program allows students to specialise in two areas and gives working workers a lot of freedom. Using real-life case studies and business ideas ensures the knowledge is useful and prepares graduates for leadership positions. 

The program's focus on strategic thought and adaptability and the wide range of skills learned make it suitable for today's work settings. The affordable INR 1.5 lakh to 2 lakh tuition fees and the possibility of getting financial aid make this MBA available to many people. Overall, the program's focus on holistic development and its low cost and global networking chances make it a solid investment that will prepare grads to do well in the tough sales and marketing management fields.

Job Opportunities After Online MBA in Marketing and Sales Management 

Upon completion of the Online MBA in Marketing and Sales Management program, you will be well-equipped to pursue various marketing and sales management roles, such as

Marketing Manager

Advertising Manager

Sales Manager

Digital Marketing Manager

Brand Manager

Customer Relationship Manager

Top Recruiters

Top employers are constantly looking for graduates of the Online MBA in Marketing and Sales Management because of its focus on real skills and dual specialization. Renowned companies in various fields are eager to hire people with the strategic thinking and all-around knowledge this program provides. 

Let's clear up some doubts about Online MBA in Marketing and Sales (Dual)

Yes, the Online MBA in Marketing and Sales Management is worth it as the course is recognized and the degree awarded is valid around the globe.

The Online MBA in Marketing and Sales Management program duration is around 2 years, divided into 4 semesters of 6 months each.

The average fee for the MBA in Marketing and Sales Management program ranges from Rs. 20,000 to Rs. 40,000 per semester.

For pursuing an MBA in Marketing and Sales Management course one must have completed their graduation from a UGC-recognized university.

The individual can find a varied number of career opportunities in several industries like IT, Healthcare, Automobiles, FMCG, etc. The individuals can work as a Marketing Manager, Advertising Manager, Sales Manager, Digital Marketing Manager, etc after successful completion of the program.

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