Executive Advanced General Management Program

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About Executive Advanced General Management Program

The Indian Institute of Management (IIM) Ranchi offers a comprehensive Advanced General Management program spanning one year (12 months). This course is thoughtfully crafted to empower participants with enhanced managerial, leadership, and decision-making abilities across all management domains. The program aims to foster an innovative mindset within the participants and equip them with the expertise to apply modern management principles effectively in tackling real-world business challenges.

The purpose of this one-year general management program is to enhance students' managerial, leadership, and decision-making abilities in all facets of management. Through this program, participants will cultivate an innovative mindset and learn to apply modern management principles to solve real-world business challenges.

To foster innovation across all functional areas of management, cultivating an entrepreneurial mindset is imperative. The one-year Advanced General Management course not only equips working professionals with a comprehensive toolkit but also prepares them to adapt to the dynamic and evolving environmental landscape. By undertaking this certification, participants can elevate their decision-making and leadership prowess, thereby enhancing their overall skillset.

Specialization Benefits

  • This course will boost your entrepreneurial skills, develop analytical skills, enhance risk assessment and management capabilities, and develop skills to undertake digital transformation.
  • The utilization of interactive teaching methodology would facilitate the acquisition of competencies and capabilities, leading to accelerated personal and professional growth.
  • You will get the IIM Ranchi executive alumni status, which will be useful in the future for networking.
  • The course is a fully integrated management program including a module on entrepreneurship.
  • The course is taught by the expert faculty panel of IIM Ranchi.
  • The course is conducted quite flexibly with weekend live and interactive classes once a week. The curriculum also includes a 5 days IIM Ranchi campus visit as well for better exposure.

IIM Ranchi Approved By

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Who Can Apply?

  • For Indian Participants- a bachelor’s degree (10+2+3) or diploma holders (only 10+2+3) from a recognised university or institute (UGC/AICTE/DEC/AIU/State Government) in any discipline. 
  • For International Participants- a bachelor’s degree or equivalent degree from any recognised university or institution as per the respective country’s guidelines. 
  • Minimum 3 years of work experience in a relevant industry.


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Specialization Wise Updated Fees 2023

Advanced General Management Program1,70,000 (Full Fee)

Sample Certificate from IIM Ranchi

  • Learn emerging industry trends from top-rated B-school
  • Get equipped with the latest industry trends
  • Earn global industry recognition
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IIM Ranchi EMI Details

You get the following options for fee payment:

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs  
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Ranchi Admission Process

The admission process for the Indian Institute of Management Ranchi follows the below-mentioned steps: 

Step 1: Go to the official website of IIM Ranchi and fill out the essential information in the application form, upload the required documents, and submit the form online.

Step 2: Before applying to the online courses at IIM Ranchi you must go through its eligibility criteria as the university may ask you for the required minimal educational credentials, work experience, and other program-specific criteria.

Step 3: Some additional review steps may also be asked by the university depending on the program chosen. This includes written aptitude tests or program-specific tests, and interviews.

Step 4: After being shortlisted, you need to pay the program fee immediately to confirm your admission.

Step 5: Download the confirmation doc sent by the university & save your personalized login credentials for future reference.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

Executive Advanced General Management Program Syllabus

View Syllabus

Module Name


Economics for Managers 

  • Introduction to Micro and Macro Economics 
  • Supply and Demand behaviour 
  • Overview and Economic Planning in India 
  • Challenges before the Indian economy 
  • Theory of income and employment 
  • Monet, banking, and Government Budget

Managing the Macro Business and Legal Environment 

  • Managing the legal environment –challenges and opportunities 
  • Managing patents, copyrights and IPRs

Leadership and Corporate Accountability 

  • Introduction to corporate governance and corporate accountability
  • Managing Fiduciary relationships and Duties
  • The board perspective and ethical decision making

Introduction to Business Strategy 

  • Introduction to Strategic Management 
  • Understanding the External, Internal Environment and Competition 
  • Generic Strategies and Competitive Advantage

Analytics for Decision Making 

  • Business value of business analytics 
  • Understanding (Big) data source and generation 
  • Visual data analytics using Tableau 
  • Predictive analytics 
  • Hands-on Predictive Analytics

Financial and Risk Management 

  • Financial Statement Analysis 
  • Valuation of Bonds and Shares 
  • Capital Budgeting Decisions 
  • Complex Investment Decision 
  • Risk Analysis in Capital Budgeting 
  • Financial and Operating Leverage

Strategic Change and Transformation 

  • Understanding Change, renewal, turnaround, and Transformation 
  • How Industries Change and Different trajectories of Change 
  • Dynamic Capabilities and Managing Renewal in Organizations

Organisational Behaviour and Human Resource Management

  • Organization Behaviour- Self and Team 
  • Leadership and Organisational Development 
  • Managing People Performance 
  • HR Analytics

Marketing Management

  • Introduction to Marketing Management 
  • B2B and B2C Marketing 
  • Brand Marketing Management 
  • Retail Marketing Management 
  • Exploring Digital Marketing Landscape 
  • Designing Social Media Marketing and social media analytics

Consumer Behaviour and Market Research

  • Understanding and Interpreting Consumer Behaviour 
  • Tools and Techniques of Market Research 
  • Target Marketing

Corporate Strategy

  • Corporate Level Strategies-Increasing and Reducing the scope of the organisation 
  • Different types of Growth Strategies 
  • Understanding Business Models 
  • Business Model Innovation 
  • Strategy Implementation

Managing Operations and Supply Chain

  • Operations Strategy 
  • Six Sigma & Lean Management 
  • Supply Chain Management

Managing Entrepreneurial Ventures

  • Opportunity Identification and Assessment 
  • Business model 
  • Business strategy-finance, HR, marketing and IT

Design Thinking and Innovation Management

  • Innovation Imperatives 
  • Customer centricity and design thinking 
  • New Product/ Service Development Process 
  • Building to think-the power of prototyping 
  • Managing Innovations- Collaborative and Disruptive

Digital Transformation

  • Digital Disruption & Strategies for a Digital Transformation 
  • Agile Business Transformation 
  • Digital Leadership 
  • Marketing for the Digital Age 
  • Network-based business models- Structure and Strategy

Managing Project

  • Project Planning and Execution 
  • Project Risk Management 
  • Project Control System 
  • Project Finance, Project Contracting and Clearances

Managing Service Operations

  • Recognizing the service content in organisations 
  • Understanding the service encounter 
  • Customer factor and formulating a service strategy 
  • Understand how to design, plan, operate and manage a service organisation

International Management

  • Understanding the global business environment in a VUCA world 
  • Understanding the different types of global strategies 
  • Different patterns of internationalisation with specific reference to emerging markets


Course Pedagogy

The course delivery will include a balanced combination of live virtual lectures, interactive discussions, real-world case studies, and sharing experiences with peers. The course is designed to promote learning by linking various management concepts to their practical application in the business world. Throughout different modules, participants will be encouraged to apply their in-class learning to real work situations, fostering peer learning as a vital aspect of the learning process. Some modules may also involve take-home projects assigned to participants.


The evaluation methodology for the course is at the discretion of the faculty members. It may consist of various components such as online exams, case analysis, and class contribution, among others, as determined by the respective course faculties. A minimum attendance of 75% in the Live Sessions is necessary for successfully completing the course.
Participants may be required to work on individual or group assignments and projects as part of the course. The primary goal of these assignments and projects is to enable participants to apply their conceptual learning to real-world organizational decision-making situations. To pass the course, participants must achieve the minimum pass marks in the evaluation components.

IIM Ranchi Examination Pattern

The assessment criteria as set by the university include online assignments, case studies, class participation, and other academic activities as set by the respective course faculties. The term-end exams are conducted in the AI-proctored mode that can be attempted from anywhere. The focus of including assignments & projects in the evaluation criteria is to improvise the decision-making abilities of individuals in real work scenarios.

Job Roles after Advanced General Management Program

The top companies that hire candidates with a background in general management can vary depending on the region, industry, and individual career goals. However, some well-known and reputable job profiles across various sectors often recruit individuals with general management expertise, which are as follows: 

Chief Operating Officer (COO)

Chief Executive Officer (CEO)

General Manager 

Business Development Manager 

Operations Manager 

Project Manager 

Management Consultant 

Director of Operations

Chief Financial Officer (CFO)

Human Resources Director 

IIM Ranchi Placement Partners

Students of IIM Ranchi are:

  • Working at Leading Organizations
  • Achieving Tremendous Excellence in Professional Life
  • Availing of Exciting Opportunities and Promising Profiles

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Accenture


  • Amazon


  • American Express

    American Express

  • Axis Bank

    Axis Bank

  • Byjus


  • Capgemini


  • Cognizant


  • Deloitte


  • Ey


  • Flipkart


  • Godrej


  • HCL


  • HDFC Bank

    HDFC Bank

  • IBM


  • India Mart

    India Mart

  • Infosys


  • Paytm


  • Reliance


  • Samsung


  • Tata


  • Wipro


  • Genpact


  • HSBC


Frequently Asked Questions?

The course is for working professionals and is thoughtfully crafted to empower participants with enhanced managerial, leadership, and decision-making abilities across all management domains. The one-year Advanced General Management course not only equips working professionals with a comprehensive toolkit but also prepares them to adapt to the dynamic and evolving environmental landscape.

The total duration of the post graduate certification course in advanced general management is 12 months.

For Indian residents, the total fee is INR 1,70,000 and for international students, it is USD 3,500. 

To be eligible, the applicants must have a bachelor’s degree (10+2+3) or diploma holders (only 10+2+3) from a recognised university or institute. They should also have at least 3 years of work experience.

Yes, this blended learning program of post graduate certification in advanced general management from IIM Ranchi is totally valid.

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What Students say


Meghna Saxena

MBA {13-15 Batch}

The faculty cares passionately about what they teach, the varied case study...Read More


Saurabh Pratap Singh

B.Tech (10-12 Batch)

Institution-wise, there were a lot of things to explore in IIM Ranchi. I am...Read More


Soumita Nandi

MBA (17-19 Batch)

All activities in the college are first-hand experiences of managing things...Read More

IIM Ranchi Reviews


3.8 out of 5

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Reviewed in India on June 10, 2023


Great Experience! I am pursuing my online certification from IIM Ranchi. The conducive services of the university are quite helpful in preparing you for industry challenges. The kind of support & guidance I am getting in this program is unmatchable in online programs. I am really happy & satisfied with my experiences so far & highly recommend it.


Rahan Debbarma

Reviewed in India on June 10, 2023


I always wanted to be a part of IIM & with IIM Ranchi I got my chance of fulfilling that dream. I feel proud in telling you that I completed my MBA journey from the university in 2017 & now working with Mckinsey & Company. The support of teachers there is not just limited to your academic doubts but they help you figure out the best career path for you. I am really glad that I took this decision in my life & highly recommend the institution for its positive & friendly environment.

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